[music playing]
[theme music playing]
What's up?
[theme music concludes]
[Gujarati] Wow! Very good.
Let's start. In 2015, when I was in the US,
not only did the clothes, hair and shoes
of my Asian and American friends look great,
but their faces glowed too.
When I asked them about the secret to their perfect skin,
they introduced me to the concept of men's make-up.
I was shocked.
Make-up for men! Is that even a thing?
In India,
men would rather scrub their faces with stones than apply make-up!
You see, they feel they'd be less of a man if they applied make-up.
Tell me something, Sharks.
Manhood is not equity that could diminish so easily!
And, Vineeta, you know right?
Make-up is not only to look good,
but makes you feel good from the inside and confident.
[laughs]
There was no product in India to cater to this need of men.
Yaan Man is India's first men's make-up brand
dedicated to all Indian men
made for Indian weather, lifestyle and skin tone.
...apply our Concealer and hide your acne.
If you have uneven skin tone and pigmentation,
apply our Tinted Moisturizer and get instant results.
If you have dark circles or a bite on your neck...
A mosquito bite, I mean,
use your own foundation and not your girlfriend's.
Sharks, as a cosmetic chemist,
I've tested all these products on myself
and literally made them myself.
the backup of make-up.
Oh, wow.
Yaan Man's mission is
to break the taboo around men's make-up
and impart so much confidence to every man
as I had after using my products.
And for that,
my ask would be Rs. 50 lakhs for 6% equity in the company.
with Yaan Man.
It was so common there.
My banker colleagues
applied concealers to hide their dark circles.
They weren't getting enough sleep.
- So, they'd apply a concealer to hide their dark circles. - Correct.
Contrast! Cut to India, even in 2024,
it's so hard
even for me to convince the men in my life
that applying sunscreen doesn't make you less of a man
- and it's really important for Indian weather. - Correct.
In fact, I don't wear make-up even on the show.
Lies!
[both laugh]
So, tell us.
and how much progress did you make in getting men to use this?
I did my Bachelor's in Pharmacy from Ahmedabad.
I did my Master's in Natural Product Chemistry,
that is Pharmacognosy from Philadelphia.
Then I worked for four years in Seattle
as a product development analyst in a cosmetic company.
Moved back to India in 2018.
I started consulting brands, started formulating for brands.
And then I realised,
there was a big gap in the market which could be filled
- because India only had solutions for hair and beard. - Right.
- Nobody was focusing on skin. - Right.
And none on make-up.
I thought this was the right niche
which if I can crack would be...
It's a great place to be in.
- I'll show you the products first, then we can... - Yes, please.
- Sure. - Yes.
Here, the whole make-up kit.
- Combat Ready Box. - Nice.
- It's a concealer... - Combat Ready!
I like the name Combat Ready.
Make-up Kit.
It's a body wash.
- Tinted Moisturizer for you. - Oh, wow.
Foundation.
Primer, just in case.
Very nice product.
- Yes, nice products. - Yes.
You gave me a dark skin concealer.
- It's pretty good because it's pigmented. - Hmm.
The medium one though
won't shed any pigment even after rubbing it. Is it...
It's a little natural. The butter hardens a bit.
Just rub it a little bit, it'll come out.
- So, you deliberately didn't keep it hard... - No!
- It's naturally hard. - Yes.
- Good positioning. - Thank you.
Do you only do make-up or skincare and body care too?
I see body wash there.
You've got to offer some low-hanging fruits to attract men.
The face wash and body wash
- are to get the person inside the door. - Yes.
- Okay, thank you. - Rahul!
There isn't anyone in my circle who uses men's make-up.
They don't care.
I think there's a difference between Delhi and Mumbai.
Basically, most of our business comes from Tier 2 and 3 cities.
We don't market it as "make-up".
We say "problem-solution" or we play on their emotions.
"If you have insecurities and need confidence, use this product."
We don't even say, "Use make-up." We say, "Use this product."
- Rahul, a lot of times, make-up in a country... - Hmm.
- A lot of gay men put make-up. - Correct.
- Yes. - Yes, of course!
Do you think one of the reasons Aman's friends
or a lot of other men don't use it
is because of the perception
- that only gay men wear make-up? - 100% percent.
100% percent.
- It is true. - It's because...
- I've never heard that. - There's a bias.
No! It's because it doesn't matter.
We're trying to change that mentality through awareness.
Of course, it matters.
You have a big face. You better take care of it, right?
- We're trying to educate people on that. - Rahul!
You've made so many products.
Is there a particular product
that will be a starting product for men's make-up?
Tinted Moisturizer.
And what is Tinted Moisturizer? Can you explain?
It's essentially a face moisturiser with a tint in it.
So, a face moisturiser won't even out your tone,
but this will.
Are you currently wearing make-up?
Yes, my own products.
- Can I come closer... - Sure.
How long did it take you?
Two minutes and you're done.
Okay. Let me first see it and go back.
Okay. Can you demonstrate how to apply it quickly in 2 to 3 minutes?
- Yes, in 2 minutes. - Okay.
- Why is Make-up Queen going there? - Should I hold the mirror?
The make-up queen is reaching...
Okay. So, first is the primer.
If somebody wants to time me, they can.
What's a primer?
Basically, it evens out your skin, okay?
It closes all the pores and makes you a canvas.
Just take 2-3 drops... 2-3 spots of it.
Then just rub it. Dab it.
The foundation is done. It'll even out your skin.
Precisely. You can get ready in 2 minutes. It is possible.
You look the same as you did before. There's no change.
I had make-up on from before.
How has your family taken to you selling make-up for men?
Just a little bit about your family.
I always had this idea about doing something in make-up as it was new.
There was this challenge.
I thought I could do it. It didn't seem like a problem.
But when I started, it was a darn problem!
"It was a darn problem!"
- I love it. - They were not okay.
They didn't care whether I sold make-up.
They wondered when it'd pick up and if anyone was even buying it.
Now, after I got a couple of accolades...
We won the 'Nykaa Beauty & You' Award the first time in 2022.
They were worried about the sales.
- Yes, business! - So Ahmedabad...
- True Ahmedabadi! - Ahmedabad...
Gujarati! Business!
"Tell us when sales will start."
- [Gujarati] Money! - Yes.
I love it.
Is your family into business?
- Our family business is cotton and chemical trading. - Oh, wow.
- It's a joint family. - What's the size?
- Sir, around Rs. 500 crores. - Oh, wow.
You want to do this instead of that!
I studied this. This is my passion.
That's why cosmetics.
- In 2019. - Okay.
- We spent 2 years doing the research. - Got it.
We started it fully fledged in 2022.
In 2022-23, we did around Rs. 9 lakhs.
In 2023-24, we did around Rs. 20 lakhs.
And right now, we're at Rs. 35 lakhs.
- Rs. 35 lakhs in half a year. - Half a year.
- You went from Rs. 20 to 35 lakhs in six months. - Hmm.
How did this sudden growth come about?
Now, we've started spending money on ads,
getting good content created.
That's the only way to push this forward.
- Projected sales? - Rs. 1.3 crores.
- You've not taken any funding. - No.
- Okay. So, it's your own money. - Yes.
Could you give us the unit economics?
We did Rs. 9.2 lakhs in September
and our COGS was Rs. 1.85 lakhs.
- Good. - Shipping fees were Rs. 48,000.
The platform fees were Rs. 37,000.
So, our CM2 was around 70%.
Our ad spend was Rs. 5.3 lakhs.
- So, ad spend is almost 60%. - 60%.
Salaries are 1.7%.
- Rs. 1.7 lakhs, sorry. - Okay.
Miscellaneous is Rs. 20,000.
So, we're negative Rs. 60,000.
And taxes? Is this with taxes?
No. With taxes, you've to add another 18%.
So, that'll come to Rs. 2 lakhs.
How much were your sales in the first 6 months?
Rs. 35 lakhs.
And how much was the loss?
- Around Rs. 17 lakhs. - Rs. 17 lakhs.
You're making a loss of Rs. 2-3 lakhs every month.
Yes, correct.
You're putting in Rs. 2 lakhs from your pocket every month.
Yes, I am. Correct.
How will you scale this business?
I mean, your family business is worth Rs. 500 crores.
- Your opportunity cost... - That... Keep that aside.
- You... - Peyush can't do that.
There's no way!
It's a joint family. So, it is 10 brothers in the same business.
It's a joint family business. That's why you didn't join it.
No. I did something different.
Besides, I didn't want to get into that.
- It's a problem even if I do something different. - True.
Tell me what I should do.
He's saying it's a problem whether or not he does something different!
[laughter]
You have an opportunity cost.
You're burning Rs. 2 lakhs a month on this.
- It'll take a long time to create this category. - Correct.
I'm trying to understand what your take on this is.
- Have you set a deadline? - I have a backup.
I still consult other brands and formulate for them.
So, I make money from them which I invest into this.
No. Last year, I made Rs. 1.2 crores.
- Well done. - Whoa.
- Very nice. - And this year? Last month?
You're here to raise an investment. You could've done it from family.
- Yes, but they have no knowledge of D2C. - Good point.
Suppose you raise Rs. 50 lakhs,
let's say for whatever percentage.
Will you continue consulting?
Rs. 50 lakhs is nothing.
No, I'll try to die down.
- Consulting... - How much would it take you to quit consulting?
Honestly, I wouldn't know.
- I... - You haven't thought about it.
Good transparency. Tell me one thing.
Out of your Rs. 7 lakhs sales, how much was Tinted Moisturizer?
80% was the whole kit.
The Navigator Kit that we're selling.
This has all the products.
The balance 20% came from
our Concealer, Face Wash and Gel Moisturizer.
Why isn't this selling?
It's part of the kit.
- How much does the kit cost? - Rs. 1,999.
- And this? - Rs. 799.
Rs. 799! Oh, okay!
Are your current users repeating their orders?
Our repeat rate is 8% right now.
And honestly, repeat takes time for make-up products
because the bottles don't finish soon.
It takes about 4-6 months.
As for the feedback we've gotten so far,
nobody has ever complained
that a product was bad, they got skin irritation or anything.
I call the consumers and ask for honest feedback.
I've had only one consumer who questioned me for selling this.
"This is for women. Shut down this business."
Then how is he a customer?
He placed a COD order.
I randomly called him and he gave me an earful.
[laughter]
I was like...
There sure is a problem.
This requires category creation.
How will do it?
I can't do it alone anyway.
There's no competition.
Someone might see this and come, which is good.
- I'm hoping someone will. It'll be fun to work. - Correct.
But influencer marketing and content creation
is the only way to spread awareness.
Could you show us how you're currently marketing?
Play the third one.
[uptempo music playing]
You give the demo yourself.
I do it on influencers and myself.
Amazing.
- Is that you? - Yes.
You look like a ghost without make-up.
- That's why I developed it. It's for me too. - All right.
Good answer.
- Proof of concept. - It's good.
It's good. It's quite real.
Good job.
Okay, Rahul!
Before we started SUGAR,
our journey began with FAB BAG, an e-commerce subscription business.
- We tried FAB BAG MEN in that. - Okay.
FAB BAG had reached 20,000 subscribers
because when women got 3-4 products for Rs. 600
which were perfect for them,
they'd share it on Instagram and YouTube with all their friends.
When we'd send them to men, it felt like a black hole.
- No information would escape. - Correct.
They wouldn't tell anyone.
So, we realised
we'd have to do some serious performance marketing
because organic and word-of-mouth marketing
- is very important for a beauty brand. - Correct.
- They don't, correct. - They just don't do it.
Secondly, for every men's company out there
with focus on skincare and hair for men,
all their revenues combined
- would still be less than Rs. 500 to 600 crores. - Okay.
Even now, there still isn't a large consumption
because at best,
- maybe, men use the products of their wives. - Correct.
Which they'll follow for make-up too.
So, for these reasons, I won't be able to join you,
- but I wish you the best. - Thank you.
- I think it's a very exciting space. - Thank you.
Thank you.
Men's make-up...
Let's take approximate figures
because the market in India is nascent.
Tell us the size in the US,
in India and the growth.
Basically, the market is still nascent everywhere.
- I would not know because... - Negligible.
- It is negligible. - Okay.
Which brand in the US
is a men's cosmetic brand that made it big?
One is called Stryx.
- One is Shakeup Cosmetics. - How big are they?
I don't know the exact amount honestly and...
What were their revenues?
I wouldn't know.
You run a business and need to create a category.
You must have researched their revenue figures.
Rahul, to understand how big you can be in India,
global comparables and how big they've grown
is very basic knowledge. Don't you think?
All these brands are marketing themselves as make-up.
I don't want to use the word "make-up"
because this strategy is not what Indian men want.
Given a choice between Yaan Man,
Gillette and an XYZ... And The Man Company,
I'd normally go to them first
- as they are established brands. - Correct.
- I'll specifically go to you because you're make-up. - Correct.
It'll sell only if you market it as make-up.
If not, how will people know what Yaan Man does?
No. We show make-up. It is the way...
Our way of portraying make-up is different.
- We watched your reel. - Yes.
It's such a direct portrayal of putting on make-up.
Then why do you hesitate to call yourself a make-up company?
It's mostly the transformation we're focusing on honestly.
In the end, I'll have to call it make-up
- because this is a make-up product. - 100%!
I feel if you want to create a category
and if you use it yourself and make reels,
there ought to be conviction
- and directness in your messaging. - Okay.
I want to do something but not communicate like this,
as in a roundabout way.
That doesn't fit with my thinking and vibe as a person.
That made me very disappointed.
- For that reason, I'm out. - Okay.
But I really hope you change this and take my feedback.
Rahul, firstly, you possess a certain charm.
- Thank you. - It was fun to do this.
And that chemist angle of yours
- I think is a good element you're bringing. - Thank you.
That'll help you be strong on the product front.
The category is honestly very good.
And I was almost ready to make you an offer.
I had worked out an offer
because I thought you would stay long-term.
But somehow in the last few minutes,
I felt that
the pace and aggression required to create a category
- seems a little doubtful. - Okay.
I believe you ought to work on it.
- Bring in some more hunger. - Okay.
I'm out for now
- because it lacks conviction. - Okay.
- Best of luck, it was great meeting you. - Thank you.
Thank you.
Rahul, your business comes with a lot of risk.
But I'm ready to take the risk.
- Perfect. - Oh, my!
- Let's try. It's where the fun is. - Yes!
If we invest everything in the normal stuff...
- There'd be no spice in life. - Yes.
So, let me give you
- Rs. 50 lakhs for 10% equity. - Okay.
You made the products yourself.
This is how categories are built.
- One man can't build a category alone. - Correct.
Right? If more people come,
- your business will also gain pace. - Correct.
You possess patience and stability.
- You're not fighting and scrambling all the way, right? - Thank you.
And above all, there's transparency.
I think that's great.
When you're reading between the lines with founders,
it takes up all your time and the business gets neglected.
- I feel I can trust you. - Thank you.
And you're somebody we can talk to
and have a convers... And have fun!
- Right. And that's more important. - You seem like fun.
- Right? - Yes.
Life's long. If we do this for 10-15 years,
- it needs to be fun, right? - Done.
- So, I'll make you an offer as well. - Oh, my.
Rs. 50 lakhs...
You asked for 6% equity.
Okay, why don't we...
Make it 9%?
At least he didn't say 9.5%.
Is there a way Aman and you can come together, Anupam?
We can do something great.
We don't get along.
Then try to get along now.
- [laughs] - But...
That takes money.
The problem is, I want higher equity to tolerate him.
You understand?
You guys figure it out and tell me.
[laughter]
Oh, Rahul!
That's what we've been trying to convince them for 4 seasons!
- It's not happening, Rahul. - We doubt it.
Come, let's talk. Come on.
[music playing]
Let's do one thing, Rahul.
- Let's turn your luck around. - Do it.
Rs. 1 crore for 20% equity.
- Wow! That's a beautiful offer! - Wow.
Need guidance on how to scale honestly.
Money is... The equity is fine.
- Not bad, we were fair. - Good. Very good.
Wow!
[camera shutter clicking]
- Good. - Thank you so much. - Thank you, sir.
All the best.
This is good.
Listen! You said we'd have fun.
- I agree. - Yes, we will.
Let me quote a dialogue of Shah Rukh Khan.
"Laugh, live and smile. Tomorrow is not promised."
- Perfect. Thank you so much. - Enjoy.
- Thank you. - Okay, very good.
- Awesome, Rahul. - Best of luck.
- Well done. - Thank you.
- Have fun, enjoy. - Thank you. Thanks.
'I feel very good.'
I feel this was what was needed in this category
especially for my brand for a very long time
that two big shots like Aman and Anupam support me.
They can be vocal about it, about making the deal and investing.
What more could you ask for?
Getting validation from them is a very big deal
and I feel we're just going to rock it.
It's really easy to get into a conventional category.
You basically need to steal market share.
But creating a new category and growing it...
Sneakers as a category was very small.
Gen Zs started it and look at it now.
Big shots wear sneakers today and want to look cool.
- So, I think this is how new categories are created. - Done.
Awesome. [claps]
[upbeat music playing]
Welcome to ACKO Change Makers where we really welcome change,
whose lovely portrayal we saw on our Change Makers wall.
we're encouraging inclusivity, gender equality and sustainability.
We have with us Rahul, today's Change Maker.
- How did it go, Rahul? - Great.
- Great! You bagged a deal in there. - I know.
Did it meet your expectations or was it slightly different?
No, I knew I'd get something like this.
- Okay. So, you must have inflated the figures. - Yes.
- You knew... - I knew this would happen in the end.
- So, yes. - That's lovely.
The only legacy I've got from my family
in the name of nepotism is bad genes.
Okay? So, I'm in dire need of skincare and beauty products.
What you're doing is unique.
- Besides, make-up for men is... - Thank you.
- No one offers it. - No one does.
So, here I am.
- You're doing an amazing job. - Thank you.
- Society saw make-up or skincare for men as a taboo. - Correct.
But you're changing that. We really appreciate the change.
On behalf of our audience at home, I wish to ask you a question.
What changes could they bring about in their daily lives
in terms of skincare
that would help them adapt to modern solutions?
I feel Indian men don't require
- a complicated skincare regime. - Okay.
They can... We have a product called Tinted Moisturizer.
If they use that, their skin will stay hydrated
and it will even out your skin.
I think that'd be a good point to start.
Gradually, people can expand as per their interests.
- We genuinely appreciate the change that you're bringing. - Thanks.
I wish to give you a gift on behalf of ACKO and Shark Tank.
Thank you.
[camera shutter clicking]
Congratulations! I'm happy for you, brother.
Did someone have a baby? Who's getting married?
No. My friend won the Lenskart contest.
- I know now. - You could win too.
Visit the Lenskart app or Lenskart.com
and participate in the contest.
Tell them what needs to be done.
The same thing you do in front of the screen.
This instant. I am too.
[theme music playing]
[theme music concludes]
- Sharks! - Yes.
It's all about experiences these days.
The real fun of watching films is in a theatre.
The real fun of riding a motorbike is in Ladakh.
The real fun of dancing is in a wedding procession.
And the real fun of listening to music is at a concert.
After all, It's all about the experiences, right?
Right, and that is what we are here for.
To give you a mind-blowing
and revolutionary sound experience with Sonic Lamb.
[music playing]
and we are the co-founders of Sonic Lamb.
Sonic Lamb is a headphone
that lets you feel the music.
Before us, this experience was only available in home theatres
because of a specialised audio equipment called subwoofers.
This experience, however, is missing in headphones.
But Sonic Lambs are powered by our patented impulse drivers
which convert audio signals into physical impulses
Oh.
Whoa!
Sonic Lamb has four modes
which allow you to personalise sounds
...and also customers across 45 countries.
But, Sharks, this is not the end game.
We are here to redefine experiences across sectors.
Starting with automotive audio,
we are integrating our technology into luxury vehicles
for anyone who seeks an immersive sound experience.
So, our ask is
- Rs. 50 lakhs in exchange for 1% equity. - Ooh!
Amazing! Something unique.
- Yes. - Okay. First, we should start with an experience.
- Yes... So there's... - Huh?
[uptempo music playing]
So, this is just the speakers.
- Okay, now? - We'll play it with subwoofers as well.
[uptempo music playing]
- So, this is the physical immersive sound experience. - Yes.
Now, imagine you're getting this experience anytime and anywhere
We'll hand over the headphones to you
- so you can get the experience. - Sure.
We have a guy who's great for demos.
[laughter]
He's an expert.
[music playing]
Oh, lovely packaging.
- Thank you. - The feel is also nice.
Great packaging.
Thank you. Thank you very much.
All the controls are on the right side.
Just an important point.
Here is the multimode dial
that is basically the four modes of listening.
If you see, there's an ear symbol that is the Hear Mode.
Right now, if you could please switch to the wave symbol.
- Wave? - Yes. If you could please wear that?
- That's the right side. If you wear it... - Okay.
The device is already connected to the phone.
Very good.
Thank you.
Look, my glasses are moving. Can you see it?
Good.
- Anything else? - Looks cool.
That's broadly the experience that we wanted to give to you.
What's this? "Tested and tuned in Denmark?"
Yes. We're part of an audio accelerator in Denmark.
Globally, they select six companies every year.
Okay, very nice.
You've managed to be one of those
- who've made it to that program. - Yes.
- Congratulations. - Thank you.
Very good!
So, don't regular headphones
offer an immersive experience?
You won't get it. All headphones use normal speakers.
In our case, we have impulse drivers
and they physically move back and forth.
So, whenever they move... It moves according to every beat.
- Oh! - So, that physical sensation is felt through your skin and bone.
What's Hyper-Personalised Audio? Could you elaborate?
So, there are two parts.
One is the four modes. You can customize it.
If you're listening to classical music, the Hear Mode.
If you're listening to bass or any genre,
you can switch on the same headphones and get that sensation.
The second part is part of the smartphone application
which is in development.
You can take a quick hearing test
and customise the sound signature based on your listening.
If they're very sensitive to frequencies, they'll reduce that.
- So, the feature is on your app. - Yes.
- You take a hearing test on it. - Correct.
And then the headphones will tune in
- to whatever the results are. - Yes.
How did you meet and how did you come into this industry?
My first memory is
listening to my Dad's home theatre system setup.
I was born in Muscat. My dad used to work there.
- Dad is a rockstar? - Dad is an audiophile.
- Okay, got it. - He's into music.
I had to stay away from home for studies.
That's when I started to use headphones.
When I used that,
I couldn't get the immersive sound I got in a home theatre system.
While pursuing my engineering, I met Jagath
in Sahyadri College Of Engineering.
...to allow people to experience sound without using their ears.
That's when we started to work on bone and skin conduction.
So, we developed a transducer,
It was an accident.
There was a regular headphone on the work table.
Out of curiosity,
we thought of integrating the tech that we built into the headphones.
When I wore it, I got that immersive experience
that I used to listen to on my dad's set-up.
We did audio testing and we found that our experience...
The sound signature was superior
to that of leading legacy premium brands.
Then we took the pivot and started to work on it
for 3 years.
And that's how your journey started.
Yes!
Is there a company in the world that utilizes bone conduction technology
to enhance sound quality and create a more immersive experience?
So, in the world, there's a brand called Skullcandy.
- They have a series called Crushers. - Yeah.
- Yes. - And there they use haptics
- to emulate the vibrations to get that experience. - Yes.
So, when we started this,
the first thing we did was we bought that product and tried it ourselves.
What is the difference between their product and yours?
It's more like a phone vibration
- but on an audio level. - Hmm!
- Yeah! - In our case, beat is accurately plotted.
So, it's a speaker, but without a diaphragm.
The ear pads move back and forth.
So, the driver is connecting to the ear pads
and that's where you are able to feel the sounds.
So, it's more accurate, immersive and realistic.
What about Beats?
- Beats is just using normal speakers. - Okay.
Let's address the elephant in the room.
[laughing]
Did you address Aman as elephant?
- Tiger, bro! - I want to know,
what is it that you can do way better than boAt?
Our difference is the audio quality and the experience.
Because you are giving better audio quality,
are you priced higher than the boAt
- in comparable products? - Of course.
- They are different. - It's quite steep.
- By how much? - Rs. 17,999.
Rs. 2,000-Rs. 2,500.
- Rs. 2,500. - Very different market.
Instead of boAt, what is Skullcandy's and Beats' price?
- Beats right now is around Rs. 20,000. - Okay.
And Skullcandy is also in that range.
Specifically the Crusher series.
So, if I understand correctly, you're challenging them
by saying that we offer a better product
- at the same price point. - Yes.
What other applications are there?
We were trying to explore different areas.
When we tried to commercialise this,
we thought about how could we get in the market
and the one that we could do quickly was launch our own brand.
And that's when we started Sonic Lamb.
Now, we are already doing POCs with automotive companies
for integrating our technology impulse driver
inside the vehicle seats.
...now they are able to feel the music through their entire body.
- Can we see it once? - Yes.
Oh wow!
How is it, Vineeta?
Fully immersive.
- You can? - The entire body.
What is this?
- Is it a woofer? - We have an impulse driver that is...
- Is it embedded in the seat? - Yes.
I also feel like checking out.
Good!
- Let me try. - Nice, it's pretty cool.
- Basically, it's got the... - It will be fun.
Feel it. You can feel it.
[music playing]
Amazing! Very nice.
As per what you said, we can feel it.
[laughing]
Are you selling it only in India
or did you start selling it globally?
Our first share of business was last financial year.
So, we did a crowdfunding campaign
where we got 570 orders
And then in November last year, we started
to explore the market in India.
Earlier last year, 57% of the sales were
in the US and then the rest of the world.
Now, 92% is from India.
But we ship to the countries we get organic orders from.
And this is made in India?
- Yeah, completely. - Completely made in India.
But if your technology is so good,
- you can also license it to the brands. - Yeah!
So, long-term, it's an Intel Inside of a strategy
For some reason, if they deny,
the company then dies because they are all dependent on that.
So, what was suggested was to be independent,
so that's where we started to develop the brand
- and launch our product. - Someone advised you
to not sell your technology to big companies
and make your brand.
The probability.
Now, what happens is we can build our business,
and we are doing it profitably.
And now, we can also focus on the long-term ventures.
- Like the automotive and... - Will you do both
or just your brand and your products?
One.
For the next one year or two years,
Sorry, you said a good thing
and then you shifted.
You said you want an Intel Inside strategy,
which I think is very powerful
because the Intel Inside strategy
is that computers were sold and no one knew which chip was being used.
So, Intel started co-marketing with them
and made the chip a brand.
You said you will make a technology brand.
But then you said in two years,
you will sell it, but you are not sure if your brand will exist.
So, that is not consistent with an Intel Inside strategy, otherwise,
you would have at least mentioned
- 'Powered by Sonic Lamb' in small fonts. - Yes.
Will you do that or not?
We would like to do it.
But you will see.
We will... Yeah!
Where are you distributing?
We are selling on our website,
Amazon and also on Flipkart.
- Last year? - Last year.
And this year, till September end it's Rs. 1 crore.
How much did you sell last month?
Roughly Rs. 28 lakhs.
Did you make a profit on sales of Rs. 1 crore?
Can you share the economics? P&L?
The headphones are sold at Rs. 17,999.
- The net sales is Rs. 15,250. - Okay.
And out of that, the cost of goods is 34%.
And then we have 23% for salaries
and general administrative expenses.
Then we have 18% on acquisition cost.
5% for the platform fee and the payment gateway fee.
And then 2.5% for shipping costs.
How much are we left with?
That is roughly around 18%.
How much total grant funding have you raised and funding rounds?
- The total grant is Rs. 0.6 crore. - Okay.
- Rs. 60 lakhs. - The first funding round was NID.
- That was in 2018, when we just graduated. - Okay.
That was Rs. 25 lakhs for 8%.
In 2021?
In 2021, it was an angel round.
Rs. 1.8 crores with the CCPS instrument.
Rs. 7.83 crores floor and
- Rs. 14.5 crores cap. - Okay.
And then in 2023, we closed in May.
That was a CCPS instrument,
with a Rs. 14.5 crores floor and a Rs. 30 crores cap.
- And how much was that? - How much did you raise?
- Rs. 2.2 crores. - How much money are we left with now?
Zero!
At this moment, we have around Rs. 5-6 lakhs.
- Is the money going into working capital? - Yes.
How much inventory do you have currently?
We have around 100 units.
- That's it? - Yes.
You are in a tight spot.
We are currently closing a round.
- Oh! - Now we are raising a slightly larger round.
- It's a Rs. 15 crores pre-series round. - Okay.
Out of which, we are raising a Rs. 3 crores round at the moment.
That we know will take around 9 months.
- What is the valuation? - Rs. 50 crores.
Rs. 50 crores. That's the valuation you brought here today.
- Yes. - But Navajith, both businesses are quite different.
One is your consumer brand, which is Sonic Lamb.
And the second business is Intel Inside strategy business
where you will give a license to an automobile company.
One company is still at an early stage
and needs to raise funding every year.
How will it manage to run both businesses simultaneously?
Long term, it will be
- B2B enterprise. - The B2B.
And what will the revenue model look like?
The technology for one vehicle will be 120 dollars.
- Can you give this to multiple car companies? - Yes.
- Wow! - What will your profitability be in this?
It will be around 70%.
- They don't have high volumes. - Yes.
In terms of the size you aim to achieve, this approach won't add up.
So what is beyond automotives?
There are two parts.
In automotive, we are also with premium cars and luxury cars.
So, roughly around 12 million vehicles were sold last year.
The vehicles that cost above Rs. 40 lakhs.
- kind of... - Assuming they install it in every car?
We have done a liberal calculation.
Around 40% of their vehicle
will be integrated with this tech.
The next thing is consumer headphones.
But now that we've proven it for the larger companies,
they are now de-risking the technology and the market.
And that's where the other options...
The impulse drivers will be supplied to them.
The second part is VR headsets.
Again, they have visual immersion,
but for audio, they are still using regular speakers.
These are the areas. The headset area and the seating area.
That's the focus.
I honestly think that you are going to do something innovative.
This is a bit early for me
because what we're going to invest in
isn't the earphones, they're just a bridge,
but the core business. It is in the testing phase.
[suspenseful music playing]
Given that you don't have firm commitments or orders yet,
it's a bit early for me.
But I hope
- you get those firm commitments and we meet again. - Thank you.
And we talk again. But for today, I am out.
- Thank you! - Thank you!
You guys are great technologists.
...and R&D, and now you have patents. Fantastic!
But you also have advisors and you had an accelerator.
Now you're at a very small scale, all your money is spent,
and you're at a crossroads,
yet you still want to juggle two shops.
In my mind, they are two different brands.
When I think of headphones and earphones
versus when I think of ambient sound.
- Right. - You are trying to take the path of headphones
and dive into ambient sound.
That's a little tricky.
It's not ambient.
It's a... It's a physical experience of sound.
We are not replacing Bose or any other brand in vehicles.
It's an added layer of experience that we deliver.
And the technology is directly integrated into the seats itself
and not into the vehicles.
I think you should choose one path.
I am convinced that that path is building your own brand.
- At least for the foreseeable future. - Okay.
Because the B2B path you are choosing,
I think that is a long grind. And that has no guarantee.
You mentioned that the sales cycle is just two years.
I think you have to pick one of these paths.
If you are willing to pick this path,
I have an offer for you.
But it's conditional upon diligence on your IP and this path.
Navajith, its making cost is so high
that you will have to sell it for Rs. 15,000-Rs. 20,000.
Which is great.
I doubt
more than 10 lakh people in India will buy
such expensive headphones
which can only be used for music impressiveness.
- This is global. - This is my opinion.
The offer I will make to you is that I would want the entire Rs. 50 lakhs
to go into getting someone who can take you
to faster contract signing
in an automobile company.
And subject to that,
- my offer is Rs. 50 lakhs for 2%. - Oh!
- And 2% royalty. - Oh!
Up to 1.5 times
until I recoup my total investment.
They are more confused.
If you weren't already confused, welcome to Shark Tank.
I think this product's price is very high for the Indian market,
which will limit the market size significantly.
We've launched our premium series, Nirvana.
Where we use many technology partners like
Dolby, Qualcomm and Mimi.
If your technology is that good, you can contact us. We may
like to take your license in our premium series.
Unfortunately, I'll be out for now.
You have innovation and passion.
I love the fact that
you captured the overall experience well.
When I experienced it,
you have a phenomenal product.
I don't think you know what you've created.
The challenge is that your differentiation
is based on experience.
So, no matter what presentation you show
or what marketing you do, your differentiation won't be clear.
One has to really experience it.
Until a certain
threshold of people don't experience it,
it won't even emerge on the curve.
Because word of mouth is not enough.
You must make people experience this.
And this has the potential to be a global product with a global brand.
I am even willing to introduce this product
in our global stores of Lenskart.
So that people in Dubai, Japan, Taiwan,
and Singapore experience it.
And for them, this ticket size works.
It can be tried in certain markets in India.
I'll give you Rs. 50 lakhs for 3%.
Straight equity, no royalty.
Yes, thank you! We'll just...
- I feel it! - You've got three offers.
- I like the name. - I thought you will ask for 51%.
- Peyush learnt that. - After putting it in his stores...
- He will carry out an off-tank acquisition. - Yes, right.
We are launching smart eyewear.
I can use his technology for that.
Forget all that, I genuinely think
this can be a global brand.
We can ask for a 1%-2.5% range.
We can ask for 2%. 1.5%
Come on!
What's up, guys?
Thanks to all of you for your offer.
We would like to counter. Would it be possible for you
to do Rs. 50 lakhs for 1%
and the other 1% as advisory equity?
I'll do it if you say 'yes' now.
- Hold on! - I am done.
Wait! We can give them Rs. 1 crore.
You take 2% and I'll take 2%. What do you care?
No, I'll do this alone.
- Rs. 50 lakhs... - I'll give you Rs. 50 lakhs for 2%.
My offer is... I am out if you don't say 'yes' to me right now.
So, Rs. 50 lakhs for 2%. Deal accepted, Peyush.
Just make India proud with this. We will handle the rest.
Anupam's offer had a higher equity that I had to give out
compared to Peyush's. And then there are also
a lot of caveats around
the way we would proceed.
So, since Peyush had a lower equity ask
and his help
with the offline distribution, international expansion,
hiring key teams,
his experience and the network would be pretty helpful for us.
Hello, Navajith and Jagath.
Welcome to the PokerBaazi Zone, where you hold the cards.
How was it?
It was exciting and nervous.
- Yes! Was it good? - Yes.
The thing is there are a lot of similarities between poker and business.
Things can flip.
from these phases and share a story with us.
So, while we were studying engineering,
we were trying to build a research project
that allows people to experience sound
without using their ears.
And we were trying to see how we can commercialise that.
With a lot of curiosity, we thought of integrating
that technology into a regular headphone.
So, when we did that and tried it,
we got the experience of listening to a home theatre system.
We never thought that we'd get into
building headphone or audio technology, we just ended up
If you're also a master of skills and strategies like them,
then head to PokerBaazi, download the app,
apply your strategy and create a winning hand.
Go and download PokerBaazi app now.
[theme music playing]
Sharks, the secret to a healthy life...
Green tea.
It is so convenient when you get green tea
in tea bags.
But it has a secret ingredient
which you won't find in the ingredient list.
- And that is plastic. - Plastic!
A single tea bag releases
1,160 crore microplastic particles.
We've made world's first bagless tea dip.
Meaning, we have taken the bag out of the tea bag.
Wow!
And with our patented technology,
we have made a bunch of leaves
and attached a cotton thread to it,
we compress it to create this.
- Wow! - Very interesting.
The process of brewing it is very simple.
You just have to place it in a cup.
It is a normal tea brewing process.
You have to pour boiling water and leave it for 4-5 minutes.
And the best thing is
that you can reuse the tea leaves 2-3 times.
But still, there are less opportunities.
So, I want to create opportunities for my people
in not just my region but my state as well.
Our bagless tea dips
are sourced from organic small tea growers.
...for more than 100 women in the village.
For that, our ask is
Rs. 50 lakhs for 1.66% of our equity.
Wow! Woolah!
Wow!
Upamanyu, you have an amazing innovation.
- It is quite unique. - Thank you so much.
It makes us want to drink it. We are excited.
- Thank you so much! - Share your background with us.
How did you get to this innovation?
I am a small-town boy.
I always wanted to get a job outside my city.
But around 8th-9th grade,
I wanted to return and start a business here.
I didn't know that the word 'entrepreneur' existed.
I went to Shrimanta Shankar Academy, Guwahati, in 12th grade.
After that, I went to Delhi University.
Right out of college, I worked in companies like Wizcraft.
After working for them for 2.5-3 years,
I moved to Sennheiser Audio.
I worked for 2.5 years in the consumer segment.
- I met your dad. - Nice.
My friend told me
- that he started a processing unit for optical lenses. - Wow!
He asked me if I can help him and become a co-founder.
I thought that this is a good excuse to return.
I thought I will help him for 6 months or 1 year with sales.
Then I found out that life was going to push me around.
I spent three years there.
I had a personal reason for entering the tea business.
I will share that later. I don't want to make this long.
I noticed that small tea growers are struggling.
I witnessed that there are fewer organic tea producers.
I decided to solve this problem.
In that process, we developed Woolah.
A lot of problems have started to solve automatically.
There is a pull from the consumers.
You skipped your personal story.
- Right! - What was the personal story?
And does that have something to do with the company name?
Woolah means happiness in Assamese.
My uncle was a tea taster.
In 1996, he quit his job as a tea taster.
- Back then, it used to be a high-paying job. - Really?
He started an NGO called Atma Nirbhar - Ek Challenge.
He hired differently-abled people to pack teas.
I used to visit my uncle's home during school holidays to work
with differently-abled people.
I wanted to do something in the tea industry.
I prepared tea for you.
- It will cool down. - Yes, please.
- The tea should be hot. - Let me bring it.
- Tea! Tea! - Bring it.
Did you also sell tea?
[laughing]
But we want to see what it looks like.
- Yes. - Does it open up in the water?
- In hot water? Wow, super. - Yes.
Do we have to keep dipping it or just drink it?
- It is done. The brew is ready. - It's ready.
[music playing]
The tea is very good.
Yeah, it's nice.
It tastes authentic.
Upamanyu, the colours are very vibrant.
- Thank you so much. - Nice colours.
Look, how interesting.
- So cool, right? - This is really cute.
- It comes out from here. - I want them all.
And it expands in water.
Hold on! There is a QR code here.
What do you show in the QR code?
We've partnered with a startup,
and by scanning the QR code,
you'll be able to see a 360-degree view of the plucking happening
- on our organic farm. - Wow!
- How interesting. - Show it to us.
- We see this video if we scan the QR. - Yes.
- Wow! - If we go right or left,
you will see 360-degree plucking.
On top, you can see the name of the farm.
- Tingkhong region in Dibrugarh, Assam. - Oh, very nice.
Are there particular leaves that can be compressed like this?
We can do this with all the tea leaves.
Rolling the tea leaves
in a compressed form
is entirely your idea?
There are two similar products.
There is pu'er tea which is found in China.
They age the tea in earthen pots.
They used to compress it.
You have to break it, put it in teapots
and it's all over.
You can't drink it in a cup.
That's why you mentioned tea dip.
- Yes, bagless tea dip. - You are claiming bagless tea dip is unique.
- It does not exist. - You are confirming that.
Yes, we applied for a patent, and it will be granted.
- Where? In India or abroad? - In India.
We applied patent in India it is yet to be granted.
A patent is pending in the US.
It has been around for 1000 years, they are ornamental teas.
It is in a ball form, but it has the same issue.
You have to put it in a teapot.
It blooms, but they are not green tea, black tea or processed teas.
It must be time-consuming to compress it like this.
The second method will be automated.
When we developed this technology.
We checked if this can be scalable or not in the future.
We will develop the technology in three phases.
You must've made the first prototype. How was that?
Or is this your first prototype?
When we initially compressed it, it used to open up.
It wouldn't maintain the shape.
We initially made it in a square shape.
Four sides on top and bottom.
If even a single corner breaks,
it indicates that the leaf has a high chance of expanding.
We considered making it cylindrical, with two sides,
- which would create more pressure and stop it from breaking. - Smart.
When we make it in the garden,
we seal it right away when it comes out of the dryer
to lock in the freshness.
After that, our packaging unit comes over there
and then we make a sachet.
How do you infuse
flavours like strawberry, cinnamon, or others?
- Tea business is seasonal. - Okay.
We don't know which flavour will be sold.
- Very smart. - We've left two holes.
When it reaches the packaging unit from the processing unit,
we add organic extract to it.
You use the green coloured boxes
- so that you have flexibility... - Right!
To put in any flavour. Very smart thinking.
- One question. You are using this thread. - Yes.
- What is it made of? - It's made of cotton.
- Fantastic, man. Cheers. - Thank you so much.
There are many tea gardens in India.
But there is no global brand from India.
Of course, there is VAHDAM, they are focusing on exports.
- Teabox is a great brand. - Right!
- Tetley. - Tata. Tetley, of course.
With these brands,
is your USP only convenience
and sustainability? Why will you become
a bigger and global brand than them? What do you think?
It will definitely become a global brand
because all the brands are looking for sustainable alternatives.
There is no other sustainable alternative than this.
The tea bag market is 7 billion dollars.
Out of that, 92%-97% of tea
is consumed through tea bags.
Because of the convenience of tea bags,
people stopped drinking good tea.
How big is the total global market of tea bags?
7 billion dollars.
- Tea bags alone? - Tea bags.
Okay! We launched in January 2021.
In the first year, we made Rs. 13 lakhs.
- In the second year, it was Rs. 58 lakhs. - Okay.
The following year it was Rs. 95 lakhs.
Last financial year it was Rs. 2 crore.
- Nice! - Not bad.
You are doubling every year. Okay.
How much did you make in the first 6 months this year and last month?
It's Rs. 1.3 crores.
Last month?
In September, it was Rs. 17 lakhs.
Per month?
- No, annually. - Per year.
And then?
Last year, we were at a loss. The EBITDA was Rs. 6 lakhs.
This year, we are profitable.
When did you raise the first round?
In July 2022.
- Amount? - Rs. 2 crores.
From whom?
There are two HNI angels.
- Valuation? - The valuation was Rs. 10 crores.
There's no other investor. Did you raise only one investment?
Only one. We are talking to someone for the next round.
We are working towards capacity building.
Who are you speaking with?
Sir, there are angels. Most of them are our customers.
Why are you not making a profit in this business?
- We are spending the most on marketing. - How much?
The acquisition cost is Rs. 590.
- Rs. 590? - Yes.
Is the CAC Rs. 590 on a product worth Rs. 450?
- No! Our AOV is Rs. 1,300. - Okay.
Why isn't the business growing?
Why is it not profitable?
Currently, our capacity...
We are operating at maximum capacity.
Why do you have to sell online?
You can export. You are not making any profit.
No, let's understand distribution.
- We assumed the distribution. - Yes.
Where do you distribute?
We are currently selling online.
Only your online store?
No, our online store and Amazon.
And what is the split?
- There is more. Last year, Rs. 2 crore... - Yes?
Around 12% is gifting and B2B orders.
The rest of the sales,
more than 65% come from our online store.
And the remaining comes from Amazon.
Cost per teabag is Rs. 30.
How big is the super premium luxury tea
in India?
This category is small, so we want to bring our price down.
For which we want to build the capacity.
How much will Rs. 30 come down to?
Based on your pricing,
you're unable to acquire customers and convert them.
- Because of this, you spend on CAC. - Right!
- That's why you are unable to scale from where you are. - Right!
You are in exclusive premium category
- at Rs. 30 per tea bag. - Right!
What is the gross margin in the business?
- I will tell you about the unit economics. - Sure.
Out of Rs. 100, Rs. 5 is GST.
Rs. 30 is COGS.
Rs. 35 marketing.
- Okay. - 18% is salary and office expenses.
And the remaining,
that is around 2%, is our EBITDA.
The making cost for this is Rs. 10.
Why does it cost Rs. 10?
How will you bring it down to Rs. 5 or Rs. 3?
Right now, only 20%
of our process involves machines.
...will be automated.
Where skilled craftsmanship is required, women will work.
They will generate more income and the product's capacity
will grow four times in terms of efficiency.
Currently, our plan is to make around 10-12 lakh dips.
My plan is to make 60-70 lakh dips.
...they want one container in two months,
otherwise they will not entertain you. Because they have
around 15,000 stores.
What is the cost of the machinery that you want to install?
For the machine, we require Rs. 60 lakhs minimum.
And Rs. 40 lakhs for machines that are used in the tea industry.
The total cost of the existing machines used for processing tea
and the new one is Rs. 1 crore.
By raising Rs. 50 lakhs, you can't bring the cost down
to Rs. 3, right?
No! We need Rs. 3 crores.
What is the split?
How much do you currently spend on the dip and packaging?
40% is our packaging cost.
- Okay! - The other thing costs Rs. 4.
- The tea dip costs Rs. 6. - Yes.
This tea worth six rupees, with a 60 lakh per year manufacturing capacity
for which you need three crore,
how much will it cost then?
It will cost 3.5 rupees then.
You said that when you install the machine,
- the first phase will see a 35 per cent drop. - Yes.
- So, your cost of 10 rupees today will become 6.50 rupees. - Yes.
And in the second phase? Then it will cost seven to 10 crore.
Now you need three crore, and later you'll need seven to 10 crore.
Out of the three crores, how much commitment do you have?
There's a commitment of up to 3.2 crore.
If the commitment is 3.2 crore, what will you do with 50 lakh?
Why don't you close that and move on?
Sir, I need your mentorship.
So how much will you raise, 3.2 crore?
No, for now, we'll stick to three crore.
You'll cut down that 0.2, take 50 lakh from us,
- and 2.5 crore from them. - Yes.
I have an idea.
If you're getting this three crore,
I am willing to give you 50 lakh, but for five per cent.
This experience will be necessary, Upamanyu.
You won't be able to do it by selling online alone.
So, that's my offer to you.
I am extremely passionate.
I believe this can be made very big
with the right guidance and direction.
- You need to crack that. - Right.
I don't think this is a product to experience.
I think it's a convenience product.
So, my point is, don't get caught up in the cafe wave.
So, I'd like to make you an offer because I really believe in you.
I will give you 50 lakh for 4.5 per cent.
Oh, my god!
But I would like a one per cent royalty on sales
until I get my 50 lakh back.
I understand what you're doing, so pick the right person.
It's an incredible story.
If you want to build that,
you can't be in such a hurry.
This box for 30 rupees,
no one is digesting it.
So, unless you solve the problem of pricing,
if the market leader is selling for five rupees, selling for 10 rupees
won't work until you solve that.
So, I'm giving you my offer.
Similar to his offer.
Subject to the three crore coming in,
and you pricing
effectively from April 2025,
where this bag will be sold for 10 rupees.
Is that something you're considering, or is it not possible?
It won't be possible by April.
Maybe by August or September, it might be possible.
Can it be sold for 10 rupees by September?
We don't want to go below the MRP until August or September
because the product's exploration will decrease.
- We'd like to reach between 18 rupees to 20 rupees. - I agree.
- Over time, it will gradually increase. - Okay.
I like your honesty.
I really appreciate it when a founder
holds on to their opinion like this and stands firm.
So that's great.
I don't think even at 20 rupees,
you'll be able to create a 100 crore brand.
So, I have some misalignment with your priorities.
For this reason, I don't want to partner with you today.
Good luck! I would love to see such innovation
coming from Shark Tank and becoming global.
- Upamanyu, do you have money in the bank? - Yes.
- How much? - Around 18 lakh.
If funding doesn't rise now, it will be over.
The talks are happening...
But there's a difference between talks and money coming in.
What if it doesn't come in?
- It won't be over, sir. - Why?
We will make it, sir.
[laughs]
We've come this far
and are standing before you, sir. We will do it.
My problem is that we haven't been able to raise funds.
So, did you try?
- Yes, I tried. - What happened?
At that time, our burden was three lakhs in the initial 2013 phase.
I thought that since so many farmers are connected with me,
I couldn't scale down their production, I had to scale up.
There were so many of them. So I thought we'd learn
how to make the business profitable.
Over time, we've reached here.
And we'll increase the profit level even further.
Upamanyu, when it comes to selling tea,
you've passionately reached the farmers,
meaning you know how to go from the tea garden
to this point, understanding how to make it work.
You don't understand business.
You either need a co-founder
or someone who can help you understand
how to do business properly. This is such good innovation,
if you sell this internationally, it could attract solid businesses.
- It's just that you're waiting for that right break. - Right.
- You need a break. - Right.
So, I'm offering you.
Fifty lakh for five per cent, with a 10 crore valuation.
I don't have any conditions.
If everyone knows that Aman Gupta is coming, we'll take three crore more.
Don't be under any misconception.
I think the challenge
in your business is that it's a new form factor,
which takes time.
Secondly, you've raised very little money, only two crores.
Third, it's a competitive category,
where habits are already being built.
- Fourth, there's no scale, so there's no price. - Right.
I don't think until the scale comes, the price will come.
The good part in all of this is you.
Thank you so much.
There is a very strong sense of purpose coming through.
I think that can take you very far.
If everyone is okay, we all put in 50 lakh each and take 20 per cent.
Actually, I wrote the offer
as two crores for 20 per cent. But then...
Then do it now. Are you okay with this?
I have no problem with it fundamentally.
- One second. Are you in agreement? - No, I'm not in agreement.
I personally feel
that rather than doing one more angel round,
you need to get a solid institutional investor.
I would prefer that you take 4.5 per cent from me,
and with my help, bring in
a big institutional investor who can help you with marketing.
I am the institution sitting here.
My five companies in Shark Tank are doing 50 crore.
This institution is sitting right in front of you.
Aman, are you in the deal?
No.
I think your dilution has become too much.
Me and Anupam, we are okay to give you one crore
- for 10 per cent. - What will happen with one crore?
Ten per cent.
Nothing will happen, then it will have to be around three crore.
So what are you doing then? What's your offer?
Decide what needs to be done.
If you think taking money today and leaving the external option behind,
then you can consider us.
- We are happy to give you one crore for 10%. - Yes.
Upamanyu, two offers from him, two offers from them,
and one offer from me, you decide.
How does it feel, you've got many offers?
You got five offers!
So many offers!
Thank you so much.
This shows how much support you all want to give.
So for the time being, I don't want to dilute too much.
Aman, can I give you a counteroffer?
You can give 2.5 per cent at the same amount
and take 2.5 per cent advisory.
Done! Good?
- Thank you so much, the deal is final. - Deal final!
Currently, we are raising funds
because we want to create a big category.
We want to be the leader of this bagless category.
So we will need to raise a lot of funds over time.
That's why we took Aman's offer in a different way so that
the valuation doesn't go down, and he gets the stake he deserves.
Upamanyu, how did you feel before going inside?
I was a bit excited initially.
And in the middle, I was nervous.
Now it feels good.
I have become a celebrity.
We have to pay a lot of attention to our skin. I try to stay hydrated.
And while watching your pitch,
I noticed that your tea bags can be used to make iced tea and juices.
So, I ordered lemon, honey, and mint from Swiggy Instamart.
Let's make it together.
Look, it's here in 10 minutes. Wow, this is really great!
Thank you so much. Should we start making green tea then?
Sure. Oh, order ice too.
It'll be here in 10 minutes. Don't worry.
Order from Swiggy Instamart.
Go on, order whatever you need.
Hydrate yourself. Although, among the two of us, I'm the rich one.
Greetings and welcome to the special segment for Invest Smart with ICICI Direct.
I'm your wealth buddy
and today we'll discuss some important aspects of the world of investment.
Which will help you make informed and confident investment decisions.
Let's begin.
We have with us Aishwarya Goyal and Reshu Goyal from the brand Fidelo.
When you make any investments
what strategies do you follow and what are your expectations?
At the time of investing, a couple of things have to be kept in mind.
How will the returns come? Should you take the risk or not?
When are you expecting the returns? We take the decision accordingly.
- On the ICICI Direct app - Okay.
- But there is one challenge. - Okay.
You need about Rs 1,00,000.
If I find a good investment which has a good track record
then we think of investing in it.
If we find someone who can finance us
then we can think about that.
- But I'll give you one more option. - Okay.
- If you want to build in your personal investment stock market, - Okay.
you can still buy worth one lakh rupees
and ICICI Direct will pay the remaining amount on your behalf,
To simply your investments,
'Shark Tank India, co-presented by ACKO Insurance,'
'PokerBaazi and Swiggy Instamart.'
'Co-powered by Adani, and Jaquar Bath and Light.'
'And partners, Rayzon Solar, ICICI Direct,'
'Lenskart and Sofy.'
That's about me. How are you, Vineeta?
[laughing]
We have with us the co-founder and CEO of SUGAR Cosmetics, Vineeta Singh.
The question has been sent by Mukesh Kedia.
Greenwashing means
And beyond hair oil,
which does not need stability or preservatives,
the shampoos, face washes or moisturizers of most brands
have some or the other chemicals. Because if there is no chemical,
- you have to keep it in the fridge and it won't last for more than a month. - Hmm.
Not all chemicals are bad.
And we must know
that there's nothing that is 100% natural.
But which are those products
which don't have harmful, toxic,
and cancer-inducing chemicals.
- We must stay away from them, not from all chemicals. - Hmm.
Log on to the Sony LIV app,
choose your favourite Shark and send your question. I will ask them.
We'll meet in the next, 'Ask The Shark'
with a new question and a new Shark.