'When falling, some people care more about getting back up'
'than about getting hurt.'
'I'm Type 1 diabetic.'
'I've got to find a solution for this.'
'Because it's not only my problem.'
'The whole world is suffering from this.'
'Easy Life'
'with no blood, no pain'
'checks your glucose level.'
'They live in the present'
'but they don't care about it.'
'Banana is an emotion of my city.'
'Our dream is to spread it all over the world.'
'We're planning to make it into a Rs. 100 Crore Company'
'in two years. - Are you sure of that? - I am.'
'Their stories aren't of winning and losing'
'but that of passions.. Of fighters..'
'Rakhi is a very big inspiration for us.'
'She had to choose between the company'
'and stay at home.'
'Let's see if the sharks, who have traversed'
'these paths on their way to success'
'accept these new ideas'
'or reject them.'
'You should first decide which shark you want to work with.'
'Each one of us bring different values to the table.'
'I respect all these guys.'
'I respect some more and some less..'
'I'll give you Rs. 30 Lakhs.'
'Rs. 50 Lakhs for 10 per cent.'
'I'll give you the Rs. 50 Lakhs but I'll take 25 per cent.'
'I'll give Rs. 10 Lakhs more'
'to buy secondary shares.'
'Her life needs to be sorted out.'
This is 'Shark Tank India'
a new thought of a changing India.
Every kid is born a genius.
They can learn anything if given a chance.
Bill Gates once said
'the first five years of our life'
'define how the next 80 years turn out to be.'
Yes, all the abilities, talents and skills
for the most extent
are developed in the first five or six years of our lives.
This isn't coincidental.
There are many scientific and evolutionary reasons for this.
Hi, Sharks, I am Raghav Himatsingka
a second time entrepreneur
Stanford graduate and a proud father.
And I am Shraddha Himatsingka.
We are the founders of Raising Superstars.
If you have a child of zero to three years old children
you can download our app, prodigy baby.
On the app, we provide all tools
which you can use to develop in your children
demonstrable abilities
of intelligence
languages, reading
memory, math
music, personality, etcetera
in just five minutes of daily fun
and without any screen time
or pressure.
Once you enrol on our app
we provide you
with daily activities and exercises
through short videos
as well as expert guidance and support.
As well as physical materials
like flash cards
booster cards, delivered your home.
Within just one year of our journey
more than 50,000 parents
have given us their love and truth.
We've come today
to ask an investment of Rs. 1 Crore
for two per cent of shares in our company.
A parent of our program will join us
and she wants to show you something.
Wow..
Say 'hi'.
Mom..
Wow..
This is Mikita.
- And this is her baby, Dveer. - Hi, Mikita.
Hi, Veer.
Say 'hi' to everybody.
- Hi.. - Give a flying kiss.
- Oh.. - Hi..
Come, Dveer.
When they see open space..
Dveer.
Look here.
Dveer.
- A new environment.. - Oh, yes.. - It's tough.
- It's tough. - Come.
Show me where's pizza..
- Well done! - Good job, Dveer..
Dveer, where's the toucan..
Good job, Dveer!
Dveer, where's Euclid.. Good job..
And where's dogs playing poker by Cassius Coolidge.
Good job.
Wow.
Where's rambutan?
Good job.
Where's burger?
Feed it to him.
Wow..
Amazing. - High five! Very good job!
Yes! - How long have you been doing this program with him?
- For about one year. - How old is he now?
He's two years old now.
How much time do you spend.. - I just have to give five minutes..
Because I'm a working mom.
That's what I liked about them.
It was just five minutes in a day.
I show him the booster cards and do
whatever activities they tell me to do.
Thank you so much for you time..
- Bye, Dveer. - Bye..
It was lovely meeting you today.
Bye..
He's saying 'bye' to everyone.
Careful..
Come..
Raghav and Shraddha, a very good demo.
You claim a sort of outcome in a children
and I see something else in this result..
First tell us
how did you two start this?
It's a little personal story.
We had our son three and a half years ago.
We started researching what we could do with him.
He started crawling in three months.
The usual age of crawling is about eight to nine months.
He was walking by the time of eight months.
Other parents also noticed this.
Shraddha started offline counselling with parents.
When the pandemic started last year
we were locked in
and my former company, Truckola Technologies
also shut down.
We were stuck at home.
We wanted to take it online due to high demand.
We're completely bootstrapped.
We never raised funds.
We invested Rs. 20,000 a year ago.
We've made it so far.
Raghav, Shraddha, I have a year old daughter.
You said it's for the age group of 0 to 3.
Basically it should be 1.5 to 3.
In 0 to 1.5, they're still in their diapers.
You know what I mean? The journey begins after 1 year.
I can explain the science behind this. - Sure.
Basically what happens is
when a child is born, the brain has 100 billion neurons.
It's the same as an adult brain
which you can see in this picture. 100 billion.
Now when the baby enters the world
its gets so much of stimulus. Eyes.. All five senses.
All these brains cells start getting connected like this.
Now, at around 3 years of age
90 percent of the brain is already developed.
But it's very inefficient.
The brain decided to become efficient.
So it begins cutting the synapses
and tries to become efficient. So the point being
you get a window of opportunity at this age.
With the right stimulus
those connections will strengthen and not be cut off.
That's why, the skills you develop in childhood
stay with you forever.
One who is good at sports
gets selected on the team every year for a reason.
it's not like, when you go from class 5 to class 6
and you become good at football. Because knowingly
or unknowingly these fundamental skills
are getting developed while you are very little.
- Ever heard of Glenn Doman. - Yes.
Glenn Doman is the father of this process.
- Of Early Child Development.. - Yes.
He has an institute in Pittsburgh, USA.
He has six month old kids who can swim there.
He never found a link that kids from his institute
were successful in life in future.
That's why, there has been a struggle globally.
Or else, this is nothing new. It exists since 50 years.
You are right. We're not at all claiming
that your child will be a genius after 20 years.
We never claim so in our ads. We do not pressurise kids.
We do not even test our kids. These are for demonstration.
There's no testing or benchmarking
against any other kid. Second point is
we're here to serve parents.
Our solution is basically
a fun and easy way of bonding with your child.
Spending that meaningful time with your child.
At the same time, we're imparting some fundamental
abilities and skills inside them and the child will enjoy it
and ask for the programme.
Got it. Good point. What's your revenue?
Monthly revenue run-rate is 1,10,00,000.
Please clarify this. Do you earn 1,10,00,000 per month?
Our cash in bank was more than 13 crores in last 11 months.
- Okay. - Wow!
How much does your customer pay per month?
We offer four programmes.
And price ranges from 500 to 39,000 Rupees.
You can pick from a 7 day programme
to a yearlong programme.
What's the average price?
50 percent of our revenue has come from our programme
that sells at 7,000 for three months.
Would so many people really pay so much?
A 5 minute per day programme for 7,000 for 3 months?
Yes. - What's your expense? What do you sell?
What's the cost of it? - Our gross margin is 80 percent.
So shipment, packaging and cost of materials is 20 percent.
Raghav, Shraddha, let me cite a few problems with this.
Your early adopters are the only users.
From there it seems to have great potential.
As the scope grows, the CAC or Customer Acquisition Cost
cannot me met, hence you increase prices.
Then you lose more customers. And when you reduce prices
then you cannot afford your expenses.
Even the offline component in it makes it harder.
If you go purely online it has huge competition.
Owing to these reasons I wish you all the best
- but I'm out. Good luck. - Thank you.
I have two kids.
I believe they should be let free for three years.
Let them just enjoy life.
It's a great company. You made great revenue in 11 months.
But since it conflicts with
my principles as a mother I'm out.
- No problem. Thank you, so much. - Thank you.
- Thanks for the feedback as well. - Raghav..
You seem very efficient to me. I wish to make an offer. - Okay.
I feel you have the capability
and this segment is good, because
kids from 0 to 3 years don't go to school
and parents' anxiety is at a different level.
They wonder what to do. Kids play and enjoy all day.
But how to be constructive? So your segment is good.
But I feel it needs some work.
Because even your app is not up to my expectation.
- App is just six months old. - That's fine.
You even got a revenue of 1.25 crores in six months.
So let's consider both. My offer is
I'm willing to pay one crore but for 5 percent equity.
Thank you, so much, for the offer and..
We'd love feedbacks from the other Sharks, too.
- You want to go first? - Shraddha and Raghav..
I'm sure you'll create a huge business.
I'm personally not so passionate
about this domain, so for that reason I'm out.
- Best of luck to both of you. - No problem. Thank you so much!
Raghav, Shraddha, even I feel this is important for kids.
And all round development is important.
There's confusion because it's not screen free development
because the app.. - It is screen free. - 100 percent!
It's screen for the parent
and we explain the parent what to do over video.
No screen for the child from 0 to 3.
If we expand, it might be needed then
for communicating with other kids.
Then it will happen. But no animation
no addictive. We want none of that.
So for 4 percent I'd offer you
- 1 crore. - Wow!
- A better deal! - Well done! This is fun!
- Can we take a moment to discuss? - Yes, of course.
Unless Ashnir wants to change.
We'll also take a moment to discuss. - Okay.
- Let's make it simple for you. - Yes.
I and Aman will collaborate.
We'll pay you 1 crore.
The offer stands at 4 percent by Aman.
You're getting two for the price of one.
Wow! I'd surely take it. What about you?
You needn't even think. Just say it.
Shark Tank is happening in India first time
and our goal is to get your guidance and time, too.
So can we expect to get that?
- It's your business. - Yes.
- You need to establish it. - Yes.
Four percent is ours. 96 percent is yours. - Yes.
You've to make an effort. There isn't any liability transfer.
It's your money. You look into it.
This business is your baby. So, this is clear.
As far as guidance goes.. That is always available.
But we can't spoon feed you.
- Grab the opportunity. - Shall we?
Grab the opportunity.
We would love to work with you guys. - Very good! - Awesome!
- Great job. - Good deal! All the best, guys.
- Thank you. - That's it, man!
- Let's do it! - Congratulations! - Thank you so much.
- Congratulations, man! - Thank you so much.
- Thank you. - Cheers, guys! - Good one.
Nice one, guys. - Awesome. Good job. - Good investment.
His growth will be those 'WhiteHat' types.
Through Shark Tank, the download will be doubled. - Yes.
Hundred percent.
- Greetings, Sharks. - Greetings.
Assume you're sitting in your room during the night
and there is a power cut.
You don't have anything which will give you light.
His growth will be those 'WhiteHat' types.
First, you'll head for the main door of your house.
While walking, you'll get many objects in your path.. Walls..
All that is a hindrance. You'll feel so let down.
That is just a visualisation.
I'm talking about crores of visually impaired people
who are facing this problem every day.
We've a solution.
I'm Hunny Bhagchandani from Ahmedabad..
Through my company Torch-It
I've invented such a device
where if any objects come in the way of a blind person
this device will guide him through different vibrations.
I'd like to call a visually impaired person here. - Sure.
You'll know how my device will guide him.
- Can I call him? - Sure, Hunny. - Go ahead.
Please come in.
This is the world's 99.7 percent accurate device.
Most important of all, it is affordable.
Very good.
- Thank you. - Thank you. - Excellent.
Our vision is to help crores of visually impaired persons
through this product
and make such an eco-system
where he can live his life impactful and live easily.
Thank you for your cooperation.
Sharks, I've come to ask for Rs. 75 lakhs
with a one percent from our company equity.
- That was something. - Wow!
Nobody is the world has made this product till now?
There is, sir. - Okay.
But that are not accurate. Apart from accuracy
the important factor is affordability.
The price tag will be from Rs. 1500 to Rs. 2000.
Competitor price is around Rs. 7000.
Let's talk about the device accuracy.
What technology you've used
which makes it so accurate and others can't make it.
- Exactly. Sir, we're using sonar. - Sonar. - Yes.
Our algorithms are patented.
And that's how, we're getting 99.7 percent
lab tested accuracy. - Can you explain 'sonar' technology?
- Sharks use sonar technology. - Sharks use it? - Yes.
- And we 'sharks' don't know it. - The real sharks or us?
The real ones. Even you are the real ones.
- Please explain conceptually. - Exactly.
Sonar is the audio waves
which sends ultra-sonar radiation.
If there is an object, it will reflect. - Bounce back.
That happens on the speed of sound. - Sonar..
- You claimed the population.. - Seven crores.
This product is meant for single buy only, right?
- Yes, sir. - If I break it down..
In seven crores.. How many will buy it?
Seven crores of market..
70 lakh people will buy. - That is 10 percent market share.
And then, you've to make something else. - Exactly.
For that, we're making new products.
The research is going on. Alpha version is ready.
The name of the product is Jyoti.
'Jyoti' will be a smart wearable glass with a camera
and the processing will be in a mobile.
A person is sitting in front.. The distance..
The visually impaired will get an idea in his ear.
I know what is around me.
'A white car is approaching towards you.'
I know about the people around me.
'A man aged 50 is walking with a dog. He seems happy.'
I can navigate independently and go anywhere.
'There is a space to walk straight and right.'
I never thought, I will read Kannada newspaper again.
'Jeetu-Heena pair won a gold medal.'
Wonderful! Very different.
'It is a 500 rupee note.'
- Fabulous! very nice! - Great! - Good!
- Thank you, Sharks. - This can be a game changer.
Yes, sir. - Nothing of this sort has come out?
- There are lots, sir. - Okay. - Yes.
But their price for the Indian market
starts from Rs. 3 lakhs and goes till Rs. 10 lakhs.
What is your pricing?
Ours is Rs. 8000-12000. Average Rs. 10000. - Wow!
- Where do you sell it? - Direct to the consumer
who are visually challenged. It is a small number.
But it is good that they directly pay us.
Our main business comes
from NGOs for the blind schools.
- They give the demand.. - What percent comes from there?
More than 40 percent. - Okay.
- Mr. Hunny, tell me your sales. - For 2020-21.
Due to COVID, the turnover was not much.
But we achieved Rs. 1.10 crores
and our profit margin is around Rs. 28 lakhs to Rs. 30 lakhs.
Till now, from 1st April 2021
till now, our business has crossed Rs. 2.60 crores.
- Well done. - Very good number. - Amazing.
- Very surprising. - I'm happy that two months ago
I got an order of a lakh pieces from a private organisation.
- One lakh pieces! - Yes. - Wow!
That is worth Rs. 18.60 crores.
Who are buying.. The government, NGOs
- or private institutions? - The private institutions
who buys through their NGOs.
You've two revenue stream..
One is the direct consumer
and the other is subsidised NGO supported..
- Whatever you take it. - Exactly.
What is the sales for direct to consumer, last month.
From 1.20 lakhs to 1.50 lakhs.
If we consider direct sales
we've 30 distributors across India.
They yield sales revenue of 4 to 7 lakh Rupees.
It varies. We have 11 more such distributors
in Africa region and every month
we're getting orders from 16 lakhs to 20 lakhs.
Hunny, sorry for interrupting. I understood your whole model
and I really liked it. But one thing is nagging me.
That's your valuation.
Do you have a prior investment
on basis of which you're asking for such high evaluation?
Yes, Shark. When my revenue was 2 crores in October 2019
we raised 50 lakh though an Angel Investor
at a 2.5 percent stake. Evaluation was at 20 crores.
We had no big orders then and now, in next three years
we wish to impact 10 lakh people through our product.
So far you only cracked how to make it at low cost
compared to other devices. Even they'll start doing it.
I feel so. Do you agree?
- Or do you have another argument? - We've a unique business model
which has 70 percent weightage more than 30 percent tax.
It's that the training of this product is given
by visually impaired persons to visually impaired users.
We've more than 500 visually impaired trainers across India
- who train other people. - I get what you mean.
So you're making a distribution through trainers
and that's your primary business model? - Yes.
By which you can sell this to the masses at low cost. - Yes
This business development channel where you must grow
using donations from organisations
is not relatable to me as a Shark.
Because I feel it has many complexities
to get that funding. For that reason I'm out.
Honey, I and Aman had a word.
Honestly, for your own good
you need not dilute the equity
and you don't need this money at all, since you're profitable
and have an order for 18 crores.
You can take it solo from the government.
So giving up your equity so soon and easily
wasn't the right thing as per us.
Correct, Aman? - Yes. We can give you equity and debt.
We thought mixing some debt would entitle to repay.
- But you don't need it. - So are you making an offer?
- No. - No. - You're not.
Fine, I'll make you an offer.
- You want 75 lakhs, right? - Yes.
I like your business. That is only
the direct to consumer business which is 20 lakh rupees monthly.
- Yes. - Approximately. - Yes.
So 2.5 crore is your annual sale. - Yes.
Even if I make a generous offer
it's going to be hard for me to reach your evaluation.
But you've taken money before at a 20 crore valuation. - Yes.
So I offer you 50 lakh
for the same 2.5 percent as your last investor.
And a 25 lakh loan.
I wouldn't even offer that
since your consumer sales is just 20 lakhs per month.
But since you've already set the floor by accepting fund
I'm being good. Also to support the kind of work you're doing
I'm making this offer.
I'm out. I would ask for 25 percent for 75 lakh.
But that is meaningless. So I'm out. - Thank you, Shark!
You have one offer now.
Take it.
Sir..
50 lakh, 1 percent..
and give 25 lakh as debt.
No. My offer is non-negotiable.
Sorry, Sharks. I cannot.
Very good call! It needs conviction.
- We respect your conviction. - I'm glad you rejected it.
- Thank you. - Yes. - Why does my deal bother you?
We wanted him to not take money.
- A deal is a deal. - Right!
- That's why we didn't offer it. - You're on the wrong seats.
But you came to the right forum. Thank you. - Thank you, Sharks.
- Thank you! - Good job!
Wow! He didn't even need to think! - Yes.
- He was very clear. - What conviction!
We said it after he said no. Not during the deal.
Our offer was worse than yours. He wouldn't have accepted. - No.
You're from the Pharma domain. You know distribution.
- He would've taken it. - For the pharma thing? - Yes.
'Their wings are invisible, but they can soar high above.'
- 'Are you also a shareholder? - Yes.'
'Brand Ambassador.'
'If they get funding today'
'increase your fees as brand ambassador.'
'Yes, certainly!'
'I'll ensure it.'
'When they make up their minds there's no stopping them.'
- 'Are you also a shareholder? - Yes.'
'They'll show you that anyone can do business.'
'The land of Kancheepuram saree and temple..'
'We're from Tamilnadu.'
'Our organisation builds satellites.'
'Moreover, through kids.'
'I've been building satellites since I was 14.'
'So who's your technical champ? Him? - Yes.'
- 'May we see the satellite? - Sure.'
'What's this? - It's payload. This is the balloon.'
- 'This goes near space. - Not into space..'
'Near space. It stays in the Stratosphere. - Is it?'
'Yes. - Seen the movie 'Taare Zameen Par'? - Yes.
Darsheel Safari is so clueless in that film.
Even I feel so clueless.
'If we don't want older children to dislike science or math'
'we must make it interesting for them'
- 'when they are younger. - See these rainbow colours?'
- 'Yes. - I'll spin it now.'
'See the white colour?'
'Innovation at such young age. This is amazing!'
'I'm into 3D designing since almost 4 years.'
- 'From 12 years of age? - Yes.'
'I was so clueless at that age.'
'A 14 year old made this project.'
'Children have lots of ideas.'
'Our vision is to inspire every child'
'who's interested in science and technology'
'globally.'
'Your gun is repeatedly pointing at me.'
'I get worried and raise my hands.'
'Why does it point at me repeatedly?'
'It's artificially intelligent.'
'It knows you'll invest in our company.'
'We want to design an app'
'whose name is Kavach.'
'When I was young those who I considered friends'
'were bullying me.'
'I used to cry. Then my father told me'
'Anushka, you must not cry. You must fight bullying.'
'So I fought and overcame it.'
'1 child out of 5 gets bullied.'
'I had to do something about it.'
'That's how began the Anti-bullying squad.'
'It's a serious illness which needs to be looked into.'
'And I'm ready to make you an offer.'
'I'll give you 5 lakhs for the 10 percent you offer.'
- 'Thank you, so much! - If Anupam is making an offer'
'even I'll go with him.'
'You gave a big message to the country's kids.'
'Amazing!'
'And all the kids watching this show..'
- 'Even you can do something. - Here you go.'
'All the best! I even wrote something at the back for you.'
'Thank you!'
Hi Sharks, greetings. I am Shivang Sood.
I am Shivika Sood. - She is our supermom Soniya Sood.
Greetings, Sharks.
Sharks, that is our brand ambassador.
Kheerster.
We are all from Pune.
We are founders of La Kheer Deli.
We are here seeking to raise
an investment of 50 lakhs
in exchange for 7.5 percent equity in our company.
In India, before we begin anything new
we begin by eating something sweet.
And you know that many big or small inventions
began with an accident.
And hence mom made some kheer one day
and Shivika threw a tantrum seeing it.
That mom always makes the same kheer
and I was really bored of it.
Asking if she could try something new.
I had my feelings hurt when I heard this.
So I went to the kitchen and thought well
and with little invention of mine
and I came out with a new kheer.
And I gave them to try.
Trust me, Sharks.
As soon as I took the first bite
it was simply delicious and out of this world.
And after that we got an idea for a start-up.
And that is exactly how La Kheer Deli as born.
Our brand is an Indian dessert brand
that makes kheer in nine different flavours
and that pre-packaged gourmet kheer
and we serve it online and offline.
In past four years we sold more than 4,00,000 cups.
And they love us and they always keep coming back for more.
So Sharks come join us in our journey
and let us make La Kheer Deli a household name.
And a global phenomenon.
If you are wondering how we would achieve that?
Then it is a simple answer.
- Since we have mom! - Since we have mom!
Very well said. Is it this all her recipe?
Yes or else we'd be serving empty branded bowels.
- Well said. - Sharks.
Dry fruit kheer that I like.
Gulkand is very refreshing.
And if you like chocolate we have nutelloreo
that is nutella and oreo, a public favourite.
Mocha kheer for strong coffee lovers.
- Patakha is made of Thandai. - Amazing!
Lovely! For the first time I ate coffee kheer.
And I think this is a blend of two things I like most.
- I love it. - Thank you. - Thank you so much.
They loved kheer since they were kids
and they often said I make good kheer.
And I said it was a common practice.
Then they presented this idea and I agreed.
But she had a condition as she was playschool teacher.
She said she needed salary or else she won't quit her job.
So we decided to work on weekends
and from eight to twelve
on a cart outside Starbucks in Aundh, Pune.
And when we started we aimed to sell 30 units a day.
But to our surprise we sold 44 units on day one.
And since then we never looked back.
Your product is standardized?
Is it the same now and after a month? - Absolutely.
That is why our customers keep coming back to us.
What is the shelf life on this?
Our shelf life is six days.
So how do you manage the cold chain for distribution?
We manage the cold chain through ice boxes.
Moving forward, we have been in R&D process.
We can blast freeze the product to extend shelf life for 90 days
We manage the cold chain through ice boxes.
in three hours.
And then we store it at -18 degrees.
So on this I want to ask you, Shivang.
Sorry to interrupt.
Even with 90 days shelf life you cannot export it.
So global vision is not possible yet.
If we plan out in a way as we have premixes for our kheer..
And the shelf life for that is more than a year.
And can be exported anywhere to maintain standardization.
What is your monthly sales?
Last month we did Rs. 6,00,000 in revenue.
And this is post pandemic recovery, and in peak..
What was it in peak? - Maximum we reached Rs. 15,00,000.
In general trade we face refrigeration problem. - Yes.
So you will not be able to expand.
And modern trade does not give you the margin.
It will not make sense on Swiggy and Zomato.
So unless you got a breakthrough distribution strategy
you must focus only on premixes.
And drop all this.
Shivang, dairy business is a difficult one. - Yes.
You have 20 bags of milk and if one is ruptured
and there goes your margin for the day. - Yes.
- Distribution brings strength. - Yes.
As the shelf life is way less.
So for a small player to break in
and carve a name becomes very difficult here.
So what different can you do to attain that distribution?
This also has a very good identity
in FMCG and modern trade as well.
If we can place it there..- Have you sold in modern trade?
Be it 24X7 or any modern trade format..
You cannot do it till you extend the shelf life. - Yes.
That has been on hold as a big challenge for us.
But you know we really need that support
for someone to back us and allow us to do it all.
Because we are people with ideas and we can do it.
So tell me, you want to make a brand or business?
Business. - So why not try at HORECA?
To supply to all restaurants.
Once the taste is accepted, then you move for a brand.
Do you not think that you are very excited to make a brand?
To be honest, we started with just Rs. 1,00,000 investment.
To push the product at HORECA
with that kind of investment would be very slow.
- And we'd not get the response. - You can do it now.
- Definitely, we will. - Why have you not done it?
Were you waiting for us to tell you?
Why did you not do it?
I have a few more questions as I am thinking
I'm trying to decide whether I should make you an offer. - Yes.
I'm saying this because I'm allergic to milk.
Okay. - But once I started eating your Kheer
I had to force myself to stop, or I'd have trouble tonight.
Thank you.. - It's the truth. I like the product.
I don't like your strategy of business growth.
Even your brand name, LKD.
I don't see any Kheer in it.. For example.
Delhi people will see H missing there..
It looks like it's misspelt..
I'm confused about these things.
What I want to ask you is
how much of your business is from premix
Do the customers who have your Kheer
buy the premix from you?
We're not marketing or selling the premix right now.
It only goes from the processing unit
to the manufacturing unit
and is made there.. - It's only for the company? - Yes.
Does the premix of Kheer exist in the market? - Yes.
What's the size of that industry?
It's more than Rs. 1,000.
I'll extend his question.
The premixed Kheer that you made..
Make it famous all over the place.. - Yes..
and with a shelf life of one year..
Have you thought of making that the pivot of your business?
We haven't worked on that yet
because we've spent our energy on this.
If required, we can definitely do that.
I've reached a decision.
- Okay. - And it's a no.
I'll give you a simple reason for that.
If you sell Kheer in this format..
It's an interesting format.
You can just open a cup and eat it. It's convenient.
You haven't been able to increase its shelf life.
Okay?
How to even increase it..
I don't feel any confidence in you.
You think that if you get money, you'll be able
to do something but I don't feel the confidence..
That you'll then able to increase the shelf life..
For that reason, I'm out.
Sure. Thank you so much, Ashneer.
I'm out as well
but you should focus on opening more of these.. - Yes..
Make it famous all over the place.. - Yes..
Then you can expand.
Thank you so much.
- I'm out. - Thank you.
I'm of the thought
that if you pivot
then do it in premix in 20 flavours.. - Yes..
I'm also of Pune.
Then come and meet me.
- Of course.. - For now
for the current product, I'm out.
I'm happy to come in.
But you'll have to pivot the company.
You'll have to make it a premix Kheer company.
We'll together decide about the distribution.
I'll give you the Rs. 50 Lakhs
- but I'll take 25 per cent. - Thank you for your offer.
I think the consumers love this format of yours so much
- because it's got a cute vibe. - Absolutely..
- It's fun. - Absolutely.. - I believe
that you haven't tried to be in the premix format. - Absolutely.
That business could be interesting
- but you haven't tried it. - Absolutely..
We don't know how well it'll do.
Why are you ruining what I going here?
I'm just explaining myself..
Why I'm out..
I believe Anupam's offer is quite interesting.
You can step out and discuss if you want. - Sure..
- Take your time. - Thank you so much..
- The product is amazing. - Try that one..
- Yes.. - It's mind-blowing.
I couldn't resist. I wanted to take eat it..
I really wanted to..
And 25 per cent..
I think that's too steep.
Yes.. - Ask him to come down to 20..
The coffee flavour is great.
You like coffee..
What has potential is a brownie..
Coffee.. - Yes.. - Have that one..
- It's very different.. - It's very bad!
We won't be able to do what we're promising.
Then just this..
We'll scale up, though..
That..
Welcome back. We're still having the Kheer.
I hope you're liking them.
Everyone's already picked a favourite one.
Okay.. - I think we're going to steal 100 boxes each..
Great, so we already have some good customers.
Yes.
Anubhav, thank you so much for your offer.
Anubhav, for the last four years, we've put
a lot of effort to build this for the last four years.
Your idea of premix business is what we find
is the way to grow, definitely.
Till date, we've churned out our revenue with this.
We believe that this could become a brand
at a local level as well as different cities.
We especially target tier one and tier two cities.
At the same time, for the FMCG market and modern trade
we want to choose the route of premix
which has a greater shelf life.
We'll then be able to easily push this product.
Can we do something like that?
You can't do a lot of things with limited capital.
Yes. - As a start up
you need to reduce variables.
Instead, you're increasing them.
My joining you will add another variable
because I'll want you to focus on the premix.
- I get it. - Focus on the Pune market.
Make it into a brand.
Change the name.
I'll tell you that much.
And grow it organically.
Because you can't do too much with just Rs. 50 Lakhs.
Can you structure the deal in a better way, where in, you know..
Fine, you counter my deal.
Rs. 50 Lakhs for 15 per cent..
I don't think so. For 15 per cent
this level of risk.. Especially when
I don't see your conviction. I don't think so.
I think..
I'm out.
- I wish you the best. - Thank you so much..
Grow your business organically..
We'll see in the future.
Thank you so much.. it was lovely being here..
All the best.
It's so nice to see Ashneer talking to us.
I know..
- Ashneer.. - A group hug..
Ashneer, you're really helping me.. - A group hug..
I was getting..
My ring fell..
It's expensive!
It's huge, with a huge diamond!
It costs Rs. 1 Crore..
Remove it and go.