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00:00:09,840 --> 00:00:11,800
Hello, I am Rahul Dua.

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00:00:12,040 --> 00:00:14,120
Welcome to Shark Tank season 2.

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00:00:14,400 --> 00:00:17,240
Co-presented by Acko,
Payments partner Cashfree payments.

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00:00:17,400 --> 00:00:18,997
Ideas partner, Smallcase.

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Co-powered by PokerBaazi.

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Money partner 5 Money.
Online food partner, Eatfit.

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Eyewear partner, Lenskart.

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Are you ready?

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00:00:26,607 --> 00:00:29,557
Because pitchers, Sharks
and hosts are all ready.

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[bubbling]
[ethereal music]

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[inspirational music]

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[ethereal music]

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{\an8}Greetings, Sharks!
My name is Siddhant.

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{\an8}Greetings! I'm Ambika.

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{\an8}Greetings, Sharks!
My name is Vinita.

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{\an8}Greetings, Sharks!
My name is Vibhor Agarwal.

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{\an8}Greetings, Sharks! I'm RK Choudhary.

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People don't recognise me by my
real name but by my pet name Nanaji.

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[chuckling]

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- Sir, would you like to sit?
- Yes, sir.

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You will find a chair at the back.

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- Welcome to Shark Tank.
- Thank you!

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Sharks, Nanaji was fond
of Ayurveda since childhood.

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[thrilling music]

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He wrote thousands of
pages after his research.

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My mother experienced hair loss
after the first Covid wave.

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She tried numerous products
available in the market

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- but they didn't help.
- Alright.

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I resolved to solve
my daughter's problem

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of hair loss at any cost.

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Wonderful!

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So I prepared a formula

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after thorough research.

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I prepared a type of oil

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that has miraculous effects.

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It cured my hair loss problem.

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So we started distributing
this oil for free

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to our family and friends.

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This oil became popular in our
country as well as around the world.

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It turned my dad

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into a superstar overnight.

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[chuckling]

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My dad taught us

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that there's no age limit
to start a business.

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Avimee's journey began this way.

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[ethereal music]

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Avimee is a brand

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{\an8}which is a mixture
of Ayurvedic and modern ingredients.

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{\an8}Avimee makes haircare products
and skincare products.

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{\an8}We believe in making
result-oriented products

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so that our consumers
market our products.

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[upbeat music]

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{\an8}When we started this brand
13 months ago,

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{\an8}we had only three products.

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{\an8}But now we have
a range of 27 products.

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{\an8}I want to use my knowledge
of Ayurveda and my passion

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to solve people's hair
and skin problems

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and spread happiness.

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Alright.

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I have resolved to regrow
people's hair at any cost.

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Awesome!

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Sharks, to fulfil Nanaji's vision,

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we need Rs. 2.8 crores
for 0.5% equity.

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0.5?

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{\an8}Yes!

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{\an8}Wow!

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{\an8}- You asked for a big amount.
- Rs. 560 crores is the valuation.

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{\an8}What could be the valuation?

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{\an8}- Rs. 560 crores! Yes!
- So you already calculated!

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Sharks, will you support us
in our journey?

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We'll try to support you.

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But let's understand
your business first.

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{\an8}Nanaji, first of all,
we want to know

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{\an8}how you became curious
about Ayurveda.

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{\an8}Are you an Ayurvedic practitioner?

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- I was born in Bhagalpur, Bihar.
- Okay.

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I completed my bachelor's degree
in commerce stream there.

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What year are you talking about?

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1957.

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It means India was independent.

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I was ten years old.

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Wow! You must have seen
British-era India.

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Amazing!

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Wonderful!

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Fabulous!

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{\an8}Nanaji, you looked handsome
back then and even now.

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Thank you!
[chuckling]

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Superb!

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I was fond of reading books

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since childhood.

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I was fond of Ayurveda specifically.

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- So we may call you a scientist.
- Yes!

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{\an8}So you decided to experiment
on your daughter's hair after Covid.

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{\an8}Either her hair will regrow
or she'd lose all her hair.

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Something similar happened.

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Actually, when I finished
making the oil,

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I asked her to apply it to her hair.

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She said, "no, dad.
You apply it first."

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[laughing]
[clapping]

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That's amazing!

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I oiled my hair for two months.

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One day my daughter said,

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"Dad, it seems there's
some hair regrowth."

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It was shocking

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to have hair regrowth at 85 years
of age. It was like a cricket pitch.

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Gosh!

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You said that you're 85 years old.

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- Now he is 86 years old.
- Now I'm 86 years old.

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Wow!

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Amazing! Nobody will believe it.

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{\an8}Many people said to me,

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{\an8}"People retire at 60 years
but you are 85 years old."

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{\an8}I answered,

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{\an8}- "I deleted the word 'retirement'
from my dictionary." - Awesome!

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- Amazing!
- My dad says the same thing.

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{\an8}My grandfather worked
until the day he died.

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{\an8}You remind me of my grandfather.

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[ethereal music]

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I'm glad to know

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that you made a foray
into entrepreneurship at this age.

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What roles do your family members
play in Avimee?

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Sir, I handle
the business operations.

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You may call me
the brain behind Avimee.

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I'm a CA by profession.

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Ambika is a half-CA
as she's my wife.

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What do you mean by half-CA?

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I didn't let her become
a CA and married her instead.

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[laughing]

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She looks after
the marketing department.

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She's a blogger on Instagram
and she has around 4 lakh followers.

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- Wow!
- Wow!

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Nanaji's invention was unbelievable.

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We just shared his journey

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on Instagram.

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People appreciated our work

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and people made enquiries. There
was an overnight demand for oil.

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How popular was your reel?
How much traction did you gain?

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Around 2.5 million people saw it.

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Organic! It was unpaid?

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We have never paid
for advertisements until now.

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You are running
your business organically.

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- Our advertisement expense is zero.
- It's zero.

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We don't have an advertisement
column on our balance sheet.

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- Wow!
- Amazing!

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{\an8}It means your product
is in itself a quality product.

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How are the four of you
related to each other?

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He's my grandfather. She's my wife,

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that's my mother
and he's my brother.

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Nanaji, what is the equity split
between all of you?

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00:07:13,240 --> 00:07:16,560
Are they just making you work or
giving you a salary and equity too?

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I asked myself

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if I wanted to be
their business partner.

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All of them are close to my heart.

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- Yes!
- So cute!

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How can I be their business partner?

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I raised them.

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They belong to me
so everything is mine.

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There aren't two entities.

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A partnership requires two people.

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You remind me of my grandfather.

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I want to touch your feet.

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My grandfather
used to say the same thing.

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[mellow music]

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He is so sweet.

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00:07:58,040 --> 00:07:59,880
Is your company
a private limited firm?

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It's a private limited company.

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00:08:00,880 --> 00:08:02,637
{\an8}Vibhor has 33.3% equity.

168
00:08:02,720 --> 00:08:05,280
{\an8}My mom has 33.3% equity
and Ambika also has 33.3% equity.

169
00:08:05,400 --> 00:08:06,837
{\an8}- What about you?
- I'm the managing director.

170
00:08:06,920 --> 00:08:10,000
{\an8}It was a family decision
to make equal splits.

171
00:08:10,120 --> 00:08:11,557
Please tell us about your business.

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00:08:11,640 --> 00:08:13,917
{\an8}Tell us the sales figures
and when you started.

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{\an8}What are the yearly sales?

174
00:08:14,960 --> 00:08:16,920
- Their sales must be astounding.
- Yes!

175
00:08:17,080 --> 00:08:19,517
Sir, we started in August 2021.

176
00:08:19,600 --> 00:08:23,317
Between August 2021 and March 2022,

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00:08:23,400 --> 00:08:25,917
{\an8}- our net sales were Rs. 6.5 crores.
- Wow!

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00:08:26,000 --> 00:08:26,917
{\an8}Very nice!

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{\an8}Our sale in April was Rs. 95 lakhs.

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00:08:29,880 --> 00:08:31,757
{\an8}For the months of May and June,
it was Rs. 1.25 crores.

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00:08:31,840 --> 00:08:32,957
{\an8}In the months of July and August,

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00:08:33,040 --> 00:08:35,157
{\an8}it was Rs. 1.75 crores
and Rs. 1.65 crores respectively.

183
00:08:35,240 --> 00:08:37,317
{\an8}How much will be the sale this year?

184
00:08:37,400 --> 00:08:39,877
This year, we'll make
a sale of around Rs. 20 crores.

185
00:08:39,960 --> 00:08:41,277
{\an8}The sale can surpass this number

186
00:08:41,360 --> 00:08:42,877
{\an8}because our products
are approved by Dubai.

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00:08:42,960 --> 00:08:44,597
{\an8}Dubai is a huge
international market.

188
00:08:44,680 --> 00:08:47,760
And our very first order
has a net worth of Rs. 1 crore.

189
00:08:47,880 --> 00:08:49,037
Okay!

190
00:08:49,120 --> 00:08:50,717
These are the minimum figures
we are sharing with you.

191
00:08:50,800 --> 00:08:52,117
We are in the bestseller category

192
00:08:52,200 --> 00:08:54,200
of Amazon within a month.
We're ranked ninth.

193
00:08:55,200 --> 00:08:57,960
Please split the sale
of Rs. 1.65 crores.

194
00:08:58,080 --> 00:08:59,357
How much did you sell
on each platform?

195
00:08:59,440 --> 00:09:01,557
{\an8}Sir, around 88% of our sale
is through our website

196
00:09:01,640 --> 00:09:03,595
{\an8}and 12% of the sale
is from the marketplace.

197
00:09:04,120 --> 00:09:07,880
{\an8}- Please show us the products. We'll
talk about your business too. - Yes!

198
00:09:08,400 --> 00:09:10,317
Let's check their packaging
and other things.

199
00:09:10,400 --> 00:09:12,837
It's our highest-selling product,
Keshpallav Hair Oil.

200
00:09:12,920 --> 00:09:15,357
- Which is your second bestseller?
- It's a serum.

201
00:09:15,440 --> 00:09:16,397
It's a bestseller nowadays.

202
00:09:16,480 --> 00:09:17,757
- Show me the oil, please.
- Here you are.

203
00:09:17,840 --> 00:09:19,437
All of them want the oil!

204
00:09:19,520 --> 00:09:20,357
I'll go and bring more.

205
00:09:20,440 --> 00:09:22,357
Please bring one for me.
My mom will be elated.

206
00:09:22,440 --> 00:09:24,877
- What's this?
- It's a soap.

207
00:09:24,960 --> 00:09:27,480
[upbeat music]

208
00:09:29,120 --> 00:09:32,477
You are holding our new face wash.
It has been sent for approval.

209
00:09:32,560 --> 00:09:34,317
We also have Ortho CP Oil

210
00:09:34,400 --> 00:09:36,637
which was made by Nanaji
for my granny 30 years ago.

211
00:09:36,720 --> 00:09:39,837
You are holding our shampoo which
is one of the highest-selling items.

212
00:09:39,920 --> 00:09:43,077
What is the intellectual property
that defends your oil?

213
00:09:43,160 --> 00:09:45,797
- We have the formula and
the process of making it. - Correct!

214
00:09:45,880 --> 00:09:49,117
{\an8}What's the basis
of Rs. 560 crores valuation?

215
00:09:49,200 --> 00:09:50,120
{\an8}[suspenseful music]

216
00:09:50,240 --> 00:09:53,117
{\an8}Sir, our GP is nearly 69%.

217
00:09:53,200 --> 00:09:53,997
What does GP stand for?

218
00:09:54,080 --> 00:09:55,717
{\an8}- Gross Profit!
- Our gross profit is 69%.

219
00:09:55,800 --> 00:09:58,357
{\an8}Please explain it in simpler terms.
If a product worth Rs. 100 is sold,

220
00:09:58,440 --> 00:10:00,717
how much was the cost?
And give us the cost breakdown.

221
00:10:00,800 --> 00:10:04,117
{\an8}Sir, 50% of the sales are of
Keshpallav Oil. It costs Rs. 550.

222
00:10:04,200 --> 00:10:06,757
{\an8}Rs. 100 of its cost is spent on GST.

223
00:10:06,840 --> 00:10:08,877
{\an8}We get a net profit of Rs. 450.

224
00:10:08,960 --> 00:10:11,600
{\an8}Rs. 135 is our material cost.

225
00:10:12,280 --> 00:10:14,200
{\an8}Rs. 5 is our labour cost.

226
00:10:14,880 --> 00:10:16,317
{\an8}Packaging costs Rs. 10

227
00:10:16,400 --> 00:10:18,317
{\an8}and Rs. 95 is incurred
as shipment charge,

228
00:10:18,400 --> 00:10:20,837
{\an8}establishment cost, staff salary
and all the other things.

229
00:10:20,920 --> 00:10:24,200
{\an8}- So you spent Rs. 250 in total
and you saved Rs. 200. - Yes!

230
00:10:24,320 --> 00:10:26,457
{\an8}This economics is just
for 50% of your business.

231
00:10:27,120 --> 00:10:29,677
- It's 50% of the business. - What
do you sell in the remaining 50%?

232
00:10:29,760 --> 00:10:33,840
{\an8}Another 30% of our sales
are of Hair Tone Scalp Spray.

233
00:10:34,040 --> 00:10:35,397
{\an8}And 10% of our sales include
the remaining products.

234
00:10:35,480 --> 00:10:38,480
{\an8}It helps us make
a gross profit of 80%.

235
00:10:38,600 --> 00:10:41,680
{\an8}- So two of your products
comprise 80% of the sale. - Yes!

236
00:10:41,800 --> 00:10:45,237
- And the remaining 25 SKUs
comprise 20% of the sale. - Yes!

237
00:10:45,320 --> 00:10:47,440
Then why do you have
the remaining 25 SKUs?

238
00:10:47,560 --> 00:10:48,997
[tense music]

239
00:10:49,080 --> 00:10:51,437
You needn't foray into skincare

240
00:10:51,520 --> 00:10:53,920
when you're known for haircare.

241
00:10:55,160 --> 00:10:57,237
Did you calculate your repeat usage?

242
00:10:57,320 --> 00:11:00,240
The data from June till now
shows a 32% repeat ratio.

243
00:11:00,360 --> 00:11:01,877
{\an8}- Let's come back to valuation.
- Yes.

244
00:11:01,960 --> 00:11:04,360
{\an8}How did you estimate
a valuation of Rs. 560 crores?

245
00:11:04,640 --> 00:11:06,797
Sir, I conducted a PR review.

246
00:11:06,880 --> 00:11:09,957
I read the review
of a company called Vedic.

247
00:11:10,040 --> 00:11:13,917
They have Rs. 4.5 crores PAT
for a revenue of Rs. 55 crores.

248
00:11:14,000 --> 00:11:15,682
And their valuation
is Rs. 400 crores.

249
00:11:16,840 --> 00:11:18,800
And if we see the listed companies,

250
00:11:18,920 --> 00:11:21,397
minimum 30 times of the profit
is considerable.

251
00:11:21,480 --> 00:11:24,960
We'll earn a net profit
of Rs. 9 crores this year after tax.

252
00:11:25,160 --> 00:11:27,437
And the next year,
our profit would be Rs. 20 crores.

253
00:11:27,520 --> 00:11:29,197
We estimated
our valuation accordingly.

254
00:11:29,280 --> 00:11:31,200
Even if you calculate that way,

255
00:11:31,320 --> 00:11:33,957
your demand is high.
Your revenue is less than half.

256
00:11:34,040 --> 00:11:35,760
[sweeping music]

257
00:11:36,200 --> 00:11:39,480
Sir, I think the valuation
is always forward-looking.

258
00:11:39,880 --> 00:11:43,397
The next year, we'll earn
a net profit of Rs. 20 crores.

259
00:11:43,480 --> 00:11:45,440
How will the Sharks earn, my friend?

260
00:11:47,840 --> 00:11:50,960
How can you make a forward-looking
projection at this stage?

261
00:11:51,080 --> 00:11:55,037
We can't be sure if half of these
categories will exist the next year.

262
00:11:55,120 --> 00:11:57,880
The forward-looking valuation
is done for mature businesses.

263
00:11:58,000 --> 00:12:00,040
You used multiple concepts

264
00:12:00,160 --> 00:12:02,517
of private equity and public equity

265
00:12:02,600 --> 00:12:04,800
and made the best valuation with it.

266
00:12:04,920 --> 00:12:06,640
[thrilling music]

267
00:12:07,840 --> 00:12:10,317
Sir, I can assure you

268
00:12:10,400 --> 00:12:13,160
that I'll double the money invested

269
00:12:13,400 --> 00:12:14,720
by any one of you.

270
00:12:15,160 --> 00:12:16,997
[laughing]

271
00:12:17,080 --> 00:12:19,277
Even if your sale grows ten times,

272
00:12:19,360 --> 00:12:21,880
our money can't be recovered
with 0.5% equity.

273
00:12:23,480 --> 00:12:24,520
Yes.

274
00:12:24,640 --> 00:12:25,797
I understand.

275
00:12:25,880 --> 00:12:27,108
How will you use the money?

276
00:12:27,640 --> 00:12:29,557
- Right now we are using
a building on rent. - Okay.

277
00:12:29,640 --> 00:12:32,437
The premises are too small to
manufacture for next year's sales.

278
00:12:32,520 --> 00:12:35,237
So we need to build our own factory.

279
00:12:35,320 --> 00:12:38,457
And we need Rs. 5 crores to Rs. 6
crores capital expenditure for that.

280
00:12:39,120 --> 00:12:41,600
So you need the money
to establish a factory.

281
00:12:41,720 --> 00:12:42,811
For capital expenditure.

282
00:12:43,160 --> 00:12:44,837
Nanaji, what do you
have to say about it?

283
00:12:44,920 --> 00:12:47,277
Is Siddhant right?
Or your grandson is immature?

284
00:12:47,360 --> 00:12:49,280
My father used to say,

285
00:12:49,400 --> 00:12:51,757
"If you want to sell a horse,
please keep four donkeys beside it."

286
00:12:51,840 --> 00:12:54,160
[laughing]

287
00:12:55,920 --> 00:12:57,557
Are you referring
to these four people?

288
00:12:57,640 --> 00:13:00,240
No! They are my heroes.

289
00:13:02,720 --> 00:13:04,120
I have made my decision.

290
00:13:05,920 --> 00:13:08,837
I'm impressed by Nanaji

291
00:13:08,920 --> 00:13:12,240
as he started a new business
at such an old age.

292
00:13:12,360 --> 00:13:13,797
It's commendable.

293
00:13:13,880 --> 00:13:16,237
But I want to be out of it today

294
00:13:16,320 --> 00:13:18,440
because your business is vast.

295
00:13:19,200 --> 00:13:21,437
You are making a profit
of Rs. 8 crores to Rs. 9 crores.

296
00:13:21,520 --> 00:13:24,677
I don't think I can help you much.

297
00:13:24,760 --> 00:13:27,877
So, I'm out. But your business
is great and you must continue.

298
00:13:27,960 --> 00:13:30,160
[sweeping music]

299
00:13:30,400 --> 00:13:32,760
Firstly, Nanaji,
you are an inspiration.

300
00:13:33,160 --> 00:13:34,560
Thank you!

301
00:13:34,680 --> 00:13:36,317
I'm inspired

302
00:13:36,400 --> 00:13:38,997
to see you and
hear your thoughts.

303
00:13:39,080 --> 00:13:41,437
My number one principle

304
00:13:41,520 --> 00:13:44,077
for my brands in Emcure is,

305
00:13:44,160 --> 00:13:46,160
less is more.

306
00:13:47,400 --> 00:13:49,757
The focus, for one,

307
00:13:49,840 --> 00:13:52,040
when you think about "less is more",

308
00:13:52,160 --> 00:13:53,760
- that's important.
- Yes, ma'am.

309
00:13:53,960 --> 00:13:55,440
And I find it missing.

310
00:13:56,680 --> 00:13:58,680
For that reason, I'm out.

311
00:14:00,720 --> 00:14:02,560
The valuation is Rs. 560 crores.

312
00:14:03,800 --> 00:14:06,880
It's a bit high for me.

313
00:14:08,000 --> 00:14:09,397
Let me give you a piece of advice.

314
00:14:09,480 --> 00:14:10,840
Focus on marketing.

315
00:14:11,080 --> 00:14:15,677
The sooner you market your products
and grow your brand,

316
00:14:15,760 --> 00:14:17,040
the better it'll be for you.

317
00:14:17,720 --> 00:14:18,557
Yes.

318
00:14:18,640 --> 00:14:22,080
Your valuation is beyond
my understanding, to be frank.

319
00:14:22,840 --> 00:14:25,237
In my opinion, the valuation
of the business falls roughly

320
00:14:25,320 --> 00:14:26,717
between Rs. 40 to 50 crores.

321
00:14:26,800 --> 00:14:28,360
Rs. 560 crores seems implausible.

322
00:14:28,520 --> 00:14:29,370
Okay.

323
00:14:29,640 --> 00:14:30,800
If I make you an offer…

324
00:14:33,000 --> 00:14:34,228
I will give you Rs. 1 crore

325
00:14:35,760 --> 00:14:38,037
at Rs. 40 crores valuation.
The rest would be debt.

326
00:14:38,120 --> 00:14:39,077
{\an8}Okay.

327
00:14:39,160 --> 00:14:41,680
{\an8}So, I am asking you
for around 2.5% equity.

328
00:14:42,320 --> 00:14:43,200
{\an8}Okay.

329
00:14:43,440 --> 00:14:45,760
{\an8}Okay, let me make you an offer too.

330
00:14:45,880 --> 00:14:48,000
[intense music playing]

331
00:14:48,440 --> 00:14:50,320
I'll give Rs. 70 lakhs equity.

332
00:14:51,960 --> 00:14:53,877
At Rs. 35 crores valuation.

333
00:14:53,960 --> 00:14:55,677
Your dilution will be 2%.

334
00:14:55,760 --> 00:14:57,397
I will give you the rest in debt

335
00:14:57,480 --> 00:15:00,760
- so that you can invest it
in a manufacturing plant. - Okay.

336
00:15:01,000 --> 00:15:03,480
My interest rate would be 15%.

337
00:15:03,600 --> 00:15:06,040
{\an8}That's my offer.
The decision is up to you.

338
00:15:08,360 --> 00:15:09,840
{\an8}His valuation is lower.

339
00:15:11,040 --> 00:15:11,890
{\an8}Yes.

340
00:15:12,000 --> 00:15:14,040
And he is charging interest at 15%.

341
00:15:14,280 --> 00:15:16,880
My interest rate is 12%.
I'm sorry I forgot to mention it.

342
00:15:17,000 --> 00:15:18,917
My interest is lower by 3%

343
00:15:19,000 --> 00:15:20,877
{\an8}and my valuation is higher
by Rs. 5 crores.

344
00:15:20,960 --> 00:15:22,080
{\an8}The decision is yours.

345
00:15:22,240 --> 00:15:24,040
{\an8}[intense music playing]

346
00:15:24,240 --> 00:15:26,277
{\an8}He wasn't going to quote
a lower interest rate,

347
00:15:26,360 --> 00:15:28,200
{\an8}he did it to one-up me.

348
00:15:28,400 --> 00:15:30,237
- [unanimous laughter]
- He didn't mention it before.

349
00:15:30,320 --> 00:15:32,320
Later, he'd have quoted 25 to 30%!

350
00:15:34,360 --> 00:15:36,120
You may make your decision now.

351
00:15:36,240 --> 00:15:37,437
May we step out?

352
00:15:37,520 --> 00:15:38,677
- Certainly.
- Yes, please.

353
00:15:38,760 --> 00:15:42,200
[tense music playing]

354
00:15:45,160 --> 00:15:47,237
{\an8}- We shouldn't take debt.
It'll be an issue. - Yes.

355
00:15:47,320 --> 00:15:48,957
{\an8}- It'll just put pressure.
- Yes.

356
00:15:49,040 --> 00:15:50,197
{\an8}- Do away with it.
- Yes.

357
00:15:50,280 --> 00:15:52,160
{\an8}- Skip debt and agree to the rest.
- Okay.

358
00:15:52,400 --> 00:15:54,120
{\an8}[tense music playing]

359
00:15:54,880 --> 00:15:56,157
Welcome back.

360
00:15:56,240 --> 00:15:57,077
- Thank you.
- Thank you.

361
00:15:57,160 --> 00:15:58,960
Welcome once again.

362
00:16:01,520 --> 00:16:03,800
- We don't wish to opt for debt.
- Okay.

363
00:16:03,920 --> 00:16:07,797
Our counteroffer for both of you is
Rs. 2.8 crores for 1.5% equity.

364
00:16:07,880 --> 00:16:09,200
{\an8}- Okay.
- Gosh!

365
00:16:10,280 --> 00:16:12,597
{\an8}The valuation comes up
to Rs. 186 crores.

366
00:16:12,680 --> 00:16:13,677
Tell me one thing.

367
00:16:13,760 --> 00:16:15,757
Why are you so against taking debt?

368
00:16:15,840 --> 00:16:18,597
You are in need of debt
at the moment.

369
00:16:18,680 --> 00:16:21,197
You never put equity in setting up
a manufacturing plant.

370
00:16:21,280 --> 00:16:22,317
It's really expensive.

371
00:16:22,400 --> 00:16:24,120
[intense music playing]

372
00:16:24,560 --> 00:16:26,877
Taking debt puts you
under continuous pressure

373
00:16:26,960 --> 00:16:29,120
of repaying the money.

374
00:16:29,240 --> 00:16:31,320
You start a business
for your peace of mind.

375
00:16:31,440 --> 00:16:32,757
It shouldn't put you under pressure.

376
00:16:32,840 --> 00:16:34,117
[Sharks laugh]

377
00:16:34,200 --> 00:16:35,397
- I agree.
- You are right.

378
00:16:35,480 --> 00:16:36,760
You deserve peace.

379
00:16:38,560 --> 00:16:40,720
I will stand by my offer

380
00:16:40,840 --> 00:16:42,522
{\an8}because I feel
I made you a fair offer

381
00:16:43,280 --> 00:16:44,757
{\an8}based on my past experiences.

382
00:16:44,840 --> 00:16:46,640
{\an8}I have seen
many D2C businesses through.

383
00:16:47,680 --> 00:16:48,600
You, Anupam?

384
00:16:48,720 --> 00:16:50,000
Yes, I am out.

385
00:16:50,480 --> 00:16:53,040
I can't accept your counteroffer.

386
00:16:53,280 --> 00:16:54,560
Okay. What are your views?

387
00:16:54,720 --> 00:16:57,040
[intense music playing]

388
00:16:58,600 --> 00:17:00,917
- Sorry. I can't go any lower.
- Alright then.

389
00:17:01,000 --> 00:17:02,677
- No problem.
- Thanks for coming on Shark Tank.

390
00:17:02,760 --> 00:17:04,200
Thank you so much.

391
00:17:04,320 --> 00:17:06,866
- All the best. - Mr. Choudhary,
it was nice to meet you.

392
00:17:06,960 --> 00:17:08,117
I seek your blessing, sir!

393
00:17:08,200 --> 00:17:09,760
[chuckling]

394
00:17:10,360 --> 00:17:11,997
I'd like to say something
before you go.

395
00:17:12,080 --> 00:17:14,797
This business should be divided
into four shares.

396
00:17:14,880 --> 00:17:17,397
- Mr. Choudhary should get
25% equity. - Okay.

397
00:17:17,480 --> 00:17:19,357
Whether he asks for it or not,
give it to him.

398
00:17:19,440 --> 00:17:20,760
- Thanks…
- That's my advice.

399
00:17:20,880 --> 00:17:22,717
Continue to stay as a joint family.

400
00:17:22,800 --> 00:17:24,357
- It was nice to meet you.
- Thank you. Bye.

401
00:17:24,440 --> 00:17:25,360
- Bye.
- Thank you.

402
00:17:25,480 --> 00:17:27,720
- Thanks.
- Thank you. Bye.

403
00:17:28,080 --> 00:17:30,200
[music playing]

404
00:17:30,760 --> 00:17:34,437
Sir, I am impressed to see
the bond your family shares.

405
00:17:34,520 --> 00:17:38,997
What do you say to strengthening
the process of online payments?

406
00:17:39,080 --> 00:17:41,157
Cashfree Payments gives you

407
00:17:41,240 --> 00:17:44,077
{\an8}free credits for transactions
worth Rs. 50 lakhs.

408
00:17:44,160 --> 00:17:46,957
{\an8}India's high-growth starters
use Cashfree Payments

409
00:17:47,040 --> 00:17:48,240
{\an8}for smooth transactions.

410
00:17:48,400 --> 00:17:50,437
{\an8}Let me register your account.

411
00:17:50,520 --> 00:17:51,917
Cashfree Payments gives you

412
00:17:52,000 --> 00:17:53,357
out-of-the-world payment solutions

413
00:17:53,440 --> 00:17:55,000
for your out-of-the-world ideas.

414
00:17:55,240 --> 00:17:56,077
Congratulations.

415
00:17:56,160 --> 00:17:58,397
Free credits worth Rs. 50 lakhs
added to your account.

416
00:17:58,480 --> 00:17:59,844
Sir, you may also take a look.

417
00:18:00,400 --> 00:18:02,920
{\an8}Grow your ideas into a business
with Cashfree Payments.

418
00:18:03,120 --> 00:18:05,640
[bubbles rising]

419
00:18:06,400 --> 00:18:07,360
[music playing]

420
00:18:07,520 --> 00:18:09,397
{\an8}'Last year, from a small town, '

421
00:18:09,480 --> 00:18:12,522
{\an8}'with a solution to the problem of
the hearts of millions of people'

422
00:18:12,605 --> 00:18:14,920
'came the founders
of Sunfox Technologies.'

423
00:18:16,800 --> 00:18:19,237
- This is our heart.
- Aw!

424
00:18:19,320 --> 00:18:21,760
It jumps for joy when it's happy.

425
00:18:23,040 --> 00:18:25,400
And when it's sad, it sinks.

426
00:18:25,520 --> 00:18:26,920
- Oh, my!
- [chuckles]

427
00:18:27,120 --> 00:18:29,037
But it's a heart after all.

428
00:18:29,120 --> 00:18:31,637
- And hearts don't have brains.
- No.

429
00:18:31,720 --> 00:18:33,717
And a small mistake

430
00:18:33,800 --> 00:18:37,360
can prove fatal for it
as well as you.

431
00:18:38,200 --> 00:18:41,277
{\an8}'They made
a pocket-sized invention.'

432
00:18:41,360 --> 00:18:43,717
Spandan is a pocket-sized
ECG device

433
00:18:43,800 --> 00:18:46,120
that can be used by anyone
and anywhere.

434
00:18:47,120 --> 00:18:49,280
All of us will give you
a consolidated offer.

435
00:18:49,680 --> 00:18:51,440
- This happens very rarely.
- Correct.

436
00:18:51,560 --> 00:18:53,237
'The product was so fantastic'

437
00:18:53,320 --> 00:18:57,040
'that the Sharks made
an All Shark deal to them.'

438
00:18:57,160 --> 00:18:58,317
Whoa!

439
00:18:58,400 --> 00:18:59,840
After we came on Shark Tank,

440
00:18:59,960 --> 00:19:02,160
{\an8}within 20 minutes,
we were out of stock.

441
00:19:03,800 --> 00:19:06,480
When I saw Spandan
on Shark Tank India,

442
00:19:06,564 --> 00:19:08,757
I felt that with the help
of this device,

443
00:19:08,840 --> 00:19:12,160
I could go to faraway villages
within Uttarakhand itself,

444
00:19:12,280 --> 00:19:14,840
and help people
by conducting their ECGs.

445
00:19:15,880 --> 00:19:17,997
The percentage
of heart attacks in India

446
00:19:18,080 --> 00:19:21,517
will go down from 40%
to 38 or 37%.

447
00:19:21,600 --> 00:19:25,360
Spandan will be one of the biggest
reasons to bring that change.

448
00:19:26,720 --> 00:19:29,800
{\an8}We are in Sonprayag now,
which is at the Kedarnath base camp.

449
00:19:30,160 --> 00:19:32,877
In association with Emcure
and Spandan Foundation,

450
00:19:32,960 --> 00:19:34,680
we are holding an ECG camp.

451
00:19:36,600 --> 00:19:40,040
{\an8}If you don't get food on this land,
it is alright.

452
00:19:40,160 --> 00:19:43,840
{\an8}But if your body isn't healthy,
then liberation won't be any help.

453
00:19:44,760 --> 00:19:46,440
272, a common number.

454
00:19:47,080 --> 00:19:50,237
But to us, this number denotes
the number of lives we have saved

455
00:19:50,320 --> 00:19:51,960
ever since we came on Shark Tank.

456
00:19:53,240 --> 00:19:55,957
Every time I ask him for an update,

457
00:19:56,040 --> 00:19:58,757
he updates me
on the number of lives he saved.

458
00:19:58,840 --> 00:20:01,597
He's one of those people…
He's a gem.

459
00:20:01,680 --> 00:20:04,117
He's so busy
trying to change the world.

460
00:20:04,200 --> 00:20:05,837
I feel so proud.

461
00:20:05,920 --> 00:20:09,520
That is my number one investment
in Shark Tank season 1,

462
00:20:09,720 --> 00:20:11,797
in terms of the impact
it is creating, for sure.

463
00:20:11,880 --> 00:20:14,997
{\an8}'Spandan mobile ECG machine.
It is very handy.'

464
00:20:15,080 --> 00:20:16,917
{\an8}'This is an amazing innovation.'

465
00:20:17,000 --> 00:20:20,160
{\an8}'We can save many lives
using this.'

466
00:20:21,120 --> 00:20:23,357
It started with an Indian problem
and was an Indian solution.

467
00:20:23,440 --> 00:20:26,757
But we are now a global solution
and saving lives globally.

468
00:20:26,840 --> 00:20:28,680
[upbeat music playing]

469
00:20:28,800 --> 00:20:31,000
We exported to 11 countries.

470
00:20:32,560 --> 00:20:34,357
{\an8}I'm a cardiologist in Turkey.

471
00:20:34,440 --> 00:20:37,997
This is the device
and this is my PC's mouse.

472
00:20:38,080 --> 00:20:39,640
It can be used very easily.

473
00:20:40,920 --> 00:20:44,237
{\an8}Earlier, we had the capacity
to manufacture 500 units a month.

474
00:20:44,320 --> 00:20:46,440
{\an8}We are producing
more than 5000 units today.

475
00:20:47,440 --> 00:20:50,000
{\an8}Our team has almost tripled.

476
00:20:51,600 --> 00:20:53,200
If I talk about sales,

477
00:20:53,320 --> 00:20:56,917
say for example we did Rs. 1 lakh
revenue pre-Shark Tank.

478
00:20:57,000 --> 00:20:59,917
{\an8}After Shark Tank,
you can say, we went 30x.

479
00:21:00,000 --> 00:21:01,400
{\an8}Sales shot up to Rs. 30 lakhs.

480
00:21:02,560 --> 00:21:04,800
{\an8}People from 20 to 25 countries
reached out.

481
00:21:05,560 --> 00:21:07,960
We also came up
with a European partnership.

482
00:21:08,400 --> 00:21:10,197
The journey has just begun.

483
00:21:10,280 --> 00:21:11,797
There is a lot to do.

484
00:21:11,880 --> 00:21:13,720
Go, Spandan! [in unison]

485
00:21:14,880 --> 00:21:17,680
[laughs]

486
00:21:20,120 --> 00:21:21,320
What is it?

487
00:21:22,080 --> 00:21:23,120
What is the brand?

488
00:21:23,240 --> 00:21:24,880
- Oh my God!
- Eyenic!

489
00:21:25,000 --> 00:21:26,757
- Oh my God!
- This will be fun. Send them in.

490
00:21:26,840 --> 00:21:28,080
- Even we will…
- Whoa!

491
00:21:28,200 --> 00:21:29,837
- We have competition.
- This will be fun.

492
00:21:29,920 --> 00:21:31,760
We will have lenses too.

493
00:21:32,560 --> 00:21:34,957
- This is better than Lenskart.
- Invest in it.

494
00:21:35,040 --> 00:21:36,757
- Let's see how good I'll look.
- Check this out.

495
00:21:36,840 --> 00:21:38,917
- I want sunglasses.
- Put it on.

496
00:21:39,000 --> 00:21:40,640
This one, bro?

497
00:21:41,160 --> 00:21:42,160
How am I looking?

498
00:21:44,760 --> 00:21:45,800
Guys, come.

499
00:21:48,400 --> 00:21:51,680
[theme music playing]

500
00:22:14,320 --> 00:22:17,160
[theme music fading]

501
00:22:18,840 --> 00:22:21,720
Hey, we've reached the set
of Shark Tank.

502
00:22:21,840 --> 00:22:23,560
But I don't see the Sharks.

503
00:22:23,680 --> 00:22:25,680
[whimsical music playing]

504
00:22:25,880 --> 00:22:28,240
Hey, wear your glasses!

505
00:22:28,360 --> 00:22:29,880
[Anupam laughs]

506
00:22:30,200 --> 00:22:31,746
The sharks are sitting right here.

507
00:22:32,200 --> 00:22:34,077
- Hi.
- Glasses are a blessing

508
00:22:34,160 --> 00:22:36,720
for those in need
of vision correction

509
00:22:36,920 --> 00:22:39,560
and those who start their day
by wearing a pair of glasses.

510
00:22:39,680 --> 00:22:40,920
This sounds familiar.

511
00:22:41,040 --> 00:22:42,280
[chuckles]

512
00:22:43,360 --> 00:22:47,280
In India, 35% of the population
needs vision correction.

513
00:22:48,360 --> 00:22:51,197
{\an8}As per the weather,
people wear different glasses.

514
00:22:51,280 --> 00:22:53,080
{\an8}Kids get their own pair too.

515
00:22:53,200 --> 00:22:55,997
And those who wear turbans have
a different set of requirements.

516
00:22:56,080 --> 00:22:58,880
And all of this should come
in a pocket-friendly price.

517
00:22:59,680 --> 00:23:03,720
Today, India has
over 40,000 optical stores.

518
00:23:04,720 --> 00:23:08,837
{\an8}Every person with glasses
has a favourite optician

519
00:23:08,920 --> 00:23:11,517
from whom he gets his glasses.

520
00:23:11,600 --> 00:23:14,157
- Yes.
- But it's the online era.

521
00:23:14,240 --> 00:23:16,037
And we have started to forget them.

522
00:23:16,120 --> 00:23:19,680
Today, we are well connected
with optical stores

523
00:23:19,800 --> 00:23:22,400
owing to our family business.

524
00:23:23,360 --> 00:23:27,037
When everyone is growing,
why should we leave them behind?

525
00:23:27,120 --> 00:23:29,917
Sharks, Eyenic is an eyewear brand

526
00:23:30,000 --> 00:23:31,397
that has been curated

527
00:23:31,480 --> 00:23:33,477
keeping the needs and problems
of Indians in mind.

528
00:23:33,560 --> 00:23:35,200
Eyenic is not some useless brand.

529
00:23:35,320 --> 00:23:37,037
It is a brand made for Indians

530
00:23:37,120 --> 00:23:39,440
which is affordable, durable
and good-looking.

531
00:23:39,560 --> 00:23:42,280
Because what looks good, sells!

532
00:23:43,920 --> 00:23:47,040
But why is it so dark in here?

533
00:23:47,160 --> 00:23:50,760
Take off the sunglasses attachment
from your glasses, brother!

534
00:23:51,080 --> 00:23:52,280
It isn't sunny here.

535
00:23:54,320 --> 00:23:57,720
{\an8}Sharks, we started Eyenic
in 2017-18.

536
00:23:58,800 --> 00:24:02,517
{\an8}We are present in over 300
retail stores across five states.

537
00:24:02,600 --> 00:24:05,277
{\an8}We have sold over 1.25 lakh glasses.

538
00:24:05,360 --> 00:24:07,837
Users can buy our glasses
on our newly-launched

539
00:24:07,920 --> 00:24:10,440
online platform, eyenic.in.

540
00:24:10,560 --> 00:24:13,517
Just as Maggi is
the most demanded noodles brand,

541
00:24:13,600 --> 00:24:16,440
we want to be the most-demanded
brand in eyewear.

542
00:24:17,680 --> 00:24:20,400
I am Piyuesh Kalra
and I am Sunil Chhabra.

543
00:24:20,520 --> 00:24:23,000
[Sharks laugh]

544
00:24:23,440 --> 00:24:25,357
Is your name really Peyush?

545
00:24:25,440 --> 00:24:28,440
- Peyush with a Pi, right?
- It's Piyuesh.

546
00:24:29,160 --> 00:24:32,040
{\an8}- Oh! - We're the co-founders
of Eyenic eyewear.

547
00:24:32,160 --> 00:24:34,437
- You're not brothers?
- We're cousins.

548
00:24:34,520 --> 00:24:36,517
Cousins. So, family business.
Okay. Understood.

549
00:24:36,600 --> 00:24:39,037
Sharks, our ask is Rs. 75 lakhs

550
00:24:39,120 --> 00:24:42,157
{\an8}in exchange for 6% equity
in our company.

551
00:24:42,240 --> 00:24:43,440
{\an8}- Wow!
- Wow!

552
00:24:46,040 --> 00:24:47,517
Welcome to Shark Tank.

553
00:24:47,600 --> 00:24:48,437
- Thank you.
- Thank you.

554
00:24:48,520 --> 00:24:51,000
Tell us about your journey.

555
00:24:51,120 --> 00:24:52,397
What have you studied?

556
00:24:52,480 --> 00:24:54,677
How did the idea of launching
this brand occur to you?

557
00:24:54,760 --> 00:24:57,120
I did engineering
from Punjab University, Patiala.

558
00:24:57,760 --> 00:25:00,317
I joined Eicher Volvo,
a truck company,

559
00:25:00,400 --> 00:25:02,357
- in their R&D department.
- Nice.

560
00:25:02,440 --> 00:25:05,597
I worked in product design
and development for three years.

561
00:25:05,680 --> 00:25:10,400
Our family has been in the optical
retail business for almost 50 years.

562
00:25:11,240 --> 00:25:14,720
- Overall, our family owns
over 50 shops. - Wow!

563
00:25:14,840 --> 00:25:16,157
They all have different names.

564
00:25:16,240 --> 00:25:18,437
I've been involved in the business

565
00:25:18,520 --> 00:25:21,640
since childhood
helping my dad in my free time.

566
00:25:22,560 --> 00:25:24,917
{\an8}I quit my job after three years
and came back.

567
00:25:25,000 --> 00:25:30,040
{\an8}I decided to work in the industry
that I had immense knowledge of.

568
00:25:30,280 --> 00:25:33,520
{\an8}I spent another two years
here in research and development.

569
00:25:34,040 --> 00:25:35,157
I travelled to Italy.

570
00:25:35,240 --> 00:25:38,517
I met famous designers
and attended exhibitions.

571
00:25:38,600 --> 00:25:39,677
I travelled to China.

572
00:25:39,760 --> 00:25:42,677
I met up with
all the Indian manufacturers.

573
00:25:42,760 --> 00:25:45,400
We incepted this business in 2017.

574
00:25:45,520 --> 00:25:48,320
We began with the pilot stage
and making prototypes.

575
00:25:48,440 --> 00:25:50,560
We started sales in 2018.

576
00:25:52,000 --> 00:25:55,277
We don't wish to fight with
the existing optical industry.

577
00:25:55,360 --> 00:25:57,240
We want to make them our strength.

578
00:25:57,360 --> 00:25:59,117
There's a huge network.

579
00:25:59,200 --> 00:26:01,200
80% of them are unorganised though.

580
00:26:01,320 --> 00:26:04,517
We want to give them hope
apart from a platform and products

581
00:26:04,600 --> 00:26:08,160
that can help them
become the king of the industry.

582
00:26:09,000 --> 00:26:10,520
- Great.
- Nice.

583
00:26:11,720 --> 00:26:14,960
Who is the king in the industry now?

584
00:26:15,080 --> 00:26:17,120
Sir, we're the emerging kings.

585
00:26:17,240 --> 00:26:19,280
[Sharks laugh]

586
00:26:20,440 --> 00:26:23,117
The market is huge
and it has a lot of scope.

587
00:26:23,200 --> 00:26:24,397
There is no king.

588
00:26:24,480 --> 00:26:27,400
Lenskart is also a retailer
and it can also buy products.

589
00:26:27,720 --> 00:26:28,877
- Technically.
- Yes.

590
00:26:28,960 --> 00:26:31,280
Opticians affix their own lenses
in the frames.

591
00:26:31,400 --> 00:26:33,200
You are not into lenses.

592
00:26:33,320 --> 00:26:34,917
We have started lenses too.

593
00:26:35,000 --> 00:26:38,117
- We have a few SKUs,
but we did make a start. - Got it.

594
00:26:38,200 --> 00:26:41,160
But going up against Lenskart
is a big deal.

595
00:26:42,760 --> 00:26:44,717
Ma'am, first of all,
it's such a big industry.

596
00:26:44,800 --> 00:26:48,040
For one big player to exist
is not good for consumers.

597
00:26:49,200 --> 00:26:50,557
[laughs]

598
00:26:50,640 --> 00:26:52,720
- Well said.
- [Aman laughs]

599
00:26:54,880 --> 00:26:56,197
Just to clear the confusion.

600
00:26:56,280 --> 00:26:59,477
- Your model is not to open
retail stores. - Right, sir.

601
00:26:59,560 --> 00:27:01,280
Your business deals into frames.

602
00:27:01,400 --> 00:27:03,880
Sir, 85% of our sales
come from frames.

603
00:27:04,000 --> 00:27:04,877
{\an8}Okay, got it.

604
00:27:04,960 --> 00:27:06,317
{\an8}15% comes from lenses.

605
00:27:06,400 --> 00:27:08,757
{\an8}As far as I know,
there's more margin in the lens.

606
00:27:08,840 --> 00:27:12,200
{\an8}- We'll come to that later.
Give us a demo. - Yes, sir.

607
00:27:14,080 --> 00:27:15,917
I had worn this when you came.

608
00:27:16,000 --> 00:27:17,837
Sir, this is a night vision
polarised glass.

609
00:27:17,920 --> 00:27:19,757
- Looks good.
- Especially for driving cars.

610
00:27:19,840 --> 00:27:21,880
This is with
the sunglasses attachment.

611
00:27:23,360 --> 00:27:24,397
These are blue light filter lenses.

612
00:27:24,480 --> 00:27:26,753
- To protect from blue rays and UV.
- This is good.

613
00:27:27,360 --> 00:27:29,280
[intense music playing]

614
00:27:29,400 --> 00:27:31,840
- These are the lenses we mentioned.
- Nice!

615
00:27:33,600 --> 00:27:35,717
- They're made in India.
- This is in-house. - Got it.

616
00:27:35,800 --> 00:27:37,557
Peyush, will you try on glasses
by Eyenic?

617
00:27:37,640 --> 00:27:39,997
Yes, why not? I can wear any brand.

618
00:27:40,080 --> 00:27:41,157
But you don't let us!

619
00:27:41,240 --> 00:27:43,320
- Show me that.
- [Sharks laugh]

620
00:27:45,560 --> 00:27:48,397
- That's my love for you.
- Oh, my!

621
00:27:48,480 --> 00:27:50,437
Why the sudden love for us today?

622
00:27:50,520 --> 00:27:52,080
[laughs]

623
00:27:56,028 --> 00:27:57,665
Tell us about your supply chain.

624
00:27:57,748 --> 00:27:59,785
Where are your products manufactured

625
00:27:59,868 --> 00:28:01,825
and what is different
about your brand?

626
00:28:01,908 --> 00:28:05,108
{\an8}Sir, 60% of our production
is done in China.

627
00:28:05,748 --> 00:28:07,065
{\an8}30% is done in India.

628
00:28:07,148 --> 00:28:10,385
{\an8}- And 10% of our SKUs
are made in Turkey. - Great.

629
00:28:10,468 --> 00:28:12,505
{\an8}Our key differentiators are

630
00:28:12,588 --> 00:28:14,348
{\an8}that we're well connected

631
00:28:14,588 --> 00:28:18,065
to the optical industry comprising
over 40,000 shops in India.

632
00:28:18,148 --> 00:28:20,308
And we understand
the end consumer.

633
00:28:21,108 --> 00:28:26,105
{\an8}For instance, we have over 50 SKUs
for people who wear turbans.

634
00:28:26,188 --> 00:28:28,148
{\an8}How many glasses do you sell
in a month?

635
00:28:28,388 --> 00:28:30,508
{\an8}Sir, we currently sell
5000 to 6000 glasses.

636
00:28:30,628 --> 00:28:33,468
What is the number
of turban wearers?

637
00:28:33,708 --> 00:28:34,748
Around 1000.

638
00:28:35,068 --> 00:28:39,628
- So, 20% of your market
is from turban wearers. - Yes.

639
00:28:39,748 --> 00:28:41,112
Could you show me the glasses?

640
00:28:41,228 --> 00:28:43,228
[intense music playing]

641
00:28:44,348 --> 00:28:45,945
- Sir, if you see…
- Yes?

642
00:28:46,028 --> 00:28:47,465
We have given bends here.

643
00:28:47,548 --> 00:28:49,465
The angle and the shape
are crafted to precision.

644
00:28:49,548 --> 00:28:52,265
It's hard to take glasses off
after the turban has been worn.

645
00:28:52,348 --> 00:28:54,668
[intense music playing]

646
00:28:57,148 --> 00:29:00,305
Sir, we have come up with a range
in Eyenic called Airman.

647
00:29:00,388 --> 00:29:01,265
Airman.

648
00:29:01,348 --> 00:29:03,185
This one, Airman.

649
00:29:03,268 --> 00:29:04,905
Okay, Airman. Nice.

650
00:29:04,988 --> 00:29:06,345
Our Airman range

651
00:29:06,428 --> 00:29:09,545
{\an8}is priced approximately
between Rs. 500 to 1200.

652
00:29:09,628 --> 00:29:12,825
{\an8}Eyenic starts between
Rs. 1200 to 2500.

653
00:29:12,908 --> 00:29:14,828
{\an8}The pricing is okay,
it's competitive.

654
00:29:16,548 --> 00:29:19,305
We were focusing
on the optical scope.

655
00:29:19,388 --> 00:29:22,905
Our intent was for them
to compete with online brands.

656
00:29:22,988 --> 00:29:24,665
Why didn't you add it
to the same brand?

657
00:29:24,748 --> 00:29:26,265
[intense music playing]

658
00:29:26,348 --> 00:29:28,105
Why didn't you launch it
as Airman by Eyenic?

659
00:29:28,188 --> 00:29:31,145
Certain detailing
that we use in Eyenic

660
00:29:31,228 --> 00:29:33,668
can't be incorporated
into Airmac's budget.

661
00:29:34,708 --> 00:29:36,625
Let's take a pair of Eyenic glasses
for instance.

662
00:29:36,708 --> 00:29:38,585
The quality of acetate used in it

663
00:29:38,668 --> 00:29:41,425
is far better than the acetate
used to make Airman.

664
00:29:41,508 --> 00:29:45,148
It'll be HD.
We've used 100% cellulose plastic.

665
00:29:45,388 --> 00:29:47,908
But we need to dilute it
when it comes to Airman.

666
00:29:48,028 --> 00:29:49,508
[intense music playing]

667
00:29:49,628 --> 00:29:51,985
How much does a pair of
Lenskart's similar glasses cost?

668
00:29:52,068 --> 00:29:55,065
Sir, we compete directly
with some of Lenskart's brands.

669
00:29:55,148 --> 00:29:59,068
Their Vincent Chase is in
the same price category as Airman.

670
00:29:59,228 --> 00:30:01,028
Then come John Jacobs.

671
00:30:01,148 --> 00:30:05,388
Eyenic falls between the price range
of Vincent Chase and John Jacobs.

672
00:30:05,548 --> 00:30:06,745
Got it.

673
00:30:06,828 --> 00:30:08,665
The only difference,
for your knowledge,

674
00:30:08,748 --> 00:30:11,948
is that all our products are
made of 100% cellulose acetate.

675
00:30:12,068 --> 00:30:13,025
Nice.

676
00:30:13,108 --> 00:30:14,927
For 10 years,
we have never sold plastic.

677
00:30:16,668 --> 00:30:20,148
Could you tell us your revenue
and margins?

678
00:30:20,748 --> 00:30:22,425
Sir, from 2018 until now,

679
00:30:22,508 --> 00:30:24,785
{\an8}we've generated a revenue
of over Rs. 4 crores.

680
00:30:24,868 --> 00:30:25,625
{\an8}Last year?

681
00:30:25,708 --> 00:30:27,988
{\an8}Our net sales for last year
have been Rs. 1 crore.

682
00:30:28,108 --> 00:30:29,188
{\an8}[chuckles]

683
00:30:30,428 --> 00:30:34,748
{\an8}This year, we've made
around Rs. 75 lakhs already.

684
00:30:34,868 --> 00:30:36,865
{\an8}- And last month?
- Around Rs. 15 lakhs.

685
00:30:36,948 --> 00:30:39,308
{\an8}- What's your gross margin?
- It's 45%.

686
00:30:40,588 --> 00:30:41,465
{\an8}Are you making profits?

687
00:30:41,548 --> 00:30:42,545
{\an8}Sir, we're profitable.

688
00:30:42,628 --> 00:30:43,785
- Okay.
- How much is the profit?

689
00:30:43,868 --> 00:30:47,068
We follow the bootstrap model
and we're reinvesting all the money.

690
00:30:47,908 --> 00:30:50,705
Our net margin
is approximately 21%.

691
00:30:50,788 --> 00:30:53,708
{\an8}- You're taking home Rs. 3 lakhs
every month. - Yes.

692
00:30:54,148 --> 00:30:55,108
Okay.

693
00:30:55,388 --> 00:30:56,585
From one retailer…

694
00:30:56,668 --> 00:30:58,905
As far as I've understood,
300 stores and five states.

695
00:30:58,988 --> 00:31:00,145
Your revenue is Rs. 15 lakhs.

696
00:31:00,228 --> 00:31:03,468
Your revenue per store is low.
It's hardly Rs. 5000 per month.

697
00:31:04,508 --> 00:31:07,348
So, I don't understand
where the challenge is.

698
00:31:08,508 --> 00:31:11,868
Sir, one of the challenges is
that they stock other brands.

699
00:31:11,988 --> 00:31:15,068
We want to try and make an entry
into more products.

700
00:31:15,188 --> 00:31:17,825
Are there months when you
don't get orders from shops?

701
00:31:17,908 --> 00:31:20,828
We visit the shops.
Our cycle is every three months.

702
00:31:22,188 --> 00:31:24,305
Last month's sales are Rs. 15 lakhs.

703
00:31:24,388 --> 00:31:28,025
It's not like we get bulk orders
from all the 300 shops.

704
00:31:28,108 --> 00:31:31,825
This is mostly the orders
we received from 30 to 50 outlets.

705
00:31:31,908 --> 00:31:34,681
- What about the remaining 250?
- Sir, we make regular visits.

706
00:31:35,228 --> 00:31:36,868
If we visit an outlet today,

707
00:31:36,988 --> 00:31:39,145
{\an8}we'll make our next visit
after three months.

708
00:31:39,228 --> 00:31:41,065
{\an8}How much worth of goods
do you sell in one visit?

709
00:31:41,148 --> 00:31:43,948
{\an8}On average, Rs. 50,000 or 1 lakh.

710
00:31:44,068 --> 00:31:46,625
{\an8}So, you sold to 30 shops this month
and your sales are Rs. 15 lakhs.

711
00:31:46,708 --> 00:31:47,585
As an example.

712
00:31:47,668 --> 00:31:49,585
Not an example,
I'm talking real numbers here.

713
00:31:49,668 --> 00:31:51,708
[intense music playing]

714
00:31:51,908 --> 00:31:54,588
Out of 300 shops,
only 10 order from you every month.

715
00:31:54,748 --> 00:31:56,385
Don't you sense
something wrong here?

716
00:31:57,388 --> 00:31:59,865
Sir, nothing is wrong.
Our team is quite small.

717
00:31:59,948 --> 00:32:01,665
You can hire more people
provided there's a demand.

718
00:32:01,748 --> 00:32:03,505
The sales cost is too low.

719
00:32:03,588 --> 00:32:05,825
Definitely. We plan on…

720
00:32:05,908 --> 00:32:06,988
So, there's no demand.

721
00:32:07,108 --> 00:32:08,385
Sir, the demand is there. We…

722
00:32:08,468 --> 00:32:10,308
Then why don't the numbers
justify it?

723
00:32:11,228 --> 00:32:14,505
We have limited capital
to make our inventory.

724
00:32:14,588 --> 00:32:17,145
We have to manage
with the production we have.

725
00:32:17,228 --> 00:32:19,585
Look. Your old offline work,

726
00:32:19,668 --> 00:32:22,148
in which you physically go to stores
and sell products,

727
00:32:22,268 --> 00:32:24,585
versus the new trend in which
you sell direct to consumers,

728
00:32:24,668 --> 00:32:28,068
the element I find missing in it
is a co-founder.

729
00:32:28,228 --> 00:32:29,545
[intense music playing]

730
00:32:29,628 --> 00:32:32,705
I think you need a co-founder
who is a technology king.

731
00:32:32,788 --> 00:32:37,628
Someone who can understand
the practicalities of the business.

732
00:32:39,148 --> 00:32:42,465
How to convert offline to online
and vice versa, right?

733
00:32:42,548 --> 00:32:44,228
That's the missing link.

734
00:32:45,828 --> 00:32:47,465
You're working on a small scale
for two years.

735
00:32:47,548 --> 00:32:49,465
The revenue has only been
Rs. 15 lakhs.

736
00:32:49,548 --> 00:32:52,548
You fail to pivot on the right
opportunities to capture the market.

737
00:32:53,268 --> 00:32:55,132
I don't wish to take a risk
at this point.

738
00:32:56,388 --> 00:32:58,225
But I wish you all the best, guys.
I'm out for now.

739
00:32:58,308 --> 00:32:59,988
[intense music playing]

740
00:33:01,428 --> 00:33:04,988
As an investor,
I won't be able to help you much.

741
00:33:05,108 --> 00:33:07,428
This is not my area of expertise.

742
00:33:07,628 --> 00:33:09,308
And for that reason, I'm out.

743
00:33:10,828 --> 00:33:13,148
Piyuesh and Sunil, I am out.

744
00:33:13,948 --> 00:33:15,505
Let me tell you your positives.

745
00:33:15,588 --> 00:33:18,065
What I liked about you

746
00:33:18,148 --> 00:33:20,785
is that you're the kind
of entrepreneurs who're not afraid.

747
00:33:21,188 --> 00:33:23,588
These are the kind of people
every industry needs.

748
00:33:24,428 --> 00:33:27,188
Your good quality is
you understand the consumer.

749
00:33:27,428 --> 00:33:30,748
But I am out because I see
just one problem.

750
00:33:30,868 --> 00:33:32,687
You haven't been able
to create any pull.

751
00:33:33,868 --> 00:33:37,348
Until now, you're going to retailers
and pushing the product.

752
00:33:38,348 --> 00:33:40,705
Make some investment
towards ensuring

753
00:33:40,788 --> 00:33:44,385
that the customer comes back
and asks only for Eyenic.

754
00:33:44,468 --> 00:33:46,385
[intense music playing]

755
00:33:46,468 --> 00:33:48,665
And build the brand at the earliest.

756
00:33:48,748 --> 00:33:51,065
- Sir, I'd like to say something.
- Sure.

757
00:33:51,148 --> 00:33:54,028
Our product expertise
is unparalleled.

758
00:33:54,148 --> 00:33:55,105
We need help.

759
00:33:55,188 --> 00:33:58,708
- If you come on board,
we could rule the… - Help with what?

760
00:33:58,908 --> 00:33:59,908
What help do you need?

761
00:34:02,628 --> 00:34:06,345
Sir, we need help with
brand building and capital.

762
00:34:06,428 --> 00:34:08,865
You've built successful brands.
We need that help from you.

763
00:34:08,948 --> 00:34:10,945
I think your business model
is flawed.

764
00:34:11,028 --> 00:34:12,868
[intense music playing]

765
00:34:13,148 --> 00:34:14,745
What you're doing right now is

766
00:34:14,828 --> 00:34:17,745
going to retailers with your goods
and taking orders.

767
00:34:17,828 --> 00:34:19,692
This is an obsolete way
of doing business.

768
00:34:20,788 --> 00:34:22,185
No one has ever scaled
by doing that.

769
00:34:22,268 --> 00:34:23,265
What's your problem here?

770
00:34:23,348 --> 00:34:24,945
Even if you do sell the frame,

771
00:34:25,028 --> 00:34:27,505
when the consumer visits the shop,
he won't buy your lenses.

772
00:34:27,588 --> 00:34:29,134
You're not physically at the shop.

773
00:34:30,348 --> 00:34:35,268
The optician will sell a lens
in which he gets the highest margin.

774
00:34:36,108 --> 00:34:37,105
It stands true even today.

775
00:34:37,188 --> 00:34:39,265
I'm sure it is
and people are doing it.

776
00:34:39,348 --> 00:34:41,105
But in that, scaling is tough,

777
00:34:41,188 --> 00:34:43,985
as are cross-selling and upselling.

778
00:34:44,068 --> 00:34:45,948
Customer transparency…

779
00:34:46,068 --> 00:34:48,108
Understanding the customer journey
is tough.

780
00:34:49,308 --> 00:34:52,628
This existing business of B2B,
selling through opticians,

781
00:34:52,748 --> 00:34:54,548
in my opinion, should cease.

782
00:34:54,860 --> 00:34:56,500
[intense music playing]

783
00:34:56,758 --> 00:34:58,675
Do you sell to retailers on credit?

784
00:34:58,758 --> 00:35:00,515
- Sir, that's right.
- What's the period?

785
00:35:00,598 --> 00:35:01,597
Around 60 days.

786
00:35:01,681 --> 00:35:02,681
{\an8}Firstly,

787
00:35:02,798 --> 00:35:05,075
{\an8}let me clarify

788
00:35:05,158 --> 00:35:07,558
{\an8}that I do invest
in eyewear companies.

789
00:35:07,718 --> 00:35:10,918
As the co-founder of Lenskart,
we invest in eyewear companies.

790
00:35:12,118 --> 00:35:14,235
I believe that very soon

791
00:35:14,318 --> 00:35:17,158
India will need D2C brands more

792
00:35:17,318 --> 00:35:20,918
because eyewear is a category that
hasn't experienced much evolution.

793
00:35:22,198 --> 00:35:23,955
I want to be out of your business

794
00:35:24,038 --> 00:35:27,395
because I don't see
a fundamental differentiation

795
00:35:27,478 --> 00:35:29,315
in terms of quality
and the supply chain.

796
00:35:29,398 --> 00:35:31,275
[dramatic music]

797
00:35:31,358 --> 00:35:33,878
Piyuesh, your design sense is good.

798
00:35:34,238 --> 00:35:36,555
You have done innovations for sure.

799
00:35:36,638 --> 00:35:39,395
Your product design sense
is nice too. I think you must

800
00:35:39,478 --> 00:35:41,155
bring some differentiation
in the quality.

801
00:35:41,238 --> 00:35:43,193
I think there's a gap
that you need to fill.

802
00:35:44,798 --> 00:35:46,795
Also, as you're working
on the credit system,

803
00:35:46,878 --> 00:35:50,158
you need to be cautious
because it's the biggest challenge

804
00:35:50,318 --> 00:35:52,958
in the eyewear industry.
Particularly, in B2B services.

805
00:35:54,518 --> 00:35:57,395
You give them 60 days
but there's no commitment, right?

806
00:35:57,478 --> 00:35:59,555
People must be paying you
in 90 days or 120 days.

807
00:35:59,638 --> 00:36:01,478
So in an emergency like Covid,

808
00:36:01,598 --> 00:36:04,875
your core business could be at risk.

809
00:36:04,958 --> 00:36:06,915
This is my feedback for you.
I want to be out today

810
00:36:06,998 --> 00:36:09,038
but you're doing great. Keep going.

811
00:36:09,158 --> 00:36:11,998
If you show some differentiation,
I'd surely invest.

812
00:36:12,158 --> 00:36:13,838
[suspenseful music]

813
00:36:14,278 --> 00:36:16,835
Would you like to try
another business model?

814
00:36:16,918 --> 00:36:20,158
Either the B2B marketplace
or only a D2C brand.

815
00:36:21,478 --> 00:36:23,315
We would like to try both models.

816
00:36:23,398 --> 00:36:26,078
Boss, you must choose
or else, it won't be of any good.

817
00:36:27,718 --> 00:36:31,638
Sir, we want to choose B2C
while using the optical network.

818
00:36:31,798 --> 00:36:34,195
If you want to foray
into the B2B marketplace,

819
00:36:34,278 --> 00:36:36,118
I could make an offer.

820
00:36:36,238 --> 00:36:38,238
[dramatic music]

821
00:36:38,518 --> 00:36:39,955
But you'll have to move
your focus away

822
00:36:40,038 --> 00:36:41,998
from your current business.
Do you agree?

823
00:36:42,158 --> 00:36:44,075
Sir, we're definitely
interested in B2B.

824
00:36:44,158 --> 00:36:45,431
But you want to do this too.

825
00:36:45,518 --> 00:36:46,518
Yes!

826
00:36:49,038 --> 00:36:50,998
No. That won't work for me.

827
00:36:52,318 --> 00:36:56,318
I'm out but I appreciate your
courage. I wish you all the best.

828
00:36:58,038 --> 00:36:59,635
- Thank you, guys.
- All the best, guys!

829
00:36:59,718 --> 00:37:01,558
- Thank you, Sharks!
- Thank you!

830
00:37:04,358 --> 00:37:05,955
If your business idea has potential

831
00:37:06,038 --> 00:37:08,838
you have a last chance
to be in Shark Tank.

832
00:37:08,958 --> 00:37:10,718
Quickly download or update
Sony Liv app

833
00:37:10,838 --> 00:37:13,429
and be a part of 'Happilo
presents, gateway to Shark Tank.

834
00:37:13,558 --> 00:37:15,358
I'm telling you,
send your entry today.

835
00:37:16,438 --> 00:37:18,238
[ethereal music]

836
00:37:46,020 --> 00:37:48,500
Before we begin,
I have a quick question for you.

837
00:37:49,020 --> 00:37:50,457
Do you know her?

838
00:37:50,540 --> 00:37:52,620
[ethereal music]

839
00:37:53,940 --> 00:37:56,017
No! I don't know her.

840
00:37:56,100 --> 00:37:57,860
But you must be knowing her.

841
00:37:58,620 --> 00:38:00,777
No. Maybe I saw her somewhere.

842
00:38:00,860 --> 00:38:02,257
- Who is she?
- She looks like a familiar face.

843
00:38:02,340 --> 00:38:03,820
I think it's someone we know.

844
00:38:03,940 --> 00:38:04,980
Yes. We feel the same.

845
00:38:05,100 --> 00:38:07,660
And you must be aware of her too.

846
00:38:10,660 --> 00:38:11,940
What is this game?

847
00:38:12,140 --> 00:38:13,740
All of them are superwomen.

848
00:38:13,900 --> 00:38:15,617
The world is aware of the stories
of some of them

849
00:38:15,700 --> 00:38:17,377
and you'll know about
the rest of the stories soon.

850
00:38:17,460 --> 00:38:19,860
All these females are independent.

851
00:38:20,020 --> 00:38:22,100
They fulfil all their roles
amazingly well.

852
00:38:22,300 --> 00:38:24,260
Some of them were our artisans

853
00:38:24,420 --> 00:38:25,940
and she's my mom.

854
00:38:27,820 --> 00:38:29,137
Sharks, as a woman

855
00:38:29,220 --> 00:38:32,060
we tend to underestimate our worth.

856
00:38:33,660 --> 00:38:36,017
What does a woman's life look like?

857
00:38:36,100 --> 00:38:38,860
After their studies, their family
asks them to get married

858
00:38:39,020 --> 00:38:41,700
and be good wives and good mothers.

859
00:38:42,380 --> 00:38:44,740
But we are more than that.

860
00:38:44,900 --> 00:38:46,780
My mom is exceptionally talented.

861
00:38:46,900 --> 00:38:49,980
But she failed to break
the traditional cycle of thoughts.

862
00:38:50,220 --> 00:38:53,740
We experienced a tragedy
that changed our life completely.

863
00:38:54,100 --> 00:38:57,900
Then we decided to do
something for female empowerment.

864
00:38:59,300 --> 00:39:01,057
I broke this cycle

865
00:39:01,140 --> 00:39:03,980
by replacing my wedding dress
with a business suit.

866
00:39:04,260 --> 00:39:07,417
{\an8}- Greetings, Sharks! I'm Aishwarya
and I'm 26 years young. - Greetings!

867
00:39:07,500 --> 00:39:11,980
{\an8}Greetings, I'm Minakshi Jhawar
and I'm as young as 51 years.

868
00:39:12,260 --> 00:39:13,500
[laughing]

869
00:39:13,620 --> 00:39:14,497
Wonderful!

870
00:39:14,580 --> 00:39:15,897
We are from Kota

871
00:39:15,980 --> 00:39:17,937
and the name of our brand is ekatra.

872
00:39:18,020 --> 00:39:19,460
[ethereal music]

873
00:39:19,700 --> 00:39:22,617
Ekatra is a sustainable
artisanal brand

874
00:39:22,700 --> 00:39:25,540
which makes stationery
and lifestyle products.

875
00:39:26,820 --> 00:39:31,137
{\an8}Handmade is generally
classified in the luxury segment.

876
00:39:31,220 --> 00:39:33,380
{\an8}But we make handmade items
affordable.

877
00:39:33,540 --> 00:39:37,297
{\an8}Our brand is available
on 19 online marketplaces

878
00:39:37,380 --> 00:39:38,977
{\an8}and we own a website too.

879
00:39:39,060 --> 00:39:41,020
{\an8}Five of them are global spaces.

880
00:39:41,140 --> 00:39:45,340
{\an8}We have collaborated
in 20 plus retail stores pan-India.

881
00:39:45,660 --> 00:39:48,380
{\an8}Within just 1.5 years of operations,

882
00:39:48,500 --> 00:39:50,537
{\an8}we worked with Netflix, Fabindia,

883
00:39:50,620 --> 00:39:53,540
Etsy, Salesforce
and other such brands.

884
00:39:55,940 --> 00:39:59,340
{\an8}Do you know that 80%
of the female population

885
00:39:59,503 --> 00:40:03,617
{\an8}- in India doesn't have a stable
source of income? - Alright.

886
00:40:03,700 --> 00:40:07,300
{\an8}That's the reason, all the products
of Ekatra are made by females.

887
00:40:07,420 --> 00:40:09,660
Sharks, we need your expertise

888
00:40:09,780 --> 00:40:11,657
to grow our business.

889
00:40:11,740 --> 00:40:14,100
Our ask is Rs. 40 lakhs
for 10% equity.

890
00:40:14,420 --> 00:40:15,820
{\an8}[joyful music]

891
00:40:16,220 --> 00:40:19,220
{\an8}Are you ready to create
more women bosses?

892
00:40:19,340 --> 00:40:20,620
{\an8}[chuckling]

893
00:40:21,185 --> 00:40:23,065
So, woman boss Aishwarya

894
00:40:23,465 --> 00:40:25,585
and woman super-boss Minakshi,

895
00:40:25,825 --> 00:40:28,865
- we welcome both of you
to Shark Tank. - Thank you!

896
00:40:29,065 --> 00:40:31,825
{\an8}You raised an important point

897
00:40:31,945 --> 00:40:36,745
{\an8}that 80% of women
don't have a stable income.

898
00:40:37,105 --> 00:40:40,345
We are 50% of the total population.

899
00:40:40,825 --> 00:40:43,665
Then why is our percentage
only 20% in the workforce?

900
00:40:44,025 --> 00:40:46,662
You shared an important
statistic with us

901
00:40:46,745 --> 00:40:49,225
and I want to thank you for that.

902
00:40:51,065 --> 00:40:55,105
Your brand name is Ekatra.
What does it mean?

903
00:40:55,265 --> 00:40:58,465
It's a Sanskrit word
which means a collection.

904
00:40:58,705 --> 00:41:00,625
- Okay!
- A collection of thoughts...

905
00:41:00,745 --> 00:41:03,782
- Memories, feelings and people.
- Our memories, feelings and people.

906
00:41:03,865 --> 00:41:07,425
{\an8}Aishwarya, I want to know
how you joined your mom.

907
00:41:07,625 --> 00:41:11,545
Shark, actually, I got this idea
when I was in college.

908
00:41:12,345 --> 00:41:14,982
As per my education,
I'm an urban planner.

909
00:41:15,065 --> 00:41:17,705
Because of that, I had to work
with various communities.

910
00:41:17,865 --> 00:41:19,665
The idea stemmed from there.

911
00:41:19,785 --> 00:41:21,662
As I was working
with the communities,

912
00:41:21,745 --> 00:41:24,505
I worked with innumerable females
on the ground level.

913
00:41:24,745 --> 00:41:28,425
I observed that they had time and
talent but they lacked a platform.

914
00:41:28,865 --> 00:41:31,302
I started this business
during my college.

915
00:41:31,385 --> 00:41:33,985
Later on, I participated
in the HCI conference.

916
00:41:34,185 --> 00:41:35,905
They spotted me.

917
00:41:36,025 --> 00:41:38,945
{\an8}And they immediately
ordered 1,000 journals.

918
00:41:39,145 --> 00:41:42,105
{\an8}We completed that order by
bringing two more people on board.

919
00:41:42,225 --> 00:41:43,542
{\an8}We completed
that order successfully.

920
00:41:43,625 --> 00:41:47,422
{\an8}In late 2020, Fabindia spotted us.

921
00:41:47,505 --> 00:41:48,302
Wow!

922
00:41:48,385 --> 00:41:49,905
So they gave us an order

923
00:41:50,025 --> 00:41:52,702
and we became a full-fledged brand.

924
00:41:52,785 --> 00:41:54,542
I want to say something. Our country

925
00:41:54,625 --> 00:41:57,865
is so focused on STEM subjects
and engineers

926
00:41:58,145 --> 00:41:59,625
that very few people

927
00:41:59,825 --> 00:42:02,422
choose to study the field you chose.

928
00:42:02,505 --> 00:42:04,862
- Ms. Minakshi, I must
give you the credit. - Definitely!

929
00:42:04,945 --> 00:42:06,382
You encouraged her.

930
00:42:06,465 --> 00:42:10,105
Maths and engineering
only solve logical problems.

931
00:42:10,425 --> 00:42:14,465
But the multi-discipline
activities lead to miracles.

932
00:42:15,025 --> 00:42:18,465
Our country needs more such
fields of study and disciplines.

933
00:42:19,345 --> 00:42:21,065
Can we see some of your products?

934
00:42:21,305 --> 00:42:22,385
Of course!

935
00:42:22,545 --> 00:42:24,945
[dreamy music]

936
00:42:29,105 --> 00:42:29,982
What is it?

937
00:42:30,065 --> 00:42:31,145
It's a tote bag.

938
00:42:31,345 --> 00:42:33,665
[inspirational music]

939
00:42:39,985 --> 00:42:41,542
It has a brown tag.

940
00:42:41,625 --> 00:42:42,945
It's made of bamboo paper.

941
00:42:43,065 --> 00:42:44,745
How much does this pouch cost?

942
00:42:45,225 --> 00:42:46,222
It costs Rs. 150.

943
00:42:46,305 --> 00:42:48,262
- What about the Laptop Sleeve?
- It's for Rs. 450.

944
00:42:48,345 --> 00:42:50,905
No. The Laptop Sleeves
start from Rs. 700.

945
00:42:51,625 --> 00:42:52,865
Ms. Minakshi and Aishwarya,

946
00:42:53,025 --> 00:42:54,982
{\an8}these products have been
in the market for years.

947
00:42:55,065 --> 00:42:57,585
{\an8}So it isn't something new, right?

948
00:42:59,425 --> 00:43:03,585
{\an8}- I'm from Jaipur. Such prints are
quite common over there. - Correct!

949
00:43:03,745 --> 00:43:07,265
Such prints are a fad in this belt.

950
00:43:07,385 --> 00:43:09,582
Aishwarya, they want to know

951
00:43:09,665 --> 00:43:12,985
how you are different
from the competition.

952
00:43:14,105 --> 00:43:16,262
If you see the designs
of our products,

953
00:43:16,345 --> 00:43:19,985
one aspect is that
they are handmade.

954
00:43:20,145 --> 00:43:22,422
But the designs are intentional.

955
00:43:22,505 --> 00:43:24,665
For example, the day planners.

956
00:43:24,785 --> 00:43:28,182
They have layers
of thought process like gratitude,

957
00:43:28,265 --> 00:43:29,705
self-care and movement

958
00:43:29,825 --> 00:43:32,342
which help in our daily activities.

959
00:43:32,425 --> 00:43:34,782
I think the branding of Ekatra

960
00:43:34,865 --> 00:43:37,422
can be felt even
by the tags they use.

961
00:43:37,505 --> 00:43:40,225
- The experience is different.
- Yes!

962
00:43:40,345 --> 00:43:42,745
Their communication
is extremely good.

963
00:43:42,865 --> 00:43:45,342
- I agree. They have a thought.
- So the brand-building factor

964
00:43:45,425 --> 00:43:47,982
{\an8}isn't mentioned by Aishwarya

965
00:43:48,065 --> 00:43:50,793
{\an8}- but this feel-good factor
will contribute a lot. - I agree.

966
00:43:51,905 --> 00:43:55,342
You said that you work with women.

967
00:43:55,425 --> 00:43:56,905
So tell us more.

968
00:43:57,025 --> 00:43:59,905
We connected with other people
through word-of-mouth.

969
00:44:00,065 --> 00:44:02,345
Currently, we have
23 females with us.

970
00:44:02,465 --> 00:44:05,785
{\an8}And in the next two months,
we'll reach 40.

971
00:44:06,865 --> 00:44:09,062
{\an8}But now we are training more people.

972
00:44:09,145 --> 00:44:12,102
Within 500 kilometres,
we identified 300 people

973
00:44:12,185 --> 00:44:16,022
who are connected to
National Rural Livelihood Mission.

974
00:44:16,105 --> 00:44:18,022
They are being trained
in basic stitching and sewing.

975
00:44:18,105 --> 00:44:22,505
So they're helped from both sides as
the government is looking for people

976
00:44:22,625 --> 00:44:27,225
to employ them and we want
to leverage their time and skills.

977
00:44:28,025 --> 00:44:30,102
Do they work in your factory or...

978
00:44:30,185 --> 00:44:31,622
Sir, it's both ways.

979
00:44:31,705 --> 00:44:34,462
We have a small setup in our
factory. We're still building it.

980
00:44:34,545 --> 00:44:37,822
But mostly, these females
can't afford domestic help

981
00:44:37,905 --> 00:44:39,862
and they have a family
and kids to look after.

982
00:44:39,945 --> 00:44:42,065
So they work when they are free.

983
00:44:43,105 --> 00:44:44,560
Please tell us about your sales.

984
00:44:44,705 --> 00:44:47,222
{\an8}In the initial year,
it was just Rs. 90,000

985
00:44:47,305 --> 00:44:48,865
{\an8}as we are a 1.5-year-old company.

986
00:44:49,025 --> 00:44:51,182
{\an8}The following year,
we increased it up to ten times.

987
00:44:51,265 --> 00:44:53,862
{\an8}Last financial year,
it was Rs. 10.5 lakhs.

988
00:44:53,945 --> 00:44:56,102
{\an8}Last quarter was Rs. 10.4 lakhs

989
00:44:56,185 --> 00:44:58,465
{\an8}and the last month's sale
was Rs. 5.4 lakhs.

990
00:44:58,585 --> 00:45:00,942
{\an8}You said that you made sales of
Rs. 10.5 lakhs in the last quarter.

991
00:45:01,025 --> 00:45:03,145
{\an8}How much did you sell
directly to the consumer?

992
00:45:03,265 --> 00:45:05,862
{\an8}- It must be around 60% to 65%.
- 60%!

993
00:45:05,945 --> 00:45:07,102
{\an8}What's the margin in your business?

994
00:45:07,185 --> 00:45:10,022
{\an8}How much are the product cost
and profit in Rs. 10 lakhs?

995
00:45:10,105 --> 00:45:13,185
The net profit is 27%
and the gross margin is 80%.

996
00:45:13,345 --> 00:45:15,985
{\an8}- Our cost of goods is 20%.
- 20%!

997
00:45:16,105 --> 00:45:18,905
{\an8}We spend 16%

998
00:45:19,025 --> 00:45:21,302
{\an8}on overheads, salaries
and other such things.

999
00:45:21,385 --> 00:45:24,782
{\an8}And the different kinds of
commissions we pay to stores

1000
00:45:24,865 --> 00:45:26,825
{\an8}and online platforms comprise 25%.

1001
00:45:27,105 --> 00:45:28,545
{\an8}We pay tax too.

1002
00:45:28,785 --> 00:45:30,625
{\an8}And 27% is our profit margin.

1003
00:45:30,745 --> 00:45:31,702
{\an8}What about marketing?

1004
00:45:31,785 --> 00:45:35,625
{\an8}Right now our budget is Rs.
10,000 to Rs. 15,000 for Amazon ads.

1005
00:45:35,745 --> 00:45:37,582
{\an8}What's your sale on Amazon?

1006
00:45:37,665 --> 00:45:40,665
{\an8}The last month's sale
on Amazon was Rs. 75,000.

1007
00:45:41,065 --> 00:45:43,582
How many reviews of your products
are available on Amazon?

1008
00:45:43,665 --> 00:45:46,742
Our most popular product
on Amazon is the Roll Up Case.

1009
00:45:46,825 --> 00:45:48,545
It got over 83 reviews.

1010
00:45:48,665 --> 00:45:51,422
It's an Amazon Choice product

1011
00:45:51,505 --> 00:45:53,865
and we are number one
in the Roll Up Cases category.

1012
00:45:53,985 --> 00:45:55,302
And what is the rating?

1013
00:45:55,385 --> 00:45:56,505
It's 4.5.

1014
00:45:56,625 --> 00:45:59,102
What is the sales figure
on your website?

1015
00:45:59,185 --> 00:46:00,622
We made 20% of the sales last month.

1016
00:46:00,705 --> 00:46:02,662
You must have made
a sale of around Rs. 1 lakh.

1017
00:46:02,745 --> 00:46:04,518
- A little more than Rs. 1 lakh.
- Okay!

1018
00:46:05,065 --> 00:46:07,022
So, Aishwarya and Minakshi,

1019
00:46:07,105 --> 00:46:09,865
I think your business is too small.

1020
00:46:10,065 --> 00:46:11,022
Correct!

1021
00:46:11,105 --> 00:46:13,782
I'm out for now, but all the best.

1022
00:46:13,865 --> 00:46:15,502
- No problem. Thank you.
- Thank you.

1023
00:46:15,585 --> 00:46:17,182
I've made my decision too.

1024
00:46:17,265 --> 00:46:20,545
I don't think you need investors
at the moment.

1025
00:46:21,545 --> 00:46:22,705
So, I'm out.

1026
00:46:22,825 --> 00:46:25,462
But I want to give you feedback.

1027
00:46:25,545 --> 00:46:30,982
Out of your product range,
pick two or three hero products

1028
00:46:31,065 --> 00:46:34,945
that people will be excited to see.

1029
00:46:35,145 --> 00:46:37,102
- That's my only feedback.
- Correct.

1030
00:46:37,185 --> 00:46:38,905
- We'll take…
- But great job.

1031
00:46:40,865 --> 00:46:44,742
What's your vision for this company?
What do you ultimately want to do?

1032
00:46:44,825 --> 00:46:46,742
And why have you come here?
What do you want from us?

1033
00:46:46,825 --> 00:46:50,705
We want to make Ekatra
an omnipresent brand.

1034
00:46:50,865 --> 00:46:54,542
Right now, the current focus
is to establish ourselves.

1035
00:46:54,625 --> 00:46:57,382
We need to build brand loyalty,
costumers and equity

1036
00:46:57,465 --> 00:46:59,105
on online platforms.

1037
00:46:59,385 --> 00:47:01,462
Next would be to delve into exports.

1038
00:47:01,545 --> 00:47:04,305
The market for handmade goods
in exports is huge.

1039
00:47:04,425 --> 00:47:08,342
Right now, we don't envision
having our own stores.

1040
00:47:08,425 --> 00:47:10,785
But definitely,
more store collaborations.

1041
00:47:12,465 --> 00:47:15,702
I'd like to say you're quite smart
and honest.

1042
00:47:15,785 --> 00:47:17,545
Your design sensibility
is very high.

1043
00:47:17,665 --> 00:47:20,182
But the focus of your business
is ambiguous.

1044
00:47:20,265 --> 00:47:23,782
You talk about export one minute
and D2C the next.

1045
00:47:23,865 --> 00:47:27,385
The vision you mentioned
about being omnipresent

1046
00:47:27,705 --> 00:47:29,502
doesn't seem like
a strong vision to me.

1047
00:47:29,585 --> 00:47:31,065
[intense music playing]

1048
00:47:31,425 --> 00:47:34,465
Aishwarya, if I do invest,
I'd like to make many changes.

1049
00:47:35,545 --> 00:47:38,545
Playing in so many products
is disastrous in my opinion.

1050
00:47:39,745 --> 00:47:41,985
I had invested in a company
called DailyObjects.

1051
00:47:42,145 --> 00:47:43,582
- Yes.
- They made the same mistake

1052
00:47:43,665 --> 00:47:45,182
of expanding into 25 categories.

1053
00:47:45,265 --> 00:47:46,422
Then they cut down to 15.

1054
00:47:46,505 --> 00:47:49,382
By the time you understand,
you'd have lost

1055
00:47:49,465 --> 00:47:51,585
a good 2 to 3 years
in this business.

1056
00:47:51,705 --> 00:47:53,251
Because it's a competitive market.

1057
00:47:54,545 --> 00:47:56,262
I mean, you can hear the others.

1058
00:47:56,345 --> 00:47:59,342
First off, everybody is
very impressed with you guys.

1059
00:47:59,425 --> 00:48:02,102
I want to support these causes.

1060
00:48:02,185 --> 00:48:04,465
We are trying to put
10 million women back to work.

1061
00:48:04,585 --> 00:48:06,345
But I sit here

1062
00:48:06,545 --> 00:48:09,065
wearing the hat of a Shark
as an investor

1063
00:48:09,185 --> 00:48:11,502
to see how I will make money
once I invest in it.

1064
00:48:11,585 --> 00:48:15,345
But I don't see your path
clearly now.

1065
00:48:16,425 --> 00:48:18,305
I am out. Wish you all the best.

1066
00:48:19,145 --> 00:48:20,705
I'd like to make an offer.

1067
00:48:22,825 --> 00:48:24,945
I see you have a fighting spirit.

1068
00:48:25,065 --> 00:48:29,425
I love investing in businesses

1069
00:48:29,765 --> 00:48:32,038
that solve a larger problem
like the one India has.

1070
00:48:32,265 --> 00:48:36,462
Second, I'll be frank.
You have really common products.

1071
00:48:36,545 --> 00:48:40,665
But I hope you'll figure something
out given your fighting spirit.

1072
00:48:41,025 --> 00:48:42,662
I agree with what Peyush said.

1073
00:48:42,745 --> 00:48:45,742
If a founder does every little
thing, he doesn't find the time.

1074
00:48:45,825 --> 00:48:46,985
Focus on only one thing.

1075
00:48:48,105 --> 00:48:49,462
I'm an expert on technology.

1076
00:48:49,545 --> 00:48:53,342
I can help you with your website,
repeat behaviour and other things.

1077
00:48:53,425 --> 00:48:55,342
I will make an offer
only on the condition

1078
00:48:55,425 --> 00:48:58,225
that you'll first focus
on building a D2C brand.

1079
00:48:59,745 --> 00:49:03,665
I'd like to offer you Rs. 20 lakhs
for 20% equity.

1080
00:49:05,185 --> 00:49:06,625
And Rs. 20 lakhs in debt.

1081
00:49:07,265 --> 00:49:09,585
{\an8}- Okay.
- He stole my offer.

1082
00:49:10,065 --> 00:49:12,022
{\an8}- I've written it down.
- Me too.

1083
00:49:12,105 --> 00:49:13,785
Your sales are Rs. 40 lakhs.

1084
00:49:13,945 --> 00:49:15,262
At Rs. 1 crore valuation,

1085
00:49:15,345 --> 00:49:17,382
I'll offer Rs. 20 lakhs for 20%
and Rs. 20 lakhs debt.

1086
00:49:17,465 --> 00:49:20,425
- I think it's a good offer.
- Peyush, do you want to partner up?

1087
00:49:20,545 --> 00:49:22,145
[intense music playing]

1088
00:49:22,545 --> 00:49:23,825
Okay, I am in.

1089
00:49:24,505 --> 00:49:28,465
Rs. 10 lakhs each for 20% equity
and 20% is debt

1090
00:49:30,185 --> 00:49:34,105
{\an8}with the condition
that we will build a D2C brand

1091
00:49:34,785 --> 00:49:37,465
for the cause of women's empowerment.

1092
00:49:37,585 --> 00:49:40,425
This is a non-negotiable offer
on my end.

1093
00:49:41,905 --> 00:49:43,702
Just to understand this better,

1094
00:49:43,785 --> 00:49:47,902
you told me what
you're going to bring to the table.

1095
00:49:47,985 --> 00:49:50,142
Peyush, if you can guide us…

1096
00:49:50,225 --> 00:49:51,465
[Sharks laugh]

1097
00:49:51,625 --> 00:49:53,745
- No, just to understand…
- I love it.

1098
00:49:53,865 --> 00:49:55,302
- Peyush…
- You've become a Shark!

1099
00:49:55,385 --> 00:49:59,385
No, just to understand
the areas where we lack

1100
00:49:59,505 --> 00:50:01,985
and where we could seek your help.

1101
00:50:02,105 --> 00:50:03,862
- It's good that you're asking
these questions. - Good question.

1102
00:50:03,945 --> 00:50:05,742
{\an8}It makes me want to do this more.

1103
00:50:05,825 --> 00:50:08,185
{\an8}You have indeed built a good brand.

1104
00:50:08,345 --> 00:50:11,622
{\an8}My goal would largely be

1105
00:50:11,705 --> 00:50:15,985
{\an8}to bring in manufacturing expertise
and make a moat.

1106
00:50:16,185 --> 00:50:19,022
{\an8}I fundamentally believe
you ought to have a moat.

1107
00:50:19,105 --> 00:50:23,505
{\an8}Your branding is quite interesting
as are you.

1108
00:50:23,865 --> 00:50:25,625
{\an8}Tell us your decision.

1109
00:50:26,185 --> 00:50:28,385
{\an8}[intense music playing]

1110
00:50:32,545 --> 00:50:35,385
{\an8}- Yes, let's do the deal.
- Well done.

1111
00:50:35,625 --> 00:50:37,762
{\an8}- Well done.
- Congratulations, Peyush and Amit.

1112
00:50:38,225 --> 00:50:39,502
{\an8}Thank you so much.

1113
00:50:39,585 --> 00:50:41,902
{\an8}You are an amazing entrepreneur
I must say.

1114
00:50:41,985 --> 00:50:43,062
{\an8}Congrats and great pitch.

1115
00:50:43,145 --> 00:50:45,265
{\an8}Thank you so much for trusting us.

1116
00:50:48,025 --> 00:50:50,625
You two came here
but are leaving Ekatra (together).

1117
00:50:50,985 --> 00:50:53,182
- Oh! Nice!
- Thank you.

1118
00:50:53,265 --> 00:50:54,720
- Thank you so much.
- Thank you.

1119
00:50:54,825 --> 00:50:57,505
[euphoric music playing]

1120
00:51:01,225 --> 00:51:02,302
Minakshi and Aishwarya,

1121
00:51:02,385 --> 00:51:06,705
we salute the business idea of

1122
00:51:07,065 --> 00:51:12,145
moving ahead with everyone together.

1123
00:51:12,265 --> 00:51:14,705
What turn will it take
on Shark Tank today?

1124
00:51:14,945 --> 00:51:18,825
We are true believers that if
you want to make an impact

1125
00:51:18,945 --> 00:51:22,105
you can't do it by yourself.
You have to create a community.

1126
00:51:22,345 --> 00:51:25,742
This will speed it up
where we can

1127
00:51:25,825 --> 00:51:28,462
get more people on to our team

1128
00:51:28,545 --> 00:51:30,905
- we'll be able to create
more impact. - Nice.

1129
00:51:31,065 --> 00:51:34,345
I really hope the impact you
are trying to create

1130
00:51:34,545 --> 00:51:36,821
is created soon.
But nonetheless, you

1131
00:51:36,905 --> 00:51:39,945
are trying to get a great
change in society.

1132
00:51:40,145 --> 00:51:42,425
And Acko welcomes this change.

1133
00:51:42,585 --> 00:51:46,225
We want you to write a small
message and sign

1134
00:51:46,425 --> 00:51:48,585
our Acko Change Makers wall.

1135
00:51:48,985 --> 00:51:50,545
[dramatic music]

1136
00:51:50,785 --> 00:51:52,745
I am very impressed with you both.

1137
00:51:53,025 --> 00:51:54,966
Like Acko insurance's
0% commission policy

1138
00:51:55,050 --> 00:51:57,806
your attitude is a game changer too.

1139
00:51:58,385 --> 00:52:01,265
Just believe.
Very powerful message.

1140
00:52:01,356 --> 00:52:02,782
Congratulations on the deal.

1141
00:52:02,865 --> 00:52:04,782
Thank you for coming here and
congratulations

1142
00:52:04,865 --> 00:52:05,545
for being on Shark Tank.

1143
00:52:05,705 --> 00:52:06,905
Thank you.

1144
00:52:07,745 --> 00:52:09,422
'Today's Shark Xperience'

1145
00:52:09,505 --> 00:52:11,062
'features a question by Raj
from Warangal.'

1146
00:52:11,145 --> 00:52:15,265
'Anupam, you're very successful
and have achieved so much.'

1147
00:52:15,385 --> 00:52:17,825
'Have you considered retirement?'

1148
00:52:17,985 --> 00:52:19,225
[chuckles]

1149
00:52:19,705 --> 00:52:22,145
You know, my dad told me
something one day.

1150
00:52:22,265 --> 00:52:23,305
'The day…'

1151
00:52:24,305 --> 00:52:28,265
'Give me retirement
the day you want me to die.'

1152
00:52:29,105 --> 00:52:30,742
He said it in jest of course.

1153
00:52:30,825 --> 00:52:32,665
But it has a profound message.

1154
00:52:33,225 --> 00:52:36,105
{\an8}A man needs
to keep himself occupied.

1155
00:52:36,305 --> 00:52:39,065
{\an8}Work is worship in a way.

1156
00:52:39,385 --> 00:52:41,105
{\an8}If you have no work,

1157
00:52:42,305 --> 00:52:45,942
{\an8}then you grow extremely restless.

1158
00:52:46,025 --> 00:52:47,822
{\an8}At least I do.

1159
00:52:47,905 --> 00:52:49,625
{\an8}I don't understand anything.

1160
00:52:50,985 --> 00:52:52,462
{\an8}My mind is no longer in control.

1161
00:52:52,545 --> 00:52:55,705
{\an8}And it throws you
completely off balance.

1162
00:52:56,105 --> 00:53:00,145
{\an8}The word retirement
isn't in my dictionary.

1163
00:53:00,625 --> 00:53:04,553
{\an8}I don't think I will ever retire.

