With a thunderous round of applause,
[pleasant music playing]
They went inside the tank without meeting me!
Why was I made to memorise all this English then?
[theme music playing]
[theme music continues]
[theme music fading]
Sharks, have you ever experienced bloating, acidity and gas?
[chuckling]
Or the infamous Delhi belly?
Could you speak Hindi?
Sure.
More often than not, people ignore gut or stomach health.
- Wow! - Wow!
Well done.
But do you know
all diseases originate from your stomach?
[pleasant music playing]
These are all symptoms of bacterial imbalance.
But did you know you could fix them yourself?
Wow.
- How? - With Kombucha!
[euphoric music playing]
We are one of India's first and finest Kombucha brands.
Atmosphere!
We have loads of exciting flavours
like Exotic Lime,
Kolala,
Elderflower and Blueberry with Lavender.
We use only 100% real and natural ingredients
in making these flavours.
- Wow! - [euphoric music playing]
I asked you to speak Hindi in jest.
[laughter]
Where... I detected a hint of American accent there.
Yes, you're right.
Our family came to India from America in the year 1992.
[pleasant music playing]
Our father is a Mechanical Engineering Professor
and worked in IIT Kanpur.
[intense music playing]
Ever since our family has loved India and its people.
So, they settled in India.
Are both your parents American?
Yes, they're American.
How old were you when you came here?
I was one and a half years old.
But, Ariella, just like our Kombucha is completely made in India!
[laughter]
- Simply fantastic! Wow! - Nice...
- Wow! - [laughter]
Amazing thing!
You can establish a sense of humour in Hindi.
It's just great. You've mastered the language.
So cute!
Did you study in Kanpur?
Yes, no... Our father lived in Kanpur for two years.
- Then he worked in IIT Kharagpur for four years. - Wow.
After that, we shifted to Mussoorie.
Our dad was into research full time.
My parents loved the life in the mountains.
What about further education?
After that, we studied BA in the United States.
After that?
After that, life's school!
[laughter]
Oh my God!
[laughter]
What brought you to India?
My heart is in India!
- Oh, my! - Wow!
[laughter]
We are two sisters
and we have two brothers on both sides each.
Our brothers and we were not treated differently.
We went to the same school as they did.
If they played sports, then so did we.
We noticed that was not the case with other families.
Then we got to know
that it is difficult for women
in India to get educational opportunities
as well as employment opportunities.
When we returned to India,
we thought of addressing this society's problem
by means of a sustainable solution.
Business is a sustainable solution
that creates job opportunities
by way of creating a product and adding value.
100% female workforce in our factory.
- Where's your factory located? - Delhi.
How many women work there?
That's great. Well done.
Was your main reason to stay here
- that you genuinely loved India? - Yes.
Or your social cause as you mentioned to empower women?
Or do you really wish to set up a business?
This is a business.
We are living here because we want to.
After I returned,
we both were doing corporate jobs for four years.
I was working with Fabindia.
I started a line of cafés.
It goes by the name Fabcafe.
I was the Project Manager.
I was working with Organic India
to set up a wellness centre for them.
From that time, I had been noticing
that the people coming to me
were suffering from various gut related issues.
If we take a look at the statistics,
56% of Indian families struggle with gut issues.
I wanted to prescribe to him a product
that contained probiotics, live as well as raw probiotics,
but there was nothing available in the market.
So, I began by making this product for my clients
and that's how Atmosphere started organically.
I wish to give you a tasting of the product.
Yes, please.
[piano playing]
- Yes, which one should I try? - I want you to try Kolala.
- Kolala? - Yes.
[pleasant music playing]
- Hi. - And for you...
The ginger is just incredible!
Spicy Ginger is almost as good as any other drink?
I don't feel like I'm having Kombucha.
Kolala is also amazing.
Let me ask you a generic question if the tasting is done.
Kombucha... As a common man,
I haven't heard much about it all my life.
I don't think 99% of India even knows.
Yes, this is a foreign concept.
[intense music playing]
What's the market size?
There is no study on the market size for Kombucha in India.
We just need an estimate.
Agreed, I totally agree with you.
We should market it as a healthy, cute, fun and healthy drink.
This also contains sugar. Isn't the sugar too much?
Each bottle of Kombucha
- has how many grams of sugar... - 10 grams of sugar.
Anupam, is that high or low?
10 grams is a lot of sugar.
[intense music playing]
Yes.
The sugar that is added is actually meant for the bacterial culture.
Just as the lactose is eaten up in curd,
even in Kombucha, most if not all of the sugar
is eaten by the bacterial culture.
That's not for your stomach, but meant for the bacterial culture.
It's priced at Rs. 220.
- Hmm. - Yes.
Will the audience consume a drink worth Rs. 220
that they've never heard of before it came on Shark Tank?
[intense music playing]
I think this would be costly for the mass market.
Here's our current business scenario.
With cold chain products,
you can have control over them as a manufacturer.
Hmm... Yes.
But when it reaches the distributors,
- So, your drink is not refrigerated for hours at a stretch. - Hmm.
What impact does that have on the drink?
The drink will get a tad fermented and will also get fizzier.
It'll turn bitter, right?
A tad, yes.
Don't you think this is the biggest problem?
This is the greatest problem in the Kombucha business.
But the Kombucha remains quite a special drink.
We are handling it with a hack...
A hack!
We are handling all this with a lot of effort.
Rebekah, the problem is
that you handling things solves nothing.
Once you pass on the product,
distributors can't handle it and your drink will get bitter.
[intense music playing]
That's a huge challenge. What are your sales?
We've made sales of 1 crore this year.
- Do you mean at MRP? - Hmm.
No, our 40% business is online.
60% is B2B.
Out of which 20% is through retail stores
and 40% is through cafés and restaurants.
What is their margin?
The average retail margin is 35%, and 40% in cafés.
How much money did you save and make in the end?
Rs. 29 lakh.
I hope you know that transportation
- of cold chain products is very expensive. - Yes.
How did you make Rs. 30 lakh?
We transport our Kombucha using trains.
We came up with a hack.
Basically, to places where trains can reach within 12 to 24 hours,
we transport the product
by maintaining a cool temperature using ice packs.
[pleasant music playing]
- But then again your market will be restricted... - Yes?
Close to your manufacturing sites
and to the areas where trains can deliver within 12-24 hours. Right?
That's a constraint.
Yes. Those places are Mumbai,
Kolkata, we send to Bengaluru as well,
Kochi and Goa as well.
Also Jaipur and Dehradun.
How will you grow your business?
Actually, we need a manufacturing unit
which will easily help us grow our current business.
How many bottles per month can you manufacture in Rs. 75 lakhs?
We can set up a factory with Rs. 75 lakhs
where we can manufacture 3 lakh bottles per month.
Your packaging is solid!
If I take off the label, it resembles a bottle of Digene.
- It is the Digene bottle. - Is it really?
- Yes, it is. - Hey!
Actually, we should've manufactured our own bottles,
but we didn't have the budget.
So, we used bottles already available in the market.
Nice hack!
I've had Kombucha globally.
I don't really like it.
If you add the complications of cold chain to it,
it's expensive and a problematic business.
And for that reason, I'm out.
Thank you.
The consumers who can spend Rs. 220
will drink Kombucha today and something else tomorrow, right?
They'll be with one girl today, and the next tomorrow.
They're not loyal to anyone.
I think it's a tough battle to sell a product costing Rs. 220.
I can't join you in that battle. So, sorry.
Thank you.
These markets are flourishing in India currently.
Your product is amazing. In fact, I'll be your customer.
But I will pass.
On the other hand,
if you use your skill set in some other categories,
you can build a very large business.
Thank you.
Look, your business sense...
Bringing your business to this level
with your hacks is quite praiseworthy.
Where you go from here is a dangerous game.
I always say that the beverage business is a dead one.
The good part is you are running the business profitably.
So, I don't want you to leave disappointed.
I'll make an offer of Rs. 75 lakhs.
because more women join when they become role models.
Then they become women entrepreneurs and inspire more women.
This change will be led by women entrepreneurs.
So, my offer to you is
Rs. 30 lakh in equity for 10% of the company.
On top of that, Rs. 45 lakhs in debt
Nice offer, Anupam.
You said women entrepreneurs are the future.
Give me a job, please.
[laughter]
- [mimics heartbeat] - [giggling]
[mimics heartbeat]
So, Vineeta, we want to thank you very much for your offer.
But we think that Rs. 30 lakhs will not get us what we need
to build a larger manufacturing unit,
which is our current goal.
Anupam, we wish to make you a counter-offer.
Rs. 75 lakhs for 8% equity.
I thought we'd make the deal,
but 20% to 8% is going to be impossible.
We can go up to 10% only.
We do not wish to go beyond that.
Our valuations are not matching today.
So, I'm out.
[intense music playing]
I wish you the best.
One last thing. You are more Indian than Indians.
- Thank you. - Thank you.
- [fleeting text] - [theme music playing]
[theme music continues]
[theme music fading]
Greetings to all the Sharks!
[upbeat music playing]
I am Haryanvi and I identify with my staff.
My staff makes my point no matter where I go.
[laughter]
Sharks, if any of you were to come over to my house,
my dad wouldn't feel comfortable at all.
No, it is not your fault.
For the last 54 years, he has been told
that educated people speak Hindi and English.
And just like him 100 crore people
in the country speak their regional dialects.
They are put down only because of the way they speak.
But our dialect is our identity.
To bring that recognition to these regional dialects,
we present to you Stage.
[upbeat music playing]
The country's first regional dialect OTT platform
where you get films, web series and a lot more in regional dialects.
Sharks, do you know
that over 19,000 dialects are spoken in our country?
[music playing]
Yet why do we make movies and web series in very few languages
and not in Haryanvi, Rajasthani and Malvi?
Languages come with no literature, no films are made on them.
OTT apps are a far-fetched dream, Sharks.
There are no TV or radio channels dedicated to languages either.
We started with Haryanvi content.
- Hmm. - [music playing]
And within no time,
we had established a local movie industry!
Stage's biggest achievement is
We teamed up with those local artists
Wow!
The creation of local content won us the love of audiences.
and we identified over 20 regional dialects across India
which we will be launching over the next five years.
We ask Rs. 3 crores for 1% equity of the company.
I mean, are you in?
[laughter]
If we don't, then smack us with your staff!
[laughter]
Shashank, Vinay, Parveen and Mr. Staff!
How did you four happen to meet?
You didn't tell us where you met the staff.
- Since birth... - We were born in a land
where the staff is our identity.
So, all three of you are Haryanvi.
Parveen and I are from Haryana.
We're from the small village of Nunsar in the Bhiwani district.
- Oh! - There are just 150 houses there.
We grew up there and went to school there.
I am from Bhiwani too.
- Wow! - What are you saying?
- Are you from Bhiwani?
Yes. My great grandfather was from Bhiwani.
My mom is from Bhiwani too.
- Wow! - Good, nice.
Too many Bhiwani people in the house!
I travelled back to my childhood when I heard you speak.
What a small world!
Where are you from, Shashank?
I'm from Barnagar, a town close to Indore.
Oh, wow!
We've made a content company before this as well.
What was the name? Do tell.
We started a company in 2014 by the name WittyFeed.
- Sounds familiar. WittyFeed is... - Yes!
- WittyFeed is a huge company. - Yes.
- We spoke for hours. - Yes.
WittyFeed basically made viral content.
[music playing]
At one time, we were the second biggest company in the world.
- BuzzFeed was bigger than us. - Yes.
We had a traffic of 120 million or 12 crore people a month.
- Wow! - Wow!
Crazy.
- Our annual revenue was Rs. 40 crore. - Whoa!
Yes, I remember.
- We set up the end company out of Indore. - Wow!
- What happened? - Towards the end of 2018,
we woke up one morning and the company had vanished.
Why?
Just like that, Facebook deplatformed us.
Why so?
We got to know that in 2018,
- Cambridge Analytica reported a huge issue in the US. - Oh!
Put from an American's point of view,
non-American companies influencing American voters
using Facebook as a platform.
Right? So, our traffic of 12 crore comprised of 6 crore US citizens.
Every third American voter visited our website every month.
You must have been really hurt when that happened.
It was very difficult for us.
If I'm being very honest,
we were depressed and clinically...
We went through depression as well as therapy.
Looking at your energy, it feels like you've bounced back.
Yes.
I can feel your positivity.
What was your lowest point?
How was your journey from there to here?
Elaborate on that.
This happened on 26 November 2018.
He remembers the date!
- Mind blowing. - Literally on the 25th,
we left a meeting in the evening as it was our biggest ever month.
Our revenue that month was 1 million dollars.
We did a lot of planning and all that stuff.
And we came back and it was all gone just like that.
We had a team of 125 people at the time.
Indore was the headquarters,
but across Delhi, Mumbai, Bengaluru, New York and Singapore,
we had our sales offices at these five places.
- We had an office in Times Square in New York. - Wow.
A first, we didn't know what to do.
It was so sudden. It took a long time to process it.
"The company is finished."
We didn't fire anyone even three months later.
Our revenue was zero.
- Our payroll was Rs. 2 crore a month. - Oh, wow!
We ran out of money by February 2019.
- So... - You were paying salaries.
Yes, we were paying salaries.
It wasn't their fault, you see.
They didn't... They didn't deserve to lose their jobs overnight, right?
We said closing down was the only choice.
But as a founder, you don't want to give up.
You are not ready to believe that this is the climax of your story.
Your picture doesn't end here.
The entrepreneur is not at peace.
He never is!
Keeping that in mind,
we made a near impossible pitch.
We had a town hall with our employees.
Almost 90 people from our team attended it.
This happened on 24 February 2019.
We told them one option is that we shut down the company
as we had no money.
The other option is,
"If you have faith in us and you think we can do something,"
"then bet on us."
"Give us six months."
"We'll give you 25% of your salary by any means."
"We'll double the remaining 75% and give you as equity."
"Become our angel investors."
Wow!
- Interesting. Wow! - Wow!
And this was Indore's crowd. Tier 2, 2019.
They're employees who earn about Rs. 40,000 salary.
- They have expenses. - They have to run the household.
To our surprise, Sharks,
54 of 90 people supported us.
- Wow! - Wow!
- What a story. - Wow!
- They said forget 25%... - I've got goosebumps.
- I know! - Whoa.
- We do too every time we think about it. - Yes.
They said, "Forget 25%, sir."
They offered their savings of one and two lakh rupees.
- Wow! - "We won't let the company sink."
It started from there once again.
The next six months were like a local Shark Tank in our office.
We had discussions and gatherings all day long,
and we finally came up with Stage.
We finally launched Stage on 1 November 2019
exactly 364 days after WittyFeed was shut down.
- Wow! - What a lovely story.
- Hats off. - Beautiful story.
[sentimental music playing]
How much equity did you give to those 54 people?
The proudest moment for all three of us
was the day we gave them an exit in June 2020.
[euphoric music playing]
They made slightly more than two times on their investment.
I doubt there'll be a greater exit than this in our lives.
- Wow! That's amazing. - Beautiful.
Okay, tell us about Stage. What does Stage do?
Stage, in simpler terms, is the Netflix of languages.
Let me tell you a story.
I was interviewing this one guy.
I asked him why he wanted to be on Stage.
He said, "Sir, if Stage succeeds,"
"I'll be sitting in a classy pub or café in Delhi"
"and I won't be embarrassed to speak Haryanvi."
- Oh, boy! - Whoa!
So, we believe
we are the revolutionaries of this country's dialects,
culture and traditions...
That's we call ourselves a revolution.
'Not a company, a revolution!'
Your last one was a revolution too.
Is the content dubbed or original?
No, 100% original content.
- local audience. - Okay.
How much does a movie cost to make?
Our web series has about 6 to 8 episodes
- Movies too? - Movies have a similar budget.
Let's talk about your business model.
What do each one of you do?
Our business model revolves around subscriptions.
By the way, our users
- call subscriptions as recharge. - Great.
You recharge Stage with Rs. 400
on which the platform can be watched for a year.
Our conversion
from login to finally becoming a paid customer
is around 10%.
Freemium model!
As of now, we don't have a freemium model.
- Nothing is for free. - Okay! So, you don't provide free content.
We strongly believe,
Tell us about downloads on this app.
We have 1,30,000 paid subscribers.
Week four retention is 94%
Our app's monthly average watch time is 4.5 hours.
Wow!
Do you have prior funding? Where did you get this number?
We do have prior funding.
Actually, until now,
- we have raised money from three rounds. - Wow!
We raised Rs. 10 crore in the first round.
This was back in 2020.
Our second round was of about Rs. 20 crore, our pre-series A.
Bloom ventures were leading it.
- There are different... - What is the valuation?
People participated in it.
Technically, we wish to make you a part of this round.
[intense music playing]
'In any start up, '
'the valuation raised before a funding'
'is known as pre-money valuation.'
What is your monthly revenue?
Our exact revenue last year was Rs. 3.85 crores.
Why?
Because our CAC was around Rs. 700.
We wanted to focus on sustainable growth
and not just burn, right?
We wanted to find out a number where
Our CAC has gone down now.
Our users pay Rs. 270.
How many of them are paid customers
and how many customers sign up organically?
Around 10 percent of them are organic customers.
What's the monthly burn?
Our current monthly burn is Rs. 1.10 crore
out of which Rs. 60 lakh is spent on content.
Rs. 30 lakh goes to the team.
Rs. 10 lakh covers miscellaneous costs.
For instance, an event or a marketing activity.
You guys have given rise to a problem.
Okay.
[laughter]
- Well done. - Yes.
Vinay, I won't be able to get associated with you.
- than the deals I'm looking at here. - Yes.
But I'm feeling terrible about it
because you're, you know...
You're three of the best entrepreneurs I've ever met.
- Your story greatly inspired me. - Thank you.
Sugar's story was similar.
I remember, in March 2020, we earned a revenue of Rs. 12 crore.
In April 2020, it became zero.
- And... Yes. - I've read your thread.
- You... - We did the same thing.
- Many employees forewent salaries those few months. - Wow!
That period is a foundation for an entrepreneur.
Those days, when we look our employees in the eye
- and request them to believe in us and show faith in us. - Yes.
- One day this faith will reward you. - Yes.
That makes an entrepreneur permanently unstoppable.
I loved listening to your story.
I hope lakhs of entrepreneurs take inspiration from your story
and take the decision
- that they won't give up when the moment comes. - Lovely.
- Hmm. - That they'll have faith.
- So thank you for sharing that. - Yes.
This might be the best outcome.
It is said
Thank you.
This character we see here is all owed to time.
We are very proud of you.
Thank you.
Okay, let me tell you what I am thinking.
Look, your team is fantastic.
You are all tenacious.
But I don't understand
what you'll do by taking Rs. 3 crore from us.
[intense music playing]
- You're through the Rs. 36 crore round. - Yes.
This won't make a difference.
More than money, we want you...
- Don't lie. You have angels and people at your call. - Yes.
- You don't need us. - You have the best of the best.
[tense music playing]
I think this is a new distribution strategy.
You feature on Shark Tank,
get some good marketing, and that's alright.
So, I don't think my Rs. 3 crore will be as useful to you.
I'd rather save it for someone who really needs it.
[tense music playing]
I enjoyed the story.
Your valuation in the base round stands at Rs. 250 crore.
- Pre money. - Rs. 250 crore pre money.
For a valuation of Rs. 250 crore,
we'd like to participate by offering you Rs. 1.5 crore for 0.6% equity.
The remaining Rs. 1.5 crore debt at 18%.
Focus on the long term. Forget CAC.
- This figure of 10%... - CAC...
- Organic, this is a problem. - Yes.
- Fix this. - Okay.
But since this is so local and hyper-local,
and you've done this in the past,
I believe that if you can replicate the virality
you had brought the last time in to your content,
then the game can get big.
India needs people like you.
Let me tell you why.
[sentimental music playing]
Many entrepreneurs in India see a fall.
But standing up again and building a 300 crore company...
- Yes. - Is like amazing.
Get it? How does it feel? Am I right?
Yes.
Do you feel it?
[sentimental music playing]
Six of my businesses failed before I finally had this.
Buddy.
You made a 300 crore company!
Come on.
I believe you're a hope to entrepreneurs.
- Yes. - People will look at you and say,
- "Boss..." - Yes.
"This man built a 300-crore company after hitting rock bottom..."
[sentimental music playing]
I want nothing more.
I'm not giving you money. I'm doing this for India.
- Don't cry! - Thank you.
- Thank you.
I like this about you.
You're smiling even through the tears!
[sentimental music playing]
That's an entrepreneur's life.
'Not a company, a revolution!'
[sentimental music playing]
Do you want the deal or not?
- Deal done. - Sealed.
- Goosebumps. - He's teary eyed.
- Thank you. - It isn't easy to make a 300-crore company.
[euphoric music playing]
- Give that to me. - Well done.
[euphoric music playing]
[camera shutter clicks]
- Can we sing one last time? - Alright, guys. Thank you.
'Bhai Teri...'
- Sing for them. - [singing song]
[singing continues]
[laughter]
- Long live India! Long live Rajasthan! - All the best.
- Well done, superb. - All the best.
Amazing.
Is there a darned 'girgit' (chameleon) in there?
- Oh my God! Don't tell me! - Hey...
No, there are chameleons.
Aman, chameleons don't live in water!
[laughter]
[theme music playing]
[theme music fades]
When we were children,
we would find great joy
at the sight of a magician fishing out a rabbit from his hat!
Wouldn't it be fun
if our clothes and shoes were magical too?
Would like to introduce you to Girgit store.
[euphoric music playing]
We are India's first colour changing products store.
[euphoric music playing]
We make products for both kids and adults like.
At the end of the day, there's a child in all of us.
[euphoric music playing]
In our one-year journey,
we have sold 3000 products and have 1800 happy customers.
[euphoric music playing]
[laughter]
Pooja and Binoy, welcome to Shark Tank.
I loved your name.
- Thank you. - It's so catchy.
It is a lovely name.
Tell us about your journey.
Before starting Girgit,
I used to work in a leading international school
as a teacher and a coordinator.
After that, I got married,
and I took a break.
During that break, my husband
showed me the pigments and dyes
which he supplies to his customers.
One of them was a colour-changing pigment
which I was extremely fascinated about.
I enjoy working with children.
On the other hand, my family is in the textile business.
I thought that I am getting the raw material
at the cost price.
There is a manufacturing set-up ready.
And to top it all, for children.
I love them.
You said this the second time.
Is this your first baby?
Yes! We have a baby shark.
Oh!
- Congratulations! - Thank you.
And are you comfortable?
If you want to sit, please be comfortable.
Okay. Thank you!
Congratulations!
- Thank you so much. - Thank you!
I researched it for quite some months.
And we formed Girgit.
Don't you think
that this is a good name in a way,
but it can also be perceived negatively? It's a risky name.
- Yes! - Did someone address you as chameleon?
- Yes! - Who did that?
- Aman did. - Who? Me?
- No! - Yes.
So, from now on whoever calls you a 'Girgit' (chameleon)
- will associate you with magic. - Listen!
You keep mentioning 'magic'. What is so special about Girgit?
- Please allow us to show you some magic show. - Yeah!
I have lukewarm water.
Once I pour it on this, look at what happens.
[music plays]
The pattern gets washed away.
When it's wet, it becomes solid.
- When you come out of water, it is no more solid. - Print.
It will show the print.
When it is in the swimming pool the print will be displayed.
- Okay! - When it is in the sunlight
there won't be any print.
It's temperature sensitive.
Do the shoes change colour?
- Yes, they do. - Yes.
Do shoes change colour?
Yes, they do.
These are our all-time favourite white canvas shoes.
I am using UV light because there is no sunlight here.
If you go out in the sun
or sunlight,
our shoes change colours.
Wow!
My God!
Are you sure, UV from the sun is enough
- to change the colour? - Absolutely!
It will be the same even on a cloudy day.
You can draw on it too.
[music plays]
People watch smart watches a lot these days.
It is white inside.
And when you go out,
it turns purple.
[music plays]
That is the same concept with the shorts.
Pooja, don't you think this is just for children
and it won't work with adults?
Actually, I started for children.
But I received customer feedback
saying they want to wear coordinated pairs
for shorts.
Father and son.
Women were fascinated by this.
That's why we started for adults also.
[music plays]
Oh!
Nice.
But Binoy, you are not into this full-time, right?
No, I am only her mentor and guidance.
- So, 100 percent equity is hers? - Yes.
- It's completely Pooja's equity. - And you are the CEO? - Yes.
[laughing]
It has been 20 years since photochromic lenses
have been used in glasses.
Okay? A lot of them don't use it.
Why so? Do you understand why?
I know the answer. It's the cost price.
If you use regular pigment in a regular product
it costs around Rs. 500.
And when they use
photochromic pigment
the cost price goes up 60 times,
because of which no one brought it into the market.
You are saying that you have an advantage
- because of the family business. - Yes.
Which is why you can buy the raw material for cheap.
- Therefore, this is your USP. - Yes!
Tell us what is the price of your products.
Ma'am, we sell children's shoes for Rs. 2,000.
And Rs.3,000 for adults.
Is there a brand in India which is your competition?
- No! Not in India. - No one?
In that case, you might have made good sales in a year.
Rs. 58 lakhs so far.
Not bad.
- We would like to tell you, our gross margin is 79 percent. - Wow!
Rs. 8.5 lakhs.
What does your month-on-month growth look like?
The month before that was 7.5 lakhs.
And the month before that was Rs. 5 lakhs.
How is it going up
- so fast? - The festive season had begun.
- And are the sales happening only on your website? - No.
I think
establishing your brand on this feature alone
and scaling it will be challenging. So, I am out of this.
Pooja and Binoy, I have seen a lot of
colour-changing products in makeup.
And I have never seen this grow as a category.
Kids get excited,
but their excitement fades out
at the same rate.
So for that reason, I am out. But best of luck!
[music plays]
I think there will be a scale issue.
It is tough to grow after a point with one USP.
Look at it strategically.
For those two reasons only, I am out!
I think the product you have
is best
under some categories.
But in t-shirts and shorts, it becomes gimmicky!
That is why,
I don't know how you will grow it, therefore, I want to be out.
- But I wish you all the best. - Thank you!
Thanks.
You know, a lot of people
underestimate
the power of the supply chain.
- Yes. - Okay?
So, your advantage
of getting cheap raw material,
and getting 80 percent
gross margin.
The ones that change colour and the slogan appears.
Hats, t-shirts.
It can be a big hit on FirstCry
or other platforms.
And so, I would like to offer you Rs. 20 lakhs
for 20 percent equity.
We have a counteroffer for you.
Boss, Rs. 50 lakhs in sales!
- Four Sharks are out. One Shark has agreed. - Hear me out.
Think before you give the counteroffer.
[suspenseful music plays]
Exit is very difficult in businesses like yours.
I would like to stick to Rs. 20 lakhs for 20 percent.
- What would you like to do? - When the business earns
Rs. 30 crore give them 5 percent.
What would you like to do?
Yes or no?
Come on!
- One, two, three! - Three!
[in unison] So, Sharks! That's a deal!
Thank you so much!
- Thank you! Yeah! - My kids will be your biggest customers.
I am very sure of that.
- Alright! Good luck to baby Girgit! - Thank you!
Thank you!
- Super! - Awesome!
Let us see Shark Xperience.
In Shark Xperience,
we will know our Sharks better.
A young entrepreneur from Pune, Maharashtra
Pranav's question is,
Aman, how do you make important decisions?
From your heart or are you practical?
Pranav, this is a tough question.
Sometimes you have to make a decision
from your heart or be practical.
When I started the business