Hey stop.. Where are you running to?
They have arrested four guys from our college!
Arrested?!
These guys? Unbelievable brother..
What have they done to attract the cops?
Must be something big.
What's happening there?
I don't know.
Then why are you shooting?
I'm a Vlogger..
I only think about what to do after I shoot.
Hey, Get in.
What did you guys do? Did you sell weed?
Did you leak question papers?
No.
Was there an inter-departmental fight?
So what the hell did you actually do?
For the people of the land..
..we put out memes.
Then you guys deserve to be locked up!
Do you log into Facebook first thing in the morning...
without brushing your teeth?
Then share troll memes on newly released films..
..without even knowing if the film is good or bad..
Do you have more Vadivelu's meme templates than..
..your girlfriend's photos on your phone gallery?
Are you that kind of tough MC?
For you a superb opportunity.
New. Big.
Spectacular..
..not a jewellery store!
It's a competition.
Yes.. Meme-fest Tamil Nadu is here!
This competition which has been on for the last 5 years..
..is going to be quite grand this year.
What's so grand?
Our youth icon..
..sensation star..
..actor SK is going to come!
Yes, it's true. He is this year's chief guest.
For those who win this competition..
..there is a cash prize of 10 lakh rupees.
Not only that..
..there's a superb opportunity to work on actor SK's next production.
What are you waiting for?
This is the time to change your hobby into a career.
Register immediately at Meme-fest Tamil Nadu.
The registration link is in the description of this video.
This is the search for Tamil Nadu's quirky meme creators..
Can't be peaceful even for a little while..
-Tell me Mom. -Sweetheart..
Jothi Babu, how are you?
I was good till now.
You were good till now..
But what happened to your face now?
It is frozen.
Mom.. that's an internet issue.
Are you able to see me clearly now?
How am I able to see you without any tower signal?
I'm talking on Wi-Fi.
Does that mean you aren't talking on the phone?
Mom.. don't annoy me.
What's up? Tell me.
We just got back from seeing the astrologer..
..the stars are aligned well for you.
So they asked us to hand over the shop responsibilities to you.
Mom.. I can't do that.
I'm studying to become an engineer, Mom.
Your dad just warned me of you convincing me exactly like this.
Our boy said exactly what you said verbatim.
Hey..
..don't think I'm wondering if you're wasting time and money..
..whiling away in the name of college.
I know for a fact that..
..you are doing exactly that wasting time and money.
Why don't you come and look after our shop?
Innovate something here with your engineering education.
What's wrong with that?
Nothing wrong.
The fact that you are telling me that's whats wrong.
You're my son, aren't you?
I can ask only you.
Better come back home soon.
Hang on.. I'll tell him in a nicer manner.
Talk and make him return.
Sweetheart.. young one.
Mom! Don't call me young one..
Why 'young one'?
You will make me sit in the shop young.
I just now got back after speaking to your uncle.
I told him you will listen to what we say.
Me? in the shop?
[ CROWD MAKING MULTIPLE REQUESTS.. ]
Dear.. it has stopped again.
Huh.. your son must be day-dreaming.
-Father.. listen to me. -No way.
Mother.. listen to me.
Please don't dump my dreams desires and goals with grains from your shop.
-Please. -Hey..
..do you think you are a big shot?
Do you not understand what I'm saying?
Well dear..
..hang up the phone before your dad loses his cool.
Meme-fest..
..register your team.
Where do I go for a team?
Where is my 'auto' bro?
Oh no.
-Is it ready, brother? -Sir..
Sir.. sir.. a little more time sir.
More time?
Looks like the wedding invite will only be ready by the baby shower.
The function is tomorrow, brother.
Sir.. sir.. I will give it as soon as it is rendered.
What?! 'Rendu-Rai' (2.30 in Tamil)?
Oh no, sir.
Not 'Rendu-Rai' (2.30 in Tamil) sir.
'Rendering', sir.
Brother, even if you speak in English you are running late.
You took an advance, right? Your payment is cut.
-Bloody bugger. -Sir.. sir..
Please don't cut the payment. My college fees is dependent on that.
-Then you bloody well.. -What the f***?
Hey! If I come in person..
I'll blast you with bad words.
Oh no.. sir.. sir.. I wasn't talking to you.
The system isn't working here.
The system isn't working?
Why are you talking politics, brother?
Give me my video by this evening..
..or else return my advance money.
I know where your hostel room is.
OK. I'm hanging up now.
Sir.. don't come to the room.. a minute..
Looks like you are busting the laptop in the morning itself.
I'm not able to design even a wedding invite..
..what sort of a laptop is this?
What did you expect from an ancient one?
This is how it will be.
Upgrade it, bro.
Have upgraded it.. Nothing is working.
If only I had an iMac, I would have churned out wedding designs like a boss.
Even with an iMac you can't think beyond wedding designs, huh..
..loser!
It is only a wedding invite, right?
Why don't you ask your Mom to get one?
My Mom?
Well, son.. do you want a laptop?
How much will it cost?
Mom, it would be..
..a couple of lakhs at least.
Please take that knife.
Right here..
..stab and kill me.
Mother..
Why, Mom?
'You have a son..'
'..who will take care of you responsibly.'
Your dad's words before he passed away.
But you are running around irresponsibly.
Somehow.. because we are receiving rent..
..we aren't begging for a living.
It is all my fate.
Even if I die tomorrow..
I will have to get up and walk to the graveyard..
..and do my own last rites.
Even then you will wake me up..
..and ask your mother to give you money.
Not a single rupee for you.. Get out!
My mother will blast me if I even ask for time.
If only I ask for an iMac..
I'll be shredded.
Look now.. even a bell rings.
Why is this 'thing' calling me now?
I'll go down the drain and stand on the roads if I answer.
OK.. you have spread positive vibes as I leave for class.
-I'm off. -OK, get going..
I'll take a hot shower and come fresh.
-There is no water. -Then I'm not coming to class.
Today is the last date. If you don't come 'Child' will kick you.
Huh.. 'Child'! He will get wild..
I'll come as well. Wait up.
Hey, Julie..
..aren't you ready for the protest? You are still in your pyjamas.
I'm not coming.
Protests are a waste of time.
You are part of this college, right?
Are you aware the college curfew rules apply to you as well?
OK.. in the first year..
..you protested for the dress code..
-What happened? -Nothing!
In the second year?
The protest for no water in the pipes..
-What happened? -Nothing!
-Now in the third year.. -Stop it!
I'll speak after I return from protesting.
Bugger off! Julie!
Sir.. Good morning, sir.
Good morning.
-Good morning, sir! -Morning.
Oh no..
No phones in the lab! Get out!
Sorry sir.
-Hi, brother! -F***.
What?!
[SINGS TAMIL SONG]
Culturals song practice, Ma'am.
-Good. -Dedicatedly practising.
Why are you screaming?
I've seen you, that's why.
It is all over.
Your day is going to great.
Sure, we will see.
Well.. brother..
..they have announced meme-fest.
That is why I came by..
Hey.. hey..
Hey.. wait up.
Please participate in meme-fest one last time for my sake.
You convinced me the last two years saying it was the last time.
It's been only a flop show every time.
-Get going! -Bro.. Bro..
I have a perfect plan for this time.
-Perfect.. I see.. -Yes.
-All the very best! -Thank you.
I'm not coming.
Hey.. come on now darling..
What is your problem?
I don't have just one.. I have a thousand problems.
I need 2 lakhs to finish my dad's debt.
My sister's college fees is another 2 lakhs.
And I need to buy an iMac.. For which I need another 2 lakhs.
-With so many problems.. -Hey.. hey..
You don't have a thousand problems.
You have just one.
You need 6 lakh rupees.
That's it, right.
If we win this, why 6.. we will get 10 lakhs.
I see.. and I will get slipper-Ed by mother as well.
You go on your own if you want.
Hey.. when have I gone on my own. We two are always the team, right?
Well.. I should be the judge of that.
A big team, indeed! As if we are the Avengers!
As you say assemble, we should instantly line up.
Though I am alone, I am clear. Get going.
This year's meme-fest is going to be pretty grand.
Big companies from Delhi are sponsoring this time around.
Our hero, SK is the brand ambassador.
That is enough for me.
Who knows? You may even land a job there.
Hey.
If we win..
..it is 10 lakhs.
We are settled for life.
Our life is settled with 10 lakhs, is it?
Why? Is it not enough?
Shall I ask them and buy a three bedroom flat as well?
Look.
Thoughts become things, brother.
Why are you talking negatively.
OK.
Let me tell you something positively.
We will definitely not win.
How do we get past Attu Memes, Madras Memers and others?
Forget them.. even Dude Rahul from our college will take part.
He has his own army, bro.
He will arrange ten teams like last year and win easily.
..and you too will come next year to me and tell me you have a superb plan.
Get going, bro.
..this year's symposium isn't going improve.
As always.
Hey, is our friendship only worth so much?
Worth what?
We can't buy even a half a kilo of dal with that.
Go away.
Hey.. why do you remind me of our shop? I won't talk to you if you do that.
Get lost.
Listen to what I am saying, bro.
What's this, Janu? The water is salty?
Oh! You expect scented water for your face? It is just tap water.
Piss off!
Why is everyone insulting me today?
What exactly is your problem?
Problem?
You are the one creating a problem thinking I have one.
Well.. you don't socialize with anyone at the hostel..
You are always on your laptop, putting out videos, listening to music.
You are always alone.
OK, so?
I'm happy by myself, right?
That's my world.
I don't know how much longer my folks would even allow this.
And I intend to show the world my voice.
Your voice?
Are you at least doing that well?
Your videos don't get any likes or views.
Wait up.
Ah..
Hey.
That boy.
He's from my class.
You may have seen meme creators.
He lives his life as a meme.
He should be your audience.
If you start creating content which people like him understand..
..they will start 'trending' you in the blink of an eye.
Hang on a second..
Look here.
You seem very tensed since you have arrived.
-Is the dean's shawl ready? -Yes sir.
-The water sprinkler? -No sir.
I'll take care of you later.
Gopalsamy.. Are you done with the work?
-What work sir? -Will you do it only if told?!
Get going.. go on.
Sir, why are you so tensed?
The person coming in is like that.
Have you heard about his achievements?
He made an unheard of residential school, the talk of the town.
No one knows what or how he did it.
But that is what became famous as the 'Narayanan Model'.
Hey kid. Come here.
Where are you off to during college hours?
Sorry sir.. I was not aware. I'm sorry.
Today is fresher's day..
..the new dean is going to give his speech.
Where are you going without listening to that?
OK sir.
Both students and professors..
..are not driven by fear when they see him..
..but by devotion.
Basha..
..note the vehicle number.
This man is a rank maniac..
..not student ranks, but he rates the college ranking as the most important.
And he is very strict. He is our Chairman's pet.
Welcome sir.
Dean sir.. don't be shy.
Come out sir.. come.
I'm the driver, sir.
Hey.. security..
..the dean has gone.
Don't know how he exited.
My dear.. take that shawl and cover yourself at home. The dean has gone.
Welcome. I am Professor Kathiresan.
Sir?
I was the one who spoke to you on the phone.
Sir?
-Mr.Kathiresan.. -Yes sir.
These two files have the under-performers list.
Red for students..
..blue for lecturers.
Suspend all those in the red file..
..and dismiss those in the blue one.
What is this, sir?
I don't understand anything. -Just asked to dismiss them..
He just spoke and left..
Mr.Kathir..
Sir?! Hold onto this..
Sir?
Is the introduction speech ready?
Ready sir. I have prepared it and have done a good job.
Very good.
You start first.
Hello.. hello.
Good morning dear students..
Welcome to you all.
-Today is not only.. -Bro, we have 2 hours left..
-We are playing PUBG and winning. -OK bro.
Why because..
I would like to introduce our new dean..
Mr.Narayanan sir.
Thank you.. thank you.
Mr.Narayanan sir, began his career in 1986..
..in one of the leading..
I don't need such a fancy introduction Mr..
-Kathir. -Thank you.
Thank you. You take over sir.
-Thank you. Sit down. -Yeah..
As a matter of fact..
..why don't we speak in Tamil.
My dear beloved students..
We have to make Apoorva University the number one university.
I can't do it alone.
I need the cooperation and work of you, the students.
For that, the only thing I ask of you is..
Discipline.
Don't assume, 'there's a new dean and he will give a long speech'.
'We can cut a few classes, sit back and play
PUBG, go the canteen and munch on a few bhajiis'.
Drop such ideas right away.
Because..
I have not come here as a dean for myself.
I am here for you.
I am here only for you.
Understood.
So, you are all welcome.
Kathir.. please take over.
Thank you sir.
Thank you.
Next, we will be watching one..
..short video about our prestigious Apoorva University.
Lights off.
Where we study is as important as what we study.
Where did you study?
Shouldn't be like this.
Where did you study?
Should be like this.
Apoorva University.
No.1 in discipline, No.1 in value..
Most importantly, it is No.1 in Education.
Apoorva University.
Discipline doesn't just mean a word here, it is a way of life.
B.A., B.Sc., B.Com., B.Arch., B.Tech,
M.a., M.Sc., M.Com., M.Arch., M.Tech...
We teach you life here.
Apoorva University.
To choose the address of your life, come immediately to..
Apoorva University.
Bliss.
Fulfilment in life..
..is Apoorva University.
What the hell is this bro? A college promo or a tacky real estate ad?
Are they still editing stuff like this?
Shut up bro. They will confiscate our ID cards.
Huh. He looks like a hassle.
Let it go..
..as if this dean is even a person of any value.
Hey.. I was talking about you.
Brother.. say what you want.
..but just accept to be part of meme-fest.
Look at the new kids.
They would have come with so many expectations.
Look at the reality.
-Brother.. -Huh.
What did you just say?
I was saying they would have come here with expectations, but reality..
Hey..ey.. Oh no!
I didn't say it.
My Karthik isn't dead.
My Jumbo isn't dead.
Superb idea, brother.
I want this piece, brother.
This is why you are needed.
This is our first meme.
Let's go register first for the meme-fest.
Then we are putting out 'Expectation vs Reality' meme.
Let's use that fresher's day video and make a meme out of it.
In the ten lakhs that we'd win, you take five and I'll take five.
OK.. Five for me and five for you.
-Cringe.. -Brother..
Don't think too much.
Only we can do it.
Only the two of us.
OK, it can be done.
See..finally! Thoughts become things, bro.
Assuming it is possible..
.. but there is a bug in your master plan, Mohan.
What is the bug you have found in my master plan, Mr.Kathikeyan?
To put out the meme, we need their original video.
That must be saved in the admin system somewhere.
How do we put out the meme without that?
I've managed to convince you, you think I won't have a plan to get the video?
So, you have no plan?
I have never had a plan.
Come on brother..
Come on.. come on.. you can do it.
Power.. power.. come on brother.
In two minutes.. mass!
-How many? -Ten hours.
-Roll no.? -46.
-Done. -Leave.
-How many? -108 hours..
Hey.. you will get caught if we put in that much.
I'll put in 50. Get going.
I guess that's OK.
How many?
Need to put memes.
Brother, come here.
Here is your laptop.
Rent for it.
What did you ask?
We need your help.
No.
Power.. power.
You are a big power.
They say power is a state of mind.
You help so many with their attendance records.
You help recover passwords for professors.
Power!
You are a tech genius.
Power.
Power..
You take our college students around the world through VPN to..
..Korea, China, Japan, Jamaica, Hentai..
..you show them many countries!
Hey.. you can change many locations but not my mind.
Power.
Shall we begin?
The life breath of a wounded lion is more powerful than its roar.
-OK. -Power!
You aren't hiding, but waiting to pounce.
OK.
History says you have never failed those who had faith in you.
-OK. -OK.
Allow me to perform.
-Just to help. -Shut it.
-Even Dude Rahul whom we all fear.. -Hey now..
What do you want?
The video they showed us on Fresher's day..
It must be in the admin system. Can you get that for us please?
That's it, right? I'll get it.. now leave.
Thank you.
-Excuse me. -What the hell..
Do you have an iMac?
Why? Did you come empty handed?
Where you born with an iMac?
Hey you.. ask him not to talk to me.
-It is irritating me. -Why are you asking him?
Even if he gets the video, we can't use my laptop. It's useless.
Now this as well.
OK. I'll think of something.
So, you have no idea.
As expected.
Power.. get the video and come over to the ladies hostel.
-Ladies hostel? -Ladies hostel!
God save us!
-Get going now. -You go first.
Come on boys.
-There is a dead elephant. -Be quiet.
-Hi Nandi! -You, don't call me using nicknames.
OK, Nan.
Speak softly, the warden's room in nearby.
So why did you ask us to come here?
If something happens, you can easily escape from here.
But to be fair..
.. your girl's hostel is pretty like a Kerala resort.
You are blessed ones.
Our boys hostel is like the Andaman jail.
Hey.. be quiet.
Well.. the thing I spoke about on the phone..
Oh yeah..
So Mojo, this is Julie.
Julie, this is Mojo.
Hi.
Then.. I don't know these guys.
Tell me, what help do you need.
We need your MacBook.
Nandini, did you ask me to come here for this?
Sorry.. I don't share my laptop with anyone.
Tell me what you need and I will get it done.
-Well.. it is a project.. -It is a meme project!
Be quiet.
Are you meme creators?
-Indeed! -Are you one too?
No.. I'm a YouTuber.
I have a channel called SimpQueen.
Oh ho.. SimpQueen?!
Well.. Simp.. SimpQueen?
Are you her?
What are you saying?
That Instagram influencer troll video was classic.
After that..
'Deva meets La La Land'.
That was another level.
Then there was the..
-'Micheal Jackson meets Karagatakaran'. -Karagatakaran..
That was out of the box.
Then you post memes in a different genre..
Shit-Posting?
-That's it. That is it. -Shit-Posting?
Radical!
I'm a big fan. You are mass.
-Come Julie, let's go. -We will definitely meet next time, OK.
Come Julie.. let's go quickly.. come.
Sivagami is here. Get going, it is late.
Julie..Julie.. give it to us only for tonight.
I understand, but I'm a very private person. I'm sorry..
Let's go.
Grace. Devi.
If only you let us borrow your laptop..
..we'll owe you a debt of gratitude. Please!
Yes, we will give the gratitude now and the debt later.
Didn't she just make it clear she can't let you borrow! Get going.. will you!
Nirmala.
Yes, ma'am.
Sita.
Yes, ma'am.
-Please.. I'm asking as a fan.. -I understand..
..but I can't.
Fatima.
Yes, ma'am.
Shwetha.
Hey.. where are you going?
Nandini.
Present, miss.
-Julie. -Yes, ma'am.
That was a great escape.
Thank goodness.
You said Sivagami was 'terror'. Seems nothing like that.
Bro.. this is very comfortable, isn't it?
-We should also wear this daily from now on! - Let's buy a few.
-Where did you purchase this? - Give it quickly.
The nightie?
The colour is good. Let me keep this one.
I asked for the pen drive.
Oh ho..
It will have a folder called 'meme-fest'.
Yes.. and it will also have the dean's speech video.
Do you want a dank edit or a normal troll?
Well, it can be..
..dankily normal..
..hey, can I have the laptop for a minute?
Please.
Hmm..
-Superb. -Thank goodness.
Great job.
Good one.
Where we study is as important as what we study.
What big motormouth Narayana!
Seems like you’ve got half the property cooking the books.
It shouldn't be 'Where did you study?'
'Where did you study?'
Should be like this.
Apoorva University.
What is this dude? Your forehead looks different today?
This is not sacred ash, it is our company logo.
No.1 in discipline, No.1 in value..
Most importantly, it is No.1 in Education.
Look at this guy! Spinning a yarn.
B.A., B.Sc., B.Com., B. Arch., B.Tech,
M.a., M.Sc., M.Com., M.Arch., M.Tech...
..we teach you life here.
Apoorva University.
To choose the address of your life, come immediately to..
Apoorva University.
What is all this?
Sir..
..this is today's trend.
My wife sent this in the family group..
..and as soon as I saw it..
I laughed out loud.
All my stress went away!
They have projected the university in bad light.
Should we laugh for this?
And they've mocked me as well!
If the chairman sees this, who is going to answer? You?
Sir..
How are we responsible for someone else's actions?
This is all very common on the internet.
Don't bother with this, sir.
Let's just leave it.
I don't know how this university was before this..
..but since I am here, I will not allow non-disciplinary activities like this.
I know how to handle this nonsense.
Sir..
..can we complain to cybercrime for this?
Huh?
Ah.. hello?
Cybercrime?
This is Dean Narayanan from Apoorva University.
-Oh no.. bye.. -Bye..
Run..
..they don't spare a single place.
They raise their flag everywhere.
-Here she comes. -Hi..
Hi Julie.. what's up?
I didn't think this meme would garner such a massive response!
We neither!
Rightly so!
I was hesitant initially..
..and you were right.
Power!
But I am really glad it worked out.
We gelled well even under that pressure.
That's exactly why I've registered us four as a team for the Meme-fest.
What?!
We are a team together, individually.. no?!
-No! -No!
What are you telling, bro?
Brother.. if we win at meme-fest, all our problems will be solved.
A chance to become an actor for me..
..money for Jumbo to clear his debts.
Julie.. you will get a million followers without winking at anyone.
Power..
I don't know what beef you have with Dude Rahul..
..but this is the perfect chance to get revenge.
Don't let it go.
You all saw the response for the meme we created out of thin air last minute.
Thoughts become things!
If we do what we like..
We can win.
Welcome to Meme boys!
Boys?
We have been participating with that name for the last 2 years..
I need to think this through.
What is there to think in this?
We have a set of ideas..
..you have a different set of ideas.
The chemistry will be correct.
Julie.. don't waste your original voice.
You think well. Welcome to our team.
That's it power.
Thinking like Socrates..
..put your hand down.
Hey, did you notice Madras Memers are on top?
Leave that. Look at the pink churidar there?
-First year.. My Department. -Look at him!
I told you because she was nice.
Julie.. Go get her number.
Oh.. Please. I can't do that.
Hey.
Guys! It says we've violated community guidelines.
They have blacklisted and deleted our page.
What?!
Deleted us?
Everything is gone.
Everything?
I think so.
Gone.
Everything's screwed!
Let's leave all this and go about our lives.
Hey, be quiet.
Mojo.. What do we do?
There is only one way.
The registration window closes at 5 in the evening tomorrow.
We have to open a new meme page by then and register again.
Even if the page was blocked we could have retrieved it by mail.
But if they have deleted it, then someone..
[ON PA system] 'Dear students..'
'..recently some evil forces are ruining our university's reputation.'
' This is a serious violation.'
[ON PA system] So I've taken necessary action.
What the...
[ON PA system] 'Stop all these unruly activities from now on.'
'Do not repeat..'
'..or else you will be expelled.'
'Go concentrate on your studies.'