Power, were you able to retrieve the page?
No.
What do we do now?
For a new page, we have to start everything from scratch..
..we have little time left.
Life is filled with struggles.
Do any of you have a plan?
Tell us.
Let's leave Meme-fest, finish college and get a job.
This guy... always worried and worries everyone.
Thoughts become things, bro.
For highlighting problems that we face, the dean is trying to stifle our voice.
We have to bring back meme boys just for him..
..and make memes out of problems we face in college.
If we don't do this now, we will regret this as a lost opportunity..
..and feel bad for life doing a job we don't like.
But if we get caught?
We won't.
I will secure the page with a VPN.
No one will know where we post from.
You're right.
If they’ve gone as far as to ban our page..
I think we have hit the nail on the head.
Hey, why are your eyes red?
You were the one who said..
..that the youth should have fire in their eyes.
Fire!
Right! Always with the wisecracks!
Do you think I don't know what you are doing?
What did I do, dad?
How many times should I tell you to turn off the fan when you leave the room?
Oh.. that..
What time did you come back last night?
-I came back, dad.. -What do you mean by that?
You keep saying 'I came, dad'..'I came, dad'..
Have you both started already?
Is it possible to eat peacefully in this house?
I am telling everyone that discipline and control is important in life..
..but he has neither.
He got placed in IIT but he didn't go.
He is not interested in joining a private college either.
What do you do always keeping your head inside a computer?
You are here to destroy my reputation, aren't you?
Hey..
How many times have I told you not to use the phone at the dining table?
Dad, I have sent you a message. Check it.
I am right in front of you.
Why do you message, can't you just tell me?
Just look at it, dad.
Mom, look at this..
They have trolled dad.
-Isn't it funny? -Hey, what is this? it's very funny!
Teach me how to do this.
Oh yes! Teach her too.
Let everyone laugh at me.
[ INAUDIBLE MURMUR.. ]
[ DEAN NARAYANAN ] What did you say?
You dump all your outside frustrations on us!
Hello.
[SIVAGAMI OVER PHONE] Sir, there is a huge problem at the girls hostel.
Your presence is needed.
You go look into it. I'm on my way.
[CROWD IN UNISON] -You keep changing the rules.. -Go to class.
-This is wrong.. -Go to your room.
Get going. - We won't listen to you...
[ CROWD ] We won't accept it... You cannot do this ma'am.
We won't go ma'am.
Go..go.. get out!
We want the curfew time to be shortened, ma'am..
Ma'am, listen to us.. We need the curfew change..
All of you go now.
We want the curfew to be shortened, ma'am.
Leave now.
Students.. I just had a word with the chairman about your issue.
-So you... -Sir..
..we haven’t even told you our issue yet.
Students.. I have not come here just as a dean.
If any of you go home late night..
-Will you get scolded or not? -No sir..
That is the reason why we came to hostel in the first place.
Your parents have sent you here trusting us, right?
We are responsible for you safety, aren't we?
Isn’t that why Sivagami sets some rules?
Does it have to be as strict as in the military?
-The boys are free... -Who said so?
There are rules for them too.
Our college is located in a very isolated place.
You know what I mean.
-What is your curfew time? -7 PM sir.
Oh..
Okay...
..let's make it 9 PM.
Hey..isn't that superb?
Okay, leave..
But sir..
..even if we listen to music, she says it's disturbing her and asks us to turn it off.
I think Sivagami didn't like the song.
Look here Sivagami... rules are for the safety of the students.
Not to threaten them.
-Hmm. -Okay.
Okay, sir.
I am going to install CCTVs at every gate in the hostels.
There won't be any curfew problems after that.
You can be free.
Okay.
You have the right to ask for your necessities.
But it is wrong to protest for it.
The attitude you have here today will create problems for you in the society tomorrow.
Be smart.
Leave. Go to your class.
-Thank you sir. -Leave.
-Sivagami. -Yes sir.
-Come see me in my office. -Sure sir.
His entire speech sounded so scripted and insincere.
This guy is upto something.
I don't think so.
-Sivagami. -Sir.
Don't let any issue get out of control.
Understood sir.
Giving us hope in the name of freshers video..
Change the curfew time to 9 PM for this month.
Next month some other issue will crop up.
If we criticize him, he blocks the page with his influence.
Stick the issue on the notice board...
..and here he acts like he is concerned.
It doesn't seem right.
-Make it 7 PM as usual. -Sir!
Super sir.
What are you trying to say?
I am saying that he is trying to manipulate all of you to achieve his goal.
Guys! What’s going on?
You called me here to discuss our next meme and now both of you are silent!
It means we haven't got any ideas yet.
Here comes a great idea.
Our next meme is about the computer professor Asai Thambi.
What did he do?
He marks us absent if we talk in class.
We need to make trending memes not memes against people we hate.
Power, listen..
Shall we make a meme about 3rd year Harish and 2nd year Super Malathi?
Even Chinni Jayanth rejected this idea as dated when he studied in college.
And you are calling me a boomer!
-Then you come up with something. -We have to think...
..in a different.. fresh..
Yes!
'Tag your friend', how is it?
I now understand why you keep losing to Dude Rahul every year.
Don't bring that up now.
The ideas you are giving are targeting a small group of people.
Think big.
-Politics! -Too big.
-Rumors! -Too small.
-Arrears! -It's better you stop thinking.
What else?
It doesn't matter whether our meme is about professors or students.
We have to find out their details..
..combine their serious and comical issues..
..and we have to create terrific templates..
..and post a superb meme!
Everyone should like it as soon as they see it..
..comment on it as they watch it on repeat..
..and share it without even seeing it.
-Sorry guys. I banged it! -Why are you shouting?
Sorry, Power... passion.
-Control it. -Crazy fellow.
[ STUDENT GROUP SHOUTING ]
Please listen to me.
Don't shout.
What can I do?
What's the fuss?
As usual.
Food is not good.
They must be first year students. They will get used to it.
Why do they make this an issue?
You have been here for 150 years. Have you ever questioned it?
Who cares?
Guys... Let us question.
' Canteen food... '
..our next meme
How is it?
-Super, dude. -Sounds good.
Not bad..
Hello Julie...
Dude, there is no book here that we have not read.
Yes, should tell the management to get new stocks.
Yes.
Welcome!
We called you here to discuss the next meme to post.
I also thought of a good idea.
An issue at the girl's hostel.
Those are issues between you guys.
No one will get it.
In fact we ourselves are aware of the girls hostel issues only because of you.
Otherwise even we wouldn't care too much about it.
Correct.
Sivagami is not worth making a meme for.
This is not about Sivagami.
It is about the girls hostel. We'll get a female following too.
-That is not a big issue at all. -That is a big issue too.
It is not that Julie. What we thought was...
'Canteen food.'
It is a common problem for both girls and boys.
Target audience will be bigger, right?
Freshers have come just now. It is relatable content.
Even if one shares it to five, the reach will be bigger.
And if those five share it to five more.
Think about it.
Watch now.
I know Julie won't accept it.
I have another idea.
[ JULIE ] No. I gave it some thought.
It will work out.
Thank you, Julie.
Hello..
-Cyber crime? -What's the complaint?
I am calling from Apoorva University.
-Is it the dean? -Yes sir.
The assistant dean, Kathir called yesterday.
How many of you will call?
Pointless.
Do we have to ban meme pages opening up every week?
Should we leave threats, morphing and fraud cases..
..and concentrate on these silly meme pages?
No sir.. I have to file a defamation case on the meme page creators.
Let us decide what case is to be filed.
Just give your complaint.
Hello.. hello sir..
Are you there?
May I come in sir?
Come in, assistant dean.
Yes sir.
Sir.. I said so only because they would take this issue seriously.
Door.
Okay sir.
-Yes. -Sir
I wanted them to take the issue seriously..
..so I told them that I am your assistant, sir.
If anyone asks after this, don't tell them that you're the assistant dean..
Tell them that you're an assistant to the dean.
They will take the issue seriously then too.
As you like it sir.
Is the task force I asked for ready?
Ready sir.
Can we meet the team?
Yes sir. Lights off.
Sir I would like to introduce our task force.
He is Mr.Azim, our college security head.
Retired army guy.
Surveillance specialist.
Those who don't wear ID cards, tie shoe laces, and those who flirt..
..irrespective of whether they are professors or students..
..no one can escape him!
He is our spy.
Sir, she is Mrs.Sivagami.
Our girl's hostel warden.
She is only a part-time warden..
..but a full-time mother-in-law for girls.
According to the college rules the curfew starts at 7 pm.
But according to this Sivagami's rule..
..everyone should be inside their rooms by 6pm.
Listening to songs loudly, escaping through the hole in the wall.
..talking to boyfriends on the phone..
If you do any of these things..
..you will be alive but won't have your ID card on your neck!
Sir as you already know..
Head of our operation.. Mr.Kathiresan.
Only a part-time professor but a full-time friend to our students.
OK.Lights on.
I was about to say the same, sir.
Go. Get started.
Yes, sir.
My dear task force. Welcome to the operation.
We have to prove our mettle to the new dean.
Is there anyway to find the meme boys?
Yes. I have a way.
-How far is it? -It's nearby.
Do you know who the meme boys are?
-No ma'am. -Tell me the truth.
I swear. I don't know Ma'am.
-Do you know them? -Their memes are really good Ma'am.
I don't speak to the boys ma'am.
Why are you crying now?
I should definitely follow their page.
Get out.
Do you know who did it?
-Yes. -Who is it?
It's me.
-Who asked you to do it? -Our HoD!
HoD? is this his idea?
He can take credit only for the upload but the idea was mine..
..my mom, our neighbor Nimmy Aunty all of us discussed and then did it.
-The ones done before this? -That was all only me.
But everyone will claim it’s their idea.
So there are lot of big dots to be connected..
Yes..Yes.. Must be around 8 to 13.
-13? -I saw 36 in a YouTube video.
-36? -I saw 32 in a website.
But I kept it simple, ma'am.
The fact that you are enquiring about it..
..has proved my reach is great, isn't it?
The college name is getting spoilt and you are going on about reach.
The college name is getting spoiled?
Very sorry ma'am. I have many more ideas.
-You can write a book on it. -Book?
I have even decided the name.
'Apoorva Kolangal'
Apoorva.. Kolangal?
So you didn't post that meme.
Not at all. Only 'Kolam' ma'am.
College culturals are coming up soon. I have to practice, right?
I was the previous winner, ma'am.
The warden has lost face.
Epic fail!
Sir, I have a fantastic idea.
-But before that I have a doubt. -Ask away.
I know what boys mean but what are memes, sir?
Hey Srikumar... Hey Srikumar
-Hey... -Sir.
-Come in. -What is it, sir?
Come in man.
Do you want all the Oscar winning english films?
It is in this pen drive. Copy it and give it back.
It is not about that.
-What is it, sir? -I need some information.
Info?
What will you give me for it?
Sir, the mayonnaise for the shawarma...
Hey.. a bottle costs 30 bucks.
And the bottle size is very small.
It is okay. I don't want it, sir.
Kumar.. you are the nephew of Charles Babbage.
Tell me about those meme boys.
Hey.. drink... drink..
Drink the cola... Drink slowly.
What did you ask?
Tell me who the meme boys are?
I will give a list. Enquire everyone in it one by one.
But you shouldn't tell them that I gave it.
Gokul Krishna, second year Vis-Com.
Who? The guy who sits in the first row with ash on his forehead. You mean him?
-Can't believe it? -Arun Koushik
Lean guy with a huge book on hand always.
With huge glasses. Yes him.
What is this? Things have changed so much.
Are you friend zoning me?
-Sir, Harini. -Short and round.
-ECE girl. -She is a capable girl.
And then Ani, GK, Baby Sidharth..they are Arts department students.
My goodness.. so many people are involved in this group?
[Under his breath] History will not forgive me.
-Sir! Most importantly.. -Yes..
Asai Thambi
Asai Thambi!
-Sounds familiar. -Computer Science department sir.
See! Joins the department as the studious type..
..but engages in fraudulent activities.
Bloody Buggers.
Oh sir.
You have bought me so much..
..but I didn't ask you if you want to have a bite?
My stomach feels full like I've had a buffet when I hear that from you.
Is that so?
I am personally inspecting the canteen food issue.
Okay.
-Hello sir. -The canteen issue..
Sir, that issue has been sorted out.
There were a lot of complaints.
I had to sack the canteen master to save the college's reputation.
-No other issue, right? -No, sir.
-Okay. -Thank you, sir
Julie is calling.
Must definitely be bad news.
Always talking negatively. Speak positively.
-Okay.. answer the call. -Tell me Julie.
-Oh god! -Didn't I say..
Gone. I'm coming.
-I am coming.. -Atleast tell us where you are going.
-Can they sack someone for this? -Hang on.
Is it gone?
Are we finished? Have they suspended us all.
-Or have they dismissed us. -They have dismissed..
I am done.
If my mother gets to know it. She will finish me.
Stop it. Because of the meme you posted, our dean has dismissed the canteen master.
The canteen master?
Oh god!
I got scared thinking it was me.
Okay. Atleast we will get good food hereafter, right?
Mojo, I am serious.
Why are you shouting at him?
If the food is not good...
..who do you think they will sack? Only the canteen master, right?
They have sacked him because he didn't do his job properly.
What is the logic in blaming people posting memes for this?
Do we know that the master was the reason for food not being good?
Poor fellow, he is a very good person.
Just because he is a good person, can we say that food is good when it is not.
The mistake is on our college management.
Without knowing the root cause you posted a meme and destroyed a man's life.
Why is she going on and on like a TV Serial aunty?
What root cause do we need to know?
Don't talk for the sake of it.
NANDHINI: You guys won’t understand even if I explain it.
Kids..
You are all like my children.
Every time you say food is not good..
I feel bad.
What do I have against you guys?
Even I wanted to serve you good food.
Okay. What is the problem now?
There is something called Toor dal in this world.
Do you know that?
You mean lentils.
Toor dal.
Five years ago it was Rs.110 per kilo.
Do you know the price of it now?
160 rupees.
Tomato..
Five years ago it was Rs.22 per kilo.
-Do you know the price of it now? -40 rupees.
Look here kid.
You can even stop extremism.
But if the onion price rises extremely..
..no one can stop it.
Brother, it was 40 rupees five years ago and now it is 100, right?
I have a grocery shop in my native town. Come to the point.
You know the price rise of tomatos and onions.
It's been five years since I joined here.
My contract rate has not been revised.
When I ask the dean..
..he closes his eyes and sits like a coma patient.
Oh! sorry, brother.
Are you having an emotional outburst?
I thought you were asking for statistics and answered everything bluntly.
Let’s do one thing. You start from the beginning.
I will feel for it emotionally this time.
Leave it alone.
Please say it once again. I will definitely feel for you.
No. I will go somewhere else and start a tea shop for my livelihood.
Only thing is...
..my niece’s marriage is coming up.
Oh God!
That's alright.
I will start my tea shop after two weeks.
We made a mistake.
Without understanding the issue completely, now the situation has gotten out of hand.
We have to correct this.
You were having fun when posting the meme, right?
Let’s fix this also using another meme. We have no other way.
Guys..
There is nothing here as far as I can see. Who will come here?
Our college students.
They should first know that there is tea shop here, right?
Yeah. I guess we should make this man famous.
Hey..
This could be our next meme.
The mistake is on the management and not him.
Let's make this man famous.
Master, you set up the shop. We will bring the people here.
Take the phone.
It is in your pocket. Take it yourself.
You guys keep insulting me.
Guys, thanks for helping me set up a tea shop.
All of you should have tea.
Master...
..you won't tell anyone that it was us who helped you, right?
No.. no... Don't worry about it.
It will be between us.
Power, why did you choose this place?
Our college’s Wifi range extends only upto here.
Fantastic reach, right?
The dean would have gotten really mad right?
I forgot to tell..
..a funny thing happened.
You tell us what happened, We will decide if it is funny.
The dean has asked Kathir to prepare a list to find meme boys.
Oh god!
Are we screwed? Have they caught us?
'Oh! My degree is gone'. Am I right?
-Continue. -I tagged all the people I don’t like.
Why are you saying it now?
Sivagami had enquired Nandhini too.
What did Nandhini say?
She didn’t rat us out, but we must be careful.
I have secured the page already.
We are now speaking from Japan.
Hukum bukum mu mu sukum.
It means ‘no one can catch us’ in Japanese.
Sumohung simohung.
It means ‘shut up old man’ in Maldivian
Buzz off.
Hey, are you guys at office?
There is a page called meme boys.
I saw it too.
They are posting memes about trivial things.
Don't sweat it. We are in the number one position in meme fest.
Their first meme got 10K likes in two hours.
-That's not... -Listen to me.
Find out who they are?
How long will we keep promoting movies?
Think big.
If we win this time.. Elections are coming.
We will get an IT wing contract of a political party.
Moreover this is my final year.
We have to win.
-Kathir. -Sir
Did you get any information about those boys?
I have a list sir.
I have investigated it completely sir.
They were all wrong candidates sir.
But I have a doubt on one person.
From the computer science department.
His name is...
Asai Thambi, sir
Asai Thambi?
Manoharan Asai Thambi?
He is a professor in the computer science department.
[Under his breath] That bloody Srikumar. Screwed me over.
Get out. Don't disturb me.
Sir, I am Rahul.
Okay Rahul. Get out
I am actually a meme creator.
Okay. Come in.
Sir, he is not on our list.
Sir, I heard you have been enquiring about meme boys recently.
I think I can help you.
Do you know the meme boys?
Not right now.
But I am sure I can.
Because a meme can only be destroyed by a meme.
What do you get from this?
Sir, we have to uphold our university's name.
Our university's repute is as important to me as it is to you.
I've brought a lot of glory to this college.
Two consecutive years as the meme-fest champion.
Multiple articles in newspapers.
And like you say sir.
Discipline and conduct is not a habit.
It's a lifestyle.
To catch a memer.
You need to think like a memer.
So I know how they operate.
Your methods won't work.
One minute.
Space monkey 005.
-Go to Meme Boys 2.0 Page. -Yes.
Go to Apoorva University official page.
Okay.
Get the list of top ten live commenters and people who share it.
Send it to me ASAP.
We have set a trap.
Now we wait.
Impressive.