[music playing]
- Hello, Sharks! - Hello!
- Hello. - Hi, buddy.
[emotional music playing]
The world can't decide for disabled people
and set limitations for us.
The world undervalues us.
But if you see it through our prism,
there are numerous things that we can do.
We need equal opportunities.
[music playing]
When Covid-19 took the world by storm, there were many layoffs.
I received so many CVs of disabled people.
I didn't know what to do.
[music playing]
To solve this massive problem of livelihood,
I quit my full-time corporate job
and launched Atypical Advantage.
[music playing]
Atypical Advantage is the biggest inclusive platform in India
that provides livelihood to disabled people.
[music playing]
Sharks, my ultimate vision
is to provide equal opportunity to all.
So that companies like Atypical Advantage
don't need to be around.
We want to solve this massive problem of livelihood.
gave us goosebumps.
Can you recognise us?
No, I can recognise your voice.
No, I can't see anyone.
[emotional music playing]
People have always asked me why my left eye is smaller?
I used to feel bad because I couldn't watch TV.
I couldn't go out and play with my friends.
I used to lie and move on with life.
But after a point, you can't lie.
[music playing]
My philosophy is that there are no shortcuts to success.
[song playing]
My brother suffers from the same condition.
Vineet taught me everything that I could possibly do today.
[song playing]
I have been able to achieve everything
because of technology.
Inbox unread.
Atypical unread.
It doesn't matter whether you're disabled or not,
you can be successful if you work hard.
[song playing]
My brother and I are blind.
We have always been academically good.
We had three amazing teachers
from Bengaluru who prepared us for the CAT exam without any fee.
We cracked IIM Bengaluru.
Wow!
[song playing]
And our journeys are similar.
At the same time, there are stark differences.
- Wow! - Wow!
- What's his name? - His name is Anuj Saraiwala.
His firm is called Elluminate Capital.
Yes, I know him.
Anuj.
He's considered to be a lone ranger.
And he's a big-time sharpshooter.
- Is that right? - [chuckles] Yes.
Not only is your journey so far remarkable,
but also that you exhibit
so much positivity,
it's very rare. How do you manage it?
Earlier, women were considered divine
but we never respected them.
Similarly, disabled people are considered divine.
That, Anuj and I have a sixth sense
or extra powers granted by God.
But a true change in society
will happen when disabled people
are not believed to be special or inspirational.
Even pitying them won't help.
Any person from a marginalised section of society
must be treated like a human being
and that can bring a change.
- I totally agree. - Very well said!
It makes sense.
So, Vineet, what does your company Atypical Advantage do?
Sharks, I'd like to show you my website.
- Certainly. - Yes, please.
At Atypical Advantage,
our first interest area or vertical
is for performing artists.
There are over 500 performers listed here.
Dancers, singers, musicians, magicians,
comedians, motivational speakers, voice-over artists,
and you can book them for your corporate event,
town hall and other functions.
The second category is atypical art.
There are 140 artists with disabilities registered here.
There are 1100 artworks live.
Overall, all the verticals put together,
we've provided over 1000 opportunities.
Our top client is Amazon where we've placed
more than 60 people in full-time roles.
Wow.
Her all-India rank is 10.
She did it while being specially abled.
Maybe I don't know what is the right word.
But I want to know why a separate website is required.
Is there a shortcoming in regular portals?
Or is this an issue related to the mindset of companies?
Why create this?
I think it's an important question.
It's a fundamental question too.
Primarily, this separate website
is more of an exclusion.
But in our current system,
our country's top three websites
are inaccessible for disabled people.
If I can't upload my CV there
then how will I get a job?
That's the first thing. Secondly, companies
don't make enough efforts to hire disabled people.
If a deaf candidate needs sign language support,
then the mainstream website won't provide it.
[music playing]
- Vineet. - Yeah.
If yes, do you charge for it?
Companies that sign up with us
pay us a monthly retainer fee.
As a part of the retainer fee, disability sensitisation,
post-placement support, job mapping,
consulting, interview scheduling, and sign language support
- is provided. - Very good.
How do you wish to build this business?
From a business perspective,
at this stage, it's very difficult to make money.
But as a cause, yes,
you can take 50 lakhs and not share equity.
I'm just trying to understand
- what's your motive behind it? - Yeah. He's trying to find out
if you're doing this business for the cause
or to turn it into a business?
So, what was the basis of your valuation of 30 crores
when your yearly revenue is 1 crore?
Did you get the valuation done by Anuj?
[laughs]
No, I took his advice.
[laughs]
He seems to have exceeded his expectations.
[chuckles]
No, first of all, Sharks, our seed round is over.
Typically for a B2B2C,
at a 10 to 15x valuation of consumer-facing,
we arrived at a valuation of 30 crores.
[music playing]
I'll make you an offer.
30 lakh rupees at 7 crore valuation in your company.
Namita and I want to join you, Anupam.
- If you permit us. - Sure.
He doesn't need it because he has the funds.
Yes. [chuckling]
My brother has it.
We are matching your prior investor.
[chuckling] Okay.
[giggles]
What's the cap table of your company?
How many advisors do you have, Vineet?
We have 14 angel investors.
And this subject is close to my heart.
But I think you have too many advisors already.
[music playing]
So, I will be interested if...
I get a seat at the table, wherein, you work closely with me.
- I will give you a crore. - Wow!
And I will take 12% equity.
- It's a good offer. - Me too.
Something very close to his heart.
Yes, go on.
I'm out of this.
But I'll surely partner with you separately in the future.
If you want to make an impact
then we can make a technology team
and integrate it with Lenskart, if required.
We will do that too.
I don't think you should give away 12% so soon.
You are getting three Sharks
only at 4 per cent.
So, think about that.
[music playing]
Vineet, you're building a classified platform.
- You understand that, don't you? - Yes.
That's why I made you the first offer.
[music playing]
So, Sharks, my counter-offer is
all of you come together at 1.2 crores
at a post-money of 12.
Peyush, 90 lakhs or 1 crore,
if he's comfortable with 1 crore.
No, it will be split amongst four.
No, he doesn't want it that way. Let him speak his mind.
I am more comfortable if Peyush pays 90 lakhs
and the rest pay 30 lakhs.
Why? May I understand?
Sharks, it's a complex problem and I feel that
Peyush could help me do that.
Secondly, I also wanted other Sharks because I think
we need to solve it collectively. Otherwise, it can't be solved.
Yes. It's a fair point.
Let me give you a counter-offer.
I'll invest Rs. 45 lakhs and Peyush will invest Rs. 45 lakhs.
And they will invest Rs. 15 lakhs each.
- Is that okay? - Yes!
- Yes. - Only if Peyush agrees.
[sweeping music]
I think your biggest problem is that there are too many people.
That's why there's so much confusion and it doesn't look like a business.
I stand by my offer. I can offer Rs. 1 crore for 10% equity and not 12%.
Peyush doesn't want the four of us.
He wants to invest alone but we three want to invest together.
Vineet, please make your decision. We want to support your cause.
Peyush, don't you want any of the Sharks?
Too many cooks spoil the broth.
It's too many views to consider.
I don't have a problem with the second deal.
I'm okay if I invest Rs. 1 crore and the others invest Rs. 30 lakhs.
The number of people will increase to 17 from 14.
But after investing Rs. 45 lakhs, I'll get just 5% equity.
And all of us will be equal shareholders.
If he wants to strike a different kind of deal
for reasons best known to him,
- then you could... - No! I don't... I'm just clarifying.
- I... Please don't put words into my mouth! - Let it be!
along with 3-4 people. Don't complain about the number of people.
Let me make it easier for you.
You may choose Aman, Namita and Peyush.
I'll be out of it.
- No! Hold on! Anupam! - No! Please don't confuse him.
- No! - He wants to invest Rs. 90 lakhs.
- He wants the biggest seat at the table. - No! No!
- Anupam! - You know what he is saying. Right?
Please calm down! Breathe in!
I'm out! I wish you all the best!
[adventurous music]
Look, it doesn't serve my interests.
I would invest for a purpose
but somebody else will set the agenda.
[dramatic music]
He knows his agenda. Alright? He knows why he wants to do that.
- Gosh! - And I won't get into such a deal.
If they want, they can join you along with Peyush.
And he can have the biggest seat at the table.
It's between you and Peyush.
We have no problem with that.
[suspenseful music]
Vineet, I think you must choose their deal today.
But I'm out.
I'll be out. Vineet, I'm out. You may accept the deal
with Aman and Namita.
- Alright! - Done! We'll do it!
[eerie music]
Vineet, Peyush is out.
Now you are left with only one offer by Namita and me.
We didn't make an offer to get a good deal.
Nor did we have a corporate agenda.
We supported you and we want you to make an impact.
Rs. 30 lakhs for 3% equity! It's our final offer.
- Good luck! - Very well done!
- Thank you! - Please give it to him.
- Thank you! - Thank you!
[dramatic music]
- Then I'm going to say what I need to. - Because it's not a business.
- It's my choice, right? - Then I'm going to say what I want to say.
- That's my choice. - Then say it. Don't disrespect.
[ethereal music]
- Hi, Sharks! - Hello!
What comes to your mind when you hear the word 'Lucknow'?
Food? Poems?
Or politeness?
Lucknow is full of artists.
One of the art forms
was made famous all over the world by Begum Nur Jahan.
That is chikankari.
[dramatic music]
It's so popular that it has been given the GI tag in Lucknow.
And it becomes difficult for customers to get quality assurance
and authenticity of the craft.
We, the mother-daughter duo, started our company,
House of Chikankari, to solve that problem.
- Wonderful! - Very nice!
[carnival music]
[vocalising]
Beautiful!
- Fantastic! - Lovely!
- Greetings, Sharks! My name is Aakriti Rawal. - Greetings!
House of Chikankari is an e-commerce online brand.
We deliver chikankari clothes in a contemporary style to our customers
around the world.
During our two-year journey, we employed
And more than 15,000 customers
shopped on our website.
Our vision is to maintain the authenticity
of this craft
while making it relevant to modern customers.
To fulfil our vision, we ask
Whoa!
We are sure that irrespective of their gender,
everyone will love India's chikankari.
Nice! [giggling]
Ms. Poonam and Ms. Aakriti, a warm welcome to Shark Tank.
Are you mother and daughter?
- Yes! - Vineeta wants to know how you met!
[laughing]
- Let's proceed. - Yes!
When did you start this business?
During the Covid lockdown. I was always passionate
about designing my dress.
Being a housewife, I kept designing new dresses.
So I was in touch with embroiders and tailors.
During the lockdown, one of the artisans approached me for work.
I discussed his job issue with her
and that he is an artisan looking for work.
Then she started researching. She will give you the details.
I pursued my undergrad
from King's College London. I graduated in 2018.
I returned to India in the year 2019.
And I worked in a fashion startup for one year. From 2019 to 2020.
At that time, when I came to know about embroiderers,
I researched about the embroidery industry. And...
Please move aside. She's moving her hands a lot. You might get hurt.
[laughing]
I'm very... [laughing]
- Please continue. - Then she showed chikankari kurtas from her closet.
And then I asked her its price.
She said, "Rs. 2,500".
You know, at that moment, I felt, this is it!
It was a turning point for me.
Because a handicraft item was bought for just Rs. 2,500.
- Nowadays, machine-made items... - Got it!
- So your journey started from that point. - Yes!
[sweeping music]
The villages neighbouring Lucknow
have more than ten lakh artisans who
have been pursuing this art form for generations.
- You mean the hand embroidery. - Yes, they're hand embroidered.
- If you look at it... - Aman, do you want to see samples?
Yes, I will show the product.
You must touch and feel it.
[classical music playing]
- For men? - Yes, this is for men
- Which one? - The green one.
I love chikankari.
What's this? Is it a kurta?
Red is my favourite colour.
Thank you.
If you turn it inside out
you'll know that the difference
between handmade and machine-made
is the long threads that represent handwork.
Our price range starts from
Rs. 2,350 for kurtas which is our best-selling category.
Our range goes up to Rs. 6,000-7,000
for heavy sets like this one. This is for Rs. 7,000.
Does it make any difference to you whether it's machine or
- handmade? - Yes.
- Yes, whenever I go to Lucknow,
I purchase it from local shops
because my mom and mother-in-law
- love this handicraft from Lucknow. - Exactly.
- They just love it. - Okay, got it.
All I want to say is that it's very pretty.
The way you've personalised the label,
I'm a hundred per cent artisanal.
- Yes. - I have to be handled with care.
It's good marketing and communication.
There are chains of BIBA, W, and Ritu Kumar.
There are many more players too.
Aren't they doing this already? Fabindia?
So, Fabindia does chikankari
but I haven't seen a lot of it in other brands yet.
- Fabindia... - What sets you apart from them?
They have a few pieces.
Here, you will get variety.
That's the focus.
Are you the number one seller online?
I would like to believe that we are.
Are you the number one seller offline too?
We've been selling solely through our website for the last two years.
That's our next step.
- So you keep ready-made sizes available... - Yes.
- and just dispatch it on order. - Yes.
Can you tell me more about your sales?
- In FY 2021, our revenue was 33 lakh - Okay.
- In FY 2022, our revenue was 3.3 crores. - Very nice.
And now, between April and September,
we've earned 7.4 crores.
Wow!
- Wow! - Well done!
- [gasps] - So, we are expecting
to touch at least 15 crores in the financial year 2023.
- Very nice. - Very good.
And you're doing it all by yourself?
Us and obviously our team.
- [chuckles] - We're 70 people in our team.
- 70? - Yes, 60 in operations and
10 in management.
- Are you making money? - Yes.
How much? And how?
So, our gross margin is around 68 to 70 per cent.
That is, on average, for the last six months.
And our average net profit is 15 per cent.
The net profit on 15 crores?
On 15 crores, 17 per cent.
- I think. - So, around 2 crores.
You haven't mentioned last month's sales?
Last month, our sales was 1.82 crores.
- 1.82 crores. - Woah! [gasps]
Then why are you projecting 15 crores only?
- Is that because of the festive season? - Yes.
You must've raised investment.
- We're bootstrapped till now. - Amazing.
- My dad invested in my business. - How much?
He invested around 70 lakhs at first.
How much equity did you offer him?
He holds 25 per cent.
Well done. He converted 70 lakhs into...
What a great businessman!
I want to understand your customer base.
Who are your customers?
Currently, 33 per cent of our sales are from the international markets.
Where? Is it just 2-3 countries or are you widespread?
6-7 major countries account for 33 per cent of the sales.
- Okay. - 14 per cent of it is from the USA.
- Got it. - 5 per cent is from Australia.
4 per cent from the UAE. Canada and UK are around 3 each.
Which category sells the most?
Straight kurtas and kurta sets.
Straight kurtas account for 47 per cent of our sales.
Okay. What about your repeat customers?
- 33 per cent on average. - Very good.
How much inventory do you maintain? And how much is your dead stock?
Currently, our in-house inventory
is ready for the next two months.
Last month, we sold 5,500 pieces.
So, we have 10,000-11,000 pieces ready for sale.
Okay. What about the dead stock?
Tell me your process.
How do you manufacture it? What's your supply chain process?
I'm coming to your question.
You were asking me about the process.
Our design process.
We share the designs with the contract manufacturer.
After that, our manufacturers send us the samples.
Since it's a highly unorganised industry,
they've never worked so systematically.
It's difficult to operate this in a systematic manner
because the concept of a designer sharing their designs is new to them.
- Got it. - What drives you?
What is your motivation?
Learning is what drives me.
What have you learnt in the last two years?
I think my biggest learning is understanding the customer.
I've handled every customer personally for ten months.
Even today, the customers
want to directly interact with me.
And I'm always there. I want that connection with my customers.
I learnt a lot about customers through it.
Personally, I think I learnt to be calm.
There are many trivial issues.
- This is just an example. - Very good!
Okay, I'll give you a two-minute break.
- Can I speak with Poonam? - Sure, please.
Please. [chuckles]
How do you feel, Poonam?
In two years, you've built such a big business.
It was Aakriti's dream. I'm her mother
and I knew that she always wanted to build her own brand.
That's what she always strived for.
I had no idea how it would happen,
even she didn't.
But our journey has been really worthwhile.
More than her, the children of my domestic helpers,
my maid at home, her daughter came from the village and joined us.
The guard's children, driver's children,
the gardener's children, they're all supervisors today.
- That makes you happy - Today, we're here
and they're managing the office.
Aakriti, why are you getting emotional?
- [chuckles] - Hey, Aakriti, all okay?
These are tears of joy.
Poonam, hug her.
Hug her.
[chuckles] What happened?
[laughs]
She told me not to cry.
[laughs]
She's happy to have realised her dreams. Her mom is happy too.
When she was studying abroad,
she had one more dream.
She wanted to keep her mom occupied.
- Oh, so sweet. - Ah.
And look, so many lives flourished.
- Yeah, that's true. - Those kids are doing well
so many people in the village have also found support.
Even I found a purpose in life.
Yeah.
Okay, I'll make you an offer.
I loved that!
I'll make you an offer.
Rs. 75 lakhs.
[suspenseful music playing]
I'll tell you my decision.
Firstly, hats off to you!
But he wants to go solo and I can't fight with him.
And for that reason, I'm out.
But you make a deal with him so that I can benefit.
- [chuckles] - Thank you so much.
Namita, don't you feel I should get the deal?
No, he should.
Oh my God!
He's my favourite shark.
Aakriti and Poonam.
Your persistence so far
in building a huge business with your own money is incredible!
Thank you so much.
Anupam and I would like to make an offer...
[music playing]
I had decided not to invest in your business.
But, as an entrepreneur,
uh, that takes precedence.
So I'm converted now.
[chuckles]
Because I asked you what you enjoy
and you said learning.
And that is my motivation too.
I'll give you an offer.
Okay, I'll join Peyush.
We're offering you ten times, assuming
that the business will continue growing at this rate.
That's how I did the valuation math.
Aman and Peyush.
Would you guys be willing to consider 3%?
We'll close the deal right away.
I'll not ask for 4%.
Since we're negotiating, we'll close it.
I'll say the final figure, and let's just close it, okay?
Okay.
So, it's 75 lakhs
- And... - Poonam.
- I'm sorry I had to choose. - That's okay.
I wish I could get everyone.
- Thank you so much. - You are a great entrepreneur.
Good choice.
I had never imagined.
- Even I didn't. - When I came,
I was going to get out in 15 minutes.
- I had planned 10 minutes. - You converted us.
- You! - You too.
It is an amazing deal.
Two men are supporting two women for chikankari. Wow!
Now, I have another reason to go to Lucknow.
[laughs]
Thank you so much.
And I have another reason to have another chikankari.
[laughs]
I'm still not able to believe that I've invested in a...
- Chikankari. Yeah. [laughs] - ...chikankari business.
Frankly speaking, I don't invest in businesses, but the entrepreneurs.
Now, where can I find a better entrepreneur?
- They were fabulous. She's amazing! - They are doing well.
For everything.
- They ticked all the check boxes. - Energy.
- Her energy was amazing. - Yeah.
- It went well. - Good business.
Did you understand the product?
It's jewellery.
Woah! I think I know what it is. I'm not going to tell you now.
Oh, is it the one they gift? The one that says I love you.
It's a very cringy thing, man.
- Oh no. - [clears throat]
[ethereal music]
[upbeat music]
Life goes on
and we are left with a few memories.
[mellow music]
We remember the first rose we received on Valentine's Day
and the special hat of our graduation ceremony.
We cherish the first few pictures of our newborn baby.
[mellow music]
But these souvenirs don't last a lifetime.
Flowers shrivel, the hat is lost
and the pictures become blurred.
But there's one thing that lasts a lifetime.
And that is our DNA.
[suspenseful music]
Our DNA is found in our hair
and our teeth.
Basically, every part of our body contains DNA.
[suspenseful music]
If I ask you
whether you want to make a beautiful piece of jewellery
with the DNA of your loved one, would you like to get it made?
[humming] [laughing]
What?
Yes! There's something called DNA Jewellery.
[babbling] [chuckling]
And I have come here to present it to you.
[ethereal music]
Wow!
Greetings, Sharks! My name is Preety Maggo.
[upbeat music]
Magic of Memories is a unique brand
that preserves your DNA in an art form
and turns it into a beautiful custom-made jewellery.
For instance,
the most precious moment
of a woman's life is the time she spends with her newborn baby.
She preserves the baby's tiny clothes,
its umbilical cord and other such things.
But there's something that people don't preserve.
And that is breast milk. A mother's milk.
[sweeping music]
But we use such things
to make beautiful jewellery.
[dramatic music]
Additionally, we make jewellery with pet DNA and blood too.
We also make memoir jewellery
to preserve the memories of your loved ones
after their death.
My vision is to inform everyone about the concept of DNA jewellery
and preserve their unforgettable memories beautifully.
What are you wearing?
Breast milk jewellery.
- Is it your mom's? - It's mine!
It means you are a mother.
Yes. I have a five-year-old daughter.
Wow! Is your daughter your inspiration? I'm sorry!
Yes!
[tense music]
- Preety, welcome to Shark Tank. - Thank you!
Please explain it to me. Why do you call it DNA jewellery?
How are hair, teeth and other such things related to each other?
- What do you mean by DNA? - Does the pendant contain hairs?
See, the pendant contains hairs.
It contains an umbilical cord too.
The pendant contains the milk tooth of a child and breast milk too.
All these things contain DNA. Hence they are called DNA jewellery.
- Can we check the product first? - Sure!
We can't be sure what part of a person we are handling.
No! You won't be harmed.
I know I won't be harmed.
But I'm not sure what I am going to hold!
By the way, whose DNA does it contain?
It belongs to my clients.
Please keep it aside. We can't be sure what we are holding.
Thank you!
- I can see hairs in this. - Ugh!
[laughing] I'm sorry!
These are the first hairs of a baby.
I don't want to see it.
So it contains breast milk and...
- Please stop it. - Umbilical cord.
- It contains an umbilical cord? - Yes!
Please clarify something for me.
Do these chocolates contain DNA or not?
- No! - They do!
These are home-made chocolates.
- You are sure, right? - Yes!
Okay. Thank you!
It contains hair and breast milk.
Please keep it. [chuckling]
Don't... Please don't be offended.
When I started my business, people made fun of me.
- Do you understand? - People made fun of me too.
But what incident
inspired you
to make DNA jewellery after your daughter was born?
Let me tell Mr. Peyush Bansal that I'm an optician.
- Oh, wow! - Oh, wow!
That changes everything.
- Suddenly, he likes this business. - Congratulations!
Thank you!
I read an article on this topic.
An artist makes exquisite jewellery
and it's a flourishing business in that country.
Earlier, I wanted the jewellery for myself.
But sending my breast milk there
and getting my jewellery made was an expensive affair.
So I got the idea
to start this business in India.
That's the reason I started working on this concept.
I did some courses in Australia and Germany.
After completing my research, I launched my business
on August 2019.
- Quite bold! - Wow!
When I read about it, I didn't think of starting any other business.
Please explain your customer journey to me.
What's the process exactly?
Starting from order to order fulfilment.
Firstly, let me tell you
that I attract the maximum number of customers from Instagram.
- Okay. How many followers do you have? - Sixty-thousand.
- Wow! - Wow!
And I achieved it organically.
Many of my videos went viral. So after that...
- Can you please show us your videos to explain the process? - Sure!
The red-coloured part is the wedding thread.
It's something very common. It doesn't appear awkward.
He wanted to use it as a keepsake.
- Okay. - I placed it. And then I added the umbilical cord.
Later on, I added...
this white-coloured liquid which is breast milk. I preserve the breast mi
I will now pour the breast milk into it.
Now I'm pouring the breast milk.
[thrilling music]
How did you solidify it?
I have a unique formula.
First, I dehydrate the breast milk
and then I convert it into a solid form.
Don't you find it unsatisfactory
It's in demand but I'm not able to take all the orders.
I want to know something.
You know, people...
Once you give an option of preserving memories,
- people must have come to you with ridiculous requests. - Yes.
Can you tell us the range you cover? And please don't hold back.
Please share an extreme case too.
Some people came to me
to preserve sperm.
[laughing]
Some even wanted to preserve excreta.
[laughing]
Please tell people outside
that we aren't Sharks. It's a school.
Children study here and a headmistress supervises them.
How did you deal with the request for preserving sperm?
Obviously, I refused.
My friend, blood jewellery!
Ma'am, blood is okay with you
and a mother's milk too but not sperm?
- No! - But why?
The chemical components of breast milk
are lipids and fats.
There's a particular method to preserve it and I know it.
When I asked you about sperm,
you weren't comfortable, which meant you'll never do it. Right?
But to be fair, it's a bodily fluid.
I get plenty of requests
and just one person wanted to preserve sperm.
Why would I create one more category of jewellery for him?
Alright! I agree.
Let's talk about business. What are the figures?
In 2020, during COVID, it was Rs. 17 lakhs.
In the year 2021, Rs. 27 lakhs.
After that, I have earned Rs. 24 lakhs till date.
What is your sales figure for the last month?
It's Rs. 4.17 lakhs.
That means it's expensive.
Exactly! Rs. 80 lakhs for 500 pieces!
Because I make silver and gold jewellery.
- Rs. 11,000! - Rs. 11,000!
And what was your last month's profit?
My gross margin is 55%.
- But what's your profit? - My net margin is 50%.
She earned Rs. 2 lakhs last month.
Who are these consumers?
What category of people prefers this?
They are 90% mothers.
Do the mothers specifically want to preserve breast milk
or they are fine with other things as well?
If you give them an option
of preserving only the hair strands by making its pendant
and simplifying the procedure,
won't mothers be happy?
- I make jewellery exclusively with hair strands too. - Okay.
- I wrote 'love' with a hair strand. - Wow!
- But you have given it a very aesthetic sense. - It's elegant.
- They don't appear to be made of hair strands. - Yes.
- But it also shows emotions. - Yes.
Actually, using hair strands won't cause an issue in their acceptance.
It's comprehensible
and emotions can be captured fully.
Did you ever think
of focusing only on using hair and doing away with the rest?
My thinking is, as the market is vast,
we shouldn't limit our business to using hair strands.
Actually, it's a new concept.
You have complicated this new concept
You are right.
I have made my decision.
Children use a book
- to preserve the first hair, first tooth and other things. - Scrapbook!
Preety, I made my decision too.
I don't think this business can scale up.
For that reason, I'm out.
But you know what?
I respect the fact
that you converted your passion into a business.
And you studied and researched for it.
You make the product yourself. I respect you for that.
My feedback to you is to simplify it.
I don't find it investible for now because it's too small.
- I'm out for today. Congratulations and best of luck! - Thank you!
So three Sharks are out.
Yes. Pretty, you said that you sold 500 units till now
in three years
because I think few people could trust your idea.
So it isn't scalable.
Having said that, making sales of 3-4 lakh rupees per month
in a new category is tough.
- So, hats off! - Thank you!
Best of luck! I'm out!
- I think you are an artist. - Yes.
And you are earning Rs. 2 lakhs per month.
Very few artists earn this much.
You can grow your business
and earn 5-6 lakhs rupees per month as an artist.
You are doing great.
But I can't become passionate about this work.
Also, you are drawing artificial boundaries
by choosing to do certain things and not others.
So I think there's a kind of...
What should I say? Discrimination!
Philosophically, I fail to align with that.
For this reason, I'm out.
But you know, it's a new concept. And I wish you the best.
Thank you so much!
Thank you, Pretty!
- Thank you! - Best of luck!
- Best of luck! Thank you for educating us. - Thank you!
Thank you!
Did you just say 'discrimination' for her not choosing sperm?
Why? How can you decide which bodily fluid?
[chuckling]
'Let's watch Shark Xperience.'
'Marisha from Siliguri, West Bengal wants to ask a question.'
'Namita, you have a very powerful dressing style.'
'And that gives you the appearance of a lady boss!'
'How important it is for an entrepreneur'
'to keep their fashion sense on point and make a first impression?'