Greetings, Sharks.
- I'm Ashwini Shinde. - Greetings, the jury of Sharks.
I'm Yogesh and we're from Pune.
Yogesh, what have you brought along?
This one? This one is the bamboo.
- It's the golden grass. - Hey, I know that
but why have you got it here?
This is the 'Shark Tank India' stage.
Hey, I'm aware about it.
But just as 'Shark Tank' has helped
a lot of start-up businesses across the world
and they're making a revolution.
Similarly, I'm going to change the world with this bamboo.
Really? But how?
I want to ask you and all the Sharks a question.
Where's the last plastic toothbrush that you used?
I have no idea. I just disposed it.
That's the right answer.
I'm sure all the Sharks have this same answer.
- Am I right? - Of course.
Just for your information, let me tell you all
the plastic toothbrush were introduced in 1938
that's almost 80 years ago.
Ever since then
the first toothbrush that all of us used
in our childhood
still exists on this earth
and it's spoiling our environment.
My God!
Dear Sharks, have you ever thought about it?
We have not just thought about it
but we have also found a solution to this.
Bamboo India presents
the bamboo toothbrush.
Bamboo toothbrush is a natural toothbrush
made with just bamboo
which is easily compostable.
Till date, we have manufactured
more than 40 lakhs of bamboo toothbrushes.
We have sent had successful deliveries
to 18 different countries and more than
- 2050 pin codes across India. - Wow!
Our products are sold on bambooindia.com
and marketplaces like Amazon, Flipkart.
They're also available at more than 300 retail shops
in several states across India.
Sharks, initially, we were struggling
to make just 100 brushes in a day.
But today, at our Pune plant
we're making 50,000 brushes every day.
Dear Sharks, for the growth this project further
we need eight million rupees
in return of four percent equity
of 'Bamboo India'.
We invite all the Sharks
to be associated with the family of 'Bamboo India'.
Thank you so much.
Ashwini, Yogesh, welcome to Shark Tank.
- Thank you. - Thank you, sir.
Can you tell us something more about your background.
Both Ashwini and I have completed
our KG to PG at Pune.
KG to PG..
So.. After completing
my post-graduation in computer management
I joined an IT company.
I have worked as a software developer, team leader
program manager, country head.
And then, I was in Germany for five years.
Okay. - I used to win a lot of awards for creativity.
So, I thought..
I was implying my creativity for the foreign clients.
So, I felt I should return to India
and do something for my country.
Well, I felt
I should take a break for an year
and try some business.
And I just didn't realise how an year turned into five years.
How did you choose this one?
That you want to do these bamboo toothbrushes?
Well, that's because
Ms. Namita may be aware
there's a lot of bamboo available around Pune.
- Okay. - And just for your information
India is the world's second largest bamboo growing country.
Wow! - And we're not using this potential.
So, I thought why don't we do it?
Sir, I'd like to tell you
we were the first to launch
bamboo toothbrush in India in 2015.
We're the pioneers.
Initially, we were making the handcrafted brushes.
Because I was aware the plastic toothbrushes
have the market of 5,000 crores in India.
There are just two companies
who hold 40 percent each in the market
and the rest of the companies are struggling
in the remaining 20 percent.
So, one of those two companies is with us.
So, they not just groomed us in this business
they taught us
how to make a quality brush.
After all this, today..
It's been two years, now.
We are successfully delivering
all the GMT standard toothbrushes.
So, they created their own rival.
No, not the rival, sir. What actually happens
is if any competitor approaches you
it won't be a competition but a collaboration.
- They'll grow their market. - You'll be their OEM then.
- We already are. - You already are?
You also have a necklace over here.
Yes, that's made of bamboo.
Also, the one that I'm wearing.
Sir, the brush in your hand
is the world's softest brush.
- I can feel it. - It is called as Nano bristles.
- Nano bristles. - Nano bristles.
When we started this in the year 2015
then the price was Rs. 180 per brush.
This was the price of the bamboo brush.
Over the period of time
we enhanced the process
and established the supply chain
and we brought it to MRP of Rs. 45.
- It is for Rs. 45? - MRP? - MRP.
What is the cost that you get? - Rs. 15, sir.
Ashwini and Yogesh, tell me one more thing.
You have asked for a huge valuation
of Rs. 20 crores.
What are your sales?
Last year, despite this pandemic
we have closed 2.8 crores.
- Oh! - Nice.
And even though there was the lockdown
in Pune for three months, as you all know.. - Yes.
We managed to complete 2.2 crores by mid-October.
We will touch 3.8 or 4 crores, this year.
Very good. That means, you have tried
the balance of sustainability and income. - Yes, both.. Right.
And what is Ms. Ashwini's role in this company?
I take care of the administration.
Okay. - And I take care of the order on online portal.
As of now, do you have other share holders
or you both are the partners?
- No.. - No, it's just the two of us.
That is, you will do the private labelling.
You will make white label goods.
Is this your goal
or do you want to make a brand of your own?
Mr. Peyush, actually the thing is..
We are doing good in white labelling.
The bread and butter or the growth..
We were researching the market
as to how much we can grow.
And now, I feel that it's a good time
that the market is opening
and we get new ideas.
And we are getting this platform of 'Shark Tank'.
And we got a chance in the first season.
I felt that this is a good time
that our branding and Bamboo India brand
is made in India..
Make in India, which is our pride..
We have to encourage that.
I'll give you an offer.
I give you 20 lakhs equity and 60 lakhs debt.
For four percent equity.
- Four percent equity. - 20 lakhs for four percent.
Thank you so much for the offer.
I'd like to hear others also.
- I wouldn't want to hear. - But it's a very good offer.
I'll tell you my decision.
First of all, you are doing a great job.
But the thing you are looking for
which is brand building and D to C..
I think, Aman's offer is better
compared to what I can offer you
also as per the expertise.
So, I am out.
I think, the core focus should be
on the manufacturing excellence
and we should take the scare to a different level.
Otherwise, anyone can set up such a plant.
When that happens.. I mean the branding
then we get a good margin in the business.
When you will get the margin of 60 to 70 percent
then you will become cash rich as a company.
You can invest in the marketing.
But if you invest now then you will waste your money.
So, my offer to you is 80 lakhs.
I will give you the complete equity deal.
80 lakhs for 20 percent.
It's too much. He will take over your company.
There's a third offer. Just hang on.
I see. There's another offer.
Peyush, let's talk.
Look, you understand manufacturing.
You can do the automation.
Okay? But you need some support to make a brand.
She has done it. I have done it.
We have made brands for a long time.
We have been making brands since 20 years.
I think, your work can come into private sector.
You will get debt at a low price.
I think, Ashneer doesn't lack capital.
He can provide you.
You need Rs. 80 lakhs.
We will give you Rs. 80 lakhs.
Rs. 40 lakhs in debt.
And 40 lakhs for equity.
We will take Eight percent of it.
Do you know what do you need the most at this point of time?
Peyush's automation.
Because, he can make companies.
Simple. We don't want to sell more.
We are not here to teach anything.
And I know how to make brands.
This is all I have to say.
Peyush, give him the offer.
- We, two sharks.. - Same offer.
80 lakhs, 20 percent..
And and I will invest 40 lakhs each..
And I think, we can finance
your future capital requirements.
But not 50 or 100 crores.
My vision is to make a company
worth Rs. 4,000 crores or so.
So, it's important to have a meaningful equity.
You have two offers.
You have understood both the offers, right?
They are giving you Rs. 80 lakhs
and are asking for 20 percent of the company.
20 percent.
Our offer, Rs. 80 lakhs is divided into two things..
Debt and equity.
But you will have to give Eight percent of your company.
Give us two minutes, please. - Sure.
Take your own time. There's no hurry.
Why do you people want to sell so much?
Just relax.
Please take me out of here.
I don't want to suffer in cross fire.
40 lakhs.. - 40 lakhs
- is eight percent. - Eight percent.
And 40 lakhs.. - Eight percent
- for 40 lakhs. - Eight percent for 40 lakhs.
- Loan.. - 40 lakhs for eight percent.
- Debt means loan, right? - Yes, loan.
Here you go..
- I have seen this. - Wear this and sit.
Give me the optical. I can't wear this.
Sir, do I look different?
You are looking handsome.
Thank you. Thank you.
And I want to pitch you.
You know who can give you the order.
You can seek not just help but also orders from us.
I am loving this.
Tell us. What do you want?
We want..
We will go for 50 lakhs for 3 percent.
We can take loan of Rs. 30 lakhs.
50 lakhs, 6 percent equity. You wanted debt of Rs. 30 lakhs.
We agree for that.
He is offering you 50 lakhs for 6 percent.
But I'll offer you and you have to say yes or no now.
50 lakhs for 5 percent and 30 lakhs debt.
- Yes or no. - Oh!
50 lakhs for 4 percent.
This looks like a vegetable market.
Tell me. Say yes or no.
Even we can give you 50 lakhs for 4 percent.
If you can then go ahead.
- All right. - What is stopping you?
These are equal offers.
They are giving you 50 lakhs for 4 percent.
- 50 lakhs.. - Take your decision.
50 lakhs for 3.5 percent
- O God! - You can accept his offer.
Accept his offer. We don't want to bargain. I'm out.
Peyush and I are out of this offer.
You have only one offer.
50 lakhs for 3.5 percent.
Sharks, first of all, thank you so much.
All of you have encouraged us.
And finally, we will go with
50 lakhs for 3.5 percent.
- Wow! - Well done. - Amazing.
- Congratulations. - Very nice.
Good decision.
You should thank us
because we made them deal for a less percent of share.
Thank you.
Because he was on 6 percent. We saved your 2.5 percent.
What are you doing?
Here you go.
Thank you. Our company, Bamboo India..
Yes, sir. It's our company.
- It's a big company now. - Bamboo.
They are feeling bad.
Pal..
No one can defeat us.
Bamboo India!
You lost a great deal.
Leave the bamboo here.
- Okay. - I need this.
- Thank you so much, sir. - Thank you.
- Thank you.
All the best.
'Hoping to get investments from the sharks'
'in the Shark Tank, there were not only the entrepreneurs'
'but their pets have also come as an entrepreneurs.'
Hi, Sharks. My name is Jessica Madan.
I am 30 years old and I am from Delhi.
And he is my business partner, Zorawar.
He is a needy dog.
He doesn't like to get grooming or shower.
And like other pets, he doesn't like
to stay away from his pet parent.
But we understand that grooming is important
for all the cats and dogs.
While realising this problem, I understood
that this market need the services like Flying Fur.
It's time for Zorawar's grooming.
So, I'll send him for the grooming session.
We give all kinds of services to the pets inside this truck.
Like a bath, a stylish haircut.
Tic and flee treatment.
Full body massages, paw massages
nail clipping and a lot more.
We had started Flying Fur in a truck in the year 2016.
And today, we are the India's biggest mobile
pet grooming chain
with 14 trucks operational in 8 cities.
We are here to ask for the investment of 75 lakhs
for 7 percent stakes of our company.
Because one of my partners is busy
I'd like to call my two other business partners.
Wow! One more cutie pie.
Hi, Sharks. My name is Akshay Gupta.
I am 29 years old and I hail from Delhi.
My name is Vaibhav Khanna. I am 31
and even I am from Delhi.
- Delhiites! - Wonderful pitch.
But, I'd like to ask the panel
as to who among you are the pet lovers
and who all have pets?
I used to have one.
But I don't have one now. But I love pets.
Okay, lovely.
You already have someone who understands you.
Would anyone of you like to take a tour?
They won't come. They are scared of dogs.
I'll come.
Zorawar!
Please come.. It's nothing..
Zorawar, say hello to these scare Delhiites.
And non-Puneites.
The van was too good.
We never experienced such grooming.
How much can you make from one truck in a month?
From Rs. 2.5 lakhs to 3 lakhs in a month.
The pricing starts from about a 1,000 rupees
and can go up to 3,500 rupees.
You make a sale of Rs. 35 lakhs in a month.
Yes. - Yes. - Our franchise partners make this sale.
- So, this is a franchise. - Yes.
- Franchise business. - I understood.
For how much is it done outside?
And do you charge the same amount?
If you go on the basic level
then it also starts from Rs. 500.
But the good stores who do premium grooming
and quality grooming charge Rs. 1,500 or so.
Will you tell me how many pet parents you have currently?
And how many repeat pet parents you have
in terms of coming back for services?
We have had about 15,000 pet parents.
Our repeat percent is very high
about in between 50 to 60 percent.
For small dogs that need regular services.
How will I take an appointment for the pet?
We have a central helpline number
through which we get all the queries.
Do you have a website or an app?
We don't have an app. We have a website.
We accept bookings on the website also.
But majority bookings are done through the call.
But do we really need this?
Scientifically, as it's important for the human beings
to take a shower
it's also important for the pets.
Can we not give them bath at home?
Like I said, you can give them bath at home
all the services can't be given at home.
We don't call the truck to give bath to our kids.
Right?
Then why do we do this for the pets?
They are two different species, technically.
You take care of the human beings differently.
I see. - And you take care of dogs differently.
But the attachment is the same.
If you have elephant as a pet
then you won't call a van. You'll do something else. - Oh!
Tell me a fundamental thing.
When you started this business did you not ever think
to become a one-stop solution.
If a person has a pet..
Whatever problem the pet has..
If they any pet product
then they don't think of anything else, but me.
My problem is that you people are pure operations.
So, I am out of this deal.
I'll not be able to contribute.
It's not my passion.
So that is why, I am out.
Because this is the industry
where it's not my expertise.
And I'll not be able to contribute more.
I am out. But I wish you the very best.
The problem is real.
I don't think you should give up on this.
I am out. But best of luck..
Thank you. - Hope to see you again. - Thank you.
There's one way you can take an offer.
All four of them are scared of dogs.
Leave the dogs after them.
You will get four offers.
And the sharks will become cats.
But it's a no from my side.
- I wish you good luck. - Thank you. - Thank you.
All the best.
- Attention, Sharks! - Attention, Sharks!
- Wow! - My name is Shachi.
And I am Devang.
We are the founders of 'Beyond Water'.
Do you drink 3 to 4 litres of water in a day?
- No. - I try.
According to the WHO, to remain healthy
we should to drink 3 to 4 litres of water, every day.
But people like you and Devang, who are so busy
that they forget to drink water.
And when they feel thirsty
then do you know what they drink?
Soda, aerated water and juices.
But ultimately it's not good for our health.
It has 6 to 8 spoons of sugar.
Different types of chemicals.
And different types of colours.
Which drink are you preparing?
Sir, these are different kinds of aerated water and juices.
I don't drink these things
but I have seen Aman having them.
Sharks, I have invented a new product.
Introducing Beyond Water.
Beyond Water is India's first liquid water enhancer
which makes your water tasty and nutritious.
You just have to flip it, squeeze it
and it's ready. You can drink it.
You don't even have to stir it.
Wow! - This small bottle has 24 servings.
Yes, you can make 5 litres of flavoured drink.
You can have it with soda, tonic
water, green tea..
Coffee and even black coffee.
Our product is available on our website
and amazon.
Sharks, we have come to you
to ask for 75 lakhs in exchange
for 4 percent equity in our company.
So, come on, Sharks.. Let's drink better.
Let's go beyond water. Let's go beyond water.
But why should I add this into water?
I can drink plain water.
Tell me which one should I try first.
- This one. - The white colour drink
is lemon mint.
And we have mixed it in soda.
- It's nice. - Very tasty.
Which one is the yellow drink?
We have mixed mango peach in the water.
So that you can taste it with water.
Very nice.
The brown colour is our second product variant
which is the electrolytes.
And the other one is ginger lime.
Electrolytes is salty to replenish the..
- It's like the glucon.. - This is bad.
- Which one is this last one? - The last one?
The last one is orange.
We have mixed orange into water.
This is nice. - This is nice. - It's mixed in water.
The brown colour was bad. The rest is good.
I loved the brown one.
You are pharma, right?
You are different.
I am unique.
- It has sugar, right? - No. - No.
We use all natural stevia.
Generally, the stevia available in the markets have
a lot of additives.
That's why, we have sourced 99 percent pure stevia
- from the pharma. - Then, even this
- is not good for health, right? - The stevia available
in the stores
have the additives.
So that at least one pill is used for a cup of tea.
But we have used the pure stevia
because we require it only in small quantities.
So, that's why, we were able to make our product.
Devang and Shachi, welcome to 'Shark Tank'.
- Thank you. - Thank you. - So, tell us something
about yourselves. - Devang and I know each other
since our childhood. We're siblings. - Right.
- That's wonderful. - I, too know my sister
- since childhood. - Right.
So, if you both know each other since childhood
what's so special about it?
No, they're saying, they didn't separate us in the Kumb fair.
Yes, right..
So, you just make the water tasty.
- Nothing more to it? - No, nutritious as well.
This is completely natural.
This doesn't have any chemicals or preservatives.
I'd also like to add one more thing. - Final..
Our second.. Our third product launch
is of the cocktail
which we'd be launching in the mid of December.
Brilliant! It's a huge business in the US.
I just noticed
- this bottle is for Rs. 300. - Yes.
How did you decide the price of this?
Because I found the price is too high.
Basically, we want to convey this message
that if you're purchasing ready to drink
which costs you around Rs. 50 to Rs. 60.
But with Beyond Water
if you just put a squeeze in one bottle
300 divided by 24
so, it's around Rs. 13 per serving.
So, that way, it's a competitive price.
- Okay. - And we also want to say
if we reduce the price further
people will feel it's not completely natural.
Well, I didn't get one thing.
How many litres a person should drink according to you?
They should drink three to four litres.
Three to four litres. So, you expect
everyone to add your product into water and drink?
Of course. - So, Rs. 300 in one and half days.
- Right. - Correct. - So, who'd spend Rs. 300
for one and half days?
This is not a great deal. This seems to be for the rich.
First, tell us about your sales.
Last month, we have sold around 10 to 12 lakhs.
Look, I understand what's the problem.
I don't drink alcohol.
But the drinks.. That's the soft beverages
- I drink them, a lot. - Okay.
But I don't understand how you can solve
that problem with this.
Three litres of water that we should drink
the person should feel it within, isn't it?
Moreover, you're saying add this into the water.
So, you're adding to their work.
So, someone who was already lazy will become more lazy.
How can you make this become their habit?
So, I find it a kind of gimmick.
That's why, I'm out of it.
Shall I ask you something?
- Answer me, honestly. - Okay. - Sure.
After this question, I have an offer to make.
Hey, you're just not letting anyone talk.
- What's the matter.. - No..
I said, after your question.
Firstly, you make an offer quite soon, girl.
I think something has been added to her water, today.
- Beyond Water is added. - Beyond water.
Place your hand over your heart and tell me the truth. - Okay.
How many litres of water do you both drink in a day?
I drink at least three to four litres of water, every day.
For real. I'm placing my hand on my heart.
I start my every day
by squeezing Beyond Water in my glass
- and I do drink it. - Do you drink
cent percent water with this?
Not cent percent.
I mean, may be, if I'm drinking four litres of water in a day
I drink at least two litres with Beyond Water? - Why so?
Why just the 50 percent?
That's too much of stevia intake into the body.
The amount of stevia we have added is completely safe.
- We are all.. - Shall I give them my offer?
Hold on. Let me talk, at least.
Have you thought beyond 'Beyond Water'?
What you want to do beyond it?
They're adding into the alcohol. That's very important.
That's the biggest market.
I don't drink alcohol either
but I have seen their market in the US. - Okay.
That those people.. You know people carry it
in their pockets while going to the clubs. - Correct.
Exactly. - And right in front of me, my friends
in the US or in Europe have poured this in their drink
- and they have had it. - Right. - Right.
Since we feel there's a lot of work pending.
Aman and I
come in with different strengths.
Correct. - Like I'm from a pharmaceutical background
I will help you
in increasing the nutrition content
and the nutrition pitch.
Aman will help you
in the D2C branding
and getting you the customers. Right? - Okay.
For this, we'd like to offer you the debt and equity.
We will give you 50 lakhs for 20 percent equity.
And we will give you 25 lakhs as the debt
- at 12 percent interest rate. - She has set an evaluation
- of your business as 1.5 crores. - Clear?
When you come here
you can't think just about the valuation game.
Don't listen to Piyush.
- Look at her.. - Think about long term.
Think about the expertise, time and network.
Forget about this debt and things.
I can give you complete 75 lakhs.
Would you be interested?
- As equity? - Yes, as equity. - As equity.
He said, he can give you but he's not giving you.
Devang, Shachi, I won't wait for long.
If you don't value me, I won't value you either.
- We do value you but.. - Final offer!
75 lakhs for 20 percent equity.
And if you talk more to other Sharks
that would mean you don't value us.
You spoke to me for two minutes and their offer changed.
Would it be possible if we hear everyone's offer
and then.. - Sure, please go ahead. - Thank you.
- Before.. - Please go ahead. - No, Brother, let's hear
everyone's offer and then, we can.. - No, don't hear.
I'll get out.
Give them time.
- Shark, we want to counter. - Yes, tell me.
Can we get 75 lakhs in exchange for 10 percent equity?
- No. - No.
Sharks, honestly, it's valuing us very low.
and we have done eight months of hard work.
I have also done a lot of hard work
to reach where I am.
Well, Mr. Devang, would you like to hear
anyone else and our offer or not? - Yes, please.
Devang, give me a final offer. We'll say a yes or a no.
But they're not letting us talk or go ahead.
Just give them your offer.
Hey, come on. I'd like to discuss a few more things.
This is not done. We can't go by your speed.
Fine, you may listen to him. But don't drag it too much.
Fine. - You may end up losing our offer then.
He's not going to offer you anything.
I have a straight and simple question.
I said, I can give you 75 lakhs.
I'd give you because I'd expect some returns as well.
- Guys, I'm getting bored. - Let me tell you this.
This stage
is actually for you guys.
For the entrepreneurs, for the founders. - Yes.
But at times, some Sharks start behaving in such a way
that they steal the offer from you.
That's why, we're called the Sharks and not the cats.
- So.. - Exactly!
It's not about the Sharks or the cats.
The Shark will remain a Shark. We're helpless.
Because they will not allow me to get into what I need to.
They have stolen away your platform from you.
That's why, I'm out of it.
Let me tell you my decision.
Well..
I wouldn't want to invest in this.
This is more like Beyond Mixer than Beyond Water
which definitely has the market.
I think you should align with them.
Because the interest is towards the same market.
So, if you have any vision conflict later on
there's no point in what you're making.
I think there's some misunderstanding.
We're saying, we'll do it with water as well
- with the nutrition angle. - Correct.
- We'll also do it as the mixer. - Correct. - Exactly.
Aman will take care of your water business
and she'll manage the mixer business. - Yes, Brother.
That's perfect.
So, summarise it, now. You have an offer.
Give them your counter as a yes or a no.
- So, negotiate and.. - Let's fix it
somewhere between at 15 percent.
- Fine, let's close it at 15. - We can close it at 12.
Please, it's going to be fun.
You shouldn't be negotiating for such minor percentage.
- You know, 15.. - If you quote less than 15
- Aman will be out. - Right. - And he's bringing
- a very bring strength. - Can we calculate?
- Can we go out? - Ashneer will tell you.
- He has an in-built calculator. - 15 percent.
It's a valuation of five crores.
- You guys want to talk? - Yes, for a minute.
I'm having this feeling right from the beginning.
Devang is interested in this deal
- but you're not. - No.. I just..
Shachi, you can refuse if you're not interested.
- No.. You're getting it wrong. - I feel so.
I just want to get the numbers. I just need a calculator
and nothing else. Otherwise..
You can ask him about the D2C.
- We chose your name first. - Wow!
Aman is happy, now.
Yes. That's true.
Aman will get everywhere.
Say something more.
If you want Aman
- you'll have to value him. - Yes. - That's fine.
- Okay, Sharks. - Yes.
- You have a deal. - Yes! - Oh! - Thank you, man!
- Come on. - Superb! - Congratulations, guys.
Let's meet this big!
Let's have a sip of it as well. We'll get some more energy.
Superb!
- Thank you. - Cheers! - All the best, guys!
Thank you so much.
- Oh! - So sweet..
- That was sweet. - Ah!
Greetings, Sharks.
We're the founders of 'Let's Try'.
- I'm Nitin. - I'm Chitra. - I'm Neelam Kalra.
I'm Geetanjali.
We're from Delhi.
Just as every child likes the outside snacks
and the junk food
even my son is also fond of outside snacks
and the junk food.
When my son was detected with the thalassemia major
my complete attention was to provide him
with the healthy snacks.
But we couldn't believe the products available
in the market.
In the products available in the market
palm oil is used.
Also, the artificial ingredients are used.
Customer preference, feedback and quality ingredients
are not seen anywhere.
Considering the same, we, Kalras
founded 'Let's Try'.
Through which we provide healthy snacks
with quality ingredients to the people
of every class, every door.
Under our brand, there are almost 50 varieties
of healthy and delicious snacks.
We say it proudly
that we use the base ingredient
from 30 to 50 percent.
For example, our flaxseeds Bhujia
40 percent flaxseeds have been used in this.
We use 100 percent groundnut oil in all our products.
and there are no additives or preservatives.
India's snack market is at 84,000 Crores.
And it will be doubled in the next five years.
Today, we are top modern trade stores and biggest E-com
platforms and with 600 plus stand alone stores
and from our website we have served many consumers.
Today we are raising Rs. 45 lacs
against two percent stake.
Wow!
Sharks, the people of India have loved our snacks.
Will you give it a try?
We have a unique flavour that is peanut party mix.
Four varities of peanuts mixed with potato fryums.
- This is most selling SKU. - The peanuts?
Peanut party mix and premium ranged flax seeds.
Along with that we have a savoury range.
A unique range and our 'Dal'.
- They are fried? - Yes. - Flax is being healthy.
Is it fair to say it is unhealthy but less harmful?
We have a roasted range as well.
Kalras will you tell us your relationship?
She is my wife Chitra. She is my mom and my sister.
My wife designed the products.
You have a background in design?
I am an ux-designer.
So from the logo to the packaging design
including the website are my designs.
And ma'am?
I run the factory.
Okay, very good.
I ran a business for 15 years in Sadarbazar, wholesale.
So I run the factory.
That is what is needed.
And you?
I have designed more than half the products.
Your sister-in-law said she did them all.
- There will be a fight. - Not at all.
Visuals are done by my wife and my sister got the product.
So your family is involved in this business. - Yes, sir.
Your packaging is really good.
So, I must compliment you.
As I belong to the pharmaceutical background
I know that Thalassemia is a big issue. - Yes.
Could you please tell me something about that.
Thalassemia is a genetic disease.
In this condition, given the age
the kids have to undergo blood transfusion more often.
With time, the transfusion limit goes down.
I used to take my son to the hospital for transfusion
every month until the last year.
Now, the validity is 13 days.
After every 13 days,
I have to take him to the hospital
for the transfusion.
- How old is your son. - He is 5.5 years old.
Oh, my God!
This is very traumatic for a mother.
Yes.
It's a difficult thing to deal with.
- Sure. - Yes.
We recently got to know
that there is something called gene therapy
and if get the gene therapy done within 10 years.
The kids can be perfectly fine. - I see.
But it requires almost, Rs. 10 crore.
Oh, my God!
I recently got a bill of, Rs. 1 crore.
I left that
because we calculated
if we combine our salaries
and even if we sell our house.
We can't arrange, Rs. 9 to 10 crore for it.
So, we got an idea to try something
and that's when 'Let's Try' was born.
Today, by god's grace
we're doing good.
Like you said before
this is a healthy option for the kids.
So, as a mother
I got very interested.
But the moment you served this.
If you have fried this to begin with.
This serves no purpose.
Ma'am, one thing that we noticed was
that it was very hard to change Indian habits.
We thought of improving things gradually
and enhance the ingredients.
And introduce a range of roasted products.
At present, we've launched this 'Makhana' range recently,
which is air roasted.
And we've made a business of, Rs. 4 lakh in the first month.
- Wow! - All your products.. - Yes.
I can't find it in Haldiram's as well, right?
Yes. - I found the taste to be similar.
Of the four products we just tasted
I never felt that we can't get this somewhere else
or we've never had this before.
Who are you comparing your prices with?
Sir, our pricing is 15 percent more than Haldiram's.
- Is it higher? - Yes.
Sir, we had started with a sale of, Rs. 50,000.
We did that without any marketing investment.
With a word of mouth, our sale of, Rs. 50,000
and we've made, Rs. 16 lakh in sales.
Wow! - Our products are competing
with Haldiram's products
and they are being sold alongside them.
We've all this in the time period of 7 months.
What is your gross margin?
Sir, our gross margin is 55 to 60 percent.
If I have to tell you about the net margin
that is 25 to 30 percent.
Well, I have made my decision.
I am already invested in a company
which is in similar space and making online platforms.
I will have to remain out of this
because of conflict of interest.
- But I wish you best of luck. - Thank you, sir.
I have made my decision.
I am usually very excited about this space.
My consumption of spicy snacks
is borderline unhealthy.
To say the least..
But I think
there's nothing different about this.
Secondly, your sale is in such an early stage
that I am unable to extrapolate it.
You are saying that the sale will go
from Rs. 50,000 to Rs. 16,00,000.
Because the business is just five months old.
Had it been two years old and there was growth in it
I would've been very excited.
But I don't know if this Rs. 16 lakhs
will go up to Rs. 1.5 Crores
or if it will stop at Rs. 20 lakhs.
It's too early for me.
Hence, I am out of this.
Even I have made my decision.
I didn't personally see any USP in this.
And I don't have any personal interest in this product
as it's fried based.
So I am out.
But you please stay connected with me.
Because we work on thalassemia a lot.
- Okay. - So apart from gene therapy
I have 2-3 options.
So I would like to have my experts speak to you.
We will do something together.
- And you are very brave. - Thank you.
So congratulations!
Will you break up your distribution and let me know
from where you are getting the sale.
Our 90 per cent business is happening
- from direct distribution. - Is it coming
from the modern trade? - Yes. The general trade too..
The contribution of general trade is 60 per cent now.
What's your total profit in Rs. 16 lakhs?
We have a net profit of 25 per cent.
So you are making Rs. 3 to 4 lakhs a month.
Yes.
And what's your target for the end of this year?
How will you achieve it?
By the year end, we will achieve
- at least Rs. 40 lakh turnover. - Per month. - Yes.
And how will you finance this working capital?
Before resigning
I had taken a loan of Rs. 80 lakhs against my salary.
I have put it in fixed deposit now
so that if I ever require working capital
and we don't raise enough funds
we would use that and make sure our
- business growth isn't hampered. - Got it.
- Are you all out? - Aman.. - I am in.
You are still in.
I am still thinking whether to consider or not.
Okay.
I am very interested in this category.
I think this category has a lot of potential.
But I also think that there's too much risk involved in this.
Because your sales is Rs. 16 lakhs
but as it increases, you'd need working capital.
And I haven't yet seen the clear path
when it comes to its branding and marketing.
So I would like to make you an offer.
So.. - Can I come with you?
Let's do it? - Yes.
Aman and I will pitch in.
I will make an offer first.
You can discuss and change it.
Here they count.
Okay. - Okay?
I will give you Rs. 25 lakhs for ten per cent
as equity.
And to lessen my risk
I will give you Rs. 20 lakhs as loan
which you can return me over a span of a year or two.
Sir..
You can increase the funds.
And you can bring down the equity.
No. Nitin, I think..
Why we want to support you is that
we also have a job here
that we need to invest as business people.
We also want to take our return.
I think that you do your sales well.
You know how to take out your product.
But there's still a lot of work in its
marketing and branding.
You will have to give it a unique branding.
Ashneer was saying that he doesn't see
differentiation in this.
One should see it and say that it's a unique product.
I don't see it now.
So that will take a lot of hard work.
If you want us to be involved
even you should think
that we should have our skin in the game.
Our equity should be healthy.
Nothing will work in two per cent.
We won't be interested
and that won't work.
Sir, so you are offering us
Rs. 25 lakhs for ten per cent.
Rs. 25 lakhs for ten per cent
and Rs. 20 lakhs as a loan. That was my offer.
- It was our offer. - Oh, yes!
- You are very selfish. - Yes.
Can we take it till Rs. 50 lakh?
Aman, what do you say?
We have already reached Rs. 2 Crore
annualised turnover. - Okay.
Don't you want to take debt?
Sir, I have already told you.
I have already taken Rs. 80 lakhs
and put it in fixed deposit.
- So you don't want debt. - Yes.
- Okay. So you want Rs. 45 lakhs. - Yes.
We will now take out that debt.
We offer you 15 per cent
for Rs. 45 lakhs.
- You may discuss this. - Yes.
- Please discuss and come back. - Okay.
I think we should go for it.
He is sincere. - Yes.
Sharks, I want you all to be with me.
I know what value you can add to the company.
So, last..
Can we go for 10 per cent for Rs. 45 lakhs?
Five per cent each.
Aman, do you want to close it at 12 per cent?
I am ready to do that.
I am with you at whatever you do.
My situation..
We want you to be successful.
Even if you refuse our offer of Rs. 45 lakhs for 12 per cent
we still wish you success.
Sharks
we accept your deal.
All right!
Yes! Let's do it.
I have my relatives calling me too.
What? - I have my relatives calling me for investment.
Yes.. - 'You are just spending Crores like that.'