'Humans.'
'Ideas.'
'And dreams.'
'This is a journey of the dreams of great businesses'
'that thrive in every house of this great nation.'
'And so it is the journey of the sharks'
'who must help these dreams to come to reality.'
'These sharks of India..'
'They are not just the sharks of the Business world'
'since they have a lot of money'
'but they are also called sharks'
'as they invented new ways to connecting to the public.'
- Bharat Pe! - Bharat Pe!
- Go winners! - Go winners!
- 'Sugar! - Sugar!'
'They have deeply understood the world of business'
'and they have learned all about it.'
'My biggest regret?'
'No one was there to stop me'
'saying that I was doing wrong!'
'They turned their ideas into a great business.'
'These Indians from age of 32 to 49'
'have changed the image of India.'
'So do the business proposals of Indians have the spark'
'to change life for the better?'
A pocket size ECG device.
Anyone can use it anywhere.
This is a great problem in this country.
I think first we should all congratulate them.
'Whose bright idea will illuminate the future of India?'
I offer you 50 lakhs.
I will give you 80 lakhs.
'Who will get investments from Sharks?'
'Thus changing their own destiny!'
'Welcome to Shank Tank India. The Changing India.'
- Oil shots? - Oil shots?
Anyone?
Strange, sharks. You give such a disgusted expression
seeing these oil shots?
Till date the companies selling fried chips
gave us the same amount of oil in their chips
then we ate it all with great joy.
It is fine. Even we are disgusted at this.
When we found out that Indian market is flooded
with such unhealthy fried and junk snacks.
And the same day we decided
that from now on, any young consumer
must not feel a need to eat fried potato chips.
And that is how, ladies and gentlemen, Tagz was born.
- Hi, I am Anish. - I am Sagar.
We are the founder of this urban Gen Z snack brand.
It is called Tagz.
About 18 months ago we launched first product range
here in India.
Popped potato chips with 50 percent less fat.
Popping is a new technology
that use high temperature and pressure.
And hence our chips have half the fat
but there is no cholesterol, no trans-fat, gluten, palm oil.
Or any artificial colours or flavours.
And we are the first brand to make it completely in India.
It is not easy to make a brand.
You start only with an idea and passion.
Today, you are here in our warehouse
and you see all these cartons.
But the first time we sent an order from our factory
that reached our warehouse
I still remember the truck had 470 cartons
and Sagar and I unloaded those 470 cartons.
And our team of a few people.
Then we realized that this is not an easy path.
You need to do a lot of this yourself in this journey.
You must struggle a lot
and you make mistakes
and out of ten, only one idea may become successful.
But one must not be discouraged.
So I have this one wish
that as a brand we want to reach a spot
where people across the world would seek Tagz from India.
- We are.. - The best ones!
We have these popped chips of ours
in six very lip-smacking flavours.
And we have four flavours
if international gourmet dips.
We have are on more than 30 platforms
like our website, Amazon, big Basket etc.
and available on more than 2000 retails stores.
So we have sparked the fire of fit snacking
now sharks you can fuel this fire by investing in our mission
and hence are raising 70 lakhs
for one percent stake in the company.
If you may allow
we would love to serve you some of our snacking experiences.
- I hope you bring the dips. - Absolutely. - Bring it all.
I love the dips.
- Virat Kohli also had a brand. - Too Yum.
It is the same. Like your motto.
Never fried, not baked.
Same can be said for that.
This is popped, not fried, not baked, not air fried.
Not vacuum fried. Or any of those things you heard.
This is a completely new as machine is not in India.
But the customer does not care.
Customer wants a good thing that is tasty
and it should be healthy.
So be it popped, baked or air fried..
What does customer care?
I am with you on this
and this is the main reason that when we launched it
we did not focus much on popped snacks.
Let us see here. Come on guys.
How many are conscious for health food?
You? Ashneer? - Only if you call butter chicken healthy.
We shall make a healthy version of that too.
Butter chicken flavoured chips for Aman.
We cater to a market
that is not looking for peak healthy stuff.
We make something that
one can eat today as one wants to be free of fried chips
but cannot resist.
We make our products for those.
And we feel that market size is relatively big.
This is a good positioning.
Tell me of your sales.
We have an annual revenue rate of seven crores.
Last year? - Last year..
Total revenue was 1.25 crores.
From your seven crore sales on your website..
About 40 percent..
- On your website? - Correct.
66 percent of overall sales are online.
Did you focus too much online
and not offline channels?
No, Ashneer, it is the reverse.
We focused offline as I was a distributor
for 15 years across country and in Asia.
But I think lockdown changed the game in offline.
I do not understand the offline instability.
I have my QRs posted at shops.
There is such sale of goods. Come on.
How can you think offline is being instable?
It can be that you do not know how to manage it offline.
I can sell where it sells.
That is an honest answer.
You cannot say that shops are not selling wares.
Your product is not selling but others are.
Ashneer, due to being online we have a great advantage
that we have distributors in Aizawl and Shillong
and even in Pathankot and Nellore..
And all these..- Why do you need distributors?
You can sell worth seven crores in South Delhi.
Ashneer, we had to do nothing. They saw our product online
and they send us the money we sell them the goods.
And they are making good money.
This is a tough market. You know. - Absolutely.
What challenges do you see?
We need to build gross margins and defend them.
Gross margins mean
that after selling ever extra product
what money do you have.
If you sell a product worth Rs. 100
and your cost for making it was Rs. 40
then you get Rs. 60.
After selling every extra product.
So it means that your gross margin is now
about 60 percent gross margin.
If you see our net sales
then we sell a product for Rs. 32.50
and we make it for Rs. 17.
Am I right? So the margin we got..
We run the company, pay salaries and marketing overheads.
- So gross margin is 45 percent? - 46 percent.
So 46 percent. - On the pack of Rs. 50.
- Average gross margin all across. - 48 percent. - Gross margin.
You have investors?
Yes. - Who are they?
We have raised a seed round and pre - series A round.
On what valuation?
We raised the last round with two crores of AR
then we closed it at four crores.
at the valuation for Rs. 20 crores.
Tell me something.
Why did you ask for 70 Crores for valuation?
Tell me the concept behind it.
Just because of negotiation?
It is disrespectful offering one percent.
So are you greedy?
With honesty and proper math
we have placed this number.
Speaking of three years down the line
you can't see Tagz as just a popped chips company
but we will be making chips, dips, chocolates and cookies.
All this mainstream indulgent categories
with unique products
we shall disrupt these four categories.
It will be a stable umbrella of brands.
Talking to the same target group.
Holding products and categories to run on same supply chain.
I like you both.
I love your product.
I loved eating it.
I think there is a lot to be done.
How will you scale it online..
to a business of 100 crores.. I don't get it.
And your valuation of 70 crores..
I can't even digest that.
So, I am sorry.
From now, I am out.
I love the product, love the packaging.
I think, if you sell it to two lakh stores
rather than 2000 stores.,.
Then you could make a business of 100 crores.
- Absolutely. - I think if you try to make
it B2C then it will be a loss making business.
And it will be a fundamentally inefficient business. - Okay.
So, for that reason.. I am out.
But best of luck to you.
You are really amazing presenters.
I think you are really smart entrepreneurs.
So, best of luck.
Thank you so much.
Aneesh and Sagar..
So, we have an offer for you.
Oh! Well done!
And two people will join you.
You already know Aman. He is a brand builder.
I have also built big brands in pharmaceutical.
So, we offer you 70 lakh for four percent.
We think that this is a quiet fair offer
because you will not only get money..
You are getting two sharks
who will provide you great expertise, networks
and distribution bandwidth.
Did you understand their offer?
- Sir. - I am the last one.
So, let me give you my offer too.
My offer is 70 lakh for 3.5 percent.
Sole.
They will not build your brand.
They are just selling you.
Let me tell you a simple story.
My company's CEO made a chips' brand 'Too Yumm.'
- Mr. Suhail Sameer. - Yes.
No one knows this business better than him.
I will bring him with me.
I'll tell you one simple thing.
He will make his brand.
You know, he will bring the CEO and all that..
There are many capable people who can do the work.
We will also bring many CEOs.
Frankly speaking..
You also know that you have done well.
And we also know that. You have built a brand.
The thing that you were talking about offline..
I totally agree with that. Let me tell you why.
In offline business. When your brand becomes famous
then the retailers will ask for your product.
Same happened with us.
We made a online brand. Do heavy branding online.
You will automatically get offline customers.
The distributors will come and ask
- for your product. - We want your product.
Correct. - Let's focus on patch profitability. - Correct.
Let's do heavy branding.
- And you will get two sharks. - Two sharks have no value.
- This is like.. - Let me tell you..
Tell me something.
You want to build business. Okay?
Come to us when you need help. We will give you genuine help.
But we're not selling you dreams that we will build your brand
because we have to build our own business too.
We have teams..
- We will invest time. - You are mature enough
and you know that your deal will not reach 18 crores.
Your old investors will not agree.
You're not doing a favour by giving half percent extra.
Okay.. How does it matter?
Let me help you. You have two deals.
If you have counter offer then present it.
Or else take your decision.
- We will take two minutes to.. - Things change here quickly.
So hurry up and come back.
- Sure. - All right. Good luck.
Thank you.
Aman.. They know that he is a mean guy.
Let me tell you. - He troubles people a lot. - He is a shark.
- He is very insulting and mean. - He is a shark but..
We will do business with love.
Tell him.
What?
Love has value too.. Half a percent.
It's not a place for good people.
It is..
Tell me something.
Will you run your business or others' business?
- Why do you care? - I said it later.
- It's our money. We will see. - We said it after you.
- When you hurt us, right here. - Mind your own business.
Then I countered it.
We didn't attack first.
First you did then we fired at you.
Look, everyone wants to play their part.
- Right? - Play your games.
- That's good. - We just want to eat chips.
All is fair in love and war.
- I hope you have heard it. - They are here.
Welcome.
Guys, you have tested our patience.
Thank you so much for showing the faith and belief.
So, maybe our counter offer would be..
70 lakhs for 2.5 percent.
Whom are you counter-offering?
- To both of you.. - To both..
Our offer is final.
We don't want to negotiate a lot.
Half a per cent won't matter to either of us
but just for respect, you know..
You're giving me an offer
that will come down to three per cent
for both of us together.
That's what I can say.
We'll work hard together..
I have a simple offer.
Rs. 70 Lakhs and 2.75 per cent.
But.. - Don't reject the power of two people
just for an extra .25 per cent.
All that deliberation just to squeeze out the offer.
Down the road, they're going to roast you.
Just squeeze out more and more oil from chips..
Exactly.. - Otherwise, gauge our personalities..
Aman and mine against his.
Don't let words trick you.
It's your business.
I'm not pitching you anything.
All I'll help you with
is to utilise the trade channel
which you sorely need.
You're well aware that you don't need a brand.
I'll tell you something simple.
You'll be taking a cheap CEO if you go with his offer.
He's sold to the side he's speak for.
You need to decide..
- As an entrepreneur.. - Hold on..
- ...do you want freedom or.. - They seem to be saying
that I've accomplished nothing..
As if I'm here for no reason.
Amazing.. - You need to ask your heart and decide
quickly on the offer you want.
Namita, I won't ask my heart.
I'll let my mind ask..
Ashneer, if we can arrive at 2.5 per cent
we can shake hands on the deal.
And move ahead.. .25 per cent
might not matter much to you
however, I'll help me go back
and go back and build a solid case
and make my current investors happy as well.
I'm not here to make anyone happy.
I'm not here to make any investor happy.
I'm here to help you build your business.
I don't think that you
need to please your investors, either.
The offer is fair, 2.75 per cent.
I've made a better offer than them.
I've stood alone, since the start.
You can confirm the deal
and I'll write you the cheque.
Done. Let's close it.
Okay.
Thank you.
That's it?
It's done.
- Congratulations.. - Well done..
Good..
- I'll see you.. - Thank you, sir..
Build your business..
Sir..
Congrats.
This way.
All the best, guys.
- Congratulations. - Thank you. - Good luck.
You lost.. What was that about marketing?
And brand..
- Both of you.. - Do you know why..
- 'We'll do this and that..' - Do you know why.. - You lost..
- No.. - By .25 per cent..
Ashneer.. - Just for .25 per cent.. - No..
- It'll look so bad on TV.. - Namita..
We didn't lose.. We've emerged out as 'Baazigar'..
Whatever helps you sleep..
I only do what I think is right.
I do as my heart says..
I keep big goals
and try my best to achieve them.
My name is Namita Thapar.
I'm the executive director of Emcure Pharmaceuticals.
Apart from that, I'm a mother
a wife
a daughter
and, above all, I'm an entrepreneur.
What matters is not how you start but how you finish.
Team, our H1 was highly successful.
The H2 should be more successful.
- Yes.. - Fantastic!
The credit for all the ambition
and drive I have
I give completely
to my mother.
I got married at a very young age..
Had kids at a young age..
But I've always been very ambitious..
What I couldn't achieve, I kept telling
my daughter to be one of those..
You know, 'stand on your own feet'
and 'earn your own money'.
That was very important for me.
My dad's my hero.
This obsession of mine..
The passion to prove myself..
I've learned it all from him.
Trust and respect
are things to earn.
But doing that also gives a different kind of joy.
And I know one way to achieve that.
To make people quiet
we have to work hard
and achieve the numbers that we have targeted.
My wife
is full of energy
at home and at work.
Even here she makes people do what she wants them to do.
The house is full of energy when she is present.
And it feels good when she is at home.
The main reason
why I wanted to be a part of Shark Tank is to
convey a message to the Indian public
that they should have a lot of ambition
and they must keep
their courage level high.
As this poem says the goal can be achieved
only by wandering a lot.
Those who never came out from their homes are the ones
who went astray.
Greetings, Sharks. My name is Gurunandan Singh.
And I'm the founder of Head and Heart.
Greetings. My name is Rajvinder Kaur.
I'm the Co-Founder of Head and Heart.
Greetings, my name is Mehak.
And my name is Chehak.
Sharks, we are the same family.
Today we are here with a request of Rs. 50 lakhs
for 5 percent equity in return.
Sharks, I'm going to show you
an amazing scientific magic.
Are you ready?
- Yes. - Yes, sir. - Mehak, Chehak.
Yes.
I request Ms. Vineetha to please come here
and blindfold Mehak and Chehak.
- There is a blindfold there. - Okay.
Will you vanish her?
Me?
- That's what you want, right? - Do that please.
Investment confirm.
Are you able to see? How much is this?
She can tell.
She has put cotton.
So, there is no possibility that they can see.
Sharks, are you comfortable with them? - Yes.
- Yes, sir. - Okay.
The team Shark Tank has put some items
in this bowl.
So, my daughters will identify the items
with the help of a scientific magic.
I'll explain you what it is.
Okay. Start Mehak.
Okay. Chehak, you can take the other item.
- This is.. - Yes, Mehak.
Okay. This is something made of plastic
which is Green in color.
Wonderful.
Wow!
- Yes, Chehak. - Red thread.
Wow! - Chehak rubbed that on her head.
Did you all notice that?
She didn't take it to the nose.
This is a glue stick which is blue in color.
It has a yellow cap.
And there is a yellow color here too.
- Wonderful.. - Wow!
- How? - Yes, Chehak.
A card pink in color.
What?
This is similar to the movie Badshah were the person
can see everything by wearing a goggle.
This looks similar to that.
- It's all magic. - Magic.
Okay, this is a red ribbon.
Yes. - A box black and red in color.
Wow!
Okay, does he punish you if you fail to identify?
No. - No. - They never made a mistake at identifying.
Okay, you all might be wondering how this is possible.
Can I request you to give your belongings?
Anything belonging to yours which they can identify.
This is tough to identify.
Put Aman in it.
Thank you.
- Tablet. - Thank you.
Thank you, sir.
Wow! Wonderful
I got something great.
You came here for an investment and you got it already.
I'll make them hold the items one by one.
- Okay. - Yes, Mehak.
This is a tablet which people consume
to cure sore throat.
- Wow! - Wonderful.
Brilliant.
This is a pink rose.
- Correct. - Okay. - Oh, my God!
Chehak, hold this.
You won't be able to guess this.
Yes, Chehak.
- White wireless earphones. - Wow! - Okay.
- Yes, Mehek. - These two are different.
One is Cibia's sachet and another one is box.
Well-done! Good.
She knows the name too. Wow!
What's going on?
- A note of Rs. 500. - Oh, my God!
Can you read the serial number? Read the serial number.
What!
- No, this is impossible. - This is impossible.
If she is able to do this, I am leaving.
Where? Drown in water?
Yes.
This is impossible.
- 87.. - Okay.
- 8784.. - Okay.
878407.
- She said 878407. - Wow!
Incredible! - Sir, can you read the serial number?
- 878407. - Oh, my God!
Wow!
- I am desperate.. - This was very impressive.
- To know how you did it. - I just tell you, sir.
- Magic.. - That one.. - This is not magic.
This is a miracle. - This was yours. - Yes, thank you..
Sharks, this is not magic.
It's a Japanese scientific technique.
This is called brain optimisation.
Mehek, Chehak, fabulous job!
- Thank you, ma'am.. - You are very impressive.
I have a question before you leave.
It's a very important question.
How it has benefited.. I want to know from you.
It has helped me immensely in studies.
And I have noticed one thing. When I was her age
my art was very bad. It was pathetic.
I used to enjoy doing that.
But I used to feel like crying after seeing that.
- And now.. - Same here.
Now I am working as an artist.
I make paintings on commission basis.
- Wow! - Wow!
- That's just because of this? - Yes.
How it has benefited you?
It has helped me to concentrate hard.
Earlier, it was difficult for me to sit and study.
I used to get distracted.
But after using this technique, I can concentrate now.
- Thank you. - Very well-done, girls!
- Thank you. - Very proud of you.
So Sharks, after seeing the demo..
Can you believe this now?
- No, right? - No.
It's not a magic.
It's a Japanese scientific technique
which is called brain optimisation.
And our company, head and heart
gives training of this technique.
We have already trained more than 5000 participants
through off-line training before Covid.
During Covid, on 27th April, 2020
we started our first on-line session
after research on on-line.
And 1100 kids from seven countries
joined our on-line session without any special marketing.
Wow!
We're still in shock.
How did you get the idea for this product?
I was in corporate for 23 years.
I'd first seen this in Malaysia during a seminar.
When I saw this program there I was really excited.
Rajvinder is an educationist. So I discussed with her.
I said we should get this for kids back home.
She suggested, rather than going there for a month
we should get the trainer here. It'll benefit other kids.
Wow! - And we could train the kids here.
So our first pilot session was in Delhi in 2014.
We started a batch of 15 kids with amazing results.
Rajvinder suggested
that I cannot keep a job forever
and this was a good project to start something of my own.
Wow! - I understood that it's a technique.
You tried on your kids something that exists in other countries.
- But what's the tangible outcome? - We talk about going to gyms
and eat a protein rich diet and toning muscles
but enhancing the brain's capability
and its performance is always left out.
So this program will take our brain's capabilities
to the next level.
I'm really excited to share something.
The Himachal Education board approved our curriculum.
We have the notification, too, where from grade 9 to 12
this has been approved as an elective subject. - Very good!
Congratulations! - How will you make money from it?
Yes. - We've already launched franchise model.
I charged Rs. 5,00,000 to appoint a franchise
and I'd get 30 percent royalty after training a trainer.
So what's a year's revenue.
Last year's revenue was around 30 lakhs.
Gurunandan, I did not get it.
Schooling is a business already. Why would people pay
for what you're introducing? This isn't come course.
Yes, it is! Let me come to that.
As you said, Himachal Education Board approved this due to merit
and tangible outcomes.
If this is in the course in Himachal schools.
Then why would one pay you? Kids can learn it at school.
Sir, who will run it in schools? Us!
So you'll run it in government schools?
- Yes! That's the contract! - I've never heard this before.
It's in the notification. I can show you.
My question is if you teach with such focus on quality
a good student may memorise it and start this with Byju's.
- So there's no defensibility. - Anyone can train and do it.
- But the quality system process.. - Is it better than Byju's?
Is it better than Byju's and Upgrad?
I'm 100 percent confident in this field.
Byju's is totally different from what we're doing.
Byju's is focussing on their tutorials. - Not yet.
Byju's or Upgrad is not focussing yet.
- But maybe later they can. - Maybe.
- If this grows. - I'm ready for competition.
Mr. Gurunandan, let me make it easy for you. - Okay.
No one can win an argument against you. - Oh!
- Let me be honest. - Come on.
I don't see anything tangible in this.
I find it gimmicky. Like a magic trick performance.
- No, sir. - Listen..
I see nothing research driven enhancement in capability.
So I'm out of this.
Let me tell you all my decision.
I don't understand how you'll defend this online.
Because there's vast competitive space and it will take crores.
So I'm sorry, but I'm out.
I wish you all the best from the bottom of my heart.
Even my view is similar. The problem I see is
if I train the trainer, the trainer will take it forth.
That's my problem so I'm out.
Okay. - I would say that
instead of Edtech, if you focus more on corporate training..
Everyone's asking to show us the results
and business. Corporate will yield it immediately.
- Best suggestion. - Good! - In Edtech
from the time you train a kid till you see the results
it becomes a 12 year project.
In corporate, within months you'll see measurable results.
That's my feedback but from investment perspective
- I'm out. - Okay.
Sir, even I'm out as of now.
There's no clarity of online business.
- All the very best! - Thank you so much!
They fight with each other for a good deal.
But when there's something tasty in the product
it becomes difficult to control them.
Do you know what I'm excited about?
They'll let us taste it.
He is pitching and Aman is salivating.
We serve Maggie in not just one, two or three
but 80 flavours and verities in our store. - Wow!
Bring it whatever it is. Let's try it.
It's Indore Special 'Poha'.
Fantastic tasting..
CSK. This is not Dhoni's CSK
but this is cheese 'Samosa', 'Kulcha' sandwich.
Please start with him.
- I'll take it. - Okay.
Just joking.
I like sweets a lot.
You talk to them for now. I'm feasting.
Which flavour am I eating now?
'Charnamrit'. - Why did you choose this flavour?
After having it you'll give them 300 crores.
I also have a black coffee brew
which I'll be gifting at the end.
- Wow! - Nice!
Sorry. I was too busy eating. What was your ask?
It's very bad.
This is bad. Stop this.
Even the inventory that you have, please throw it.
I'll put it in my mug.
I won't give it back.
It's a nice flavour.
- Greetings to all the sharks. - Greetings.
Greetings.
My name is Pandurang.
And I'm his wife Vaishali.
We are from Baramati, Maharashtra.
Sharks, so what if you can't come to our village
we brought the traditions and culture to you.
Wow..
How should our minister be?
He should be like Ashneer Grover.
- Will you put a cap on me? - No, we'll give it to you.
Sharks, you must've seen
that a doctor's son wants to be a doctor.
An actor's son wants to be an actor. - Right.
And even a politician's son wants to be a minister.
Have you ever thought
why a farmer's son never wants to be a farmer?
A farmer's life isn't easy.
Sometimes rain problems sometimes drought
sometimes not have facilities.
I'm a farmer son too.
My father always used to say
we should bring about a change in this.
After working in Pune for 12 years
we came back to our village.
And in 2003
me and Vaishali
a tourism based on agriculture
called Agri Tourism.
Through Agri Tourism when a tourist from city
comes here
they see the village, the village culture
they live here like a farmer for two days.
Playing, milking a cow
bathing in the river, working a little in the fields.
The kids of our tourists
we tell them to bring natural stones
and we give them paint and brush
and they came paint them to make beautiful designs.
And through this the tourists from cities
connect with villages.
It brings back their childhood memories.
Right now in Maharashtra 600 farmers are connect to us.
In 2018-2019, those 600 farmers were visited
by 7 lakh tourists
and they earned an income of 53 crores.
Today we have 50 lakhs investment
and give you 5 percent equity for that.
We want this investment
there are 15 crore famers in India
if we can get one person of famers to join us
then we can have 15 lakh farms.
Last year 23 crore people did domestic tourism.
If we get even one percent booking
then think about how big of an opportunity it is.
We want this investment
so that even a farmer's son should say
that he wants to be a farmer.
And live in a village, not in a city.
Thank you. Hail youth and hail farmers.
- Thank you. - Thank you. - Very good.
- Mr. Pandurang and Vaishali. - Yes.
- Your pitch was very good. - Thank you. - Thank you.
You look very nice.
I'm from Pune.
Which is very close to Baramati. - Yes.
I can say as a mother
that the future generation should know
that 80 percent India lives in villages.
Yes. - So what is village life?
- Yes. - Exactly.
You are making a good point. Great.
- Thank you. - Thank you. - Very nice.
Thank you so much.
I found it interesting that you worked 12 years in Pune
and then returned to village.
So tell me first, what work did you do.
I was working in Club Mahindra's sales marketing. - Very good.
I have technical knowledge of tourism
and I'm also a hardcore farmer who works in fields.
That's why I combined them both
and launched Agri Tourism.
And I'm the father of Agri Tourism
I've received an award from President of India
for innovating tourism product of the country.
- Wow! - Very good. - Thank you.
Please explain how you make money from this model.
The farmers who want to associate with us, we look into
their capacity building, training program module
and standard quality.
We look into that and affiliate.
That is what makes money for us.
We also earn from centralised bookings.
- What was your income last year? - It was Rs. 79 lakh.
- You have earned Rs. 80 lakh. - Yes.
How much did you earn from farm and from commissions?
We earned, approximately, Rs. 30 lakh from our farm.
How do you draw customers towards your business?
Social media and word of mouth help us get tourists.
Last year people from 23 countries visited my farm.
Our focus is not on international tourists.
We are focussed on domestic tourists.
If they come to our farm, spend time with us
and before leaving, if they buy food grains from me
and along with that, if they buy handicrafts
then the problem of a farmer not getting
the right price for his produce is solved.
If I get the right price for my produce, in the farm itself
why would I take it to the city?
How much does every farmer make every year
- from this model? - Approximately Rs. 16 lakh..
How much does he earn from farming? - Little, sir.
Because, for example, if he has 5 acres of cultivable land
he can earn not more than Rs. 2.5 lakh.
So your model can fetch almost 10 times more.. - Yes. - Right.
- When he is associated with you. - Yes, sir. - Fantastic.
Yes, sir. - If this model works for the farmer
why would he associate with you, I mean..
Won't he use travel booking websites to earn more?
Farmers are honest.
For instance, if you help them out
by giving them this platform
I don't think they will go
for other options. For many years now
- people are connecting with us.. - I am trying to understand.
This is a great business model.
You are trying to help 15 lakh farmers.
The biggest value you are creating
- is by teaching them. - Yes..
Once they learn, they will need customers.
Why would they come to you to seek customers?
The 600 farmers are loyal.
Will 15 lakh farmers also be loyal
if they don't find business?
We will use technology at this point, ma'am.
And that is why we are here to seek investment.
Sir, why do you need technology?
I replicated my model in Maharashtra.
I want to replicate it now in the other states of India.
Now that you are on TV, a random person in Rajasthan
will try to copy your idea
and it may be done by people in Nagaland and UP..
That is a possibility. How will you deal with that?
Sir, agri-tourism is already prevalent in US and Europe.
From the past 21 years
this should have created many copies.
- But it didn't. - Yes..
Maharashtra's policy.. From 2002 to 2020
I persuaded the government.
In September 2020
Maharashtra's agri-tourism policy has come into force.
- And the credit goes to you? - Sir, I drafted the policy.
- Oh wow.. - Very good.
Make applause. Very happy.
Mr. Pandurang, I think
not technology but it is a booking site that you need.
You need to tie up with MakeMyTrip or Yatra.
They will support agri-tourism. They have enough funds.
You have the passion needed to run a business.
But I am unable to relate to it.
So, for time being, I am out of this.
You are the father of agri-tourism in India.
You have earned a name for yourself.
If you start a certification program wherein farmers are
certified, I think
you can scale up your business with very less investment.
But it is not relevant for me. So I am also out.
- Thank you, ma'am. - You don't need money.
You made Rs. 80 lakh last year. This is big money.
If you take some people with you and march on
you will double this amount in no time.
If someone invests Rs. 50 lakh
he will expect a return of Rs. 5 crore.
That makes it risky. Hence
I wish you the best but I am sorry, I will be out of it.
- Thank you, sir. - Thank you so much.
Two things. Demand and supply. - Yes.
You are trying to deal with both. - Yes.
I think your effort is more on the demand side.
You need to change your model. You need supply standardisation.
So I am out of this.
Mr. Pandurang and Ms. Vaishali,
you have actually taught many budding founders a lot.
Every founder has to deal with funds and investors.
Also with technology. These are buzz words.. - Okay.
They are glamourous words.
But they need to think
if their business
really needs these two
or are they running after an impossible dream.
I think you got a very good feedback today.
Think about what is important for your business. - Yes..
So even I am out of this.
Thank you and all the very best.
- Great to meet you. - Thank you, sir.