'The sunscreen is available in serum form.'
'It vanishes 10 minutes after it is applied.'
'We've developed an underwear brand, Bummer.'
'That's raining underwear.'
'We're sisters-in-law'
'and we make various types of pickle.'
'The average order value is Rs. 600.'
'While we'll invest Rs. 75 Lakhs'
'we want 15 per cent of equity.'
'What matters to you, the person giving you the money or money..'
'He said that he wants it from me.'
I'm Kanika.
I'm co-founder of CosIQ.
I got into skin care industry about
two and a half years ago.
Angad and I met at wedding our best friends.
We got along well
and we got into fights too..
And a couple of days later, we went on our first date.
He proposed me after two weeks
and we got married in 2019.
After getting married
we were asked what every new married couple is asked
when we were planning to have kids.
Everyone told us to have a baby
and we ended up making one.
- Greetings, Sharks! - Greetings.
My name is Kanika.
I'm the co-founder of CosIQ.
I'm Angad.
We got married one and a half year ago.
We've been putting up with each other since then.
Congratulations.
Thank you..
After we got married we were asked..
Everybody started asking..
'When is the baby coming?'
So we decided to have one.
And..
That's how..
CosIQ was born.
This is our firstborn.
Is that how you carry it all the time? - Oh, we'd love to!
Trust me.
Two years ago, I worked at a manufacturing company.
I worked with many branches there
and designed some skincare products.
In my two years there, I learned a lot about this industry.
I decided that we needed an ethical
and intelligent skincare brand.
We're creating a brand
that gives proper information to its customers
as well as uses the ingredients only in right proportions
focusing on safety and results.
The sunscreens comes in serum form.
It vanishes 10 seconds after it's applied
leaving zero white crust.
We've made India's first two ingredients
vitamin C serum.
It doesn't contain lemon or oranges.
We don' make those claims.
We're asking for Rs. 50 Lakhs for 7.5 per cent equity.
We'd love you to be the godfather or godmother shark
for our newborn.
- Let me show you the samples.. - Please share the samples..
We've got our vitamin C serum for you..
And the sunscreen..
Okay. - That is our best-selling product.
When did you launch it?
- Three months ago. - Three months..
I actually want to speak about the product because..
I belong to this industry..
I'm very excited about products.
First of all, I love the sunscreen serum..
I believe it's good
marketing communication to say that
the quantity of vitamin C is 23 per cent
yet it's stable, with a two years of self-life.. - Right..
I just want to congratulate you
that you've done a great job in three months.. - Thank you..
Thank you.. - You've used your prior experience well..
There are hundreds of products
but very among them
have a good packaging communication
and good quality product.
Thank you..
A brand name should give one a great feeling..
The consumers should love it.
We all got confused in pronouncing the brand..
- Was it 'cosik' or 'cos iq'.. - Yes..
Why did you choose this name?
We wanted to make skincare intelligent cosmetic.
So the name had words like cosmetic and IQ..
Intelligence quotient..
The customers will call it 'cosik', though, not 'cos iq'.
Customers are mostly calling it 'CosIQ'..
There are certain number of people..
- Then I'm a little stupid.. - You're among them..
We wanted to put a dash in between..
We're a little confused..
It's 'CosIQ' and you're low IQ.
Fine..
They're right..
Tell me something, Angad and Kanika.
What's the division of your work?
I take care of financial side of things..
You handle finance, sales and marketing
- and she the products? - Products and new ideas..
Sold anything in these four months?
11 lakhs. - 11 lakhs.
Everything sold online? - 90 percent online and markets.
How many did you sell last month? - Four and half lakhs.
- Three and a half lakhs. - This month four and half..
Do you or she takes care of the finance?
Last month 3.5.. This month, we'll close at 4.5.
In four months, you made a business of 4.5 lakhs.
Good sign. - Gross margin?
Gross is 75 percent. Net is 20 percent.
- Kanika and Angad.. - Yes, ma'am.
I found this sunscreen to be too sticky.
When I tried
I never found anything different.
For which, I was skeptical that you can sell this.
For that reason, I'm out.
- But I wish you the very best. - Thank you, ma'am.
I find this product nice.
At least, quality wise and presentation.
It is international quality.
Someone can feel this is a premium product.
What if I say, the brand name is rubbish?
The name shows, it is a low cost TV brand
and not a cosmetic brand.
Change the name. What will be your reaction?
We can, sir. The product is high class.
- The name.. We can change it. - Good.
Once a brand value, it might get difficult.
Changing a name in a mature stage is like mockery.
Angad and Kanika, why are you asking Rs. 50 lakhs?
Sir, mainly marketing.
- Isn't your business profitable? - It is breakeven.
- But we cannot expand. - Exactly.
- It isn't paid marketing. - No. - Organic marketing.
I'll make you an offer.
I think, you're at the beginning with enormous work.
Positioning, sales, marketing.. It is a lot of work.
I'll give you the 50 lakhs.
But I want 20 percent of the company.
Actually, you know that I've grown sugar
and I find this category interesting.
You did a good packaging and product..
I think, the future is bright.
Since the beginning, I'm skeptical about the valuation.
I've seen a lot of companies in this phase
and valuation is based on revenue.
With a bigger revenue, you can ask this valuation.
- Shark Tank came now.. - Rs. 6.5 crore is way off..
But anyway, had I offered earlier..
20 lakhs for 20 percent
plus 30 lakhs of debt with 12 percent interest.
- Is that an offer? - Yes. - You're making an offer. - Yes.
You'll be crushed under the debt.
Don't even think about it.
Nothing is better than debt. Equity is rubbish. Debt is good.
People have different views.
Angad.. Kanika..
Do you need Shark expertise or money..
We need to make voteheads for CosIQ.
We need that. - Very good.
We're sure we can't make it by ourselves.
Absolutely.. Your business is solid and will be right.
But I've already invested in a similar company.. Recently.
So, Angad.. Kanika..
You're great but we met late.
I can't do it. Otherwise..
I'll give you a better offer than them.
You asked for Rs. 50 lakhs. But I'll give you Rs. 75 lakhs.
One-third of your company should be mine. One-third.
No debt whatsoever.. Pure equity.
Don't fall for big talks.
- All three of you can join.. - Nothing of that sort.
This is a solo game.
- We'll do something big, sir. - No. My appetite is more.
He wants a sugar cosmetics founder.
Nothing as such. Take my advice..
Competition makes you drag with money. Keep that in mind.
- Rest is up to you. - Worst allegation ever.
How many 'Fintech' companies you've invested? - I have..
Without investing, I launch companies.
This is so exciting. You made Sharks fight with each other.
I'm sorry. We..
- I got overwhelmed. - Let me summarise it.
My offer is Rs. 75 lakhs
at 2.25 valuation and a third of the company is mine.
His offer.. He is giving you the 50 lakhs you wanted.
But he is asking 20 percent.
She is making up a different story altogether.
Ma'am, let's solve this and come to..
- Full equity and.. - Can we..
Fix it as 7.5. I'll be more than happy.
- He has refused that.. - He doesn't want that.
He wants to go solo.
- Can you give us some time? - Sure. Go ahead. - Thank you.
Boss, this company has power.
This is a very good product.
- We're not going into debt. - I want.. But debt..
We'll not take a loan.
Call up brother.
You're giving less valuation.. It starts from 5 crores.
- You're out of this, right? - I'm helping you.
I don't want any help.
- Hello. - 'Hello.' - Brother?
'Hi, Sister Kanika. It's Pulkit.'
- Where is Brother Deepak.. - 'He has gone to washroom.'
Give him the phone. - We've one minute. Give him the phone.
- 'He is in washroom.' - Yes, give him the phone.
He knows we will call him up.
It costs Rs. 1.5 crore.
- 'Hello.' - Brother.
- 'Yes.' - We have two offers.
- 'Okay.' - They will go with Anupam.
No, they wanted Vineeta.
- And then we do.. - Actually, they wanted me.
- Rs. 25 lakh.. - Since I am out, you are..
- Then we have 12.5. - How confident he is!
- Yes. - Mr. Anupam..
Listen. They wanted me on board.
They didn't get me. Now as a consolation prize..
Okay, I am a consolation prize. Or maybe Ashneer..
- One between us.. - No, they're going to pick you.
No, nothing is confirmed.
You have made Bihari.
Welcome. - You are coming holding each other's hand.
I feel you are giving each other's support.
We might fall down.
- Or you might fall down. - Yes, due to excitement..
I see. You need support.
Sir
we really liked your offer.
But percentage is too high for us.
We don't know where we will go with that.
So..
The deal is final. - The deal is final! - I told you.
- I told you. - There is a twist.
There is a twist.
You can accept this deal.
But I will make you another deal.
It's an alternate offer.
We will give you Rs. 50 lakh together.
But..
We will take 25 per cent equity.
But both of us will come in.
- We will put in 12.5 each.. - Please don't do this.
- 25 per cent for Rs. 50 lakh.. - You get two sharks.
You will get their expertise.
You are getting what you wanted.
25 per cent for Rs. 75 lakh.
Wow!
- What should we go now? - Sir..
You need to decide that.
- Ashneer, a big shark.. - Do you need chairs?
You are in great demand. Be happy for that.
- Dance if you want.. - It's an amazing offer.
- Boss, in Shark Tank.. - It's called extra sugar.
It's like that.
Just tell us where you are seeing our brand in future.
- We need to give interview now? - No.. - No, sir.
I don't sell myself.
I sell numbers.
I have given the number.
Look, everyone is qualified here.
Everyone has achieved success in their lives.
We are not sitting here just like that, okay?
Correct.
I have a counter.
Same, 20 per cent.. Both of you, come on board.
And deal is final.
It depends on her.
- Seriously, ma'am. - The deal is final.
We are very excited to work with you.
That's not happening.
What now?
- Deal. - Which one? - Which one?
- 25 per cent. - Rs. 50 lakh. - But we need Ms. Vineeta.
- Well-done! - Thank you so much.
Good one.
- I need to write a cheque. - Thank you.
- Congrats! - Thank you, ma'am.
Super excited!
- Angad, well-done! - Thank you.
Good job.
I have written a message behind for you as well.
- Thank you. - All the best.
- It will be fun. - Yes, we will have fun.
- Good luck. - Thank you..
Thank you once again.
Ashneer, I want to dance first.
- It doesn't make difference. - Which one?
It doesn't make difference.
- Investing money and have fun.. - Just think. - It didn't work.
Just think. If they accepted my offer
then?
When Ashneer offered higher valuation
and higher amount than us
I thought Kanika and Angad would get tempted
like most of the entrepreneurs.
But they need guidance by getting me on board.
I think my conviction in both of them as entrepreneurs
had increased further.
Moreover, the fun of taking a deal away from Ashneer..
I think nothing can match that.
So it has made my day.
I think 50 per cent of the success
comes from one thing. And that is perseverance.
My name is Vineeta Singh.
I am the co-founder and CEO of Sugar Cosmetics
which is young India's favourite beauty brand.
I think there are similarities
between marathon and entrepreneurial journey.
People run faster in the initial years.
Later, they quit.
But if finishing the race is your goal
it's important to keep moving forward.
One step after the other.
Before the success of Sugar Cosmetics
I suffered failures for years.
First, I thought of launching a lingerie brand.
Then I launched a service company.
Then I launched an e-commerce company.
I suffered multiple failures and rejections.
But finally, the breakthrough happened
and it happened because
I was clear that if I quit
that will be my failure.
Previous failures don't matter at all.
I am looking for such entrepreneurs in Shark Tank
who are resilient
who don't give up after failures.
I know lakhs of entrepreneurs
are on the verge of giving up after Covid.
If ten per cent of them carry on their journey
through Shark Tank
and they don't give up
my mission in Shark Tank will be accomplished through that.
- Greetings, Sharks. - Greetings.
My name is Kalpana Jha. I am 52 years old.
Greetings, Sharks.
My name is Uma Jha. I am 51 years old.
- We are sisters-in-law. - Great!
We are from a small city of Bihar
Darbhanga.
It comes in Mithilanchal.
People of Bihar are fond of food.
They like to have one pickle with their meal.
This pickle has a unique taste
which you don't get in other pickles.
That's why in order to bring this traditional pickle
to the world on June 2021
I created JhaJi store website.
We make many kinds of pickles in JhaJi store.
These are sun dried.
There are no preservative
nor chemical
or any kind of artificial colour.
Due to which their unique taste
and fragrance comes forward.
I've sold pickles to 1500 customers
in three months.
I offer you 10 percent equity
for 50 lakhs. Thank you.
Ms. Kalpana, can try it? Can we taste the pickles?
- Yes.. Sure.. - Sure..
Dishes like 'Thekua', 'Bhujiya' from Mithilanchal
and I've served three kinds of pickles.
This also has 'Suran'.
One is a garlic mixed pickle.
One is mango pickle.
Mithila special mango.
- It is very delicious. - A lot.
And each one has a different and unique taste.
- It's a very good pickle. - Yes.
It's good.
- Wow.. - Thank you.
Our mothers-in-law and mothers used to make these pickles.
I learned from them and have made them for 30 years.
I used to watch it as a kid
and I was interested too. I used to tell my husband.
Everything has been good. My kids are settled well.
I couldn't do anything.
When he retired, he said he'll give me some money
you can do your work.
And my daughter encouraged me too.
Mom, you do it and I'll help you.
We'll look at marketing and outside work.
Facebook, Instagram, Google, YouTube..
We must know how to use them all.
Make a video every day.
No matter what you make in the kitchen
record it, share it
and look how people perceive it.
This tradition of Mithila is very old.
The taste and culture which hasn't gone outside.
I want the taste of Mithila
through my small business
to become big.
This should go to every house.
Ms. Kalpana and Ms. Uma
do you know what I liked today that in India
a wave of entrepreneurship has risen. - Yes.
You started from a small village in Bihar
and you've come to this stage. India is arriving.
Yes..
Who is the elder sister-in-law?
She is my sister-in-law.
She's elder to you.
Don't you guys fight?
No.. She's very nice.
We've been friends for 30 years.
She's my lovely sister.
If one can go out and one can talk about the other..
When you're together, both are nice.
That too on TV.
Though the relation between sisters-in-law is tensed.
But that's not the case with us.
The name you've given JhaJi is great
because I had a friend who was called Jhaji too.
I call my husband Jhaji too.
You've made a pickle out of your husband's name.
No, I didn't.
This is my delegation for him.
I opened a store in his name.
Okay.. - Don't say that. He won't let me in the house.
Very good. So this is jhajistore.com. - Yes..
How did you do this?
My son graduated from IIT Delhi. - Wow!
He made all the planning.
And we're doing this business only in Delhi and NCR.
How do you sell it in Delhi?
We only sell online.
What was your sales last month?
Last month's sales was 5.14 lakhs.
In which Rs. 80,000 was from my repeat customers.
How much was the profit from that?
Rs. 600 is the average order value.
In which 100..
You've put effort and learned everything. - Yes..
It's amazing..
Hearing you say average order value made our day.
- Great. - From 600 average order value
I use Rs. 180 for marketing.
- I use Rs. 140 for courier. - Wow!
And the packaging for the pickles
is Rs. 170.
So our margin is Rs. 110.
So out of five lakhs
your profit was 70,000 to 80,000.
- Yes. - You'll take 50 lakhs from us
what will you do? How will you increase your work?
I'll split this money into three portions
for mid-term, short-term and long-term.
Okay. In short-term I need funding
because I have demand but no product.
So the raw materials I buy from local market
the rates are high and I'll buy in bulk.
And I need few machines so I can work faster.
And I'll open a warehouse in Delhi
because it costs Rs. 140 to get goods
from a small town to Delhi.
In mid-term, the dry dishes that you see before you from Mithila
I'll add them to inventory
and for the long-term I need advertisement
and to start work in Delhi, Mumbai and Kolkata.
I'll take help from you too. I don't just need money.
I need your experience too
which I can use to make my company big.
What do your sons do apart from helping you?
They work in their company.
He works in marketing in a venture company.
All the technical stuffs are being seen by their team.
They'll do it in the future too.
That's why I gave the 20 percent equity
so that they see it as a business
and not as a family business.
He husband is a MBA professor
and he'll be involved in this too.
He's 15 percent equity holder of this company too.
So he'll have to come too.
- He'll have to come. - Yes.
Yes..
How can we give 15 percent without work?
You understand business well.
If we take 10 percent by mistake then you'll say
you took ten percent, you'll have to work.
- No, that won't happen. - You are the real Shark.
Sir, this is business.
How knows the conditions better than you.
That's very good.
This is team work. We have a team
I already have three pillars
and I want to make you guys the fourth pillar.
Please come in and not only India
spread my company all over the world.
Ms. Kalpana and Ms. Uma you need experience.
And since this is an area
- where I have no experience.. - Yes..
I'm out.
My solution is to earn a little more profit. - Yes..
Concentrate on shareholding.
If your son wants to do this in the future
- then his share should be more. - Okay.
He should be the front runner of your business. - Okay.
Then it'll be easier to get investment. - Yes..
It's a no from me now.
- Best of luck. - Thank you.
Even I don't have a clear direction
on how to grow this business.
And the valuation you asked for
- is high for the given scale. - Okay.
So at this time I'm out too.
Ms. Kalpana and Ms Uma, I want to add value to your company.
- Yes.. - But it won't work. - Okay..
Because I can't give enough time. - Okay..
I want to wish you lots of luck.
Maybe you be successful. But I can't join today.
- Forgive me. - Thank you.
You've won our hearts, mind and stomach.
- Okay.. - You've won everything.
And it's a nice pair.
- Thank you. - Thank you. - Thank you.
If we invest money and it doesn't work..
How will it not work, we gave you 15 percent.
I thought Aman would sit on a terrace and cut fruits.
I'm excited and confident.
My initial goal is to be myself
be confident of my business
and let's see how the Sharks respond to that.
Hi, Sharks. My name is Sulai.
I'm 27 years old and I'm from Ahmedabad.
Sharks, there are so many products in the market today
which make you feel great on the outside
but what about inside.
Yes, I'm talking about your underwear.
Any apparel you purchase
you'll consider style material, design..
Then why do you see underwear as a necessity? Right?
And especially nowadays, major brands
make the same old coloured white and black underwear.
Sharks, I feel this is not right.
Not only your social life
but also to make your inner life
exciting, colourful and quirky
we've developed an underwear brand
bummer.
Wow!
It's raining underwear.
Bummer began in 2020 and it is an underwear brand
which is made from super soft and sustainable
micro modal fabric.
Combined with exclusive designs and bold colours
bummer is everything you need in an underwear.
Sharks, now you and I together
can become new leaders of the underwear industries.
That's why I'm here to ask for 75 lakhs investment
for four percent equity in bummer.
Sharks, more than 15,000 people
have already let bummer into their pants.
Are you ready to do the same?
How much is the valuation?
We're looking at 18 crore valuation.
Sulai, lovely presentation.
- Your brand name is great. - Fantastic.
- Love the brand name. Bummer. - Thank you so much.
- You don't have a co-founder. - I'm a solo founder.
It's been three years since I've been working on bummer.
But it's been 15 months since the brand launched.
I spent 15 months
in visiting more than 100 factories
figuring out the materials, getting the product right.
Where is your manufacturing? Ludhiana.
No, manufacturing is in North India, but not in Ludhiana.
But this industry is cantered in Ludhiana.
Ludhiana and Tirupur in South India are two main hubs.
How did you find a third place?
We found a good factory in Delhi which was giving good quality.
So we made a joint venture with them
the bummer supplied them with machines
so they fixed a specific line for bummer
for the next 12 months.
So you did the Capex.
- We did the machinery Capex. - How much?
About 10 lakhs.
10 lakhs. That means your sales must be good too.
Correct. Yes.
What are you sales in the last month?
Last month we did 15 lakhs in sales.
What a bummer! - This is only bummer.in website.
We haven't gone to any market place like Amazon and Flipkart
and we haven't gone offline yet too.
So your 15 lakhs sales how much was women and men.
That's the interesting part.
We have a 50-50 split between men and women.
Wow! - Buying these types of products?
Yes. - Are women buying for themselves or boyfriends?
Exactly. One of the most interesting aspects
for our brand is that we do matching underwear of couples.
A quiz on our website
where you as a partner can go
- and match the same print.. - This is amazing.
- I feel so old suddenly. - You are great.
- Can we touch them? - Yes.
I have samples for all of you all.
- I'll just get.. - Don't give me the wrong one.
- Sulai, tell me something. - Yes.
This market is normally youth market, 18 to 24
this is a very flirtatious market.
They'll try one brand and then try something else.
So nowadays, you're not the only one
as you said, black and white underwear.
- You can find such underwear. - Correct.
There are some new brands like XYXX. - Correct.
- And Damensch. - Correct.
Right. They're doing the same thing.
So in terms of design language Damensch's main focus solids.
They'll give you strips in prints..
They'll change it.
Correct. My advantage now
as I said, women are equally larger buyers.
They'll add it too. - I agree with you on this point.
Which is also important to build the ecosystem we're building.
What ecosystem does underwear have?
Not only underwear
- it's more products.. - They'll do the same.
What he's trying to ask is is your differentiator.
What do you have which no one else can do easily?
I have a mover advantage.
I won't say first mover advantage
- but we are already.. - I don't agree.
- We made a brand.. - There's no brand.
We have 30 percent month on month repeaters
because we've built this product from scratch.
The product is good.
- The product is good.. - I can say that.
Tell us the price point.
No, Sulai. My question isn't over yet.
You can't bring a differentiation in this.
- Do you agree? - Correct.
So what will you play on.
So it's a brand play.
It's a brand play.
He can go to the same manufacture to make it.
At the same time, Aman
it also varies on the price point we achieve.
nowadays they are on 700 plus market
whereas we started at Rs. 400.
You shouldn't play with price.
A lot of people have lost due to price wars.
Those who have more money will
use it and defeat you. - Correct.
Do you want to play the price game or the brand game?
- You have to decide it. - Brand game for sure.
Then why did you say price?
Don't get confused. I'm interested.
- I like this category. Okay? - Sure.
But your answers decide the next move. - Sure.
Okay. I want to understand from the price
that is there a difference between Jockey and yours?
This is Modal fabric.
This is 100 percent natural and sustainable.
This fabric is made from the pulp of Beech wood trees.
What does the consumer feel?
Is it the fit or is it softer?
What's changing in experience?
It's the softness and fit.
And each underwear is less than 60 grams.
And 60 grams is the maximum weight
which comes in men's boxers.
If you consider women's bikini
- then it is 35 grams. - Wow!
Basically, you will feel like you're going commando.
- Great pitch. - Wow!
This is great.
Your position should be bummer, go commando.
- Feels like.. - Feels like commando.
What's your margin in this?
Our gross margin is roughly 70 percent now.
What's the average order value when you ship it?
Average order is Rs. 1,100.
- You get 770 on that. - Correct.
What is the shipping cost?
Shipping cost is on average is about Rs. 75.
- So you get Rs. 700 per order. - Correct.
And what is customer acquisition cost?
It's nearly Rs. 550.
- Per order? - Per order. Yes.
Subtract 550 from 700, so you get Rs. 250.
Correct. We are starting to make money from the second order.
How much is the second order?
Fluctuating between 25 to 30 percent
over the last six months.
Do you have all the equity?
We have ESOP Pool. 12.5 percent.
You don't have any other investor.
We have investors. Yes.
- Who are they? - Tell us that.
We closed a venture round in July.
The investment was lead by BeNext from Singapore
and we have participation from four angels also
who are based in India.
What was the valuation?
1.2 million dollars. Roughly about nine crores.
You've doubled it here.
- Yes. How? - Why?
Our sales in the last six months is nearly Rs. 80 lakhs
and we're expecting to double down this run rate
over the next four months.
- I'll tell you my position. - Sure.
I've burnt my fingers in business.
I've lost a lot of money business.
Why? Tell me. How?
I invested in a company of lingerie
it didn't work and I lost a lot of money. - Is it?
The market is very tough.
Since I'm a little biased
- I apologise but I'm out. - Thanks.
- But all the best. - Thank you, Anupam.
Sujay, I want to give you an offer.
- Sure. Thanks, Aman. - And you seem nice too.
I like your business.
Aman, I would like to join you.
Okay, but I'll tell him first. We sell headphones.
- We call it wearables. - Of course.
One is over the ear and we sell watches.
Now you're showing me a new thing that's underwear.
Everything that goes on the body.
And your target market is perfect. 18 to 24, okay?
Why do you need a shark?
Your partnership.. - How many questions will you ask?
Last one.. - He'll ask questions if he's investing.
There's no offer, but you're asking questions.
Okay, last question. They don't let me talk.
I like talking and I want to talk to you. Okay, tell me.
What will a Shark do?
You have everything. Investor and angels..
Aman, mainly you and Vineeta specifically
you've cracked the code of D2C..
Are we sitting here idle?
Yes, speak.. - First make a brand and then talk.
Speak.. It feels good..
I feel good. Speak.
But you've cracked the code
and specifically the market place code.
Sujay, tell me something.
Do you want an offer or an offer from someone?
I want an offer, sir.
With anyone who can help me in terms of scaling..
Are you a founder or did you come to ask help?
No, I'm a founder.
- You're a founder. - Of course.
Do you want money or money from someone.
He said that he wants from me.
Specifically from Aman and Vineeta.
Then get an offer from them. I'm out.
Yes, I'll give it. Don't worry.
Sujay, assume you get an offer from Ashneer or Namita
and it's a better deal
- will you prefer it or not? - Of course.
No, he didn't say that.
- He's saying it now. - He has misunderstand you.
No, it's not misunderstanding.
I asked a straight forward question.
If you can't understand, then you have a problem.
- He was under pressure. - No there's no pressure.
It's very simple.
In three years, that's 1000 days I made 3 billion company.
Estimate. That's 20,000 crores.
I do business of 20 crores per day. - Correct.
When I started my business I wasn't dependant on anyone.
I would still do it if there was no one.
- Of course. - Do you get it?
I don't understand when you say
they made a brand, so they'll do the same for me.
Then what will you do?
He didn't say that, Ashneer..
- I have ears, I heard it too. - You're being childish.
It's not about childish.
You just say it.
It's a marketing pitch
then say that Fintech founders shouldn't join in. I'll go out.
Ashneer, it was purely for a relevant stand point
because of the digital space they are in.
- It is not.. - Sujay..
- No need to get defensive.. - Did you hear my offer..
Good feedback for you.
I'm taking it as a feedback.
This is all fakeness.
I'll unmask your fakeness now.
You got investment from BeNext.
BeNext is an Fintech investor.
- Correct. - Okay?
Don't tell me it's a D2C.
You're saying that you want money from D2C.
Then take from them.
Sujay, I will tell you what mistake you made.
As an entrepreneur, you have to respect all entrepreneurs.
Of course.
You should have respected the other entrepreneurs here.
- Of course. - But you didn't.
- Listen.. - Sure.
We have already established big brands.
Your second mistake was, you ruined your offer.
Today if I give you an offer
that is not good for you..
At least someone would counter the offer. - Correct.
Your second mistake was that you..
Ruined it. - Shot yourself in the leg. - I agree.
You agree. - Yes. - So now we are ready to give you an offer.
Okay. - You wanted Rs. 75 lakh, we are ready to give it.
Okay. - But we think the value we are adding
is greater.
Both of them.. 15 per cent is what you need. 7.5 each..
For this.. It's not about money. We should enjoy doing it.
- In the market.. - In the game..
Correct. Can I make a counter offer?
It's your right. Please do.
So.. Aman and Namita, thank you for the offer.
I deeply value the expertise you will bring on board.
But I would ask if you would go with
Rs. 75 lakh for 6 per cent. That's my counter offer for you.
Again the arrogance..
Pushing for the best deal is not arrogance.
- It's entrepreneurism. - I would like to ask you again.
Unless you, Ms. Vineeta, has anything to add to that.
So, honestly, I think if it is for women
the designs can be better.
Okay. - And your valuation is quite high.
Even the valuation of Rs. 9 crore.
I cannot offer a higher valuation at this point.
- So for that reason, I am out. - Okay. Thanks, Vineeta.
One last offer.
Best valuation. Rs. 75 lakh for 10 per cent.
Both sharks coming in. I can't go lower than that.
Now it depends on if you are flexible or not.
- Can I take some time to.. - Please..
- You want to call somebody? - Yes. - Do that. - Sure.
But.. - The product is fantastic! - I agree.
But he is snooty.
- 'Hello.' - Hi, Rahul.
I am calling you from the middle of the tank.
My episode is going on.
He is not snooty. - How can you say that in such less time?
- No.. The design is great. - You like it. - Yes.
- Oh.. - I can't just..
Look. Our cheques are ready.
Okay.. So, Namita and Aman, the last offer I can make is
Rs. 75 lakh for 6.5 per cent.
Come on, make it 8 per cent.
Don't bargain for 1.5 per cent.
This is a powerful team.
Would you be willing to go for 7.5 per cent?
What is he.. - For 0.5 per cent, are you bargaining like
- we do with vegetable vendors? - You are getting a good deal.
Buy 1, get 1 free.
This is the test of you as an entrepreneur.
Will you miss out on a deal for 0.5 per cent?
But, as an entrepreneur, Anupam, what I am looking at is
as we grow and scale up
we'll have to continuously keep raising rounds..
Are you doing all this for 0.5 per cent?
One must do it when it is about ownership.
- We all had.. - Not for 0.5 per cent.
I have done it for 0.5 per cent.
This is my sincere question to you
if you'd be willing to do this with me
I'd be more than excited and we can absolutely do this.
Want to be 'Chaddi-buddies'?
Be my 'Chaddi-buddies'.
Okay. Done. Let's do it. - Wow..
Aman is a boss..
- Aman, you said.. - Thank you. - You were adamant for 8.
- The guy is.. - I like the fact that he fought
- for what he believed in. - Equity is precious.
Yes. - Don't give it away easily.
- Super excited about this. - Thank you..
- Thank you everyone. - Superb.. Love you..
- Thank you. - Good luck, man. - Thank you.
You know what is the right thing in fighting for 0.5 per cent?
That showed his belief and conviction..
- In his brand. - In his business.
- He fought for 0.5 per cent. - Now you are justifying
- your investment. - No! I llove it!
- Time will decide that. - 'Chaddi-buddies'.
- Time will decide.. - Love it..