1
00:02:19,960 --> 00:02:20,800
Hi!

2
00:02:20,880 --> 00:02:23,960
Do you want this not
to happen with you?

3
00:02:24,160 --> 00:02:26,440
That's why we present to you,
'Thea and Sid'..

4
00:02:26,560 --> 00:02:28,760
...a complete proposal solution.

5
00:02:32,240 --> 00:02:35,600
Hi, I am Aditi.
I am 36 years old.

6
00:02:35,720 --> 00:02:38,520
And I am the founder
and CEO of 'Thea and Sid'.

7
00:02:38,600 --> 00:02:40,960
Hi, I am Ashwini.
I am 40 years old.

8
00:02:41,080 --> 00:02:43,960
I am the founder
and CFO of 'Thea and Sid'.

9
00:02:45,040 --> 00:02:47,120
When you try to find
a ring online

10
00:02:47,200 --> 00:02:51,200
then it's either traditional
or it goes out of the budget.

11
00:02:51,400 --> 00:02:53,880
But you will need a ring
for proposal.

12
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And that ring should
be stylish, modern

13
00:02:55,720 --> 00:02:57,480
and which stays for a lifetime.

14
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Then we got an amazing idea.

15
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We wanted to make a website

16
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from where the young
and budding Indian couples

17
00:03:04,360 --> 00:03:06,040
can start their love story.

18
00:03:06,400 --> 00:03:10,880
So, Sharks, if you invest
only 80 lakh rupees in our idea

19
00:03:10,920 --> 00:03:13,920
for seven per cent equity

20
00:03:14,080 --> 00:03:18,280
then we can take 'Thea and Sid'
to new heights of success.

21
00:03:22,800 --> 00:03:25,960
'Here, we make rings
of excellent quality'

22
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'made of 925 sterling silver'
and 6A grade cubic zirconia.'

23
00:03:29,840 --> 00:03:31,760
'We will give you ring sizer.'

24
00:03:32,120 --> 00:03:34,320
'You will get
after sales service.'

25
00:03:34,600 --> 00:03:37,720
'We'll give you relevant Indian
dating and proposal advice.'

26
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'We'll tell you inspirational
real life love stories too.'

27
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It's really beautiful.

28
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- Thank you.
- Thank you.

29
00:03:45,560 --> 00:03:48,160
Do you belong
to a jewelers' family?

30
00:03:48,480 --> 00:03:51,200
We belong to a diamond family.

31
00:03:51,280 --> 00:03:53,440
My father was a diamond
manufacturer.

32
00:03:53,520 --> 00:03:56,120
And my husband
is a diamond trader.

33
00:03:56,280 --> 00:03:59,760
When did you get the idea
to join this business..

34
00:04:00,080 --> 00:04:03,280
...and to run this business
with a different concept?

35
00:04:03,360 --> 00:04:07,160
When I returned from USA
after completing my course

36
00:04:07,240 --> 00:04:09,280
then we were in too much debt.

37
00:04:09,520 --> 00:04:11,120
My house was also mortgaged.

38
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We took out the mortgage
for my education loan.

39
00:04:14,760 --> 00:04:18,840
But then the recession
and I chose to come back.

40
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What were you studying there?

41
00:04:20,160 --> 00:04:21,240
Screenplay writing.

42
00:04:21,600 --> 00:04:24,320
Now I understand
that the dance and that sequence

43
00:04:24,400 --> 00:04:26,320
was written by you. Very good.

44
00:04:26,400 --> 00:04:27,640
- Please continue.
- Yes.

45
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Her husband's business
was also not running good.

46
00:04:31,000 --> 00:04:34,320
So, the financial condition
of our family was really poor.

47
00:04:34,400 --> 00:04:36,840
I told her that in Hollywood

48
00:04:37,120 --> 00:04:39,720
they need large necklaces

49
00:04:39,760 --> 00:04:42,720
which should look royal
and made of sterling silver.

50
00:04:42,760 --> 00:04:45,720
So, we should start
a manufacturing unit.

51
00:04:45,920 --> 00:04:47,720
And we sell them online.

52
00:04:47,800 --> 00:04:49,840
So, we started a jewelry
brand

53
00:04:49,920 --> 00:04:51,160
named 'Adastra Jewelry
Pvt. Ltd'.

54
00:04:51,360 --> 00:04:54,800
We manufacture and export
heavy necklaces..

55
00:04:54,800 --> 00:04:56,840
...large earrings, tiara etc.

56
00:04:57,320 --> 00:05:00,440
And it was running
so good over there

57
00:05:00,560 --> 00:05:04,520
that we thought we should give
good experience to Indians too.

58
00:05:04,680 --> 00:05:07,440
We did a market testing
and checked the results.

59
00:05:07,760 --> 00:05:09,200
then we found out

60
00:05:09,320 --> 00:05:11,560
that in India, only
the younger generation

61
00:05:11,680 --> 00:05:14,240
likes the sterling silver
and CZ jewelry.

62
00:05:14,320 --> 00:05:16,080
In India, the market
of proposal

63
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has recently started to trend.

64
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There is a gap in the market

65
00:05:19,480 --> 00:05:22,080
where you can find
proposal rings

66
00:05:22,240 --> 00:05:24,600
but either you will get
the flexible ones

67
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which could break

68
00:05:26,120 --> 00:05:27,840
or you will get the ones
made of gold and diamond

69
00:05:27,960 --> 00:05:29,440
which are really expensive.

70
00:05:29,560 --> 00:05:32,640
So, we thought that we
should start a brand

71
00:05:32,920 --> 00:05:36,040
which will make the jewelry
buying experience younger

72
00:05:36,120 --> 00:05:37,920
and more vibrant.

73
00:05:39,520 --> 00:05:42,080
For how long are you running
this brand?

74
00:05:42,400 --> 00:05:45,440
It's been five months since
we have started this brand.

75
00:05:45,640 --> 00:05:48,080
And we started 'Adastra'
five years ago.

76
00:05:49,120 --> 00:05:51,040
I don't like your packaging
too much

77
00:05:51,120 --> 00:05:52,760
because the box is very simple.

78
00:05:53,760 --> 00:05:57,240
But the marketing
elements and the collaterals

79
00:05:57,320 --> 00:05:58,880
you have put
inside are amazing. It's just..

80
00:05:59,000 --> 00:06:00,760
As if you studied
marketing also.

81
00:06:00,800 --> 00:06:02,160
I mean, it feels nice.

82
00:06:02,240 --> 00:06:04,080
The colour combination
and the.. - Thank you.

83
00:06:04,160 --> 00:06:06,440
And what you have written..
The quirky things

84
00:06:06,480 --> 00:06:07,960
are also very nice.
So..

85
00:06:08,120 --> 00:06:09,400
So, good job on that.

86
00:06:09,560 --> 00:06:10,800
- Thank you.
- I want to understand

87
00:06:10,840 --> 00:06:13,920
more on you. Do you still
have the other business

88
00:06:14,000 --> 00:06:15,320
or did you stop it?

89
00:06:15,560 --> 00:06:17,360
No, 'Adastra' is still there.

90
00:06:17,400 --> 00:06:21,400
We used to run it. But we have
put it in automated mode

91
00:06:21,480 --> 00:06:23,240
and assigned it to our mother.

92
00:06:23,320 --> 00:06:24,600
So, she is running
that business.

93
00:06:24,640 --> 00:06:25,640
- Yes.
- Mother..

94
00:06:25,720 --> 00:06:27,200
- They gave it to their mother.
- Yes.

95
00:06:27,720 --> 00:06:29,400
Don't your husbands
help you with it?

96
00:06:29,440 --> 00:06:30,760
- My husband..
- I am not married.

97
00:06:30,800 --> 00:06:32,320
Did you not visit 'Shaadi.com'?

98
00:06:34,040 --> 00:06:35,320
I will visit it
right after this.

99
00:06:35,400 --> 00:06:37,000
- Right.
- That is all there is left now.

100
00:06:38,160 --> 00:06:42,560
So, how much is the 'Adastra'
export business worth

101
00:06:42,600 --> 00:06:44,960
and what is the margin today?

102
00:06:45,320 --> 00:06:47,640
So, lifetime sale is 212 crore.

103
00:06:47,720 --> 00:06:49,640
- Tell us about one year.
- Just the last year.

104
00:06:49,720 --> 00:06:51,840
During the COVID pandemic,
it was two crores.

105
00:06:51,920 --> 00:06:53,480
What about last month?

106
00:06:53,600 --> 00:06:55,680
It was around
ten and a half lakh.

107
00:06:55,760 --> 00:06:58,520
What is the average selling
price and cost of the ring?

108
00:06:58,600 --> 00:07:00,960
The selling price
of 'Thea and Sid'

109
00:07:01,040 --> 00:07:04,840
is somewhere from 1,500
to 6,500 rupees.

110
00:07:05,080 --> 00:07:07,480
And the cost price is

111
00:07:08,040 --> 00:07:11,040
between 350 to 850 rupees.

112
00:07:11,080 --> 00:07:12,560
How much is the gross margin?

113
00:07:12,640 --> 00:07:14,480
Three times to six times.

114
00:07:14,560 --> 00:07:16,360
It's 75 to 80 percent
gross margin.

115
00:07:16,400 --> 00:07:18,040
- Eighty five percent.
- It's a good gross margin.

116
00:07:18,080 --> 00:07:21,880
- What about the net margin?
- It's around 30 percent.

117
00:07:24,400 --> 00:07:26,480
How much revenue
do you make per month?

118
00:07:26,760 --> 00:07:29,840
- We make around 1,30,000..
- Your monthly revenue

119
00:07:29,920 --> 00:07:32,120
is 1,30,000 rupees from
'Thea and Sid'.

120
00:07:32,160 --> 00:07:33,080
From 'Thea and Sid'.

121
00:07:33,360 --> 00:07:34,600
Who are the buyers?

122
00:07:34,760 --> 00:07:36,880
Are they ten year olds,
twenty, or twenty five..

123
00:07:36,920 --> 00:07:39,040
- Mostly..
- It's a proposal ring, Peyush.

124
00:07:39,120 --> 00:07:41,640
- Why would ten year olds buy it?
- Everything is fast nowadays.

125
00:07:42,960 --> 00:07:46,400
Who among you have
used a ring to propose?

126
00:07:46,440 --> 00:07:48,400
- I have done it.
- Yes, I have done it.

127
00:07:48,440 --> 00:07:50,280
- Have you?
- Yes. - I had to do it too.

128
00:07:50,320 --> 00:07:51,200
On bended knee?

129
00:07:51,240 --> 00:07:53,480
- Yes, on bended knee.
- Even kids do it. - Peyush..

130
00:07:53,480 --> 00:07:54,600
- Yes, they do.
- Even ten year olds.

131
00:07:54,640 --> 00:07:58,000
- All four of them have done it.
- I had to kneel down.

132
00:07:58,120 --> 00:08:00,440
But if I had given her
a ring like this

133
00:08:00,480 --> 00:08:02,160
- she would have refused.
- Oh!

134
00:08:02,840 --> 00:08:04,040
- Why?
- Why?

135
00:08:04,120 --> 00:08:06,680
- Well..
- You are right.

136
00:08:06,720 --> 00:08:08,080
I am a little confused about it.

137
00:08:08,120 --> 00:08:10,640
I am a little interested
about jewellery.

138
00:08:10,680 --> 00:08:12,840
- I have worked for a jeweller.
- Okay.

139
00:08:13,280 --> 00:08:17,440
When someone receives a proposal
or when they are getting engaged

140
00:08:18,080 --> 00:08:22,720
they expect an expensive ring
at least at that moment.

141
00:08:24,800 --> 00:08:27,200
You are bringing a product
to match that expectation.

142
00:08:27,520 --> 00:08:29,920
But it's price is between
6,000 to 10,000 rupees.

143
00:08:30,760 --> 00:08:33,720
So, the market's expectation

144
00:08:33,800 --> 00:08:36,720
and your product do not match.

145
00:08:38,960 --> 00:08:42,280
I think that we should know
who your target consumers are.

146
00:08:42,320 --> 00:08:45,240
Who is buying it from you?
Because, you are making sales.

147
00:08:45,640 --> 00:08:48,120
Men who are aged
between 18 to 24 years

148
00:08:48,200 --> 00:08:49,640
who are still unemployed

149
00:08:49,680 --> 00:08:52,240
- and wants to propose..
- Do they propose at that age?

150
00:08:52,320 --> 00:08:55,440
Proposal and engagement are
two different occasions.

151
00:08:55,600 --> 00:08:57,120
During engagement

152
00:08:57,200 --> 00:09:00,680
- they expect an expensive ring..
- Right. - Gold or diamond.

153
00:09:00,760 --> 00:09:02,080
This is for girlfriend.

154
00:09:02,120 --> 00:09:04,440
The proposal is made
at a destination

155
00:09:04,560 --> 00:09:08,080
- suitable for photography.
- Is 80 percent of your sales

156
00:09:08,120 --> 00:09:09,320
on the Valentine's day?

157
00:09:09,720 --> 00:09:10,800
Yes, obviously.

158
00:09:10,960 --> 00:09:12,640
Basically,
what you are doing is that

159
00:09:12,880 --> 00:09:16,000
if someone has to give rings
to ten different girls

160
00:09:16,440 --> 00:09:18,880
they can buy ten rings worth
ten thousand rupees each.

161
00:09:19,160 --> 00:09:20,400
And they can propose
to ten people.

162
00:09:20,440 --> 00:09:22,720
Whoever accepts will
get a proper ring.

163
00:09:22,800 --> 00:09:24,480
Yes, that's perfect.

164
00:09:24,560 --> 00:09:27,440
The target market
becomes ten times bigger.

165
00:09:28,800 --> 00:09:31,440
I completely agree
with one thing.

166
00:09:31,520 --> 00:09:34,320
The millennials,
those from the new generation

167
00:09:34,480 --> 00:09:36,480
are looking
for everyday jewellery.

168
00:09:36,560 --> 00:09:40,760
It's silver. And your product
has a great finish. - Yes.

169
00:09:40,800 --> 00:09:43,080
Why don't you start
a jewellery brand?

170
00:09:44,520 --> 00:09:47,000
If you make it a jewellery brand

171
00:09:47,040 --> 00:09:48,800
you can sell
the engagement rings as well.

172
00:09:48,880 --> 00:09:51,480
- Okay.
- And your brand will grow too.

173
00:09:51,480 --> 00:09:53,480
So, I don't think
you are ready yet.

174
00:09:53,640 --> 00:09:56,080
Therefore, I am out.

175
00:09:57,400 --> 00:10:00,200
You said,
there are no other products.

176
00:10:00,240 --> 00:10:01,640
We have everything.

177
00:10:01,680 --> 00:10:03,000
We have chain necklaces.

178
00:10:03,080 --> 00:10:05,360
- We have earrings..
- Wow! - But you didn't tell us.

179
00:10:05,400 --> 00:10:07,360
We have an entire
range of jewellery.

180
00:10:07,440 --> 00:10:09,520
- You were selling yourself short.
- Okay.

181
00:10:10,240 --> 00:10:13,120
Where are the products?
Can we see them?

182
00:10:13,200 --> 00:10:14,120
Sure.

183
00:10:16,320 --> 00:10:18,240
Anupam, you are not investing.

184
00:10:18,280 --> 00:10:21,000
- Then why are you interested?
- They changed the pitch.

185
00:10:21,120 --> 00:10:22,440
They changed the story.

186
00:10:26,840 --> 00:10:28,680
Let's make it
a little structured. - Okay.

187
00:10:28,720 --> 00:10:31,160
- Let's talk about business.
- Okay. - Sure.

188
00:10:31,240 --> 00:10:33,240
Indians are really excited
about jewellery.

189
00:10:33,320 --> 00:10:34,720
- Yes.
- You showed them

190
00:10:34,720 --> 00:10:37,400
too many products.
Now they are engrossed. - Okay.

191
00:10:37,800 --> 00:10:40,280
Peyush, are you in or out?

192
00:10:41,120 --> 00:10:42,080
I am still thinking.

193
00:10:42,120 --> 00:10:43,160
I am waiting to hear
your decision. - Right now

194
00:10:43,200 --> 00:10:44,320
he is focusing on the designs.

195
00:10:44,360 --> 00:10:46,080
I am trying to understand
the business.

196
00:10:46,440 --> 00:10:48,560
What is their dream? What will
they become after ten years?

197
00:10:48,640 --> 00:10:50,160
Let's make it simple for Peyush.

198
00:10:50,360 --> 00:10:54,280
The category of jewellery
is a high value category. - Yes.

199
00:10:54,320 --> 00:10:58,720
Your new concept is
a half baked attempt. - Okay.

200
00:10:59,720 --> 00:11:02,200
You are making a trial
If you make some money

201
00:11:02,240 --> 00:11:04,240
in the new business,
you will invest less time

202
00:11:04,280 --> 00:11:05,400
in the previous business.

203
00:11:05,400 --> 00:11:07,400
But you won't be able
to leave the old business.

204
00:11:07,600 --> 00:11:08,720
That is my guess.

205
00:11:08,920 --> 00:11:12,080
- Yes.
- Therefore, I am out.

206
00:11:12,880 --> 00:11:14,320
- No problem.
- But..

207
00:11:14,480 --> 00:11:18,600
You should focus
on your old business.

208
00:11:18,720 --> 00:11:21,320
- Okay.
- It will give you good returns.

209
00:11:21,360 --> 00:11:22,760
- Okay.
- Thank you. - In fact..

210
00:11:22,840 --> 00:11:26,680
Your pitch started
with lifetime proposal.

211
00:11:27,040 --> 00:11:29,400
Then it became
changing of girlfriends

212
00:11:29,440 --> 00:11:31,040
to Valentine proposal.

213
00:11:31,120 --> 00:11:32,840
Then you said that
it's not just rings

214
00:11:32,880 --> 00:11:34,200
you have other
jewellery as well.

215
00:11:34,440 --> 00:11:36,800
So, I cannot understand
the value proposition.

216
00:11:36,960 --> 00:11:39,720
Because of this confusion,
I am out.

217
00:11:41,040 --> 00:11:44,080
Well, it is difficult

218
00:11:44,080 --> 00:11:46,120
to understand the target
audience of age range 18 to 24.

219
00:11:46,120 --> 00:11:47,280
Do you have an offer?

220
00:11:47,320 --> 00:11:49,160
I left.

221
00:11:49,280 --> 00:11:50,760
Then the entire story changed.

222
00:11:50,880 --> 00:11:52,240
Now, are you in or out?

223
00:11:52,280 --> 00:11:53,880
See, it is a life event

224
00:11:54,240 --> 00:11:55,800
where we use

225
00:11:55,800 --> 00:11:57,720
- expensive jewellery.
- Yes.

226
00:11:58,200 --> 00:11:59,920
And the other category
is every day jewellery.

227
00:12:00,440 --> 00:12:02,360
This is somewhere
in between.

228
00:12:04,360 --> 00:12:06,840
So, they are not prepared yet.

229
00:12:08,000 --> 00:12:09,960
Right now I'm also out.

230
00:12:12,880 --> 00:12:15,480
Well, I don't find
this category exciting.

231
00:12:15,560 --> 00:12:16,440
- Jewellery.
- Yes.

232
00:12:16,520 --> 00:12:19,200
So, I won't be able
to add much value to this

233
00:12:19,240 --> 00:12:20,520
with passion.

234
00:12:20,640 --> 00:12:22,040
That's why I'm out.

235
00:12:23,960 --> 00:12:26,360
I think your business model
is solid.

236
00:12:28,400 --> 00:12:31,360
The target audience buys
it for different reasons.

237
00:12:31,760 --> 00:12:33,920
They will buy it regardless
of whether the proposal gets

238
00:12:33,920 --> 00:12:34,960
rejected or accepted.

239
00:12:35,240 --> 00:12:36,640
You'll get sales for sure.

240
00:12:36,840 --> 00:12:40,160
I want to join you
but I'm doubtful.

241
00:12:41,680 --> 00:12:42,800
Convince me.

242
00:12:42,920 --> 00:12:47,480
Why should I invest
in this business?

243
00:12:47,760 --> 00:12:50,560
I promise that we will put
all possible efforts into this.

244
00:12:50,600 --> 00:12:54,200
We will not let you down
for sure.

245
00:12:54,320 --> 00:12:56,160
As you see
we are doing this business

246
00:12:56,160 --> 00:12:59,160
without even having
an investor.

247
00:12:59,320 --> 00:13:02,200
Also, we paid the mortgage
amount and saved our house.

248
00:13:02,280 --> 00:13:05,040
We have no loan liability
on us.

249
00:13:05,400 --> 00:13:08,400
We have already built
a successful business.

250
00:13:08,720 --> 00:13:11,200
So, we can definitely do it.

251
00:13:11,320 --> 00:13:16,120
And we have a full fledged
jewellery manufacturing unit

252
00:13:16,160 --> 00:13:18,480
which we can utilize fully.

253
00:13:25,760 --> 00:13:27,800
Aditya, Ashwini, everything
that you have is amazing.

254
00:13:27,840 --> 00:13:29,040
There is no doubt in that.

255
00:13:29,160 --> 00:13:31,040
You guys are fantastic.

256
00:13:31,520 --> 00:13:33,560
But I'm not getting that kick
so for that reason

257
00:13:33,720 --> 00:13:35,760
I'm also out.

258
00:13:36,120 --> 00:13:37,400
Thank you.

259
00:13:38,200 --> 00:13:39,920
Thank you so much
for all your time. - Thank you.

260
00:13:40,080 --> 00:13:42,360
I hope you all will consider us
some day.

261
00:13:42,440 --> 00:13:44,280
- We will.
- Thank you.

262
00:13:44,640 --> 00:13:47,560
- Thank you. All the best.
- Take care. - Thank you.

263
00:13:54,080 --> 00:13:56,600
People look for expensive
jewellery for proposing.

264
00:13:57,240 --> 00:14:00,720
I feel that these girls
will make money.

265
00:14:00,720 --> 00:14:01,600
They won't lose money.

266
00:14:01,680 --> 00:14:03,760
But Aman, I think you can't
get over the fact

267
00:14:03,880 --> 00:14:04,800
that you did not invest.

268
00:14:04,800 --> 00:14:06,400
But your gut instinct
didn't let you.

269
00:14:06,520 --> 00:14:07,560
That's because I felt that

270
00:14:07,600 --> 00:14:09,640
the amount they asked
was a little high.

271
00:14:09,640 --> 00:14:11,560
There I got confused a little.

272
00:14:12,040 --> 00:14:14,160
Otherwise it is an
investable business.

273
00:14:14,280 --> 00:14:15,960
But they learnt a lot.

274
00:14:16,120 --> 00:14:17,720
Don't feel so bad.

275
00:14:17,800 --> 00:14:18,960
Give me your money.

276
00:14:36,200 --> 00:14:37,120
Hi, Sharks.

277
00:14:37,320 --> 00:14:38,480
My name is Karan.

278
00:14:38,560 --> 00:14:39,560
Karan Bharadwaj.

279
00:14:39,720 --> 00:14:42,480
And I'm the CEO
at Experiential Etc.

280
00:14:42,800 --> 00:14:44,040
And I'm Prashant Pandey.

281
00:14:44,160 --> 00:14:46,000
COO of Experiential Etc.

282
00:14:46,040 --> 00:14:47,760
Sharks, 20 years of friendship.

283
00:14:48,320 --> 00:14:49,320
Hardwork.

284
00:14:49,480 --> 00:14:50,600
Undying passion.

285
00:14:50,760 --> 00:14:51,880
And one strong ambition.

286
00:14:51,960 --> 00:14:53,400
With all that we launched
Crip Media

287
00:14:53,560 --> 00:14:55,440
in 2017.

288
00:14:55,640 --> 00:14:58,440
Which is now known as
Experiential Etc.

289
00:14:59,480 --> 00:15:02,360
It's a such a technology led
advertising agency

290
00:15:02,480 --> 00:15:05,800
which in four years
worked with more than

291
00:15:05,960 --> 00:15:09,160
150 brands

292
00:15:13,880 --> 00:15:16,600
From beautiful innovative
displays like Liveglasses

293
00:15:17,480 --> 00:15:18,920
to crazy technlogies like
Holobikes.

294
00:15:19,080 --> 00:15:20,280
Only we have all this.

295
00:15:20,360 --> 00:15:21,720
We have really come
a long way.

296
00:15:22,040 --> 00:15:23,280
Creating augmented reality
experiences in the Indian market

297
00:15:25,960 --> 00:15:27,480
conducting events
and exhibitions

298
00:15:27,600 --> 00:15:29,840
and creating engaging games

299
00:15:30,000 --> 00:15:31,440
has been
a very exciting experience.

300
00:15:31,560 --> 00:15:34,600
So our ask is Rs. 2 Crores

301
00:15:35,000 --> 00:15:36,520
for an equity dilution of

302
00:15:36,640 --> 00:15:38,360
4 percent in Experiential Etc.

303
00:15:40,400 --> 00:15:41,880
Welcome to Shark Tank.

304
00:15:41,960 --> 00:15:42,880
Thank you, Anupam.

305
00:15:43,000 --> 00:15:45,000
How you got
this idea?

306
00:15:45,680 --> 00:15:48,560
We belong to a normal
middle class family.

307
00:15:48,720 --> 00:15:50,440
We failed many times
but we never gave up.

308
00:15:50,560 --> 00:15:52,120
Our families has been
very supportive.

309
00:15:52,120 --> 00:15:53,440
2017 is the time when we
wanted to do something

310
00:15:53,520 --> 00:15:56,560
with technology.

311
00:15:56,760 --> 00:15:59,240
We wanted to do a business

312
00:15:59,240 --> 00:16:00,320
which is disruptive.

313
00:16:00,720 --> 00:16:02,440
Our first product
was holovision.

314
00:16:02,480 --> 00:16:04,840
We already have done
70 to 80 campaigns using them.

315
00:16:08,160 --> 00:16:10,800
- Wow, the tyre is moving.
- Yes.

316
00:16:10,920 --> 00:16:12,600
Just now I noticed.
Very good.

317
00:16:13,320 --> 00:16:15,480
Our basic intention
was to create

318
00:16:15,600 --> 00:16:18,040
good content
for the clients

319
00:16:18,160 --> 00:16:20,120
so that we are considered
as a creative agency

320
00:16:20,160 --> 00:16:21,640
and an advertisement
technology agency

321
00:16:21,720 --> 00:16:23,720
not just a vendor or a supplier.

322
00:16:23,800 --> 00:16:26,200
My domain has been finance
and sales.

323
00:16:26,320 --> 00:16:28,000
That's why I'm the face and
the salesman of this company.

324
00:16:28,080 --> 00:16:31,280
I'm the one who takes
the strategic decisions.

325
00:16:31,400 --> 00:16:33,480
And Prashant is from
a real estate background.

326
00:16:33,640 --> 00:16:35,360
And he is an execution
specialist.

327
00:16:35,440 --> 00:16:37,240
That's why he is the backbone
of the company.

328
00:16:37,280 --> 00:16:39,480
- I've seen this in PVR.
- Okay.

329
00:16:39,720 --> 00:16:41,680
So, are you the ones
who introduced this in India?

330
00:16:41,720 --> 00:16:43,120
Yes.

331
00:16:43,200 --> 00:16:44,840
Who is number one
in India?

332
00:16:45,040 --> 00:16:48,000
We, as we have a lot
of content and we have

333
00:16:48,080 --> 00:16:49,040
worked with a lot of brands.

334
00:16:49,040 --> 00:16:51,200
- This is definitely amazing.
- Yes.

335
00:16:51,320 --> 00:16:52,320
In the hologram
it's you, right?

336
00:16:52,400 --> 00:16:53,360
Yes. - And

337
00:16:53,480 --> 00:16:54,640
are those spectacles
our model or someone else's?

338
00:16:54,760 --> 00:16:57,280
- Yes. Your models.
- Thank you.

339
00:16:57,760 --> 00:16:59,320
Good, I'm impressed
with that.

340
00:16:59,360 --> 00:17:01,920
But I never used
your service.

341
00:17:02,080 --> 00:17:04,360
My marketing team
is familiar with the market.

342
00:17:04,720 --> 00:17:06,200
Why didn't you make
a pitch to us?

343
00:17:06,720 --> 00:17:09,400
The reason being,
when we started advertising

344
00:17:09,560 --> 00:17:11,480
the first thing we thought was,
find someone with a big budget.

345
00:17:11,520 --> 00:17:13,800
We approached HUL,
ITC and Britannia.

346
00:17:13,920 --> 00:17:15,720
- You don't have money.
- I see..

347
00:17:15,880 --> 00:17:18,840
When we got rejected,
agencies started approaching us.

348
00:17:19,000 --> 00:17:21,160
We got empanelled in Group M
and Dentsu Web Chutney.

349
00:17:21,440 --> 00:17:23,480
Later when we worked
for the previous ones

350
00:17:23,640 --> 00:17:26,280
we got empanelled
with Tata Motors

351
00:17:26,440 --> 00:17:30,280
Xiaomi and Mondelez..
Our empanelment increased.

352
00:17:30,560 --> 00:17:32,600
We did this
all through 2019-2020.

353
00:17:32,840 --> 00:17:35,280
My wife is an avid fan
of Lenskart and has been

354
00:17:35,400 --> 00:17:36,880
using your
products for long now.

355
00:17:37,160 --> 00:17:40,640
But before we could pitch,
you had integrated AR.

356
00:17:41,040 --> 00:17:42,520
What is your revenue?

357
00:17:42,680 --> 00:17:44,200
What is the profitability
of this business?

358
00:17:44,280 --> 00:17:46,440
We have been profitable from the
very first month of business.

359
00:17:46,600 --> 00:17:48,440
We had a revenue
of 18 lakh rupees

360
00:17:48,600 --> 00:17:52,160
and in the very first year, we
hit an EBITDA of 9.5 per cent.

361
00:17:52,720 --> 00:17:54,920
In the second year,
we did 86 lakh rupees

362
00:17:54,960 --> 00:17:57,200
and our EBITDA was
around 8.5 per cent.

363
00:17:58,560 --> 00:18:00,560
In the third year,
we did 90 lakh rupees

364
00:18:00,640 --> 00:18:02,600
and our EBITDA was 7.5 per cent.

365
00:18:04,000 --> 00:18:07,520
EBITDA is the net income
of a business

366
00:18:07,920 --> 00:18:10,240
after deducting all expenses
like marketing

367
00:18:10,760 --> 00:18:12,640
and other expenses..
So the net income

368
00:18:12,840 --> 00:18:15,320
minus four key components
that are interest

369
00:18:15,720 --> 00:18:18,160
tax, depreciation
and amortisation.

370
00:18:18,440 --> 00:18:20,880
Without taking these into
account, your net income is

371
00:18:21,160 --> 00:18:22,280
the EBITDA.

372
00:18:22,760 --> 00:18:25,880
During the initial 6 months
of 2021-2022

373
00:18:25,920 --> 00:18:28,600
we have done
business close to a crore.

374
00:18:28,960 --> 00:18:31,720
You said Xiaomi
is your retailer client. - Yes.

375
00:18:32,080 --> 00:18:34,640
Suppose, in future,
if I approach Xiaomi

376
00:18:35,200 --> 00:18:37,440
and offer the same service
at a cheaper price

377
00:18:37,800 --> 00:18:40,040
I will get the deal.
You will lose the contract.

378
00:18:40,200 --> 00:18:43,600
You may quote a lower price
but cannot bring in creativity.

379
00:18:43,680 --> 00:18:45,960
How much percentage of your
revenue comes from Xiaomi?

380
00:18:46,040 --> 00:18:48,280
- Around 50 lakh rupees..
- Per month?

381
00:18:48,600 --> 00:18:49,920
No.. In the past six months.

382
00:18:51,680 --> 00:18:54,880
So this year, 50 per cent of
your revenue from Xiaomi.

383
00:18:55,040 --> 00:18:57,480
- Single client dependency.
- Yes.

384
00:18:57,920 --> 00:18:59,760
Xiaomi goes
and the revenue is gone.

385
00:18:59,840 --> 00:19:01,120
Another question on that.

386
00:19:01,160 --> 00:19:04,920
You said you made 150 brands
in 4 years. - Yes.

387
00:19:05,400 --> 00:19:08,600
Now you say you are getting
50 per cent from Xiaomi.

388
00:19:08,880 --> 00:19:11,360
If you had built 150 brands

389
00:19:11,520 --> 00:19:13,760
you would not have depended
on one customer. Right?

390
00:19:13,840 --> 00:19:16,800
Absolutely. - That means
customers are not coming back.

391
00:19:17,000 --> 00:19:19,200
No.. - Is that what
it means? - Not at all.

392
00:19:19,400 --> 00:19:20,960
In this year, we have
made 50 lakh rupees but

393
00:19:21,040 --> 00:19:23,640
then there are important
campaigns we did with HP

394
00:19:23,720 --> 00:19:26,240
Amazon Prime and Sun Edison.

395
00:19:26,520 --> 00:19:28,720
Apart from Xiaomi, we have
worked with around 15 brands

396
00:19:28,840 --> 00:19:30,000
this year.

397
00:19:30,560 --> 00:19:32,880
- Do you have any other demo..
- Yes..

398
00:19:32,920 --> 00:19:35,520
Demo of the product.
We still don't get it.

399
00:19:35,680 --> 00:19:38,040
Sure. I can also show
visuals of our digital services.

400
00:19:38,200 --> 00:19:40,800
This is the AR filter
we made for boAT

401
00:19:40,880 --> 00:19:42,680
for noise cancellation.

402
00:19:43,680 --> 00:19:44,680
If you..

403
00:19:45,560 --> 00:19:47,400
When you put the headphones on

404
00:19:47,520 --> 00:19:49,760
you cannot hear outside noise.
Just open your mouth.

405
00:19:52,160 --> 00:19:53,560
Fantastic product.

406
00:19:53,880 --> 00:19:55,080
- Great..
- Anupam

407
00:19:55,160 --> 00:19:57,520
we have made a Shaadi.com
filter for you.

408
00:19:57,680 --> 00:19:59,720
You can do all this on Snapchat.

409
00:19:59,760 --> 00:20:02,120
You cannot do customised
branding on Snapchat until

410
00:20:02,280 --> 00:20:04,680
you.. - You can..
You can make your own filter.

411
00:20:05,440 --> 00:20:08,240
- What's this? You made me an owl.
- What's on his head?

412
00:20:08,520 --> 00:20:09,840
If you can't find
your match there

413
00:20:09,960 --> 00:20:12,680
- Shaadi.com is the perfect place.
- Oh.. Okay.

414
00:20:13,840 --> 00:20:15,960
The service you showed Aman..

415
00:20:16,360 --> 00:20:18,120
For how much will
you sell it to Aman

416
00:20:18,200 --> 00:20:19,960
and what will your
costing be for it?

417
00:20:20,040 --> 00:20:21,240
Even I want to know that.

418
00:20:21,400 --> 00:20:25,000
My costing would be around..
It will be fixed..

419
00:20:25,440 --> 00:20:28,960
Rs. 1500 and I will sell it
for around 7 lakh rupees.

420
00:20:29,320 --> 00:20:31,440
- What's the people cost?
- Yes. It is Rs. 1500

421
00:20:31,480 --> 00:20:32,640
because it will
take around 3 days.

422
00:20:32,720 --> 00:20:34,080
Who works for Rs. 1500..

423
00:20:34,160 --> 00:20:37,720
Rs. 40,000 is the average
salary of a.. - I'd like to say

424
00:20:37,800 --> 00:20:39,960
your ideas are phenomenal.

425
00:20:40,720 --> 00:20:43,240
You may not find a deal

426
00:20:43,400 --> 00:20:45,240
- but you will get many orders.
- Right.

427
00:20:45,400 --> 00:20:48,200
In my analysis,
there is practice

428
00:20:49,000 --> 00:20:51,400
- and business.
- A doctor practices.

429
00:20:51,520 --> 00:20:54,480
He will perform surgeries
and work in the OPD.

430
00:20:54,640 --> 00:20:56,840
He earns from that.
A Chartered Accountant..

431
00:20:57,120 --> 00:21:01,400
Lawyer.. Your idea of business
is what I call practice.

432
00:21:03,320 --> 00:21:05,600
There is no reason
for investing in practice

433
00:21:05,680 --> 00:21:08,960
because it is,
by definition, profitable.

434
00:21:09,280 --> 00:21:11,840
The more effort
and time you put in

435
00:21:11,920 --> 00:21:13,480
the more you will earn.

436
00:21:13,800 --> 00:21:15,440
But this is not business.

437
00:21:17,720 --> 00:21:21,160
So for that reason,
I am out of this.

438
00:21:23,640 --> 00:21:25,840
What Mr. Ashneer said is right.

439
00:21:25,920 --> 00:21:27,800
You must run it like a business.

440
00:21:28,000 --> 00:21:30,000
It is running good
and making profits

441
00:21:30,240 --> 00:21:31,960
but it is not
an investible business

442
00:21:32,040 --> 00:21:33,560
for us to enter it.

443
00:21:33,840 --> 00:21:36,000
All the best. I am out for now.

444
00:21:37,320 --> 00:21:39,520
Karan and Prashant,
your confidence

445
00:21:39,720 --> 00:21:41,000
your presentation

446
00:21:41,440 --> 00:21:43,200
have impressed me but

447
00:21:43,400 --> 00:21:47,160
scalability.. That means
keeping the cost same

448
00:21:47,520 --> 00:21:49,400
- while increasing the sales..
- I'll answer that.

449
00:21:49,520 --> 00:21:51,840
That is not present in
this business as of now.

450
00:21:53,320 --> 00:21:56,680
And that is why
investing in this, especially

451
00:21:56,960 --> 00:21:58,440
at a valuation of Rs. 50 crore..

452
00:21:58,800 --> 00:22:00,880
I don't see that return,
so I am out.

453
00:22:03,040 --> 00:22:04,040
Even I am out.

454
00:22:05,320 --> 00:22:09,280
I still can't digest
that your 150 brands

455
00:22:09,680 --> 00:22:12,480
are in the market
but 50 per cent of your revenue

456
00:22:12,880 --> 00:22:14,480
comes only from one company.

457
00:22:14,560 --> 00:22:16,680
Customers coming back

458
00:22:16,960 --> 00:22:20,040
is a very important aspect
of a service business.

459
00:22:20,280 --> 00:22:23,320
I don't see that here.
So I am out.

460
00:22:25,360 --> 00:22:28,840
You are doing everything and
this business has no USP.

461
00:22:30,400 --> 00:22:32,640
- There is no margin.
- We have big margins.

462
00:22:32,760 --> 00:22:35,080
If the EBITDA is
of 8 to 9 per cent

463
00:22:35,160 --> 00:22:37,240
then.. - That's for physical.
It is greater for digital.

464
00:22:37,280 --> 00:22:39,680
- Without any funds, we are..
- Listen to the offer.

465
00:22:39,720 --> 00:22:41,360
- Why do you..
- I can make an offer

466
00:22:41,560 --> 00:22:43,480
because there
is a lot of risk in it..

467
00:22:43,560 --> 00:22:45,200
And I don't know what
the future holds.

468
00:22:46,280 --> 00:22:49,560
I think making it scalable
would add value to it.

469
00:22:49,720 --> 00:22:51,040
We can hire best engineers

470
00:22:51,320 --> 00:22:52,760
- to make it real business.
- Yes..

471
00:22:52,840 --> 00:22:55,000
Somewhere or the other

472
00:22:55,160 --> 00:22:57,560
we need a technology based
intervention to make sales.

473
00:22:57,640 --> 00:23:00,440
People should go online
and buy this service.

474
00:23:00,600 --> 00:23:04,320
If Karan goes to sell it,
it cannot be scalable.

475
00:23:04,800 --> 00:23:06,560
I can give you two crores.

476
00:23:06,720 --> 00:23:09,600
but I will take at least
one third share.

477
00:23:12,680 --> 00:23:15,400
You can counter offer
if you like.

478
00:23:15,680 --> 00:23:17,520
I am definitely willing
to negotiate

479
00:23:17,560 --> 00:23:20,160
because you and Anupam are
the two sharks I was eyeing for.

480
00:23:20,440 --> 00:23:22,600
Very badly so I will make
a counter to you.

481
00:23:22,720 --> 00:23:24,400
My counter offer to you

482
00:23:24,560 --> 00:23:28,320
- will be if I can have you both..
- I am already out.

483
00:23:29,840 --> 00:23:31,480
I am willing to offer
eight percent.

484
00:23:31,640 --> 00:23:36,440
I will be your customer
but not your investor today.

485
00:23:37,760 --> 00:23:40,480
My last offer Peyush,
ten percent of equity

486
00:23:40,680 --> 00:23:42,080
and two percent
of advisory shares.

487
00:23:42,360 --> 00:23:44,600
I understand
and I appreciate.

488
00:23:44,760 --> 00:23:47,080
That was a good pitch
with great energy. - Thanks.

489
00:23:47,600 --> 00:23:50,960
The problem is the stage
at which your business is at.

490
00:23:51,320 --> 00:23:54,560
- Can you give me your best offer?
- Are you open to negotiation?

491
00:23:54,840 --> 00:23:58,200
- No, I am not.
- Let us wrap up. - Thank you.

492
00:23:58,320 --> 00:24:01,120
Maybe you can come back
next time. - I will.

493
00:24:01,240 --> 00:24:04,160
- I will I promise you.
- Thanks, we wish you the best.

494
00:24:04,280 --> 00:24:05,960
- Thank you.
- All the best.

495
00:24:26,720 --> 00:24:27,680
What is it?

496
00:24:33,080 --> 00:24:37,160
Harshit, let's go for a run.
You are always on laptop.

497
00:24:37,440 --> 00:24:40,280
I am watching a show.
I am not coming.

498
00:24:40,560 --> 00:24:42,080
Leave it be!

499
00:24:47,280 --> 00:24:50,320
Harshit, look what I found.

500
00:24:50,640 --> 00:24:52,240
Shaker?
Where did you get that?

501
00:24:52,520 --> 00:24:55,080
I got if from an app
by running 30 minutes daily.

502
00:24:55,240 --> 00:24:57,920
I need it. So come with me
for a run.

503
00:24:58,040 --> 00:24:59,120
Let us go for it.

504
00:25:00,480 --> 00:25:01,320
Let's go.

505
00:25:05,840 --> 00:25:09,600
Hi, Sharks. I am Sanmati.

506
00:25:09,720 --> 00:25:12,720
- I am Harshit. - He is my nephew.
- He is my uncle.

507
00:25:15,360 --> 00:25:19,040
So sharks, as you saw,
it is common human behavior.

508
00:25:19,200 --> 00:25:21,760
No one works without
any motivation.

509
00:25:22,640 --> 00:25:25,720
So we have brought Growfitter
rewards app.

510
00:25:26,000 --> 00:25:30,320
An app that looks after
health and wealth.

511
00:25:30,480 --> 00:25:33,880
And you get a lot of rewards
thus motivating you

512
00:25:34,040 --> 00:25:36,760
and also gives us
a health insurance plan.

513
00:25:38,480 --> 00:25:41,360
And for Rs. 240 a month you get

514
00:25:41,520 --> 00:25:44,480
a health insurance cover
of Rs. 5,00,000.

515
00:25:44,600 --> 00:25:47,120
And for that what we ask?

516
00:25:47,280 --> 00:25:49,560
Only 30 minutes
of physical activity

517
00:25:49,680 --> 00:25:54,000
on our app, like walking,
running and cycling.

518
00:25:54,280 --> 00:25:56,400
You can also take
our health quiz.

519
00:25:58,080 --> 00:26:02,360
We have more than
3,50,000 downloads.

520
00:26:02,520 --> 00:26:05,440
We grow every month
by 20 percent.

521
00:26:05,600 --> 00:26:09,280
And we have 15,000
paid subscribers.

522
00:26:10,200 --> 00:26:12,280
And if we speak of
a market opportunity

523
00:26:12,720 --> 00:26:15,240
then we see a market
of 3,00,000 Crores.

524
00:26:16,280 --> 00:26:19,600
And our target market is
75 Crore Indians

525
00:26:19,880 --> 00:26:21,520
in the age group
of 18-60.

526
00:26:22,880 --> 00:26:27,120
So we are here to raise
five million

527
00:26:27,400 --> 00:26:30,840
for one percent equity
of our company.

528
00:26:34,000 --> 00:26:36,640
But sharks, that is not all.

529
00:26:36,760 --> 00:26:39,000
We will play a small
health quiz.

530
00:26:40,400 --> 00:26:44,960
And the one who wins gets
the premium prize

531
00:26:45,120 --> 00:26:46,680
our Growfitter
mountain bike.

532
00:26:49,760 --> 00:26:52,360
- So sharks, are you ready?
- Yes.

533
00:26:53,920 --> 00:26:55,160
So let us begin.

534
00:26:55,760 --> 00:26:59,040
Here is the first question
on screen.

535
00:26:59,360 --> 00:27:01,320
What food does not have
Vitamin D?

536
00:27:03,240 --> 00:27:07,200
Your options. Mushroom, tofu,
caviar and Kale.

537
00:27:07,520 --> 00:27:08,640
- Anupam.
- Anupam.

538
00:27:08,760 --> 00:27:11,760
I think it is Tofu.

539
00:27:13,000 --> 00:27:17,400
- The fourth Kale. - Kale!
- Aman!

540
00:27:19,920 --> 00:27:21,320
Disqualified.
Disqualified.

541
00:27:21,640 --> 00:27:23,360
- Caviar.
- Caviar.

542
00:27:23,800 --> 00:27:26,000
Kale is the right answer!
Aman!

543
00:27:26,160 --> 00:27:28,000
He is disqualified.
He did not say it right.

544
00:27:28,200 --> 00:27:30,880
- I could not read it.
- Aman gets point.

545
00:27:33,240 --> 00:27:37,680
Which of this is calcium rich?
Broccoli, carrot, onion, tomato?

546
00:27:38,360 --> 00:27:40,960
- Aman was first.
- Carrot.

547
00:27:41,080 --> 00:27:41,960
Broccoli.

548
00:27:42,120 --> 00:27:45,400
Ashneer, you are right.
You get a point.

549
00:27:47,560 --> 00:27:49,760
Which of these is
a compound exercise? Aman!

550
00:27:50,040 --> 00:27:53,040
Squat, biceps curl, leg
extensions, calf raise.

551
00:27:53,600 --> 00:27:56,000
- Squats! Squats!
- Squats! Squats!

552
00:27:56,040 --> 00:27:57,920
Anupam was the first to answer.

553
00:28:02,920 --> 00:28:05,240
- Pulses are good source of?
- B! - Protein!

554
00:28:05,400 --> 00:28:09,600
Proteins! - Anupam
is right here!

555
00:28:13,520 --> 00:28:15,520
Now we declare the winner.

556
00:28:19,080 --> 00:28:21,720
Anupam is the winner!
Come on, Anupam!

557
00:28:22,880 --> 00:28:24,440
Anupam, please.
Please.

558
00:28:28,240 --> 00:28:30,240
And this is our prize.

559
00:28:30,360 --> 00:28:33,760
Anupam, you win this bike.

560
00:28:33,920 --> 00:28:35,520
For the first time someone
gave us a cheque.

561
00:28:37,960 --> 00:28:39,520
This is all for participation.

562
00:28:48,360 --> 00:28:50,920
Sanmati, Harshit. Welcome
to Shark Tank.

563
00:28:51,040 --> 00:28:53,000
Thank you. - Before
we go to product

564
00:28:53,000 --> 00:28:54,520
and discuss your business model

565
00:28:54,760 --> 00:28:57,040
we want to know why
you started it.

566
00:28:57,240 --> 00:28:58,800
I'd like to share
my story here.

567
00:28:59,040 --> 00:29:00,440
I was very skinny
back in school.

568
00:29:00,520 --> 00:29:02,120
And I was bullied a lot.

569
00:29:02,160 --> 00:29:04,720
You remind me of those
fitness commercials.

570
00:29:05,200 --> 00:29:06,760
Being bullied a lot.

571
00:29:07,960 --> 00:29:12,760
But I was motivated to transform
myself and get fit.

572
00:29:13,040 --> 00:29:14,560
I am a chartered Accountant.

573
00:29:14,840 --> 00:29:18,080
I did a full time MBA
from Narsi Monji in finance.

574
00:29:18,200 --> 00:29:20,120
I have done Masters
in AI.

575
00:29:20,280 --> 00:29:22,080
And I have published three
research papers.

576
00:29:22,400 --> 00:29:23,640
For re-inforced learning.

577
00:29:25,800 --> 00:29:28,280
Aman, we started this program
at fitness centers

578
00:29:28,320 --> 00:29:30,320
as reward and cashback.

579
00:29:30,480 --> 00:29:32,960
And then we saw the pain point
was the same there.

580
00:29:33,120 --> 00:29:34,920
People do pay but are not
coming regularly.

581
00:29:35,080 --> 00:29:39,880
And with our program
their attendance doubled.

582
00:29:40,200 --> 00:29:44,960
But in March 2020 pandemic
the centers were closed

583
00:29:45,120 --> 00:29:48,080
and our business model
was shut.

584
00:29:49,160 --> 00:29:51,680
So we wanted to reward
people

585
00:29:51,720 --> 00:29:55,440
for basic activities rather
thank fitness centers.

586
00:29:55,720 --> 00:30:00,080
So I studied motion sensing
and made a prototype

587
00:30:00,120 --> 00:30:03,640
that tracks, walking, running
and cycling to reward users.

588
00:30:03,960 --> 00:30:07,320
And when we presented this
to Korean Government

589
00:30:07,640 --> 00:30:09,800
they invited us to Korea

590
00:30:09,840 --> 00:30:12,480
and we developed he app there
in four months.

591
00:30:13,760 --> 00:30:16,480
And in India, we launched
in mid-January 2021.

592
00:30:16,600 --> 00:30:17,600
Wow!

593
00:30:19,920 --> 00:30:23,640
And this can be tracked
on every smartwatch.

594
00:30:23,680 --> 00:30:24,720
What is proprietary in this?

595
00:30:24,760 --> 00:30:27,960
We did using a smartphone.

596
00:30:28,000 --> 00:30:30,680
We wanted to capture
larger audience.

597
00:30:30,840 --> 00:30:33,840
As you see not everyone
has a health band.

598
00:30:34,920 --> 00:30:39,680
If I put the phone on my dog
and make him run everyday

599
00:30:40,600 --> 00:30:42,760
then I will get all rewards.

600
00:30:44,440 --> 00:30:45,840
You will not. - Why?

601
00:30:45,880 --> 00:30:49,480
There is another layer
to validate

602
00:30:49,560 --> 00:30:51,720
if you truly are walking
or running or not.

603
00:30:52,840 --> 00:30:56,480
Tell me something.
Do you charge anything upfront?

604
00:30:56,800 --> 00:30:59,200
Sir, we have a hole
and hook strategy.

605
00:30:59,240 --> 00:31:00,960
First user gets short term
rewards for free

606
00:31:01,240 --> 00:31:05,120
and then we promote a premium
subscription

607
00:31:05,160 --> 00:31:07,520
of Rs. 99 per month

608
00:31:07,720 --> 00:31:10,920
and we already have 15,000
paid subscribers.

609
00:31:10,960 --> 00:31:14,000
So you earn 15,00,000
a month. - Yes.

610
00:31:14,040 --> 00:31:15,440
We had a revenue
of Rs. 17,00,000.

611
00:31:15,480 --> 00:31:18,920
But our greater vision
is to sell insurance.

612
00:31:19,200 --> 00:31:21,360
This is our customer
acquisition tool.

613
00:31:21,520 --> 00:31:24,720
So what is your monthly margin
in 17,00,000?

614
00:31:25,040 --> 00:31:28,160
Sir, I use 6,00,000
for rewards.

615
00:31:28,440 --> 00:31:32,120
And the 11,00,000
is my net revenue.

616
00:31:32,280 --> 00:31:34,080
What are the other expenses
besides that?

617
00:31:34,120 --> 00:31:36,040
Employee cost and marketing.

618
00:31:36,080 --> 00:31:40,080
We have got influencers
and micro influencers

619
00:31:40,280 --> 00:31:43,640
as our partners along with
OTT platforms.

620
00:31:43,680 --> 00:31:46,880
- Promoting and spending.
- How much is it, monthly?

621
00:31:47,040 --> 00:31:50,720
- Our net burn is 15,00,000.
- Net burn is 15,00,000!

622
00:31:52,040 --> 00:31:54,760
Tell us of your
funding history.

623
00:31:54,800 --> 00:31:56,440
How much equity
you have left?

624
00:31:57,080 --> 00:32:01,880
We have 65 percent
and the rest is with investors.

625
00:32:02,200 --> 00:32:04,920
We raised three crores
two months ago

626
00:32:04,960 --> 00:32:05,880
at valuation of 30 crores.

627
00:32:06,040 --> 00:32:09,000
And today you are here
for a valuation of 50 Crores.

628
00:32:10,360 --> 00:32:13,880
Why are you here?
Be honest.

629
00:32:17,000 --> 00:32:18,120
Sir, we are here for funding.

630
00:32:18,560 --> 00:32:23,280
To have a shark like you
on our CAP table.

631
00:32:23,480 --> 00:32:27,360
You know it's Shark tank and yet
you offer one percent.

632
00:32:27,400 --> 00:32:29,680
- We can discuss.
- Not worth our time.

633
00:32:32,280 --> 00:32:35,040
And that is the reason I am out.
I wish you the best.

634
00:32:36,600 --> 00:32:38,160
Sanmati and Harshit.

635
00:32:38,440 --> 00:32:42,040
At this valuation, burning
Rs 15,00,000 a month?

636
00:32:42,200 --> 00:32:43,800
I am not comfortable.

637
00:32:44,320 --> 00:32:48,520
My investment is for more
cash flow. I am out.

638
00:32:50,440 --> 00:32:53,800
I feel that I have seen
the models.

639
00:32:53,840 --> 00:32:56,200
The problem is X.
Solution is Y.

640
00:32:56,360 --> 00:32:57,800
Revenue model is Z.

641
00:32:59,360 --> 00:33:01,640
So you have a triangular model

642
00:33:01,960 --> 00:33:05,480
making nothing from solution.

643
00:33:06,000 --> 00:33:07,760
You are giving money.

644
00:33:08,200 --> 00:33:11,360
You will earn money
by third party model

645
00:33:11,400 --> 00:33:14,680
by tying up with insurance
companies and try to get

646
00:33:15,160 --> 00:33:18,000
the recover for the rewards.

647
00:33:18,040 --> 00:33:22,800
Because the free stuff
cannot go for lifelong.

648
00:33:23,240 --> 00:33:24,600
So I am out.

649
00:33:26,520 --> 00:33:28,360
Let me tell you
what you are doing.

650
00:33:29,000 --> 00:33:30,920
Way better than we could.

651
00:33:31,080 --> 00:33:35,080
He does have a simpler way.
Beware.

652
00:33:35,240 --> 00:33:37,560
There are very few people
to run with a phone in pocket.

653
00:33:37,680 --> 00:33:41,480
Very few health fanatics like
Peyush and Vineeta.

654
00:33:41,560 --> 00:33:43,400
We want to sit
and eat desserts.

655
00:33:43,520 --> 00:33:47,040
- Speak for yourself.
- You can eat butter chicken.

656
00:33:47,120 --> 00:33:51,040
- Walking is universal.
- Look at the market.

657
00:33:51,480 --> 00:33:53,800
And it is all fine.

658
00:33:53,840 --> 00:33:55,320
But you drive
a behavioral change.

659
00:33:56,080 --> 00:33:59,640
At the end, what are
you selling? Insurance.

660
00:33:59,800 --> 00:34:00,920
And no one wants that.

661
00:34:03,080 --> 00:34:07,720
We often have that a friend
of our mom selling it

662
00:34:07,840 --> 00:34:11,640
- and we end up buying it.
- It even happens today.

663
00:34:12,080 --> 00:34:14,920
So you are trying to build up
loyalty

664
00:34:15,200 --> 00:34:17,560
that makes earning
very difficult.

665
00:34:17,920 --> 00:34:19,200
Since I will have
to work hard.

666
00:34:19,800 --> 00:34:21,920
And what do I get?
An insurance!

667
00:34:22,960 --> 00:34:26,760
I am not excited and yet
I have to work hard.

668
00:34:27,240 --> 00:34:29,000
So I am out of it.

669
00:34:30,840 --> 00:34:32,120
You know how you can
make a business out of it?

670
00:34:32,360 --> 00:34:34,000
Someone gives you
Rs. 100.

671
00:34:34,160 --> 00:34:35,600
He can drop off
the next month.

672
00:34:35,920 --> 00:34:38,040
Go and give it to Zomato
and Swiggy.

673
00:34:38,600 --> 00:34:41,720
Saying that people
are not going to run.

674
00:34:41,840 --> 00:34:44,080
You can sell them stuff.

675
00:34:44,400 --> 00:34:47,480
There it can work
but not for insurance.

676
00:34:49,240 --> 00:34:50,720
And that's the reason
I am out.

677
00:34:51,760 --> 00:34:53,320
So four sharks are out.

678
00:34:53,560 --> 00:34:55,640
I think you have
immense energy.

679
00:34:55,920 --> 00:34:57,080
- That's a good thing.
- Yes.

680
00:34:57,160 --> 00:34:59,560
But your business model
is little..

681
00:34:59,720 --> 00:35:01,000
I mean,
it's like confused sperm.

682
00:35:01,120 --> 00:35:02,120
It's confused.

683
00:35:02,560 --> 00:35:03,480
Confused sperm.

684
00:35:04,440 --> 00:35:05,400
This term is used
in 'Vicky Donor', right?

685
00:35:07,080 --> 00:35:08,520
You lost me at insurance.

686
00:35:10,120 --> 00:35:13,280
We want to change
user's health habit.

687
00:35:13,640 --> 00:35:17,640
We have seen.
If you give them small rewards.

688
00:35:17,800 --> 00:35:20,960
They roam with the shaker
saying they have got it.

689
00:35:21,080 --> 00:35:22,320
They say they have
got this watch.

690
00:35:22,640 --> 00:35:23,680
They display their gifts.

691
00:35:23,920 --> 00:35:25,800
Every user is taking
premium subscription.

692
00:35:25,880 --> 00:35:27,080
And the best part is..

693
00:35:27,280 --> 00:35:29,360
The user pays
throughout the year.

694
00:35:29,640 --> 00:35:32,240
Because if he doesn't
pay after 3 months

695
00:35:32,400 --> 00:35:34,400
his long term awards
get expired.

696
00:35:34,720 --> 00:35:36,880
It's a hook and hold strategy.

697
00:35:37,280 --> 00:35:38,400
Everything is true.

698
00:35:38,480 --> 00:35:41,520
Why have you put
health insurance in this?

699
00:35:43,240 --> 00:35:45,840
If there is no insurance
at the end

700
00:35:46,560 --> 00:35:48,360
this business model is flawed.
Right or wrong?

701
00:35:48,520 --> 00:35:51,800
No, as you can see,
we have 15,000 premium users.

702
00:35:51,880 --> 00:35:54,160
There is 8 per cent convergence
of active monthly users.

703
00:35:54,400 --> 00:35:55,480
We will focus on that.

704
00:35:55,800 --> 00:36:00,280
And you can also see
which user likes which reward.

705
00:36:00,360 --> 00:36:02,720
Food, fashion, beauty,
electronics..

706
00:36:02,880 --> 00:36:05,040
We have a huge market
in electronics, Anupam.

707
00:36:05,560 --> 00:36:07,000
- We have every brand.
- What did you call me?

708
00:36:07,920 --> 00:36:08,840
Aman.
Sorry.

709
00:36:09,040 --> 00:36:10,720
No, the name is confusing.
It's okay.

710
00:36:12,120 --> 00:36:13,480
I am giving you
a conditional offer.

711
00:36:14,720 --> 00:36:19,200
Our R and D team will
validate the technology.

712
00:36:20,200 --> 00:36:23,160
And the users..
As you are claiming

713
00:36:23,600 --> 00:36:25,120
about the attention ratio.

714
00:36:25,440 --> 00:36:28,640
They will deep dive
and investigate.

715
00:36:28,960 --> 00:36:29,840
Perfect.

716
00:36:30,000 --> 00:36:30,960
Give the offer.

717
00:36:32,080 --> 00:36:33,320
Rs. 50 lakh for 2 per cent.

718
00:36:35,920 --> 00:36:36,800
What do you say?

719
00:36:40,160 --> 00:36:41,400
It's okay
if Aman is joining us.

720
00:36:41,600 --> 00:36:44,440
- Aman, it's a deal!
- All right!

721
00:36:45,880 --> 00:36:47,240
All right, pal..
Great stuff!

722
00:36:47,720 --> 00:36:48,560
Thank you.

723
00:36:50,760 --> 00:36:53,160
We were trying to make
a partnership with 'Boat'.

724
00:36:53,960 --> 00:36:55,640
Perhaps 'Shark Tank'
was the platform. - You have

725
00:36:55,680 --> 00:36:58,040
crossed the river.
You have found the boat.

726
00:36:58,960 --> 00:37:00,480
No, Aman's story
is very similar.

727
00:37:00,600 --> 00:37:02,560
I have done CA and MBA.

728
00:37:02,640 --> 00:37:03,800
I used to follow him.

729
00:37:04,440 --> 00:37:05,320
Guys from IIT and IIM
have done enough.

730
00:37:05,400 --> 00:37:06,920
It will be
CAs' turn now.

731
00:37:09,120 --> 00:37:10,840
- Good job, guys!
- Thank you, Aman. - Thank you.

732
00:37:10,920 --> 00:37:12,800
- India will become healthy now.
- Bye.

733
00:37:17,120 --> 00:37:18,240
We have done it.

734
00:37:18,480 --> 00:37:19,360
Show the cheque.

735
00:37:58,920 --> 00:38:00,840
Greetings.
My name is Yash.

736
00:38:01,240 --> 00:38:03,040
Greetings.
My name is Alisha.

737
00:38:03,240 --> 00:38:05,400
And this is our start-up,
C3 Med-Tech.

738
00:38:07,600 --> 00:38:09,040
Sharks, we are lucky

739
00:38:09,080 --> 00:38:11,520
that we can see
this beautiful world.

740
00:38:12,080 --> 00:38:14,920
But there are blind
and visually impaired people

741
00:38:15,040 --> 00:38:16,560
who can't experience this.

742
00:38:16,840 --> 00:38:18,360
But there are 80
per cent among them

743
00:38:18,480 --> 00:38:19,760
whose vision can be protected

744
00:38:20,080 --> 00:38:22,560
if they get their eyes
examined on time.

745
00:38:22,920 --> 00:38:24,360
In hospitals,
there are equipment

746
00:38:24,480 --> 00:38:26,840
named slit lamp
and fundus camera

747
00:38:26,920 --> 00:38:28,200
which are used
for eye check-up.

748
00:38:28,520 --> 00:38:33,040
These devices are large,
heavy and expensive.

749
00:38:33,200 --> 00:38:36,120
To use these,
you need eye-doctors

750
00:38:36,200 --> 00:38:40,160
or experienced technicians
or optometrists.

751
00:38:40,560 --> 00:38:42,160
And you can't take
any image or video

752
00:38:42,480 --> 00:38:45,400
in their basic version.

753
00:38:46,400 --> 00:38:47,880
Because of these features

754
00:38:48,040 --> 00:38:50,240
for telemedicine
purpose

755
00:38:50,560 --> 00:38:52,360
home screening
and in eye camps

756
00:38:52,920 --> 00:38:57,240
it's difficult to use these
devices. - Correct.

757
00:38:57,480 --> 00:39:00,280
Considering all this

758
00:39:00,760 --> 00:39:02,440
C3 Med - Tech
has developed

759
00:39:02,880 --> 00:39:05,640
smart phone based,
portable and affordable

760
00:39:06,280 --> 00:39:08,520
ophthalmic devices.

761
00:39:08,720 --> 00:39:11,600
We have two devices.
One is C3 vision.

762
00:39:13,200 --> 00:39:14,960
The other one
is C3 fundus cam.

763
00:39:16,640 --> 00:39:19,400
The best part is,
you can use any smart phone

764
00:39:19,480 --> 00:39:20,600
android or ios.

765
00:39:21,760 --> 00:39:24,440
As you can see,
these are portable

766
00:39:24,520 --> 00:39:25,360
and light in weight.

767
00:39:25,440 --> 00:39:26,680
You can see the bags too.

768
00:39:26,800 --> 00:39:30,240
You can take anywhere
and do eye screening. - Yes.

769
00:39:30,560 --> 00:39:34,120
- If anyone wants come..
- I want to come. - For demo.

770
00:39:34,600 --> 00:39:36,440
There are many start-ups
in this phase.

771
00:39:37,160 --> 00:39:39,200
- And.. - Please, sir.
- No one gives solution.

772
00:39:41,080 --> 00:39:42,680
- You have made in India?
- Yes.

773
00:39:47,560 --> 00:39:50,480
This portion of yours..
You need to touch here.

774
00:39:51,200 --> 00:39:52,240
Slightly upward.

775
00:39:57,160 --> 00:39:58,920
This is not fundus.
This is C3 vision.- No.

776
00:39:59,000 --> 00:40:00,160
- This is vision.
- I see.

777
00:40:00,320 --> 00:40:03,880
Basically, if you show
this image to the doctor

778
00:40:04,320 --> 00:40:09,080
he can diagnose
the basic eye problems.

779
00:40:10,880 --> 00:40:13,400
Because of the smartphone..
If you go to any rural

780
00:40:13,480 --> 00:40:14,840
and remote area

781
00:40:15,360 --> 00:40:17,840
the technician
available there

782
00:40:18,280 --> 00:40:21,280
can share the image
with the doctor.

783
00:40:21,600 --> 00:40:24,800
As you have seen,
it's a user-friendly device.

784
00:40:25,320 --> 00:40:30,080
High education level
is not required.

785
00:40:30,160 --> 00:40:33,480
The one who can use smartphone
can use this device.

786
00:40:33,560 --> 00:40:35,920
- And fundus?
- Yes, this our fundus device.

787
00:40:36,080 --> 00:40:39,160
Fundus is mydriatic.
It needs to be dilated.

788
00:40:39,240 --> 00:40:41,080
It can't be done
without dilation. - Yes.

789
00:40:44,120 --> 00:40:46,200
We want to supply
it to the ophthalmic

790
00:40:46,400 --> 00:40:49,600
and medical fraternity.

791
00:40:49,800 --> 00:40:54,120
So that everyone has an access
to the basic eye check-up.

792
00:40:54,360 --> 00:40:57,400
So that we can enter
rural and remote areas too.

793
00:40:57,600 --> 00:41:00,480
We are looking for 35 lakhs

794
00:41:00,680 --> 00:41:03,320
for a 6 percent equity.

795
00:41:05,640 --> 00:41:08,280
Yash and Alisha, welcome
to Shark Tank. - Thank you.

796
00:41:08,480 --> 00:41:11,320
Are you scientists
or innovators?

797
00:41:11,520 --> 00:41:14,240
What got you
thinking about this.

798
00:41:14,440 --> 00:41:16,880
I have done my
Master's in Engineering.

799
00:41:17,080 --> 00:41:18,600
- In mechanical Engineering.
- Where did you do it from?

800
00:41:18,840 --> 00:41:21,320
- University of Michigan.
- Okay.

801
00:41:21,720 --> 00:41:25,000
I did my thesis in Telemedicine.

802
00:41:25,240 --> 00:41:26,600
- Okay.
- I learnt it there.

803
00:41:26,800 --> 00:41:29,920
How to design hardware

804
00:41:30,120 --> 00:41:31,760
for low resource areas.

805
00:41:31,960 --> 00:41:36,320
I have built it on
the concept of less is more.

806
00:41:37,840 --> 00:41:42,120
Why work on it. No start-up in
the world has succeeded in it.

807
00:41:42,480 --> 00:41:45,840
Why work on it? - To create
a difference in the society.

808
00:41:46,000 --> 00:41:47,520
- To build something like this.
- Why?

809
00:41:48,720 --> 00:41:53,000
- Any past experience?
- None but

810
00:41:53,400 --> 00:41:56,280
to be honest
this is all I know.

811
00:41:57,840 --> 00:41:59,960
Because that's what I studied.

812
00:42:00,160 --> 00:42:01,440
- Okay.
- Very good answer.

813
00:42:03,640 --> 00:42:06,360
How did you two meet? - We are
husband and wife. - Okay.

814
00:42:06,560 --> 00:42:10,160
I am a BBA and
an MBA in Marketing.

815
00:42:10,360 --> 00:42:13,720
- I handle company's marketing.
- Where did you do it?

816
00:42:13,920 --> 00:42:16,720
From Ahmedabad. - You both are
from Ahmedabad. - Yes. - Yes.

817
00:42:17,240 --> 00:42:19,440
What as per you
us the use case for it?

818
00:42:19,640 --> 00:42:22,840
Is it to find which
glasses you will have to wear?

819
00:42:23,000 --> 00:42:27,320
- Or surgery...
- No... - Or something else?

820
00:42:27,800 --> 00:42:29,720
Using the image you get here,
the doctor can detect

821
00:42:29,920 --> 00:42:34,160
- Cataract, Diabetic retinopathy.
- Okay.

822
00:42:34,360 --> 00:42:37,760
Glaucoma.
And majority eye-diseases

823
00:42:37,960 --> 00:42:39,800
that causes blindness.

824
00:42:40,000 --> 00:42:41,880
We have made it for them.

825
00:42:42,080 --> 00:42:44,640
The big
professional equipment... - Yes.

826
00:42:44,840 --> 00:42:48,000
Whatever that captures as an
image needed for diagnosis..

827
00:42:48,240 --> 00:42:50,640
- Is it captured in this?
- No.

828
00:42:50,840 --> 00:42:53,680
Let me show you
a comparative image.

829
00:42:54,600 --> 00:42:56,840
Left has the
image by our machine.

830
00:42:58,200 --> 00:43:01,960
The one you see on the right
is very high end and expensive

831
00:43:02,160 --> 00:43:04,480
machine's image.

832
00:43:05,120 --> 00:43:06,120
How expensive?

833
00:43:06,320 --> 00:43:09,680
- About 4 to 5 lakhs.
- Slit lamp?

834
00:43:10,720 --> 00:43:13,880
- It's only worth Rs. 85, 000.
- With the imaging system.

835
00:43:14,760 --> 00:43:17,600
- How much is yours?
- Rs. 25, 000

836
00:43:17,800 --> 00:43:20,040
You're selling it for 26, 000.

837
00:43:20,240 --> 00:43:21,480
How can you call it cheap?

838
00:43:23,840 --> 00:43:28,200
This is an introductory price.
Once we reach the scale

839
00:43:28,400 --> 00:43:31,280
- We'll work on the pricing.
- What is your cost now?

840
00:43:31,480 --> 00:43:35,840
In small quantity, I get it
for 15,500 with packaging.

841
00:43:36,280 --> 00:43:38,160
You need to reduce it
to 50 percent. - Yeah!

842
00:43:39,200 --> 00:43:41,920
The problem in
India is pretty huge.

843
00:43:42,120 --> 00:43:44,840
We are talking
about 600 million people

844
00:43:45,040 --> 00:43:47,200
with eye-problems.
It's not a small number.

845
00:43:48,680 --> 00:43:52,920
You are selling it at 26, 000.
When an Ola driver buys a car

846
00:43:53,280 --> 00:43:55,680
the bank finances it.

847
00:43:55,880 --> 00:44:00,160
With equipment no one
can finance it. No end value.

848
00:44:00,360 --> 00:44:04,560
What business will it generate?
You can't sell glasses. - No.

849
00:44:04,760 --> 00:44:07,880
As per the new
health allied rules

850
00:44:08,080 --> 00:44:11,640
where only an
ophthalmologist can use it.

851
00:44:11,840 --> 00:44:14,400
Optometrists can't do it.
Even when

852
00:44:14,600 --> 00:44:16,320
- it does not involve dexterity.
- No.

853
00:44:16,520 --> 00:44:17,600
Have you thought about it?

854
00:44:20,080 --> 00:44:23,600
We got feed back from
tier 2 and tier 3 cities

855
00:44:23,800 --> 00:44:27,120
they will bring
us 65 percent sales.

856
00:44:27,320 --> 00:44:30,040
- Right.
- Because a small town's doctor

857
00:44:30,480 --> 00:44:34,240
will find it less expensive
in digitising his practice.

858
00:44:34,440 --> 00:44:37,920
The imaging
equipment costs too high.

859
00:44:38,120 --> 00:44:41,080
He can uplift
his practice in 34, 000

860
00:44:41,280 --> 00:44:44,480
in a way.

861
00:44:44,680 --> 00:44:49,000
They are educating a patient
showing a photo.

862
00:44:49,200 --> 00:44:53,480
To convert and convince
them for a treatment.

863
00:44:53,680 --> 00:44:57,120
Centre for site
picked us this January.

864
00:44:57,320 --> 00:44:59,800
They bought five
devices at one go.

865
00:45:00,000 --> 00:45:03,800
They are starting this
for eye-cams and tele medicines.

866
00:45:05,240 --> 00:45:07,840
You're doing good work.
There's need for it.

867
00:45:08,040 --> 00:45:11,240
I have very little
understanding in this area.

868
00:45:11,800 --> 00:45:13,920
We have two experts here,
in health care

869
00:45:13,960 --> 00:45:15,320
and in vision.

870
00:45:15,600 --> 00:45:17,480
I don't think there's
anyone better than them.

871
00:45:17,560 --> 00:45:19,000
I'm out for this reason.

872
00:45:19,000 --> 00:45:20,080
I wish you the best.

873
00:45:22,000 --> 00:45:24,280
Peyush\, I want to ask you

874
00:45:24,280 --> 00:45:27,240
why so many start-ups fail

875
00:45:28,000 --> 00:45:28,840
in this area.

876
00:45:29,080 --> 00:45:31,360
The foremost problem
is vision correction.

877
00:45:31,600 --> 00:45:33,280
They haven't solved it yet.

878
00:45:33,280 --> 00:45:34,400
Here, they'll take a picture

879
00:45:34,440 --> 00:45:36,240
- which someone will analyse.
- Correct.

880
00:45:36,600 --> 00:45:39,120
software with AI
have been created

881
00:45:39,440 --> 00:45:41,560
that can do pattern recognition

882
00:45:41,600 --> 00:45:45,480
and tell the likelihood
of diabetic retinopathy.

883
00:45:45,480 --> 00:45:47,520
Correct.. - Or of Glaucoma
or cataract..

884
00:45:47,720 --> 00:45:50,040
However,
this is yet to be perfected.

885
00:45:51,720 --> 00:45:53,920
When investors invest
in such companies

886
00:45:53,960 --> 00:45:55,800
they think that..

887
00:45:55,800 --> 00:45:58,360
Like now,
they've sold 500 or so devices

888
00:45:59,000 --> 00:46:00,600
and go into sales.

889
00:46:00,840 --> 00:46:03,800
They start putting
more money into sales than they

890
00:46:03,800 --> 00:46:05,280
can for research
and development.

891
00:46:05,760 --> 00:46:08,600
This is a very profitable
business for

892
00:46:08,840 --> 00:46:10,720
an ophthalmologist..

893
00:46:10,760 --> 00:46:12,680
- Is this the issue globally too?
- Yes, it is..

894
00:46:12,720 --> 00:46:13,520
They all want to sell devices..

895
00:46:13,560 --> 00:46:14,480
They all get into sales

896
00:46:14,520 --> 00:46:16,440
expecting success but
hitting saturation point.

897
00:46:17,480 --> 00:46:19,560
I understand your business.

898
00:46:20,280 --> 00:46:21,760
Then invest some money into it.

899
00:46:22,920 --> 00:46:24,320
Yash and Alisha

900
00:46:24,360 --> 00:46:26,840
I don't think Rs. 35 Lakhs
will do anything.

901
00:46:28,240 --> 00:46:31,480
There's a need for high
public-private partnership

902
00:46:31,800 --> 00:46:34,000
and massive funding

903
00:46:34,240 --> 00:46:37,120
to solve this problem
at a deeper level.

904
00:46:37,440 --> 00:46:38,880
For that reason, I'm out.

905
00:46:40,720 --> 00:46:42,120
Since she's unable
to invest in this

906
00:46:42,160 --> 00:46:45,520
I obviously won't be able
to bring proper value to this.

907
00:46:45,800 --> 00:46:47,920
For that reason, I'm also out.

908
00:46:49,560 --> 00:46:51,800
I'll tell you my decision.
I'm also out of this.

909
00:46:53,840 --> 00:46:56,960
Because I don't understand
this field enough.

910
00:46:57,000 --> 00:46:57,880
Thank you.

911
00:46:58,640 --> 00:47:00,360
What are your
sales figures so far?

912
00:47:00,720 --> 00:47:01,840
Of Rs. 22 Lakhs.

913
00:47:01,840 --> 00:47:04,800
Will you be okay with it if I
say that you shouldn't sell it?

914
00:47:06,040 --> 00:47:07,400
Sir, we can balance out..

915
00:47:08,640 --> 00:47:10,680
Let me tell you,
I wouldn't be interested in you

916
00:47:10,680 --> 00:47:12,600
selling this device
at the moment. - Okay.

917
00:47:12,920 --> 00:47:14,720
We could target one problem

918
00:47:14,720 --> 00:47:17,280
cataract, for an instance.
It's a huge issue in India.

919
00:47:17,440 --> 00:47:19,000
Or fundus photography..

920
00:47:19,080 --> 00:47:21,760
Diabetic retinopathy
is a big problem in India.

921
00:47:21,880 --> 00:47:22,840
That problem, for an instance.

922
00:47:22,960 --> 00:47:26,000
Make the best device
in the world for that problem..

923
00:47:26,200 --> 00:47:27,680
As well as the cheapest..

924
00:47:27,720 --> 00:47:30,320
Rs. 26,000 can't be called
cheap in India.

925
00:47:30,440 --> 00:47:32,160
It's cheaper than that.

926
00:47:32,200 --> 00:47:35,200
If that could be your interest,
I could invest money.

927
00:47:37,440 --> 00:47:40,080
I'll make the offer, then..
What's your ask?

928
00:47:40,080 --> 00:47:41,240
Rs. 35 Lakhs..

929
00:47:41,280 --> 00:47:44,080
Rs. 35 Lakhs for one-third
of the equity.

930
00:47:47,080 --> 00:47:49,400
More money would have
to be invested too..

931
00:47:52,760 --> 00:47:54,960
- Can we take..
- Discuss with each other.

932
00:47:59,120 --> 00:48:02,760
Peyush\, if no one globally
has solved this problem

933
00:48:03,000 --> 00:48:04,840
why are you confident
that they'll..

934
00:48:04,840 --> 00:48:07,160
- I'm confident of myself.
- He'll work in one direction

935
00:48:07,200 --> 00:48:08,880
- on one problem..
- I'm confident that

936
00:48:08,920 --> 00:48:11,480
if I make them focus
on one problem

937
00:48:11,520 --> 00:48:13,280
rather than selling this box..

938
00:48:13,600 --> 00:48:14,600
I don't get something.

939
00:48:14,640 --> 00:48:16,760
He can't get anyone to do this
for Rs. 35 Lakhs.

940
00:48:16,960 --> 00:48:18,040
That's not my field!

941
00:48:18,080 --> 00:48:19,520
I sell these glasses.

942
00:48:19,600 --> 00:48:20,880
This is a problem
of different magnitude. - Right.

943
00:48:20,880 --> 00:48:22,200
This isn't my field of work.

944
00:48:22,440 --> 00:48:23,840
How are you confident, then?

945
00:48:23,880 --> 00:48:25,160
Peyush\, if no one globally
has solved this problem

946
00:48:25,160 --> 00:48:26,720
They're in the field
of vision problems.

947
00:48:26,760 --> 00:48:28,280
My business isn't

948
00:48:28,280 --> 00:48:29,760
for this problem.

949
00:48:37,640 --> 00:48:41,520
Can you agree for around
15 or 20 per cent of equity?

950
00:48:43,320 --> 00:48:44,400
No.

951
00:48:46,320 --> 00:48:48,240
Let me tell you, there's
a lot of work to do here.

952
00:48:50,000 --> 00:48:52,000
I don't see a revenue
stream right now.

953
00:48:53,000 --> 00:48:56,040
I obviously won't be able
to bring proper value to this.

954
00:48:56,400 --> 00:48:57,960
I want to help with that.

955
00:48:58,240 --> 00:49:01,040
I can help you with customer
trials and focusing.

956
00:49:01,200 --> 00:49:04,000
I know all start-ups and
entrepreneur in the world.

957
00:49:04,360 --> 00:49:06,240
I've got all their devices
in my office

958
00:49:06,240 --> 00:49:07,440
all of which I've tested.

959
00:49:07,480 --> 00:49:11,560
I've got optometrist,
who can test these devices..

960
00:49:11,960 --> 00:49:13,800
They'll give you feedback
and provide data.

961
00:49:13,800 --> 00:49:15,840
To build a layer of AI
on top of this, in the future

962
00:49:15,840 --> 00:49:17,040
you'll need a lot of data.

963
00:49:17,320 --> 00:49:19,080
So there's a lot of what can
be done in this direction.

964
00:49:19,280 --> 00:49:21,560
So your ask of equity
is not negotiable?

965
00:49:23,320 --> 00:49:24,680
What have you decided?

966
00:49:28,320 --> 00:49:29,760
Thank you for your help but..

967
00:49:31,480 --> 00:49:33,080
I'll decline the offer.

968
00:49:34,600 --> 00:49:35,480
Okay.

969
00:49:36,000 --> 00:49:39,520
- Well, you've been brave..
- It's great..

970
00:49:39,560 --> 00:49:42,200
You've got courage,
which is very important.

971
00:49:42,240 --> 00:49:44,800
Well, you guys can reach
an agreement outside too.

972
00:49:44,840 --> 00:49:45,640
Good luck.

973
00:49:45,680 --> 00:49:47,200
- All the best..
- Thank you..

974
00:49:47,240 --> 00:49:48,240
Keep up the good work.

975
00:49:48,520 --> 00:49:49,560
- Thank you.
- Bye.

976
00:50:10,320 --> 00:50:12,440
Our vision, as a company,
is a bit different.

977
00:50:12,600 --> 00:50:14,280
- It didn't align with theirs..
- Right..

978
00:50:14,320 --> 00:50:16,040
For that reason..

979
00:50:16,240 --> 00:50:20,520
And Peyush asked for 33 per cent
of equity..

980
00:50:21,040 --> 00:50:22,920
That was a lot for us..

981
00:50:22,920 --> 00:50:24,400
For that reason,
we didn't take his offer.

