Sharks, do you want to bring back your childhood days?
Bunking classes..
Eating 'Ragda' and 'Samosa' in the canteen..
And eating those colourful ice pops..
School life was amazing.
Those ice pops aren't available anywhere.
Ravi, would we be able to eat them even if they were?
They're made of artificial flavours and synthetic colours.
So this is why kids fall sick after eating
ice pops of bad quality.
So can't we relive our childhood days?
They can be, of course..
Presenting to you, India's first and only ice pops brand
Skippi Ice Pops.
Hello, everyone, I'm Ravi Kabra, the co-founder..
and I'm Anuja Kabra, the co-founder
of Skippi Ice Pops.
We're from Hyderabad.
Skippi Ice Pops are made of 100 per cent natural colours
natural flavours
natural preservatives
and natural sweeteners.
Sharks, there's a huge crisis in India of supplying
frozen products.
That's why, we removed refrigeration requirement
from the supply chain.
Skippi Ice Pops is made in liquid form
in room temperature and it's supplied
to the retailers and distributers
in liquid form and room temperature.
Customers take them home
freeze them and enjoy them.
Sharks, we've come to you
to raise Rs. 45 Lakhs
against five per cent equity in the company.
Would you like to try Skippi Ice Pops, Sharks?
- Absolutely.. - Yes.. - Wonderful.
We have six flavours.
- I'll take lemon. - Lemon?
- Very nice packaging. - Thank you.
My kids have these all the time...
I have to eat what's left at the end.
- I'll have raspberry. - Raspberry..
- Very nice.. - It's a nice flavour.
This really does bring back the childhood memories.
That was the aim.
Yes..
- Yummy. - Lovely. - Yum.
- Thank you. - Very nice. - Absolutely yum.
Thank you.. - So, welcome to 'Shark Tank'.
I find what you do interesting.
How did you get into this?
Elaborate on that.
I've been in food and beverage industry for the past 16 years.
I used to repack products of many brands
into smaller sizes and did private labelling..
This is what we've been doing for the past 16 years.
I managed exports in dad's business.
I realised that there's a tremendous potential for growth
to train myself
and to get a new exposure.
I started applying for Australia..
Mom and dad, with heavy heart..
They gave me
their blessings.
I soon made my own household in Australia..
But everything changed when we got that call.
Mom told me that oral cancer was detected in dad.
Since we were going to be in India
we had to do something.
We'd sometimes sit down and look through family photos
and reminisce old days.
We had the idea to do something with nostalgia..
So that people remember their childhood and family.
I told to Anuja that we could do something with ice pops
since they don't exist in India.
Within three months of starting the manufacturing units
dad unfortunately passed away.
We've come to 'Shark Tank'
hoping to complete my dad's
dreams and wishes.
Interesting. I like this product
because I travel with kids a lot.
- Yes.. - Outside India..
These are quite in business there.
Are kids your target demography?
I will say that kids are definitely our target market
but first target are the adults older than 25 years
people like you and I
who've experienced these during our school days.
Some of them get comfortable with them
and give them to the kids in their families.
Once kids have them, there's no looking back.
We're sure to get repeat orders.
Ravi and Anuja, firstly, I love the branding..
Thank you.. - The name and branding are amazing.
- And.. - Thanks a lot. - Pricing..
Rs. 20 for this is really good.
My problem is with your points about health..
Yes. - The ingredient of this, after water, is sugar.
To put it very bluntly, this is sugar water.
This is a fun product.
We don't market it as a healthy product.
I agree with you when you say that it's sugar water..
But the excitement it bring out in kids and adults..
It connects you back to the old memories..
The colour and extraction of the pops
are from actual fruits and vegetables.
Let me tell you something. If people say that it's not healthy
just say that it's not.
For all the health conscious people..
Yes.. - There are more people who are health unconscious.
They'll be happy.
Tell us about your sales figures.
Don't go the sales just yet.
Why?
- Let me learn other things. - Hold on.
Tell us about sales. - Well, she can't be refused.
In the past six months, we've done Rs. 40 Lakhs of sales.
What about last month?
Of Rs. 7.5 Lakhs.
Do you have any prior investor?
No, it's all bootstrap.
- We did the funding ourselves.. - How much have you invested?
We've invested around Rs. 55 Lakhs.
Ravi and Anuja..
- I love the product - Give us a minute..
Sure..
They're charming.
I want to understand, what is your long-term vision
for your brand and company.
I'll make it a national brand for first four years
than take it global.
I know the value of this brand in Middle East and Africa.
Anuja, you want to talk about your IPL thing?
Indian cricket team should carry Skippi on their t-shirts.
Wow! You want to make it that big? - That big.
Why is that? - It's patriotic
and a lot of youngsters watch cricket
which is, again, our target market.
One more question.
If you make this a success
a lot more brands will appear
and do sales for half your prices..
You will need to have a competitive strategy.
The soft ice you taste requires a specific technology.
We've patented that
to protect ourselves
in terms of the quality that you're enjoying right now.
How much does this product of Rs. 20 cost to make?
- Even if packaging cost. - Yes.. - Like primary packaging
- inner packaging and carton.. - Yes..
It's made in Rs. 5.
Wow.. - How much do you sell to the wholesaler?
- It's Rs. 13. - Margin is still good.
- Still pretty good. - I'll make your an offer.
Okay.
I can offer when I want.
I'll make you an offer, just tell me yes or no.
I'll give you exactly what you want.
45 lakhs for 5 percent.
And I won't wait long.
I've invested in over 200 companies
and built many brands. So that's my offer.
Don't think about it. Reject it.
- One more offer. - Yes.
He offered 45 lakhs for 5 percent.
We'll offer you 60 lakhs for five percent.
And Namita and I are together in this.
Together. Okay.
- So you get two sharks. - Great.
Okay. You got two offers.
What about you guys?
We were going to give, but the offer is worst.
Unless Aman has changed his mind.
No, they don't let me talk.
- I'm a decent shark. - Really?
- You're from Australia. - Yes.
You've been working there for 16 years. - Yes.
You must a lot of money. Tell me the truth.
You must have more than 45 lakhs. - Yes.
I'll be honest with me. It's not just about money.
The experience you carry in Indian market
I think we've missed that for years.
So you will increase our value
because you'll bring your experience with me.
What experience do you want?
We studied how you made your brand.
In an already existing tough market
where there are JBL and other electronic brands
yet you made yourself a position.
Every youngster uses your brand nowadays.
In my house, Anuja bought a Boat headphones.
- He'll everything. - After listening to you..
Don't forget us. We've made big brands too.
First let them offer..
I forget where it is. There are so many papers.
He can't divide.
Fake charted accountant, do the math quickly.
- You'll have to give more money. - What's the offer?
45 lakhs.. What are you saying?
- Three. - Three?
In the history of Shark Tank
in India, do you know what happened?
Five Sharks are giving you an offer.
Wow!
- Yes.. - Well done.
Thank you. Thanks a lot.
For that itself you need a round of applause.
- Thank you. - Absolutely.
The three of us will give you 60 lakhs too.
But because we are three, we'll take six percent.
We don't like fighting.
Then all of you come together.
- All five of us? - Why not?
- Let's do it. - Why not?
Why not? 50 percent for 45 lakhs. What do you say?
No, 50 percent?
Sir..
You are scaring me.
I'll make an offer without asking them
they might remove me after this.
Yet I'll do it.
What if.. I'm not yet making you an offer.
Based on them.
What if we made you an offer for one crore
all five
for 15 percent of your company?
15 percent.
Namita and my original offer stands.
60 lakhs for 5 percent.
- Don't you want to join us? - No, if everyone agrees.
Yes, all. - It'll benefit them in that deal.
I'll make it simple. The first deal was
- nine crore at five percent. - Yes.
You'll get 45 lakhs.
Second deal is by Namita and me.
- 12 crores. - 12 crores
at 60 lakhs for five percent.
The three of them made the same offer.
- Yes, same. - But for six percent.
- Six percent.. - Six percent.
If you want all five Sharks
then you'll get a special deal which has been told.
Which is one crore for 15 percent.
- Can we talk for two minutes? - Yes. - Yes.
Your offers are very attractive
and we never got such packages before.
We'll talk about it for two minutes. - Please go ahead.
But don't forget about us.
Sir, you'll putting us in a problem.
I would hate to be in your shoes right now.
One must think before making an offer.
You're getting what you want. Come back, close a deal.
And remember who was with you from first to end.
Just give us two minutes. Thank you.
How can you do this?
You can't give six deals. Five people and six deals.
This is the fun of Shark Tank.
If we get one crore for 10 or 12 percent
then I think it'll be much better.
- Yes. - Okay.
We weren't so nervous during exams either.
Sharks, we want all of you to join in
because we want to be the
first brand where all five Sharks join us.
So I request you can we do something near 10 to 12 percent.
Ravi and Anuja, shall I explain something?
I think you're optimizing too much.
If you want wall five Sharks consider it pre-seed or seed
we will come together
so it is as good as a three crore round in my mind.
You must think, the most skin we have in the game
the most ownership we have we'll be as excited.
If you break 15 percent, that's three percent each.
Right? Think of us a partners
don't think of us a VC and reduce a little.
And each one of us will bring a new skill and expertise.
- One crore for 15 percent, right? - Yes.
- Deal done. - Yes.
Now let's dance together.
Thank you. Thanks a lot.
- Great job. - Thank you.
Superb We're excited.
You're going to be the first one
where all five of us have invested.
Congratulations. We'll put it on our cricket team.
Sure.
The new image of changing India
Skippi Ice Pops.
Thank you everyone.
Don't take this. This is for us.
This is for you, sir.
Good job, guys.
Do you know what was the one big lesson here?
In game theory
one side wins and one side loses.
Here we all won by putting less money
but getting more ownership compared to the earlier.
And Ashneer co-operated.
- For a change.. - Ashneer, my man.
Greetings, Sharks.
I'm Tuhin Pal. I'm 37 years old.
And my name is Adithi Gupta. I'm 37 years old too.
We are a married couple and we're from Ahmedabad.
Do you know, if a girl washes her hair during her period
then it causes swelling in her uterus.
And she can become a sterile.
And you must know that if a girl touches pickle
or a plant during period then it rots.
And the period blood is so impure
that if even a drop touches a man
it'll bring great difficult to his life.
That's why I've been told to stay away from Adithi
during that time of month.
All these are false.
To solve this problem both of us quit our jobs in 2013.
And all the life saving we had at that time
we invested them into making an innovative product
in which any girl can learn about period by herself.
Until now we have educated more than 1.5 crore girls
about periods through this product.
And along with India outside India
in eight countries every year
millions of girls get educated about periods
through this product.
This innovative product is an comic book.
Menstrupedia comic.
Menstrupedia comic is India's first comic about period.
Through beautiful pictures and stories
girls learn about periods comfortably about periods.
It's our dream that next generation of women
should be free from every false story about periods.
In order to make this dream come true
we are giving you 10 percent equity
and we need an investment of 50 lakhs.
Fantastic. Tuhin and Adithi
I've read your book.
Since I'm from Pharmaceutical
and you're doing a good job.
And Emcure conducted a survey
84 percent working women in metros
think that they're being judged
and their colleagues are insensitive about periods.
So this is a big issue.
Can you give us these books?
- Yes.. - Yes.
One of your characters is Aman.
He must be the most interesting character.
- Brother Aman. - Brother Aman.
Make him the hero of every comic
automatically your sales will grow.
Adithi and Tuhin, it's a very relevant and large problem.
You are building it with passion.
You've been working together for eight years.
How is it to work with each other?
This doesn't work for a lot of people
but it works for us a lot
because both of us are different people.
And our through processes are different.
Like I handle research
I try to understand the user's need
Tuhin looks at finances.
Tuhin tells him how much I can spend on marketing
how aggressive I can go.
We set boundaries
that she has few departments and I have few.
There'll be debates and discussions
and we'll get ideas.
But we'll decided who make the end decision.
It's a good team.
I have a question about your business.
What do you see your future is?
In which direction do you want to go?
This works very well for B2B segment.
But in B2C
assume a mother calls and says
her daughter got periods yesterday and she needs the book
and it is available near me?
We say that it's not available
but it'll reach you in three days.
We want to change it so that it's in their fingertips.
The reason we are here and what we want to do in future
is that we want to make an app for India and the world.
Would you like to see a demo of the app? - Yes, please.
'Ms. Priya, if I don't have sanitary pads'
'and if I get periods in school?'
'You can do three things in that case.'
'First, you can ask your teacher for a pad.'
'Second, you can ask your friends for a pad.'
'Third, you can all your house'
'and tell your mother or father.'
'Wow! That's very simple.'
This is one problem for which you have a solution. - Yes.
Have you identified more problems?
From nine to 15 years
a lot of girls want to know about reproductive health
about contraception. About pregnancy.
For boys, about safe intercourse.
We spoke a lot of open minded parents
and it feels uncomfortable for them
to talk about it.
So if we have a content which is sensitive on your finger tips
then it'll be easy for them to have this conversation.
And we want to make educational content
for all of them like this.
Tuhin and Adithi
I'm very interested in your business.
But before that I have few questions.
About numbers.
What was your revenue and profit last year?
Last year we generated a revenue of 1.15 crore
and 31 lakhs was our profit in that.
And we have a sponsor
from a feminine hygiene company.
Out of 1.15 crore, how much is book sale
and how much is sponsorship money?
Sponsorship is around 40 percent
and 60 percent is book sales.
Is this your first round or did you have investors before?
- This is our first round. - Okay.
I can help you with distribution.
Think about the millions of patients
through our doctors and reps we can send these books.
The entire lifecycle of a woman
from birth to old age
there are a lot of health issues.
We can target everything.
Since I'll have to invest a lot of my time
I want to give you 50 lakhs
but for 25 percent stake.
Tuhin and Adithi
you can't have anyone better than a pharma in this deal.
And I think my contribution will be less.
I'm out for that reason.
I don't think I can help you in this.
I'm sorry. I'll have to be out.
Adithi and Tuhin
I don't think funding will help
in growing it five times or ten times.
For that reason I don't want to invest in this point of time.
But always your biggest cheerleader.
And I'll disagree
you'll grow a lot with funding and my presence.
You have one offer and three Sharks are out.
Ashneer hasn't mentioned his decision.
- 50 lakhs for? - 50 lakhs for 25 percent.
He's in deep thoughts.
- Make it fast. - Let me think.
You don't think so much usually.
Okay, Ashneer's standard dialogue is
I don't believe in CSR and social causes.
Let me tell you about him.
Adithi.. - It'll help if he makes an offer.
She might withdraw her offer. If you want to hurry..
No, the show's format is that the ones who said no are out.
This is my offer
I'll give you 50 lakhs
for 22 percent.
But you'll have to go on product roadmap.
You'll have to sell sanitary pads.
You'll have to become a sanitary pad company.
Can we make content or not?
You'll have to think of content as customer acquisition.
If you're ready to go on that path
then I'll give 50 for 22 percent.
This is a bad idea.
You are not a sanitary pad company.
The biggest publication company think about that
and get the revenues of sanitary pad companies.
You'll get the answer there.
But they don't want to be a sanitary pad company.
- Is there an obligation? - No, I'm telling you.
The rest is your choice. It's your business. You own it.
They have a clear vision since eight years
which I can understand.
The game can change in one year. Think about that.
There's an inflection point.
You're doing some work since eight years
you know the pace of growth.
Ashneer
we think there are many sanitary pads brands..
Correct. - And we can't compete with them.
And we don't have expertise in that.
So we'll hesitate to get funding for that.
We don't want to promise something we can't commit to.
My check is ready..
- Can we applaud, Mr. Ashneer? - Yes..
Very good.
Namita, one last request.
Please come with us, we want to work with you.
Can you join us for 20 percent
for 50 lakhs?
- Do it. - Do it, please.
- Do it.. - Come on.
Pharma, they'll worship you.
- For us.. - Okay. 20 percent.
- Deal. - We have a deal.
I love your vision and I want to be a part of it. - Okay.
- And I love women entrepreneur. - Yes.
- Thank you so much. - Excited to work with you.
Make Gulu famous.
- And Aman too. - Aman too.
- And we will make this big. - Yes.
- I promise you that. - Yes.
Ashneer, thank you very much
for believing in us that you can invest.
Thank you very much for that.
- Thank you. - Thank you. - Thank you, but no thank you.
Our next picture is a nanotechnologist.
Nanotechnologist?
I've heard about nano sim card.
I heard about nano memory too.
But what is nanotechnologist?
- Greetings, Sharks. - Greetings.
Greetings.
I'm neither Spider-man
nor Batman.
This is a bad idea.
millions of women in our country
wrap their faces with these clothes.
And men wrap it with handkerchief.
I researched with the nanotechnologist in me
and I found out
that this cloth can protect you only 15 percent from pollution.
No wonder so many people have skin issues, hair issues.
And then I used my knowledge
and did some magic
and then made Hecoll.
Hecoll protects you from 95 percent pollution
99 percent UV rays
and it kills viruses and bacteria including corona virus.
With time we realised the full potential of the cloth.
You can make anything from it.
You can make a baby hug wrapped for a new born baby.
An ICU ward patient is down
you can make doctor's scrubs.
And then army uniforms and travel kits.
So we made 20 kinds of products and sold.
This is our vision now.
That every common man should have Hecoll fabric
because it's eco-friendly and sustainable
and it can create a clean and healthy India.
So Sharks, all of you can join
to make healthy cover for all, Hecoll a global brand.
I just need one crore for one percent equity.
Wow!
- What's your name? - Deepti Nathala.
- Okay. Deepti. - Recognise me, Vinita?
I wish to tell the Sharks
that I'm two years junior to Vinita.
- Same branch, same hostel.. - Oh, my God!
Wow! Amazing!
Hi!
Awesome! Welcome to Shark Tank.
Very proud of you, Nanotechnologist.
Actually, many of my classmates are on ST.
Ashnir Grover is one year senior from IIM Ahmedabad.
And of course, Deepti. Sorry!
- I could not recognise but.. - I know.
Very proud to see you here.
Thank you! - IIT rejected me, or else, I'd be one, too.
- Deepti.. - Yes? - How was Vinita in college?
Be honest.
She had huge fan following. Specially popular among boys.
Oh, wow!
- I'm also a part of her fan club. - Oh!
She was two years senior in the same branch.
She's seldom sprain her foot playing badminton.
We had some interactions.
I asked her how do I start if I want to improve myself.
She asked me to get physically fit
because that will enhance my personality and make me bold.
I'd walk from IIT Madras campus to hostel main gate for 4 kms.
So any given day now when I get a bicycle
- I go by 30 kms. - Wow!
So proud of you.
I've climbed lot of mountains around the world.
My dad still wonders what IIT Madras did to me.
So Dad, I met Vinita in IIT Madras.
Very good!
After your presentation today
I'm sure your dad is very proud.
You emerged as a very confident businesswoman. - Thank you.
Fantastic! Let's see the samples.
This is for you.
- Thank you! - Another one?
Baby number 3!
- Thank you. - It's still 100 percent cotton.
Are you doing a fabric business
or a garment business, or made-ups?
We wanted to do fabric business.
We put technology in cloth and made it awesome.
But March 2020, I think
Coronavirus arrived. Central Government called from Delhi.
We were asked to stitch masks with this cloth on priority
and support society and government.
- We got into product stitching. - What are you now?
We're next model now.
75 percent B2B fabric.
25 percent, we still stitch products.
We're doing pretty well on Amazon. - Deepti..
My in-laws own a fabric business.
They sell on a roll basis or metre basis.
What so special about your fabric
that it can outcompete other fabric vendors?
We got lab tested.
India's national accredited lab NABL
Germany's Bureau Veritas lab in Germany..
Nelson's from in the US..
This was the gruelling journey of lab tests.
So this is a cotton molecule.
It's skin friendly and eco-friendly.
It's plant based but weak.
It cannot fight environmental hazards.
What we did is we took a bodyguard molecule
and got it married..
They have no 'Shaadi.com' for molecules.
- You can do it. - We began binding them.
We intervene at the yarn impregnation stage
so that this bond doesn't get divorced
and stays till end of life.
And nobody in the world may have ever tried
to fix all three problems at once.
Pollution, UV rays and germ killing..
Deepti, don't you feel that Coronavirus
is hopefully reaching a fag end?
So will your product have market value? - Shark..
Hecoll wasn't made for Coronavirus.
Worldwide, in hospitals
5 to 15 percent deaths
are caused by HAI, Hospital Acquired Infection.
I believe in India pollution is a bigger problem
than even Coronavirus.
21 cities in India are among world's 30 worst cities.
- So that's going to build up. - How did this occur to you?
Have you worked on it before? Maybe after studies?
I was in Bangalore for 2 years.
In integrated chips, nanotechnology.
I was in Qatar, Dubai, Abu Dhabi for 3.5 years.
Oil and gas extraction offshore and onshore, nanotechnology.
Then I came to Mumbai for two years
fire suppression system, hydroelectric power plant.
Then I was in California, in defence nanotechnology again.
So there are some bits of everything you do.
Then I decided to make a fabric.
So that's where the inspiration came from.
Very proud! Not many engineers
use their degree like you did.
I shouldn't even talk.
My own parents call me fraud engineer.
Can you tell us in numbers
about your last year revenue and margin?
- Actual revenue, 1.07 crore. - Okay.
About 7 lakhs were from B2C.
Rest is a combination of B2B.
And is it net revenue?
Excluding GST and commission?
- Not excluding GST. - Oh! GST included.
Why do you wish to enter B2C?
We had lot of brainstorming session internally.
To pull out of B2C. But without we knowing
Hecoll has become a brand.
Hecoll has become my last name of sorts.
But I never heard of Hecoll before.
- You're not from Hyderabad. - Is it limited only to that?
Yes, we're based out of Hyderabad.
How many years since you started the business?
Two years. - Didn't you look for a co-founder then?
- You wanted to do it alone? - Whom do I look for?
My school friends? My batch mates? - How about her?
Didn't you think of her?
People like real engineers, not fraud engineers.
But I didn't want money then.
I wanted someone who can toil every day
for 12 to 15 hours and handle that stress.
Deepti, I'll be honest. It's a huge 'no' from me.
I have three reasons for it. One, you've no self-realisation.
Okay. - Making a product and marketing it are different.
Secondly, if you feel selling goods worth a crore
has made you a brand, you're highly mistaken.
Even street vendors sell goods worth a crore every year. - Yes.
It's no brand. Lastly..
- You'll need a cofounder. - Yes. - Who knows business.
You don't know business. Hence I'm out.
I love the brutal honesty.
I never said my journey for a cofounder has ended.
Maybe some businessperson will watch this show
and enter our life. The search is still on.
And nobody in the world may have ever tried
there's a big opportunity for licensing.
Your energy should go to R and D
as that's what you're good at. But you are not ready.
You still want to try many things.
So I'm sorry, I'm out of it.
But I wish you all the best. Very impressed with you.
No problem. - Deepti, the way you handled
all our feedback, hats off to you.
You'll grow a lot because of this.
There's competition in this market
and I don't think I can help you.
- Hence I'm out. - Sure.
You asked for a valuation of 100 crores.
So I feel you must work a little hard to reach that.
Then it'll be a better time to raise funds.
For that reason I'm out.
But you are into running, cycling..
You started a business and explored different fields.
I think there cannot be a batter inspiration than you
for young girls these days. So, thank you, so much!
Best of luck. As always, I'll be your biggest cheerleader.
Thank you. - Four sharks are out. One is left.
The picture is still incomplete.
I like your technology.
If you make that famous
you can take it anywhere.
If you acquire the patent of this
it change your career
and others' career also.
It's corona now, it'll be something else later.
This technology is great
but I'm out.
Do you know why?
You're very confused.
You said you wanted to do B2B
as well as B2C.
Then you said that you wanted to get into Amazon market too.
And you want sharks as well..
You don't need anything right now.
I'll give you an example.
My dad was in fabric business.
He chose a niche fabric industry
it's called organdy
and he focused only that industry for 20 years.
His business became a monopoly.
No one else successfully established
their process for 20 years.
Think about this.
If you have something special
making it into a niche business
as well as monopolistic is possible.
But that requires focus.
- Focus. - Got it.
I'll take all that feedback..
We'll work on ourselves.
Yes. - If this does IPO in three to four years..
Please..
Look forward for our shares.
I love your positivity.
- I love it. - Good luck, Tripti.
Keep smiling..
Thank you..