[theme music playing]
[theme music continues]
[theme music fades]
- Hi, Sharks. - Hi.
How many of you bought a gym membership
on the 1st of January to stay fit and never went for a single day?
Who amongst you ate healthy food for two days owing to your resolution
and then went back to eating pizzas and samosas?
You took a detox holiday in the mountains
to reduce work stress,
but got caught up in your fast-paced lives upon return!
Sharks, this is not just our story,
but the story of over 1 crore modern working professionals in India.
To solve this problem of modern working professionals,
we launched Zoe, Nutrition For Life.
[music playing]
Zoe is a holistic health and wellness brand
that curates products and programmes
Okay.
Sharks, today, we come on Shark Tank
to raise Rs. 75 lakhs
We are married.
We met on a matrimonial platform.
- Which matrimonial platform? - Don't name it.
- No names. - Tell us honestly.
- Jeevansathi.com. - Alright.
- Oh! - So, it doesn't matter.
I was running this company when we met.
Taniya was working with a big e-commerce company called Myntra
managing growth and revenue.
I used to make pitches to Taniya daily
and give her business ideas.
Not only did we connect on a personal level,
but we also connected on a work level.
Then we brainstormed for a business idea.
We used to go to a detox centre at the time
to get rid of our stress.
We thought why not convert the detox centre experience
into an e-commerce-friendly product?
That's how the idea of Zoe came to us.
What did you do before this?
I ran a start-up
which was a real-estate social network
for brokers in India.
- By what name? - Indian Realty Exchange.
I sold it to Quikr
We sell and monetise it.
We've brought our best-selling product along
and wish to give you a demo.
This is One Day Detox.
- What is this? - Sir, this is oil pulling detox and green tea.
And this one is juice and this is muesli.
This seems like aam panna to me.
[music playing]
- This is a different juice. - This is aam panna.
- Different... - It's falsa juice.
Give it to me. Falsa is good for your health.
- Stone apple juice is widely sold in Jaipur. - Yes.
It has a lot of sugar.
Your One Day Detox pack basically contains four things.
One is tea.
- You've provided two to three kinds of tea bags. - Yes.
The second is soup.
You've provided two kinds of soup.
- The third is muesli. - Yes.
- Right? - And juices.
- Juices is the fourth one. You're right. - Yes.
Your plan is similar to fasting.
Yes.
- Give your stomach a break by eating less. - Yes.
- So, your body gets a little rest. - Yes.
- That detoxes you. - Correct.
One Day Detox for Rs. 1250.
We offer two plans.
The first is the One Day Detox
and we also bundle our products and sell them.
That's our top selling plan and it is for one month.
For the other days, we offer them a personalised diet plan
along with a three-month workout subscription,
as also a meditation and sleep yoga regimen,
and live classes with our team of doctors and nutritionists.
Are you a marketplace? Are these doctors on your payroll?
Have you employed them?
Our team strength is currently 7 people.
We are one doctor, one nutritionist,
- two founders and three operations people. - Okay.
But a year ago, we almost had a team of 40 people.
Currently, our strength is 7.
Why has it dropped?
[intense music playing]
In November 2020, we were blessed with a baby boy.
A lot of things came as a surprise to us after we had our first baby.
Staying up with the baby all night and looking after him.
While we were managing our son,
within five months, I was pregnant with my second child.
We could manage with one child.
But when we had another baby,
we thought we both need to give more attention.
[pleasant music playing]
We found it even more challenging than starting a business.
But just as we're business partners, we reminded ourselves
that we are life partners too.
And we need to give our babies time as well.
So, we both took a break.
[pleasant music playing]
Taniya and Karan, I see a fundamental issue here.
I get paranoid.
- How could this happen? - Same here.
It doesn't seem so.
[tense music playing]
and I looked after the other baby which was boAt.
[intense music playing]
You did injustice to your business.
You said let it slack.
[intense music playing]
Aman, I completely agree.
I think there's no entrepreneur who hasn't made mistakes.
The biggest mistake Taniya and I made with Zoe
was that we didn't expand our core leadership team.
[intense music playing]
Our entire business was split between Taniya and me.
- Right from... - It doesn't matter.
Your business wasn't huge.
Guys, you come across as smart people.
I'm just trying to understand as an entrepreneur
how you could have the heart to abandon your business.
Or you're cooking this up.
[intense music playing]
There's no other reason, Aman.
It was a personal decision.
- I am jealous of you because you could take a break. - Hmm.
It was a personal decision.
But I hate you for leaving this kid behind.
[intense music playing]
This is a kid.
And I'm very emotional about
the brand I am creating.
You'll do something good. Thank you and all the best. I'm out.
Three months.
- Okay. Where is the friction point that sales are stagnant? - Yes.
And you are not able to reach your earlier sales of Rs. 1 crore?
Basically, our business grew
because we did SMS marketing, email marketing,
and ran ads on Facebook and Google.
Our cost that comprised 25% was customer acquisition cost.
We had scaled down that cost.
We were focusing only on repeat customers
and new customers.
We were focusing on retention.
Here's the conclusion I've arrived at.
The digital marketing you did during covid yielded results
because no other companies were marketing.
- It was easy to acquire consumers at a very low cost. - Yes.
Now, all the brands are back with their ads.
Acquiring customers is costly.
That is the real reason your sales dropped.
And not parental break as far as my understanding goes.
[intense music playing]
Have you studied human anatomy?
We were not from this background when we started this brand.
But over the last 6 years,
we've worked with doctors and nutritionists.
So, we took up international courses and earned credits.
Let's hear your fundamentals.
Everything begins with lifestyle correction.
You will need to sleep on time
and eat right.
All that is fine.
But how do you eat right?
I don't think you understand that.
[intense music playing]
In my opinion,
your business is stagnant and is slacking...
Of course you have two babies. Congratulations.
You don't have repeat customers because your diet doesn't work.
[intense music playing]
Detox is a very serious word, right?
If you want to improve your health,
you won't drink packaged soups and juices.
Right? I'd like to have it fresh.
Only then detox makes sense.
At a personal level, my philosophy is completely different.
And for that reason, I am out.
I believe you know very little about health
- and human anatomy. - Okay.
I consider what you're doing akin to a sin.
Sin is a heavy word.
It is a heavy word because it's true.
I feel that strongly about it.
Let me tell you why.
- You offer a diet plan which is mainly detox. - Yes.
Every two hours, you're feeding my system sugar.
Simple sugar to be specific.
And your box says
that if this doesn't work, you can have x fruit.
If that doesn't work and you're still hungry, eat so and so.
If you're still hungry, eat so and so fruit.
Fundamentally,
you're feeding my body simple carbohydrates every two hours.
[intense music playing]
- That intensifies the urge to eat. - Yes.
- Your glucose will spike. - Yes.
- Then immediately it will drop. - True...
- Then you'll eat something else after two hours. - Yes.
And this cycle will continue, okay?
But it is wrong for your body.
If you really want to fast,
- don't eat anything. - Yes.
Okay? And if you want to avoid hunger pangs,
- then eat fat, butter and eat oil. - Hmm.
You need to understand this.
People are selling anything in the name of health.
[intense music playing]
People think it worked on them for two years,
and they package and sell it.
That's not a business. That's cheating in my books.
- Philosophically, you and I will not get along. - Yes.
- I'm out. Good luck. - Hmm.
Thank you.
- Your product lacks depth. - Hmm.
You're not from the background where such products are made.
- So, I am out for this reason. - Thank you.
My advice would be to not pursue this business. Do something else.
Hmm.
- I think you should learn from your past. - Yes.
- One learning was team building. Right? - Yes.
- There is no excuse for not having a team. - Yes.
You had the luxury,
so you could afford a break. But most people don't.
30 lakh to 40 lakh people lost their jobs.
I'm out for now.
I think you are not at a loss.
You two are an amazing combo. So please start right away
and forget about the past.
Move forward with your learning. Best of luck to you.
- Thank you! - Thank you!
Thank you! Bye!
[sweeping music]
[bubbling]
- Hi, Sharks! - Hello!
The world is rife
with the news of electric bicycle adoption.
It's quite obvious.
There can't be a better option for urban commuting
than an electric bicycle.
My question to you is
can you take these bicycles everywhere?
You can't carry them in the Metro.
Neither you can take them in your car
nor can you take them in your apartment using the lift.
And if you keep your bicycles outside,
they could be stolen
and you'd be left only with the lock.
What's the solution to these problems?
There is a solution! Presenting HORNBACK.
[inspirational music]
Hornback is an electric automobile start-up.
It presents the world's first
We are the cofounders of Hornback e-mobility.
You may carry it in elevators,
escalators, to your office,
your house and even carry in your cars.
[motivational music]
We can vouch for the fact
that even though it's foldable,
the quality of its ride,
strength
and handling are better than usual bicycles.
We already have pre-launch orders of around 80 bikes.
Our vision
is to revolutionise urban commuting
by introducing a product
that is economical
and pushes the users towards a sustainable and healthy lifestyle.
[motivational music]
First, I want to know how you two got this idea.
Please explain your journey to me.
Rajkumar and I were classmates at IIT Bombay.
We pursued our Master's degree
in industrial and transportation design from IIT Bombay.
Inside the IIT Bombay campus,
we can own only bicycles.
We can't ride any other vehicle as students.
We also owned bicycles
and often we wanted to go out on our bicycles.
The best places are far away from Powai.
For instance, Marine Drive
and Bandstand. We can't take our bicycles there.
So we thought that we must have a bicycle
which gives a better cycling experience and is foldable.
Are you the only one in India who is giving the choice of foldable bikes?
It's diamond-framed.
When you order this bicycle on our website,
you'd receive it fully packed
and in a folded condition.
Unlike other bicycles
that are delivered in a disassembled condition.
You just have to take it out of the box
and unfold it to get the bicycle in ready condition.
That's a great benefit.
Yes!
- It's beneficial for D2C. - Correct!
- I agree. - Because the main struggle
is that it's sent to the dealer
and he employs his men to assemble its parts.
These things appear simple
but the alignment of the brakes
should be with the callipers. Otherwise, issues
of corrosion and early wear and tear may arise.
Let's talk about the electric features.
We have fitted it with a battery at the back.
[motivational music]
There are three modes.
- Lower, medium and high. - Okay.
You may ride it in the throttle mode.
You may ride it in throttle mode and you'll get power when you pedal.
Just by pedalling!
The tyres are touching the legs.
- Oh! The tyres touch your legs. - Yes. It's not good at all.
Anupam, you don't look stable.
Firstly, show me how to fold it.
Shall I try once?
Let's first decide whether the issue is with Anupam or the bicycle.
[giggling]
My answer is ready.
You may try it later.
Is it stable or unstable?
- It's perfectly stable. - It looks stable.
- It means Anupam was problematic. - Anupam was defective.
I was testing the bicycle. I wasn't showing off my cycling skills.
Look!
And he was like "Gosh! This bicycle
is unstable."
I'm riding it smoothly!
[laughing]
- Even kids can cycle well. - Your bicycle is awesome.
Turn it and bring your legs closer.
- It's fine. Look! - He is amusing.
Anupam, when did you ride a bicycle last time?
I rode it just now. Just a few moments back.
Anupam, you faced an issue as you're wearing pointed leather shoes.
There could be an issue with the shoes.
Can you please fold it for me?
So folding is a bigger feature
- or benefit than EV. - It's an advantage.
- But it isn't a necessity.
Your forte shouldn't be electric bicycles.
[suspenseful music]
That one isn't an EV. It doesn't have a battery.
- Yes. It's a different product. - That's the point.
The thing is, a cyclist
and buyers of electric bicycles
- are different kinds of users. - They are separate.
A cyclist is too picky.
- "The height of my seat." - Correct!
"The thickness of my tire."
"What type of bicycle do I have?"
- Branding. - There are hybrid bikes too.
For EVs, their range
and cost matter.
- Rs. 44,999? - Yes.
- This one? - Yes!
Not bad for an e-bike.
Firstly, folding is an important benefit.
As it's difficult to take a bike inside our house
and carry it in a lift. The storage becomes an issue.
Peyush, somehow I'm not convinced about foldability as a benefit.
[tense music]
Firstly, tell me
how big India's bicycle market is
including unorganised and organised markets.
[tense music]
- Why don't you know it? - Because our category is premium bikes.
- So accordingly... - What's the market size of premium bicycles?
The sales of premium bicycles in this price range
per month are around 50,000 to 60,000.
Not interested. What's the market size in value terms?
Um, 60 into...
Approximately, Rs. 120 crores.
- Sure? - Yes.
How many premium bicycles are sold per month?
60,000!
So please tell us the amount after deduction from Rs. 1,400 crores.
Annually, there are 60,000 bicycles.
Let's take 10% of our earlier figure.
Rs. 140 crores remain. What about this one?
60,000 such bicycles are sold annually.
- It must be costly so let's assume Rs. 200 crores. - Rs. 200 crores.
- So the market size is worth Rs. 350 crores. - Yes.
You don't have revenue right now.
You got orders for 80 bikes.
How will you earn a profit
in the market size of Rs. 350 crores?
And how will you benefit us?
[dramatic music]
We know that our product
is still growing in India
but it's already established in Europe
and North America too.
Five years later,
where will you sell 80% of your products?
- Will you export them or sell them here? - We'll export.
- So you are building a business of bicycles for export. - Yes!
- This is just a go-to-market strategy. - Yes.
Okay, thank you very much.
Nishith and Rajkumar, I'm not yet convinced.
[suspenseful music]
I don't think consumers in India will be excited about foldability.
[dramatic music]
And for that reason, I don't think you can scale up
to give me the returns I would look for
so I'm out.
[sweeping music]
- Nishith and Rajkumar, did you receive funding yet? - Yes.
Who funded?
We raised a round recently.
- When? - Three months ago.
- We raised Rs. 3.36 crores. - Wow!
Your design innovation is good.
You must decide if it's better to build your own brand
or to license
this technology, design and innovation
to big companies who want to do D2C marketing.
Those who have the manufacturing power.
You may raise a strategic investment from them.
For now, I'm out
but I think you should get a strategic investor.
[sweeping music] Yes!
You made a product that you want to export globally.
If you want to work globally,
you need marketing and branding.
I didn't find the marketing muscle in you.
So I'm out today. All the best.
I have a suggestion.
Please focus
on the branding too.
Or hire somebody who can do it for you.
It could prove to be your moat
or a competitive advantage.
- I'm out for now. - Thank you.
Your business sense needs to evolve.
Secondly, you should consider having someone
in the cofounding team who can handle marketing and sales for you.
Its most important feature
is its foldability because it makes it eligible for D2C.
The other brands need distributors to sell the products.
I think you'll do well.
Your product is at an initial stage.
I have domain expertise
as I run BikeDekho.
I want to make an offer.
[dramatic music]
My offer is
Rs. 50 lakhs for 2% equity.
Rs. 30 lakhs for equity
and Rs. 20 lakhs in debt at a 12% interest.
- Yes, go on. - Whoa!
- You're entitled to it. - Oh!
No debt, Amit.
He'll speak to them. Close the deal.
- I'll speak to your investors. - Right.
This is the only deal you have.
- This is the only deal you have. - Yes or no?
I'm writing a cheque.
[intense music playing]
Erm, no.
Oh my God!
- Why? - Sir, we want to be fair to our previous investors.
- When we had nothing three months ago... - Last counter. 2.5%.
Done.
[euphoric music playing]
[theme music plays]
[theme music fades]
- Greetings, Sharks. - Greetings.
Each one of us has a favourite drink.
Some are fond of cocktails while some like mocktails.
And a straight shooter like Anupam
must like his drinks on the rocks.
Hey, don't spoil my name.
[giggles]
Lovely views.
We are different people
and our choice of mixer is different too.
Some people add water and some add colas.
Recently, people have started adding tonics and ginger ale.
But every time we talk about a mixer or beverages,
only imported brands come to mind.
If we speak about India,
we have some really unique resources
that are absolutely invaluable.
Why must we chase foreign brands?
Why not give a global appeal to an Indian brand?
- Hmm. - That gave rise to Malaki.
[upbeat music playing]
Hi, Sharks. I'm Ashish.
Sharks, Malaki is an Indian beverage brand
- which is more than 60 years old. - Wow!
Sir, these are sparkling water and coffee tonic.
[thrilling music]
- Are you two brothers? - Yes.
[funky music]
The taste is good but it's too strong.
- I enjoyed the spiced one. - Thank you!
Did you make the spiced one with pure ginger and then added sugar?
Pure ginger, cumin
and black pepper.
It can't be zero calories if it contains sugar.
We have a single-calorie range
of tonic water and ginger ale.
Our premium range is served in glass bottles.
- But it contains 60-70 calories. - It contains 65 calories
because it contains sugar.
- Yes. 65 calories. - Does it contain stevia or sucralose?
Stevia!
Please explain the concept of tonic water.
Okay. During British rule,
the word tonic was used
for something used to cure malaria.
They soon realised
that it could be used as a sundowner.
You may observe that international brands
print 'Indian tonic water' on their drinks.
Okay! Very interesting.
Please tell us the difference between sparkling water and soda.
Salts are added to water
to carbonate it and it leaves a bitter aftertaste.
Sparkling water contains natural salts
and secondly, it's more hydrating.
- I usually drink sparkling water. - Okay.
- Unfortunately, it's expensive. - That's right.
- How much does this cost? - Rs. 60.
- Your sparkling water tastes good. - Thank you, Peyush!
There were around 15 brands competing for this space
when we got selected as the Indian brand
- for Singapore airlines, business class. - Wow!
- Wow! This sparkling water? - Very nice!
- Wow, my friend! Congratulations! - Good job! Congrats!
Thank you!
- But I have a question. - Yes.
Peyush used to stay in the US.
Anupam too. And Namita spent 8 years there.
[chuckling]
I feel
these things are foreigners' quirkiness.
[sweeping music]
Right? Do Indians drink sparkling water mostly?
No.
People want to migrate from soda to sparkling water.
When people drink sparkling water with drinks,
they enjoy the taste of their drink.
We are capturing the market of sparkling water,
by upgrading the market for soda.
Can you tell us the market size? How big it is?
As per our research, it's roughly
I didn't know. It's a huge number.
[sweeping music]
It's an aspirational product category.
Most of the products we use today
like glasses and audio products
were a niche in India. Wearing headphones!
- Right. - For now, it's a niche but the market will grow.
- That's right. - Yes, sir.
Tell us about your business' What was your sale last month?
- Sir, Rs. 42 lakhs. - Rs. 42 lakhs.
Rs. 42 lakhs is really big.
- Please give a breakup of Rs. 42 lakhs in percentage. - Okay.
Secondly, where do you sell them?
- Sure! - And thirdly, tell us about your journey through the years.
Percentage-wise,
Aman, we figured out in the very beginning
that we don't want to spread everywhere.
- Okay. - We planned to increase
its popularity in one place
and then treat it as a playbook to expand our business pan-India.
These sales
are 90%-95% only from Mumbai.
And Zepto and Swiggy will help us expand in 19 cities.
Very nice.
Sir, mostly,
quarter three and quarter four work well for us
because the mixer category is actually a party category.
Please share your unit economics in detail.
If you sell your product for Rs. 100, what was your cost?
If a product costs Rs. 35,
we make it for Rs. 7 plus tax.
- Correct! - How much money did you save?
Sir, we are spending 25% on marketing.
25% of revenue
- or 25%... - 25% of gross margin.
What are the salary expenses?
Total salaries are around Rs. 8 lakhs.
So you spent Rs. 8 lakhs on salaries. Where else did you spend?
Expenses on rentals are around Rs. 2 lakhs.
You are left with Rs. 6 lakhs.
- We are profitable. - That's our profit.
- Approximately 13%. - Correct.
- Right? Net margin. - Yes.
- Correct. - Okay, thank you very much.
[intense music playing]
How big will the business become in five years?
Sir, revenue-wise, by year-end,
we should be reaching about Rs. 18 crores ARR.
- We'll have sales of Rs. 1.5 crores in March. - When?
- By March... - March.
- ARR of Rs. 18 crores. - Yes, sir.
- It's 9 now, it will be 18 crores. - Yes, sir.
You will.
Which city are you from?
- Mumbai. - From Mumbai.
We actually belong to a family with a food and beverage background.
[music playing]
- My maternal grandfather... - Yes.
- You must have heard of A1 Samosa. - Yes.
- Guru Kripa. - Guru Kripa Restaurant.
When he started out, it was just a small roadside joint.
- Okay, very nice. - In the cinema industry,
he is known as the Samosa King.
Yes, that's wonderful.
- I started my career by folding samosas. - Okay.
Believe it or not,
I used to make 450 samosas in 3 hours.
- Oh, wow! - Yes.
[joyous music playing]
You won't believe it.
We started our journey by borrowing
Rs. 5 lakhs from our family.
We repaid our dad that amount with interest within four months.
- Lovely. - Very nice.
Aman!
[intense music playing]
I invested in a company in season 1
- called Beyond Water. - Yes, correct.
- Your range which we're discussing is quite similar to theirs. - Okay.
I think a conflict of interest will arise
for me at a personal level.
- Yes. - But I think it's a great brand.
- Thank you. - And very nicely presented.
- Thank you so much. - Thank you so much, ma'am.
Firstly, the market size is limited.
I'm not clear on how I'll get an exit as an investor.
But I believe that they can be commoditised.
I believe the market for sparkling water in India will grow.
Globally, you're in association with Singapore Airlines.
That's a big deal.
- Thank you. - Secondly, you know how to run a business.
Yes.
Aman and I will make you a combined offer.
You asked for Rs. 50 lakhs.
- Do you have other investors? - We do, sir.
Tell us about your last funding round.
Last year, we received a post-money valuation of Rs. 15.5 crores.
What was the investment?
We're matching the valuation of the last round.
[intense music playing]
Rs. 50 lakhs, at the same valuation as your last round,
I have a small request which is literally the smallest.
I'm not trying to counter anything extreme or anything out there.
Let's close this at 2.5%.
You've to understand.
The companies that raised valuation at Rs. x last year
are raising funds in the market now at 50% discount.
- Plus, your other investors are financial investors. - Right.
Right. You want access, you want help.
If we don't even get 1.5%...
I have an option, Peyush, if you want to do it.
Let's discuss it.
- Yes, sure. - I really think that...
- Let's discuss this. - Premium...
[intense music playing]
How about Rs. 1 crore for 10%?
- Forget valuation. - No.
Sir, it's not a valuation game we're trying to play with you here.
But if you have
But it doesn't work at 1 and 2%.
- Okay, we'll tell you one thing. - Okay.
We will offer you Rs. 1 crore.
Sir, the equity will be diluted even further.
Okay, you don't want to dilute it.
- Not any more than... - Let's close it at this.
Let's finalise this.
We will talk to your investors.
Same, Rs. 50 lakhs for 3% equity.
[intense music playing]
- Can't we close it at 2.5%, Sharks? - No.
People just throw in that 0.5%.
[intense music playing]
If we want to rule the seas,
- we'll need the Sharks on our side. - Love it.
[euphoric music playing]
[theme music plays]
[theme music fades]
Hi, Sharks.
Do you know
Air pollutants present in the air
settle in our lungs
giving rise to serious diseases like COPD,
asthma and lung cancer.
To protect you from all of these, we present you with Nano Clean.
[music playing]
It filters out the bacteria, viruses, pollen
Cigibud is based on nicotine replacement therapy.
It helps every person who is trying to quit smoking.
of over 2 lakh people.
You can purchase our products from our website
- 1%. - Against a dilution of 2%.
Prateek, welcome to Shark Tank India season 2.
Thank you so much.
Good.
Where did you study engineering?
- IIT Delhi. - Okay.
I hail from Bikaner.
It is mostly desert land.
My mother suffers from severe asthma.
She had this peculiar habit
of covering her face with a dupatta, sir.
Dust storms are a common phenomenon there.
That's why she had this habit.
I thought there should be a better solution.
I started with a face mask.
She didn't use it as she felt suffocated.
Could you show us your products?
- Sure, sir. I'd like to give you a demo. - Sure.
Let me begin by explaining the technology.
These are filters made with nanofibres.
This layer is peeling off.
This is a layer of nanofibres.
The fibres you see in this layer
are 100 times thinner than the threads
of ordinary cloth.
I'd like to show you some images of this fabric
taken under an electron microscope.
This is ordinary cloth.
These lines you see
are nothing but the threads of normal fabric.
And this here is our cloth made with nanofibres.
The hazy parts you see are the nanofibres.
With their help,
the pore sizes of this fabric have become so small
that the minutest particle present in the air can't pass through it.
You're explaining nanofibres to us.
This is not your invention. It's nanofibres.
Let me talk about my technology.
Second, because this fabric is so fragile,
the layers should also stick to each other.
Here's where our patent lies.
We have the membranes joined to each other.
I haven't performed the last process on the layer I'm showing you
because I want to peel the fibres and show you.
The fibres will always remain intact.
Why didn't you make a mask out of this fibre?
We did make a mask using this technique too.
When the pandemic hit, there was a shortage of N95 masks.
We were making N95-grade face masks with our technology.
We generated significant business from it
and served society.
Prateek, can you quickly show us your products?
Sure, sir.
- Should I take this too? - Yes. Please take the mirror.
[ethereal music]
Gosh!
It doesn't stick.
Okay. Let me tell you
the procedure of fixing it.
Okay.
It isn't sticking.
[dramatic music]
It came off when I peeled it.
I couldn't stick it.
My friend, I tried thrice but I failed.
It's difficult to breathe after pasting it.
[sweeping music]
If you keep it like that for two to five minutes,
you'd adapt to it.
- Let me remove it as it's uncomfortable. - I feel the same.
My friend, first of all,
- please explain what pollution is. - Okay.
We have two variants.
One is meant for air pollution.
Air pollution includes particles in the PM 2.5 range.
AQI 495 is a dangerous level.
This product is efficient up to 95% to deal with such pollution.
We launched the advanced version
this year called NASO 95.
The size of viruses during the pandemic...
The studies done for N-95 masks
are for 0.3-micron particles.
- 0.3 micron? - Yes!
Our product
NASO 95 has an efficiency
of more than 95%. In fact, 97%.
So you can block 0.3-micron particles for up to 95%.
Yes!
The usability of this product isn't clear to me yet.
This product seems useful.
- Have you patented it? - Yes, it's patented.
What is its speciality? Other masks are also made of nanofibers.
- How is it different from others? - It has biodegradable nanofibers.
Other nanofibers aren't biodegradable?
All of them aren't but even if they are,
the technique we use to make polymers
Another important application about which...
Yes! Cigibud.
It's a product
that reduces nicotine
It has three grades.
First, we block 30% nicotine,
then 50% and later on, 80%.
I don't understand your goal.
This filter
has been in the market for years.
[suspenseful music]
People use this filter to smoke since the inception of cigarettes.
If a person smokes using this cigarette filter,
they'd feel the difference
after one or two puffs
as compared to any product available worldwide.
That's the uniqueness of our polymer.
What's your current revenue?
My company's lifetime revenue
on 2 December.
It's not launched yet.
What is your best-selling product for now?
Our best-selling product is Nasofilters.
As of now, our average revenue
How much does it cost?
It's a pack of 30 pieces.
It's not reusable. It's disposable.
I didn't understand the unique selling point of this product
and it's apparent in the sales figures. Your sales are declining.
Your invention is good. I'm not countering that.
But I fail to understand its commercial use.
So I want to be out today.
As a consumer, I don't understand
your products meant for the nose
and cigarettes.
So for that reason
you must focus on B2B
and not on the consumer side of things. For that reason, I'm out.
Plus the reason you started it
is a noble one. You were upset about what your mom
went through.
I respect all these points.
So as a well-wisher,
I request you to discontinue this product.
Your nanofiber technology
has tremendous usage in the industrial sector.
Please focus on that side
and we'll definitely be your customers
but for this, I'm out.
Do you own intellectual property in polymers?
- Yes, sir. - Is it patented?
I have no clue about its application
but please focus on polymers
and launch an application
that has a wider usage
and it helps you make a profit.
Your current business
appears shoddy.
It won't help you earn money so I'm out.
[sweeping music]
I think your core skill
is innovation.
'In today's Shark Xperience segment, Amit, '
'Joneeta from Tejpur has a question for you.'
'Do you follow a budget like ordinary people?'
'Do you maintain a diary'
'or a sheet to keep a record of your expenses?'
The head of our family
takes care of the household needs.
It means I take money from my mom even now.
When my grandfather was alive,
I used to take money from my grandfather.
If I ask for money the next time, mom asks for an explanation.
So we didn't break our value system.
Respecting the elders of a family
and running the house under their supervision
is a kind of value system for me.
And I firmly believe in this value system.